Brand Marketing Specialist

Brand Marketing Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Brand Marketing Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Marketing
  • Brand Awareness
  • Social Media Marketing
  • Advertising
  • Marketing Strategy
  • Brand Management
  • Digital Marketing
  •  Find out what your resume's missing
  • Content Marketing
  • Facebook
  • Marketing
  • Brand Development
  • Email Marketing
  • Public Relations
  • Event Management
  • Instagram
  • Social Media
  • Branding
  • Trade Shows
  • Online Marketing
  • Market Research

  •   Show full list

Resume Skills: Marketing Tools

  • Adobe Creative Suite
  • Google Analytics
  • Hootsuite
  • Canva
  • MailChimp
  • SEMRush
  • Tableau
  • Marketo
  • Salesforce
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Google Tag Manager
  • Ahrefs
  • SEM Rush
  •  Match your resume to these skills

Resume Skills: Data Analysis

Resume Skills: Digital Marketing

  • SEO
  • SEM
  • PPC
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Content Management
  • Pay-Per-Click (PPC)
  • Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram)
  • Search Engine Optimization (SEO)
  • Email marketing
  • Social Media Marketing (SMM)
  • Affiliate Marketing
  •  Match your resume to these skills

Resume Skills: Others

Resume Skills: Brand Strategy

Resume Skills: Languages

Resume Skills: Other Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Brand Marketing Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Brand Marketing Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Brand Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Brand Marketing Specialist
Orchestrated a stunning content marketing strategy that increased LinkedIn followers by 30% in six months, magnifying brand awareness and user-engagement.
Implemented an innovative digital marketing campaign that boosted website traffic by 65%, advancing lead generation.
Channeled data from market research to identify new target demographics, contributing to a 22% uplift in sales.
Conceived and executed a compelling email marketing campaign, optimizing click-through rates by 40%. March 2018 - December 2020
Brand Marketing Executive
Managed the brand management process, effecting a 35% growth in brand value
Played a pivotal role in crafting a successful advertising campaign that accrued over 100k impressions in one week.
Revitalized social media marketing strategies to facilitate a 20% increase in Instagram followers within six months.
Nike, Inc. February 2015 - February 2018
Assistant Brand Manager
Spearheaded a successful branding strategy that contributed to a consistency in global brand image.
Catalyzed brand development processes, resulting in a 15% growth of brand equity
Fostered partnerships with influencers, leading to a 28% increase in social media engagement
Resume Worded Institute June 2018
Masters in Business Administration (Marketing)
Graduated top 5% of class
Resume Worded University June 2015
Bachelor of Business Administration - Marketing Major
Graduated with Honors, Strategized and executed hands-on marketing projects
Marketing Software: Google Tag Manager, Google Analytics, Salesforce, Marketo, Ahrefs, SEM Rush
Digital Marketing: Search Engine Optimization (SEO), Email marketing, Social Media Marketing (SMM), Pay-Per-Click (PPC), Content Marketing, Affiliate Marketing
Other Tools: MS Office Suite, Adobe Creative Suite, Trello, Asana, Slack
Languages: English (Native), Spanish (Conversational)
Certifications: Google Analytics Certified, Certified Professional Marketer (CPM) by AMA
Leadership & Volunteering: Volunteer, Marketing Committee, Resume Worded Community Fundraiser (2019 - Present), Mentor for Rise Marketing Up (Non-Profit for Up-and-Coming Marketers)
Projects: Led branding project for a startup, resulted in 50% increase in brand recognition within 6 months
Awards: Coached's Employee of the Year (2019)
Your Name
Brand Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2019 - Present
Brand Marketing Manager
Revitalized trade shows, resulting in a 35% increase in lead generation.
Instrumented a Facebook marketing strategy that grew the follower count by 50% in just four months.
Devised a brand marketing strategy that improved market share by 18%.
Adopted an agile advertising strategy, leading to a 45% increase in ad impressions.
Resume Worded January 2016 - September 2019
Brand Marketing Specialist
Revamped the email marketing program, resulting in a 30% upsurge in open rate.
Established a digital marketing strategy that led to a 40% increase in organic web traffic.
Leveraged market research to unearth new customer segments, expanding customer base by 20%.
PepsiCo July 2012 - December 2015
Brand Marketing Associate
Played a key role in organizing public relations events that heightened brand visibility and recognition.
Assisted in designing an online marketing campaign that substantially improved website conversions.
Administered social media strategies, achieving an uplift in user engagement by 17%
Resume Worded Institute April 2018
Certified Brand Marketing Professional
Specialized in Brand Strategy, Content Strategy, and Digital Marketing
Resume Worded University June 2012
Master of Business Administration - Marketing
Concentration in Branding and Communications
Awards: Dean's List 2012 (Top 10%)
Marketing Software: Google Analytics, SEMRush, Tableau, Marketo, Salesforce, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Digital Marketing: SEO, SEM, Content Management, Pay-Per-Click (PPC), Email Marketing, Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram)
Brand Strategy: Brand Development, Consumer Insight Analysis, Brand Positioning, Competitive Analysis, Go-To-Market Strategy, Product Launch Strategy
Languages: English (Native), Spanish (Fluent), French (Basic)
Certifications: Google Analytics IQ Certification, Hootsuite Social Marketing Certification
Leadership & Volunteering: Marketing Mentor at Resume Worded Foundation, Board Member of Local Chamber of Commerce
Awards: Resume Worded Employee of the Year (2018), PepsiCo Exemplary Performance Award (2014)
Projects: Developed and executed a successful brand overhaul for, driving an increase in traffic by 40% and improving overall brand recognition
Your Name
Brand Marketing Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
Nike, Inc. April 2018 - Present
Brand Marketing Coordinator
Cultivated an Instagram marketing strategy that expanded the follower count by 27% in three months.
Formulated a brand awareness program that increased brand recall by 30%.
Conducted event management of high-profile trade shows, attracting 20% more participants.
Enforced a strict public relations policy that brought about uniform messaging, enhancing brand reputation. February 2014 - March 2018
Brand Marketing Executive
Managed the Facebook marketing initiative, reeling in a 22% increase in followers.
Compiled data from market research to generate insights, informing marketing decisions and strategy.
Supervised brand management, culminating in a consistent brand image and a 15% boost in brand value.
Procter & Gamble June 2012 - January 2014
Marketing Intern
Participated in crafting a social media marketing plan that led to a significant increase in engagement.
Worked closely with the brand manager to assure uniformity in brand representation across all channels.
Resume Worded Institute March 2018
Certified Brand Marketing Specialist
This certification provided extensive knowledge on the core aspects of brand marketing, equipping me with the necessary skill set to excel in my roles to date.
Resume Worded University May 2012
Master of Business Administration - Marketing
Specialized courses in Brand and Product Management
Graduated with Honors Top 10% of class
Marketing Tools: Adobe Creative Suite, Google Analytics, Hootsuite, Canva, MailChimp
Data Analysis: MS Excel, SAS, SPSS, Tableau, SQL
Digital Marketing: SEO, SEM, PPC, Content Marketing, Social Media Marketing, Email Marketing
Others: Brand Positioning, Market Research, Consumer Behaviour Analysis, Competitor Analysis
Certifications: Google Digital Marketing Certification, Facebook Blueprint Certification
Projects: Developed and executed successful marketing campaigns for Nike's new product launches which resulted in 35% increase in brand awareness and 20% in sales
Leadership & Volunteering: Marketing Mentor at the Resume Worded Foundation, Organized charity marathon for 'Athletes Against Pollution' campaign

How do I add skills to a Brand Marketing Specialist resume?

Review the job posting closely.

Go through the Brand Marketing Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Advertising and Brand Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Digital Marketing and Marketing Strategy.

Add other common skills from your industry - such as Brand Management, Brand Awareness and Content Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Facebook, Online Marketing and Branding - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Brand Marketing Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Emphasize your marketing experience.

In your Brand Marketing Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Brand Marketing Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Brand Marketing Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Brand Marketing Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Brand Marketing Specialist Skills and Keywords to Include On Your Resume

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Brand Marketing Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Brand Marketing Specialist resume?

Some popular Brand Marketing Specialist hard skills are Brand Marketing, Brand Awareness, Social Media Marketing, Advertising, Marketing Strategy, Brand Management, Digital Marketing and Content Marketing.

Depending on the job you apply to, skills like Brand Development, Branding, Online Marketing, Social Media and Facebook can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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