Vice President Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Vice President Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Digital Marketing
  • Marketing Strategy
  • Integrated Marketing
  • Social Media Marketing
  • Advertising
  • Email Marketing
  • Brand Management
  • Strategy
  • Brand Development
  • Online Marketing
  • Product Marketing
  • Marketing
  • Strategic Partnerships
  • Direct Marketing
  • Marketing Management
  • Online Advertising
  • Business Development
  • Lead Generation
  • Digital Strategy
  • B2B Marketing
  • Strategic Planning
  • Business Strategy
  • Sales Management
  • Management
  • Leadership
  • Negotiation
  • Customer Service
  • Project Management
  • Cross-functional Team Leadership
  • Product Development
  • Merchandising
  • Market Planning
  • Market Research
  • Competitive Analysis
  • Sales
  • Business Planning
  • Customer Relationship Management (CRM)
  • Multi-channel Marketing
  • Public Relations
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • International Marketing
  • Social Media
  • Event Planning
  • Teamwork
  • Communication
  • Product Management
  • Content Marketing
  • Product Launch
  • Account Management
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Vice President Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Vice President Marketing resume?

1
Review the job posting closely.

Go through the Vice President Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Email Marketing, Digital Marketing and Strategy are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Advertising and Marketing Strategy.

Add other common skills from your industry - such as Social Media Marketing, Brand Management and Integrated Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Product Management, Customer Relationship Management (CRM) and Marketing Management - into your work experience too. This shows hiring managers that you have practical experience with these tools.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Vice President Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Use the exact job title.

Try to add the exact job title, Vice President Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Vice President Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Vice President Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Vice President Marketing Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Vice President Marketing resume?

The most common skills and keywords we found on Vice President Marketing resumes and job postings were Digital Marketing, Marketing Strategy, Integrated Marketing, Social Media Marketing, Advertising, Email Marketing, Brand Management and Strategy.

Skills like Marketing Management, B2B Marketing, Merchandising, Customer Relationship Management (CRM) and Product Management also appeared on related job postings.

How do resume skills compare between a Vice President Marketing Strategy and a Vice President Marketing Communications?

Popular skills we often see on resumes for Vice President Marketing Strategy positions include:

  • Integrated Marketing
  • Digital Strategy
  • Digital Marketing
  • Direct Marketing
  • Marketing Strategy
  • Strategy
  • Customer Insight
  • Strategic Partnerships

In comparison, skills we see on Vice President Marketing Communications resumes include:

  • Brand Management
  • Corporate Communications
  • Media Relations
  • Strategic Communications
  • Crisis Communications
  • Internal Communications
  • Public Relations
  • Content Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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