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As an entry-level social media manager, you'll be responsible for creating, scheduling, and monitoring content on various platforms. The role has evolved in recent years, with a greater emphasis on data-driven strategies and community engagement. When crafting your resume for this position, emphasize your familiarity with current industry trends, such as influencer marketing and the use of analytics in content planning. Additionally, highlight any practical experience you have in creating and managing social media content, even if it's on a smaller scale.
It's important to demonstrate that you're up-to-date with the latest platform features and tools. Showcase your knowledge of best practices for optimizing reach and engagement, as well as your ability to learn new techniques and adapt quickly. Employers will be looking for candidates who can keep up with the ever-changing social media landscape and bring fresh ideas to the table.
Your resume should emphasize your ability to create engaging content. Detail any experience with designing visual assets (graphics, GIFs, or short videos) or writing compelling captions and hashtags. If you have a personal blog or social media presence with a noteworthy following, consider mentioning that as well.
Many students seeking their first entry level job may feel like they have little to no experience in their desired industry, or that they don’t stand a chance among the sea of applicants. If you feel that way, don’t worry -- everyone starts somewhere. Having a strong academic history or experience in relevant projects can effectively demonstrate your strong analytical skills, or even just an interest in social media that many recruiters often look for at the entry level.
Even though this template doesn’t detail an extensive work history, the applicant demonstrates their interest in social media with their previous work as a social media manager intern. Additionally, their other activities and experience, such as their social media work in their community project, showcase their ability and understanding of organic social media growth.
When applying to your first entry level position, leading with your educational history and highlighting relevant coursework, such as data analysis, can communicate those abilities you’ve developed outside of your work history to your recruiter.
We spoke to hiring managers at top companies like Hootsuite, Sprout Social, and Falcon.io who frequently hire entry-level social media managers. They shared insider tips on what they look for in resumes that stand out and lead to interviews. Here are some key things you should focus on in your resume when applying for an entry-level social media manager position.
Hiring managers want to see that you have hands-on experience using various social media platforms, even if it's not from a formal job. Include details like:
Quantify your experience where possible, like number of followers grown, engagement rates, or money raised through social campaigns you ran.
A resume summary for an entry level social media manager is optional, but it can be a great way to provide additional context about your skills and experience that may not be immediately apparent from the rest of your resume. It's especially useful if you're changing careers or have limited direct experience in social media management.
However, avoid using an objective statement, which is outdated and focuses on what you want from the employer. Instead, a summary should highlight what you can bring to the role. Keep it concise, ideally no more than a short paragraph, and tailor it to the specific job you're applying for by incorporating relevant keywords.
The work experience section is the heart of your resume, where you show hiring managers what you've accomplished and the skills you've developed. As an entry level social media manager, it's crucial to highlight your relevant experience, even if you don't have direct work experience yet. Here are some key tips to make your work experience section stand out.
Your education section shows hiring managers that you have the knowledge to succeed in the role. It also shows them what you've been doing recently. Here's how to write an effective education section on your entry level social media manager resume:
Your skills section is one of the most important parts of your resume as an entry level social media manager. It's where you showcase your relevant abilities and knowledge to potential employers. Here are some tips to help you write a strong skills section that will catch the attention of hiring managers and demonstrate your value as a candidate.
Here are examples of popular skills from Entry Level Social Media Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Entry Level Social Media Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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