Vice President Marketing

Vice President Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Vice President Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Digital Marketing
  • Marketing Strategy
  • Integrated Marketing
  • Social Media Marketing
  • Advertising
  • Email Marketing
  • Brand Management
  • Strategy
  • Brand Development
  • Online Marketing
  • Product Marketing
  • Marketing
  • Strategic Partnerships
  • Direct Marketing
  • Marketing Management
  • Online Advertising
  • Business Development
  • Lead Generation
  • Digital Strategy
  • B2B Marketing
  • Strategic Planning
  • Business Strategy
  • Sales Management
  • Management
  • Customer Service
  • Project Management
  • Cross-functional Team Leadership
  • Product Development
  • Merchandising
  • Market Planning
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Vice President Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Vice President Marketing resume?

Review the job posting closely.

Go through the Vice President Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Email Marketing, Digital Marketing and Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Advertising and Marketing Strategy.

Add other common skills from your industry - such as Social Media Marketing, Brand Management and Integrated Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing Management, Strategic Planning and Business Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Vice President Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Vice President Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Vice President Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Vice President Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Vice President Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Vice President Marketing Skills and Keywords to Include On Your Resume

Vice President Marketing Soft Skills

Here are common soft skills that appear on Vice President Marketing job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

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Vice President Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Vice President Marketing resume?

The most common skills and keywords we found on Vice President Marketing resumes and job postings were Digital Marketing, Marketing Strategy, Integrated Marketing, Social Media Marketing, Advertising, Email Marketing, Brand Management and Strategy.

Skills like Business Strategy, Direct Marketing, B2B Marketing, Strategic Planning and Marketing Management also appeared on related job postings.

How do resume skills compare between a Vice President Marketing Strategy and a Vice President Marketing Communications?

Popular skills we often see on resumes for Vice President Marketing Strategy positions include:

  • Integrated Marketing
  • Digital Strategy
  • Digital Marketing
  • Direct Marketing
  • Marketing Strategy
  • Strategy
  • Customer Insight
  • Strategic Partnerships

In comparison, skills we see on Vice President Marketing Communications resumes include:

  • Brand Management
  • Corporate Communications
  • Media Relations
  • Strategic Communications
  • Crisis Communications
  • Internal Communications
  • Public Relations
  • Content Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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