Brand Specialist

Brand Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Brand Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Branding
  • Social Media
  • Marketing Strategy
  • Brand Management
  • Digital Marketing
  • Brand Marketing
  •  Find out what your resume's missing
  • Brand Strategy
  • Social Media Marketing
  • Microsoft Access
  • Public Relations
  • Market Research
  • Brand Development
  • Adobe Photoshop
  • Copywriting
  • Advertising
  • Adobe Illustrator
  • Event Planning
  • Project Management
  • Branding & Identity
  • Strategy
  • Business Strategy
  • Market Analysis
  • Online Marketing
  • E-commerce
  • Adobe InDesign
  • Strategic Planning

  •   Show full list

Resume Skills: Software

  • Adobe Creative Suite
  • Canva
  • Google AdWords
  • Salesforce
  • Marketo
  • Hootsuite
  • Microsoft Office Suite
  • G Suite
  • CRM Systems
  • ZoomInfo
  • Mockup Design
  • UX/UI Design
  • Infographic Creation
  •  Match your resume to these skills

Resume Skills: Marketing Tools

  • SEO
  • SEM
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Google Analytics
  • Google AdWords
  • PPC Campaigns
  • SMM
  • Adobe Analytics
  • Salesforce
  • Tableau
  • Kissmetrics
  • HubSpot
  •  Match your resume to these skills

Resume Skills: Branding

  • Brand Development
  • Brand Analysis
  • Brand Strategy
  • Visual Branding
  • Personal Branding
  • Corporate Branding
  • Brand Identity
  • Brand Positioning
  • Brand Management
  •  Match your resume to these skills

Resume Skills: Market Research

Resume Skills: Marketing Management

Resume Skills: Languages

Resume Skills: Programming & Web Development

Resume Skills: Marketing & Advertising

Resume Skills: Data Analysis

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Brand Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Brand Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Brand Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Senior Brand Specialist
Executed an innovative brand strategy that increased brand equity by 46%, via intensive market research and consumer behavior studies
Boosted customer engagement by 66% with comprehensive Digital Marketing campaigns, adopting a mix of social media marketing and influencer promotions
Spearheaded project management activities for 10+ brand events, campaigns and product launches, ensuring timely and efficient rollouts
Steered the development and roll out of a new brand identity which saw a 36% increase in overall brand recognition
Led a cross-functional team of 7, improving team efficiency by 30% via implementation of agile methodologies January 2019 - December 2020
Brand Specialist
Revaped brand positioning, growing brand loyalty by 28% and enhancing the rate of repurchase by 23%
Implemented a social media marketing strategy that boosted the company's social media following by 42%
Managed public relations campaigns effectively, securing 5+ features in industry-leading publications annually
Microsoft April 2016 - December 2018
Junior Brand Specialist
Assisted in the development and execution of brand strategy that attracted 115% more potential leads
Contributed to the design of marketing strategies, helping to drive a 27% increase in website traffic
Assisted in event planning for brand expos, leading to a 60% increase in corporate partnerships
Resume Worded Institute January 2021
Certified Brand Strategy Mastery
Concentration on branding in the digital era, multi-platform branding strategies.
Resume Worded University May 2018
Master Of Business Administration (MBA) - Marketing
Specialization in Brand Management
Awards: Dean's List 2018 (Top 10%)
Branding: Brand Development, Brand Analysis, Brand Strategy, Visual Branding, Personal Branding, Corporate Branding
Market Research: Audience Segmentation, Customer Insights, Competitor Analysis, SWOT Analysis, Market Trend Analysis, Quantitative Research
Digital Marketing: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics
Tools & Software: Adobe Creative Suite, Canva, Google AdWords, Salesforce, Marketo, Hootsuite
Certifications: Google Ads Video Certification, Facebook Blueprint Certification
Projects: Led rebranding project for a startup, increasing brand awareness by 70% within six months
Volunteering: Marketing and Branding Consultant for non-profit organizations
Publications: Authored 20+ articles on LinkedIn about Brand Strategy and Marketing Trends
Your Name
Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2020 - Present
Brand Manager
Leveraged Adobe Illustrator and Adobe Photoshop to launch a brand refresh that increased brand recall by 30%
Maximized return on ad spend by 45% through strategic oversight of the advertising budget and campaign direction
Directed the content and copywriting strategy to improve SEO rankings by 55%
Developed and maintained brand standards that led to a more unified company image, increasing brand loyalty by 35%
Utilized Microsoft Access to monitor and report brand metrics to stakeholders, leading to better strategic decisions February 2017 - June 2020
Associate Brand Manager
Achieved a 40% increase in brand awareness through the execution of carefully planned social media marketing campaigns
Championed the use of customer feedback in brand strategies which improved customer satisfaction by 33%
Directed over 10 successful product launches with event planning that drew an audience reach of over 10,000 per event
Apple Inc. August 2015 - January 2017
Marketing Specialist
Pioneered brand development projects that drove a growth of 25% in quarterly sales
Boosted customer acquisition by 15% through the optimization of advertising campaigns
Contributed to the company's rebranding strategy, dramatically improving public relations
Resume Worded University January 2015
Master's in Business Administration - Marketing
Focus on Brand Management and Consumer Behavior
Resume Worded Academic Center August 2014
Certification in Digital Marketing Strategy
Certification endorsed by the American Marketing Association
Marketing Management: Brand Positioning, Product Development, Price Modeling, Distribution Networks, Promotional Campaigns
Digital Marketing: SEO, SEM, Google AdWords, Google Analytics, Social Media Marketing, PPC Campaigns
Software: Microsoft Office Suite, G Suite, Adobe Creative Suite, CRM Systems, ZoomInfo
Languages: English (Native), Spanish (Conversational)
Certifications: Google AdWords Certified, HubSpot Inbound Certification
Leadership & Volunteering: Advertising Club of Resume Worded (President, April 2012 - May 2013)
Projects: Launched 'Marketing Strategies' podcast, covering latest industry trends and interviewing leading industry professionals
Awards: Winner, Resume Worded Innovative Marketing Solutions Award, 2019
Your Name
Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2019 - Present
Marketing Strategist
Designed an innovative marketing strategy, leading to a 70% increase in organic website traffic
Implemented data-driven approaches, optimizing social media marketing by 60%
Orchestrated customer segmentation strategies, boosting conversion rates by 30%
Piloted a brand strategy overhaul, resulting in a 25% upsurge in market share
Spearheaded a team of 5, cultivating stronger team efficiency and collaboration July 2017 - September 2019
Marketing Analyst
Executed a comprehensive market research initiative, uncovering opportunities which led to a 38% increase in sales
Used Adobe Illustrator and Adobe Photoshop to effectively visualize market data for stakeholder presentations
Contributed to the creation of a highly effective social media marketing strategy leading to a 30% increment in user engagement
Google Inc. February 2015 - June 2017
Public Relations Associate
Played a key role in strategic public relations planning, enhancing positive media exposure by 50%
Assisted in implementing an influential branding campaign, sparking a 20% rise in brand recognition
Helped to establish efficient communication routes, enhancing customer satisfaction scores by 15%
Resume Worded Institute September 2019
Post-Graduate Diploma in Advanced Marketing Strategies
Award: Top Graduate (1st in Class)
Resume Worded University May 2015
Bachelor of Business Administration - Major in Marketing
Minors in Economics and Digital Media
Final Year Project: Exploring Google's PR Strategies
Marketing Tools: Google Analytics, Adobe Analytics, Salesforce, Tableau, Kissmetrics, HubSpot
Digital Marketing: SEO, SEM, SMM, PPC Campaigns, Email Marketing, Content Marketing
Programming & Web Development: HTML, CSS, JavaScript, WordPress, Magento, Drupal
Languages: English (Native), Spanish (Conversational), Mandarin (Beginner)
Certifications: HubSpot Inbound Marketing Certification (2020), Tableau Certified Associate (2021)
Leadership & Volunteering: Volunteer Marketing Specialist at Not-For-Profit (2016-2018), Head of Marketing Society - Resume Worded University (2014-2015)
Projects: Developed a comprehensive marketing strategy for a Start-Up (Increased brand awareness by 60% in 3 months)
Awards: Winner - National Case Competition, Marketing Award of Excellence (, 2018)

How do I add skills to a Brand Specialist resume?

Review the job posting closely.

Go through the Brand Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Brand Strategy, Digital Marketing and Branding are possible skills. These are skills you should try to include on your resume.

Add industry skills like Brand Management and Marketing Strategy.

Add other common skills from your industry - such as Marketing, Social Media and Brand Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like E-commerce, Social Media Marketing and Copywriting - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Brand Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Use the exact job title.

Try to add the exact job title, Brand Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Brand Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Brand Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Brand Specialist Skills and Keywords to Include On Your Resume

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Brand Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

Resume Example
Digital Brand Manager

Resume Example
Entry Level Brand Ambassador

Resume Example
Creative Brand Manager

Resume Example
Retail Brand Manager

Resume Example
Associate Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Brand Specialist resume?

Some popular Brand Specialist hard skills are Marketing, Branding, Social Media, Marketing Strategy, Brand Management, Digital Marketing, Brand Marketing and Brand Strategy.

Depending on the job you apply to, skills like Social Media Marketing, Copywriting, Strategic Planning, Branding & Identity and E-commerce can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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