Brand Director

Brand Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Brand Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Development
  • Brand Management
  • Integrated Marketing
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Branding
  •  Find out what your resume's missing
  • Advertising
  • Art Direction
  • Creative Strategy
  • Digital Strategy
  • Branding & Identity
  • Brand Architecture
  • Social Media Marketing
  • Brand Awareness
  • Strategy
  • Brand Marketing
  • Marketing
  • Customer Insight
  • Marketing Management
  • International Marketing
  • Fast-Moving Consumer Goods (FMCG)
  • Brand Equity
  • Market Planning

  •   Show full list

Resume Skills: Branding Tools

  • Adobe Creative Cloud
  • Canva
  • Sketch
  • InVision
  • Marvel App
  • Prezi
  • After Effects
  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Hootsuite
  • Sprinklr
  • HubSpot
  •  Match your resume to these skills

Resume Skills: Strategy & Analysis

  • Business Modeling & Strategic Planning
  • Competitive Analysis
  • Market Trend Analysis
  • Forecasting & Predictive Modeling
  • Quantitative & Qualitative Research
  • Brand Development
  • Market Research
  • Product Positioning
  • Strategic Planning
  • Social Media Strategies
  •  Match your resume to these skills

Resume Skills: CMS & CRM Softwares

Resume Skills: Marketing Platforms

Resume Skills: SEO Tools

Resume Skills: Branding & Marketing

  • Brand Development & Management
  • Online & Offline Marketing Strategies
  • Social Media Management
  • Campaign Development
  • Consumer Segmentation & Targeting
  •  Match your resume to these skills

Resume Skills: Technological Proficiency

Resume Skills: Leadership

Resume Skills: Data Analysis Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Brand Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Brand Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Brand Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Brand Director
Developed and executed integrated marketing strategies across multiple platforms, resulting in a 43% increase in brand recognition and customer engagement.
Conducted in-depth customer insight analysis, leading a digital transformation that increased online traffic by 50%.
Managed a cross-functional team of 10, introducing a brand architecture that improved operational efficiency by 30%.
Devised and implemented a creative strategy that grew annual revenue by $2M.
Strengthened international brand presence, increasing sales by 65% in key markets. June 2018 - December 2021
Associate Brand Director
Directed the development of a comprehensive branding & identity strategy, boosting customer conversion rates by 25%.
Implemented an innovative brand awareness campaign, reaching over one million potential clients and growing leads by 30%.
Managed a marketing strategy overhaul, resulting in a 10% increase in market share.
Coca-Cola September 2016 - May 2018
Senior Brand Manager
Led and mentored a team of five in executing strategic marketing initiatives, leading to a consistent 20% annual increase in brand reach.
Designed and implemented a digital strategy leading to a 40% increase in social media engagements.
Launched a rebranding campaign that resulted in a 15% increase in overall brand popularity.
Resume Worded Institute June 2016
Master of Business Administration (MBA) - Marketing Concentration
Graduated with Distinction
Resume Worded University May 2010
Bachelor of Science - Business Administration
Minor in Psychology
President of Marketing Club, Dean's List 2008 - 2010
Branding & Marketing Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, Hootsuite, Sprinklr, HubSpot
Strategy & Brand Management: Brand Development, Competitive Analysis, Market Research, Product Positioning, Strategic Planning, Social Media Strategies
Leadership: Team Leadership, Project Management, Cross-functional Team Coordination, Stakeholder Engagement, Strategic Partnerships
Data Analysis Tools: Google Analytics, Tableau, Excel Pivot Tables
Certifications: Professional Certified Marketer (PCM) - American Marketing Association, Lean Six Sigma Green Belt
Volunteering: Mentor - Making It Happen Foundation, Volunteer - Marketing Strategy, Change for Children
Seminars, Webinars and Training: Speaker - 'Creating compelling brands in a digital age' at LinkedIn Global Marketing Conference, Completed 'Leadership in the 21st Century' course from Harvard Business School Online
Your Name
Senior Brand Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
Senior Brand Strategist
Directed brand development efforts, resulting in a 28% increase in brand loyalty and customer retention.
Deployed digital marketing strategies that drove a 40% surge in website traffic.
Increased advertising efficiency by 35% by utilizing brand strategy models and customer data.
Led international marketing campaigns, catapulting brand visibility in 6 new markets.
Drove brand management initiatives, resulting in a 50% increase in revenue.
Starbucks January 2017 - April 2019
Brand Strategist
Orchestrated a brand awareness campaign that grew the customer base by 23%.
Collaborated with the digital team to implement a digital strategy that boosted social engagement by 38%.
Streamlined brand architecture, improving marketing communication and collateral usage by 30%.
Resume Worded Institute June 2020
Executive Leadership and Strategic Thinking Certification
Completed this certification alongside full-time work.
Resume Worded University June 2016
Master of Business Administration - Marketing
Concentration in Consumer Behavior & Insights
Branding & Marketing: Brand Development & Management, Online & Offline Marketing Strategies, Social Media Management, Campaign Development, SEO/SEM, Consumer Segmentation & Targeting
Technological Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Analytics, CRM software (Salesforce), Sprout Social, Microsoft Office Suite
Strategy & Analysis: Business Modeling & Strategic Planning, Competitive Analysis, Market Trend Analysis, Forecasting & Predictive Modeling, Quantitative & Qualitative Research
Certifications: Google AdWords Certified, Certified Brand strategist, HubSpot Content Marketing Certification
Publications: Author of the popular marketing strategy eBook: 'Branding Beats: Riding the Brand Rhythm'.
Projects: Created & led the 'Fuel Your Brand' initiative, which educated small businesses on effective branding
Volunteering: Providing marketing & brand strategy advice to non-profits via the Get On To It Foundation
Your Name
Head of Branding
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2017 - Present
Head of Branding
Championed a complete brand overhaul, significantly increasing brand recognition by 45%.
Introduced innovative brand strategies, resulting in a 35% hike in company market share.
Spearheaded international marketing initiatives, successfully expanding the brand presence in 5 new markets.
Undertook customer insight research, refining brand messaging and boosting customer acquisition by 20%.
Implemented strategic marketing management plans, leading to a $1M increase in sales revenue.
Apple September 2014 - May 2017
Senior Brand Manager
Conducted comprehensive brand audits, resulting in a 20% improvement in brand health metrics.
Managed brand marketing campaigns, growing the consumer base by 25%.
Transformed market segmentation approaches, resulting in a 15% increase in targeted marketing efficiency.
Resume Worded Institute June 2017
Post Graduate in Brand Management
Selected among only 5% students for the intensive course under the Personal Mentoring Program
Resume Worded University September 2014
Bachelor of Business Administration - Marketing
Specialized in Marketing and Advertising
Recipient of Academic Excellence Scholarship
Branding Tools: Adobe Creative Cloud, Canva, Sketch, InVision, Marvel App, Prezi, After Effects
Marketing Platforms: Google AdWords, Facebook Ad Manager, LinkedIn Advertising, Bing Ads, Twitter Ads
SEO Tools: SEMrush, Google Analytics, Ahrefs, Moz, Spyfu, Google Tag Manager
CMS & CRM Softwares: WordPress, Salesforce, HubSpot, Zoho, MailChimp, Marketo
Certifications: Brand Management Certification from Online Marketing Institute (2022), Google Ads Search Certification
Conferences & Workshops: Speaker at 'Marketing Week Live Conference' (2019), Attended 'Adobe MAX - The Creativity Conference' (2018)
Volunteering: Mentor at non-profit 'Marketing Professionals Foundation'

How do I add skills to a Brand Director resume?

Review the job posting closely.

Go through the Brand Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Brand Strategy, Brand Development and Branding are possible skills. These are skills you should try to include on your resume.

Add industry skills like Advertising and Brand Management.

Add other common skills from your industry - such as Integrated Marketing, Digital Marketing and Marketing Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Strategy, Brand Equity and Marketing Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Brand Director resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Brand Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Brand Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Brand Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Brand Director Skills and Keywords to Include On Your Resume

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Brand Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

Resume Example
Digital Brand Manager

Resume Example
Entry Level Brand Ambassador

Resume Example
Creative Brand Manager

Resume Example
Retail Brand Manager

Resume Example
Associate Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Brand Director resume?

Some effective Brand Director skills you can add to your resume include:

  • Brand Development
  • Brand Management
  • Integrated Marketing
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Branding
  • Advertising

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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