Brand Strategist

Brand Strategist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Brand Strategist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Strategy
  • Brand Development
  • Creative Strategy
  • Branding & Identity
  • Branding
  • Advertising
  • Marketing Strategy
  •  Find out what your resume's missing
  • Art Direction
  • Brand Management
  • Strategy
  • Digital Marketing
  • Social Media Marketing
  • Digital Strategy
  • Marketing
  • Graphic Design
  • Email Marketing
  • Copywriting
  • Market Research
  • Web Design
  • Social Media
  • Integrated Marketing
  • Content Strategy
  • Market Access
  • Strategic Brand Positioning
  • Digital Media
  • Market Risk

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Ahrefs
  • SEMrush
  • Moz
  • Mailchimp
  • Canva
  • Tableau
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • MailChimp
  • Salesforce
  • SEO
  • SEM
  • Adobe Suite
  • PPC
  • Social media marketing
  • Social Media Marketing
  • Email Marketing
  • Content Management Systems (WordPress)
  • Adobe Creative Suite
  • Google AdWords
  •  Match your resume to these skills

Resume Skills: Tools

  • Trello
  • Asana
  • Jira
  • Microsoft Project
  • Microsoft Office Suite
  • Khoros
  • Adobe Creative Cloud
  • Hootsuite
  • Brand24
  • Crowdfire
  • Buffer
  • Buzzsumo
  • Sprout Social
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Brand Strategy

  • Brand Strategy
  • Brand Awareness building
  • Product Positioning
  • Marketing Campaigns
  • Market Research
  • Public Relations
  • Positioning
  • Branding
  • Competitive Analysis
  • Customer Insights
  • Value Proposition Development
  • Brand Architecture
  •  Match your resume to these skills

Resume Skills: Techniques

Resume Skills: Languages

Resume Skills: CRM Software

Resume Skills: Branding

Resume Skills: Data Analysis

Resume Skills: Programming Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Brand Strategist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Brand Strategist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Brand Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2021 - Present
Senior Brand Strategist
Spearheaded the development and implementation of an innovative brand marketing strategy that increased overall brand awareness by 35%
Led a team of branding experts to successfully revitalize the company's image leading to a 20% increase in customer engagement
Implemented a new branding and identity strategy that resulted in a 30% increase in brand recognition and loyalty
Integrated digital marketing campaigns, including social media and email marketing, that saw an increase of 40% in lead conversions
Managed the brand's digital strategy resulting in a 25% increase in web traffic
Nike May 2018 - December 2020
Brand Strategist
Developed and implemented a successful brand development strategy that resulted in a 45% increase in sales
Steered market research efforts, accurately pinpointing target demographic, leading to a sharper, more effective marketing strategy which increased market share by 10%
Conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand images, bringing about a 20% rise in brand loyalty
Resume Worded January 2016 - April 2018
Junior Brand Strategist
Played a key role in formulating the company's creative strategy which increased brand visibility by 30%
Collaborated with the graphic design team in creating compelling branding materials that raised online user engagement by 25%
Supported the development, execution, and monitoring of email marketing campaigns, resulting in an uplift of click-through rates by 15%
Resume Worded Institute January 2018
Master of Business Administration (MBA) - Marketing and Branding
Participated actively in the annual Institute Branding Campaign and Commerce conferences.
Resume Worded University May 2015
Bachelor of Arts (BA) - Advertising
Minored in Consumer Psychology and Analytics
Recipient of Golden Quill Award for best campaign strategy thesis.
Marketing Software: Adobe Creative Suite, Canva, Google AdWords, Google Analytics, Moz, SEMrush
Brand Development Tools: Brand24, Crowdfire, Buffer, Hootsuite, Buzzsumo, Sprout Social
CRM Software: Salesforce, Zoho CRM, HubSpot CRM, Pipedrive, Insightly, Netsuite
Languages: English (Native), French (Conversational), Spanish (Basic)
Certifications: Google Analytics Individual Qualification, Facebook Certified Planning Professional
Awards: Won the 'Best Brand Strategy' award at the Marketing Professional Awards, 2020
Professional Membership: Member of the American Marketing Association (AMA)
Speaking Engagements: Guest speaker at various industry events and webinars, including Adtech, Martech Conference and HubSpot's Inbound conference
Your Name
Brand Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Senior Brand Consultant
Pioneered a brand identity overhaul, which led to a whopping 40% boost in brand credibility and consumer trust
Proposed and orchestrated integrated marketing initiatives, leading to a 60% increase in customer retention rate
Executed a successful digital strategy, boosting website traffic by 35% and elevating social media presence
Provided guidance to a team of creative professionals, prompting a 10% better project completion turnaround time
Developed brand management plans resulting in an improved brand score by 20% by Q4 2022
Apple Inc. June 2018 - January 2022
Brand Consultant
Orchestrated branding and advertising strategies that resulted in a sustained 25% increase in brand visibility
Leveraged market research insights to guide the art direction process, contributing to 15% uptick in marketing campaign effectiveness
Revamped company's website design, leading to a 20% rise in page views and a 15% increase in average session duration March 2015 - May 2018
Junior Brand Consultant
Contributed to strategic branding projects which improved market penetration by 20%
Assisted in developing and executing brand promotional campaigns, securing a 15% growth in target audience reach
Supported the roll-out of digital marketing initiatives, leading to a 10% increase in online sales
Resume Worded Institute July 2014
Master of Business Administration (MBA) - Marketing and Brand Management
Specialization in Digital Branding
Awards: Resume Worded Institute Scholar (top 5% of class)
Resume Worded University May 2012
Bachelor of Arts - Communication Studies & Business Administration
Minor in Advertising
Recognitions: Dean's List 2010 - 2012
Brand Strategy: Market Research, Positioning, Branding, Competitive Analysis, Customer Insights, Value Proposition Development, Brand Architecture
Marketing Tools: Tableau, Google Analytics, Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign), MailChimp, Salesforce, SEO/SEM
Project Management: Agile, Scrum, Trello, Freshdesk, Asana, Microsoft Project, Risk Management
Languages: English (Native), French (Conversational), Mandarin (Basic)
Certifications: Certified Brand Analyst (2021), Google Ads Certified (2020)
Leadership & Volunteering: Big Brothers Big Sisters (Mentor, 2020 - Present), Board Member - Local Chamber of Commerce (2019 - Present)
Projects: Created and managed brand launch for a tech start-up resulting in 60% increase in brand recognition within six months.
Publications: Published 'The Power of Branding in the Digital Age' in Brandwise Magazine, 'Evolving Brands in a Post-Pandemic World' in Marketing Today
Your Name
Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2021 - Present
Senior Brand Manager
Launched a new product line, which generated $2M in revenue in its first year
Managed a robust brand strategy, driving a 15% year-over-year growth in brand equity
Directed a team of marketing professionals to a 20% reduction in cost-per-lead across all digital platforms
Revitalized the company's social media marketing strategy boosting brand followers count by 50%
Created compelling copy for email marketing campaigns, leading to a 10% uplift in open rates
Microsoft Inc. August 2018 - February 2021
Brand Manager
Developed and sustained strategic relationships with key stakeholders, leading to 25% sales increase
Implemented multi-channel marketing strategy, enhancing customer-base by 18%
Revitalized product-packaging designs, contributing to a 20% upsurge in the product's market appeal
Resume Worded April 2016 - July 2018
Assistant Brand Manager
Supported the implementation of marketing strategies, contributing to a 10% increase in brand awareness
Collaborated with sales and product development teams to ensure brand consistency, increasing customer satisfaction by 15%
Assisted in the execution of annual marketing plans, contributing to a 12% revenue increase
Resume Worded Academic Center May 2018
Master of Business Administration - Marketing
Ranked in top 5% of class
Resume Worded University May 2016
Bachelor of Arts - Business Administration
Specialization in Advertising and Promotions, Case Study award recipient
Brand Management: Brand Strategy, Brand Awareness building, Product Positioning, Marketing Campaigns, Market Research, Public Relations
Digital Marketing: SEO, Social Media Marketing, Google Analytics, Email Marketing, Content Management Systems (WordPress)
Tools: Microsoft Office Suite (Expert), Khoros, Adobe Creative Cloud, Hootsuite, Asana (Advanced)
Certifications: Google Digital Marketing Certification, HubSpot Content Marketing Certification
Leadership & Volunteering: Resume Worded Marketing Association (Founding Member, former President), Volunteer at The Marketing Society
Publications: Authored 'Winning Marketing Strategies' (ISBN: 978145689), Contributor to 'New Age Branding' (ISBN: 9781787266)

How do I add skills to a Brand Strategist resume?

Review the job posting closely.

Go through the Brand Strategist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Brand Development and Advertising are possible skills. These are skills you should try to include on your resume.

Add industry skills like Brand Strategy and Branding & Identity.

Add other common skills from your industry - such as Creative Strategy, Branding and Art Direction - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Graphic Design, Social Media and Web Design - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Brand Strategist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Use the exact job title.

Try to add the exact job title, Brand Strategist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Brand Strategist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Brand Strategist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Brand Strategist Skills and Keywords to Include On Your Resume

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Brand Strategist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

Resume Example
Digital Brand Manager

Resume Example
Entry Level Brand Ambassador

Resume Example
Creative Brand Manager

Resume Example
Retail Brand Manager

Resume Example
Associate Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Brand Strategist resume?

On top Brand Strategist resumes, skills like Brand Strategy, Brand Development, Creative Strategy, Branding & Identity, Branding, Advertising, Marketing Strategy and Art Direction appear most often.

Depending on the exact role you're applying to, skills like Market Access, Graphic Design, Social Media, Marketing and Web Design can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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