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Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.
Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.
If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.
While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.
The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.
This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.
We spoke with hiring managers from top companies like Hootsuite, Sprout Social, and Mailchimp to understand what they look for in Social Media Marketing Manager resumes. Based on their insights and our own research, we've compiled a list of tips to help you create a resume that stands out from the competition and lands you an interview.
Hiring managers want to see that you have hands-on experience with the social media platforms their company uses. Be specific about which platforms you've worked with and what you accomplished on each one.
Avoid being vague or listing platforms without context, like this:
A resume summary for a Social Media Marketing Manager role is optional, but it can be a powerful way to introduce yourself and highlight your most relevant qualifications. When writing your summary, focus on your key strengths, experiences, and accomplishments that align with the job requirements.
Avoid using an objective statement, as it is outdated and doesn't provide value to the employer. Instead, use the summary to provide additional context about your career journey, especially if you are changing careers or have a diverse background that may not be immediately apparent from your work history.
Your work experience section is the heart of your resume as a social media marketing manager. It's where you show hiring managers how you've leveraged social media to drive business goals in your past roles.
But it's not enough to just list out your day-to-day responsibilities. You need to frame your experiences strategically to stand out. Here are some key tips to make your work experience section shine:
Start each bullet point with a powerful action verb that conveys your social media marketing skills:
Avoid starting bullets with bland, overused verbs like "Responsible for" or "Helped with". Choose vivid verbs that paint a picture of you in action, driving results.
The education section of your social media marketing manager resume should be concise yet impactful. It's an opportunity to showcase your relevant knowledge and qualifications. Here are some key tips to help you craft a compelling education section:
The skills section on your social media marketing manager resume is crucial. It's where you highlight the specific abilities that make you the perfect candidate for the job. Hiring managers and applicant tracking systems (ATS) will scan this section to determine if you have the right mix of technical proficiency and industry knowledge. Here are some key tips to make sure your skills section stands out.
Here are examples of popular skills from Social Media Marketing Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Social Media Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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Social Media Marketing Manager Resume Sample
A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned.
To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.
Tips to help you write your Social Media Marketing Manager resume in 2024
Detail your knowledge of digital advertising tools
Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.
Highlight your people and project management skills
As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.