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If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more.
To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.
Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.
It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.
The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.
The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.
Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.
Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.
Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.
You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.
The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.
We spoke with hiring managers at leading tech companies like Google, Microsoft, and Apple to get their insights on what makes a strong product marketing manager resume. The tips below incorporate their advice and will help your resume stand out.
Product launches are a key part of a product marketing manager's role. Hiring managers want to see the impact you had:
In contrast, vague statements like these don't convey the scope of your work:
A resume summary for a Product Marketing Manager role is optional. Your resume itself is already a concise summary of your skills and experience. However, a well-written summary can provide additional context and highlight key qualifications that may not be immediately apparent from the rest of your resume.
This is especially useful if you're making a career change and your past experience doesn't directly align with product marketing, or if you're an experienced executive with a wealth of relevant experience to summarize. Remember, your summary should be brief - no more than a paragraph. Avoid using an objective statement, as these are outdated and not recommended.
Your work experience section is the heart of your resume as a product marketing manager. It's where you show hiring managers how you've applied your skills to drive results. To make this section compelling, focus on highlighting your impact and career progression.
When describing your product marketing experience, use strong action verbs that demonstrate your strategic and executional capabilities:
Avoid bland, generic verbs that could apply to any role:
Your education section is a key part of your product marketing manager resume. It shows hiring managers that you have the knowledge and training to succeed in the role. Here are some tips to make your education section stand out.
Here are examples of popular skills from Product Marketing Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Product Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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