Here are the keywords and skills that appear most frequently on recent Digital Strategist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Digital Strategist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Strategy, Pay Per Click (PPC) and Digital Marketing are possible skills. These are skills you should try to include on your resume.
The following word cloud highlights the most popular keywords that appear on Digital Strategist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.
Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.
As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.
The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.
As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.
Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.
To become a chief digital officer, you should ideally have a bachelor’s degree in computer science or a related field. You can also apply to a CDO role with equivalent experience. This role requires excellent communication skills and knowledge of digital trends. If you want to make a good impression on your resume, you should demonstrate that you are a lifelong learner. Your potential employer might expect you to always be up-to-date with the latest digitalization trends that add value to their business.
Chief digital officers use data analytics to discover new digitalization opportunities. This helps them identify technology solutions that could potentially improve operations and generate more income for the company. That’s why highlighting your data analytic skills is so important in your CDO resume.
CDOs contribute to the implementation process of new software or systems and promote a culture of digitalization in the company. Therefore, it is crucial to have collaboration skills and showcase them in your resume.
As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.
As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.
Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.
As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.
Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.
As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.
This resume template is suitable for experienced hires or mid-level hires. The education contains two examples of an education experiences, but only include one (your most recent one) if you're a senior level employee.
It strikes the right balance between white space and content, and doesn't waste space on unnecessary images and icons. Remember, recruiters aren't looking at how creative you are when it comes to your template. Your content is core and should be the focus.
This job seeker uses resume bullet points that uses strong action verbs, and most importantly, contain numbers that demonstrate the significance of their accomplishments.
The most common skills and keywords we found on Digital Strategist resumes and job postings were Digital Marketing, Digital Strategy, Google Analytics, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, Email Marketing and Pay Per Click (PPC).
Skills like Digital Media, Social Media, Media Planning, Integrated Marketing and Content Marketing also appeared on related job postings.
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
