Digital strategists play a huge role in their marketing team. They have a focus on digital channels such as social media or websites. They know how to drive traffic to those channels to generate brand awareness.
In a social media world where algorithms change constantly, companies need experts who understand this environment. That’s why digital strategists are so important in today’s market. They help companies develop strategies that generate leads and engagement.
To become a digital strategist, you should ideally have a bachelor’s degree in Marketing or a related field. However, having a college degree isn’t mandatory. You can start working as a digital strategist with equivalent experience. That’s why your resume should highlight and prioritize your professional experience in the field.
Digital strategists must be insightful, so it is crucial to have excellent research skills. You must be able to interpret data and transform that into actionable insights. Your resume should demonstrate these skills. You must confirm that you have a research-driven perspective.
In this guide, we’ll help you illustrate your value by giving you the right tools and tips to craft a high-performing digital strategist resume. Below, you will also see some downloadable resume templates.
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A digital strategist assists organizations, so they can meet their marketing goals. They have deep expertise in digital platforms and know the marketing techniques that generate traffic. If you want your resume to stand out, you should demonstrate your creative skills and analytical thinking.
Digital marketing is all about engagement and traffic. This means that it can be measured with metrics. If you want to demonstrate that you are a results-driven digital strategist, you should include metrics to validate your achievements in previous roles.
Web analysis is a major factor when it comes to digital marketing, so you should highlight this skill in your digital strategist resume. You must be able to understand and interpret data that will help you create successful campaigns.
Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.
Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.
As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals.
Here is a strong digital marketing strategist resume sample. Take a look.
To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.
In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.
As a hiring manager who has recruited digital strategists at top companies like Google, Amazon, and Facebook, I know what it takes to create a resume that stands out. I've seen countless resumes over the years, and I can confidently say that the best ones follow a specific set of guidelines. In this article, we'll share some tips to help you craft a winning digital strategist resume that will impress hiring managers and land you the job.
Employers want to see that you have a deep understanding of digital marketing strategies and tactics. Make sure to highlight your expertise in areas such as:
Don't just list these skills, but provide specific examples of how you've used them to achieve results. For example:
Developed and executed a comprehensive SEO strategy that increased organic traffic by 150% over 6 months.
A resume summary for a Digital Strategist is optional, but it can be a valuable addition if you want to provide context or highlight key details that may not be immediately apparent from the rest of your resume. It's particularly useful if you're changing careers and your past experience doesn't directly align with your current goals, or if you're an executive with extensive experience. However, avoid using an objective statement, as it's outdated and doesn't add value to your resume.
When crafting your summary, focus on providing a concise overview of your most relevant skills, experiences, and achievements. Avoid duplicating information that's already covered in other sections of your resume. Use metrics and specific examples to back up your claims, and tailor your language to the Digital Strategist role and industry.
The work experience section is the most important part of your resume as a digital strategist. It's where you show hiring managers how you've applied your skills to drive results. To make this section compelling, focus on your achievements and the impact of your work.
When writing your resume, you should focus on your technical skills. However, due to the nature of this job, it is also important to prove your soft skills like communication and logical thinking. Yet, there are other ways to demonstrate them rather than just mentioning them.
A good resume can illustrate your communication skills by using the appropriate vocabulary and terms. Action verbs can help you achieve that by providing an accurate exemplification of your responsibilities and accomplishments in previous jobs. However, you should choose them wisely. Your action verbs should be highly related to your profession.
For a full list of effective resume action verbs, visit Resume Action Verbs.
Your digital strategist resume should be focused on marketing skills. You must demonstrate your knowledge of digital practices, tools, and web analytics. Keep in mind that your potential employer might be looking for someone with business acumen and research skills, so this is something you should highlight on your resume.
Some employers might be looking for candidates with experience in their particular industry. If that is the case, you should tailor your resume to that particular field and include related skills and keywords. This will help you perform better in the recruitment process.
You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:
This word cloud highlights the important keywords that appear on Digital Strategist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
