Marketing Operations Analyst

Marketing Operations Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Operations Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Operations
  • Marketing Automation
  • Marketo
  • Pardot
  • Email Marketing
  • Google Analytics
  • Digital Marketing
  • Marketing Analytics
  • SQL
  • Tableau
  • Analytics
  • Data Analysis
  • Marketing Strategy
  • Sales Operations
  • Lead Generation
  • Customer Relationship Management (CRM)
  • Software as a Service (SaaS)
  • Market Research
  • Search Engine Optimization (SEO)
  •   Show full list

Resume Skills: Marketing

  • Customer Segmentation
  • Market Research
  • Brand Management
  • Content Marketing
  • SEO and SEM strategies
  • PPC Campaign Management
  • A/B Testing
  • SEO
  • SEM
  • Google Analytics

Resume Skills: Software

  • Adobe Suite (Photoshop, Illustrator)
  • Office Suite
  • Google Analytics
  • Hub-spot
  • CRM software Salesforce
  • Marketo

Resume Skills: Data Analysis

  • Quantitative & Qualitative Analysis
  • A/B Testing
  • Google Trends
  • Consumer Behavior Analysis
  • Conversion Optimization
  • Google Analytics
  • Tableau
  • Excel
  • SPSS
  • SQL
  • Power BI
  • Python

Resume Skills: Marketing Automation Tools

  • HubSpot
  • Marketo
  • Pardot
  • Eloqua
  • Mailchimp
  • Act-On

Resume Skills: Project Management / CRM

  • Salesforce
  • Zoho CRM
  • Jira
  • Trello
  • Microsoft Project

Resume Skills: Content Creation & SEO

  • Canva
  • Adobe Creative Suite
  • WordPress
  • SEMrush
  • Yoast SEO

Resume Skills: Marketing Software

  • Google Adwords
  • Hootsuite Pro
  • Adobe Analytics
  • Salesforce
  • SEMrush
  • Ahrefs

Resume Skills: Other Tools

  • MS Office Suite
  • Google Docs
  • Slack
  • Asana
  • Trello
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Marketing Operations Analyst Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Operations Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2022 - Present
Senior Marketing Operations Analyst
Leveraged to drive sales operations, improving lead generation processes by 45%
State-of-the-art email marketing strategies became an instrument to grow the customer base by 5,000+ within 6 months
Managed our Marketo and Pardot platforms, increasing marketing automation efficiency by 25%
Optimized digital marketing strategies using SEO, resulting in a 60% increase in organic web traffic
Data analytics used to pinpoint market trends, leading to a 30% increase in targeted marketing campaigns January 2021 - June 2022
Marketing Operations Specialist
Created a comprehensive marketing strategy utilizing Google Analytics, causing a 35% improvement in campaign performance
Tableau was used for insightful data analysis, leading to more targeted market research
Developed new SaaS onboarding process, reducing customer support issues by 40%
Google May 2019 - December 2020
Marketing Analyst
Conducted CRM and SQL database management, improving data accessibility by 50%
Developed and implemented marketing strategies, increasing conversion rates by 20%
Lead generation was improved using advanced analytics, resulting in a 30% increase in potential customer leads
Resume Worded Institute June 2021
Certification in Advanced Marketing Analytics
Coursework included: Consumer Behavior, Predictive Analytics and Market Research
Resume Worded University May 2018
Master of Business Administration - Marketing
Thesis: Marketing Strategies for Startups, Dean's List 2017 - 2018 (Top 10%)
Marketing: Customer Segmentation, Market Research, Brand Management, Content Marketing, SEO and SEM strategies
Software: Adobe Suite (Photoshop, Illustrator), Office Suite, Google Analytics, Hub-spot, CRM software Salesforce, Marketo
Data Analysis: Quantitative & Qualitative Analysis, A/B Testing, Google Trends, Consumer Behavior Analysis, Conversion Optimization
Certifications: Hubspot Inbound Marketing Certification (2022), Google Analytics Individual Qualification (2021)
Leadership: Marketing Mentor at Start-Up Incubator Program (2021 - Present)
Webinars & Training: Attended 'Digital Marketing Trends Webinar 2022', 'Google Analytics Training Course 2022'
Your Name
Marketing Operations Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2022 - Present
Senior Marketing Operations Specialist
Implemented sales operations strategies increasing lead generation by 50%
Boosted email marketing performance by 45% through innovative strategies
Managed and optimized Marketo and Pardot platforms, increasing marketing automation efficiency by 23%
SEO optimized digital marketing strategies resulted in a 55% increase in organic traffic
Conducted data analytics for market trend identification, leading to a 27% increase in targeted marketing campaigns
Resume Worded January 2020 - July 2022
Marketing Operations Analyst
Utilized Google Analytics in crafting marketing strategies, resulting in a 30% increase in campaign performance
Performed data analysis through Tableau for effective market research
Implemented a SaaS onboarding process that reduced customer support request by 35%
Adobe June 2018 - December 2019
Marketing Analyst
Performed CRM and SQL database management, enhancing data accessibility by 45%
Developed marketing strategies that increased conversion rates by 18%
Improved lead generation using advanced analytics, resulting in a 25% increase in potential customer leads
Resume Worded Institute August 2022
Certification in Digital Marketing Management
Part-time certification course overlapped with current job position at
Resume Worded University May 2019
Master of Business Administration - Marketing
Graduated with distinction, member of the MBA Honors Program
Marketing Automation Tools: HubSpot, Marketo, Pardot, Eloqua, Mailchimp, Act-On
Data Analysis: Google Analytics, Tableau, Excel, SPSS, SQL
Project Management / CRM: Salesforce, Zoho CRM, Jira, Trello, Microsoft Project
Content Creation & SEO: Canva, Adobe Creative Suite, WordPress, SEMrush, Yoast SEO
Certifications: Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, Certified Product Marketing Manager
Conferences & Workshops: Speaker at Adobe Summit 2021, Participant of SXSW 2020
Leadership & Volunteering: Marketing Mentor for 'Resume Worded Youth Program', Board Member at 'Marketing Association of NY'
Side Projects: Created and Managing 'Marketer's Junction' - An online community of 2000+ marketing professionals
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2022 - Present
Senior Marketing Analyst
Utilized for sales operations, increasing lead generation by 40%
Developed innovative email marketing strategies, resulting in a 35% increase in customer base
Improved Marketo and Pardot platform management, boosting marketing automation efficiency by 20%
Digital marketing strategies optimized for SEO, causing a 50% increase in organic traffic
Used data analytics for market trend identification, leading to a 20% increase in targeted marketing campaigns January 2020 - August 2022
Marketing Operations Specialist
Boosted campaign performance by 25% by leveraging Google Analytics for marketing strategies
Performed insightful data analysis using Tableau, aiding market research
Developed a SaaS onboarding process, causing a 33% reduction in customer support requests
Amazon July 2018 - December 2019
Junior Marketing Analyst
Efficiently managed CRM and SQL databases, improving accessibility by 40%
Marketing strategies that were developed increased conversion rates by 15%
Improved lead generation through the use of advanced analytics, resulting in a 20% increase in customer leads
Resume Worded Institute June 2020
Master of Business Administration - Marketing
Specializations: Brand Management, Digital Marketing
Resume Worded University June 2018
Bachelor of Business Administration - Marketing
Minors: Data Analysis and Consumer Behavior
Awards: Honors Program Graduates, Dean's List 2017 (Top 5%)
Marketing Software: Google Adwords, Hootsuite Pro, Adobe Analytics, Salesforce, SEMrush, Ahrefs
Data Analysis: Excel (Expert), SQL (Intermediate), Tableau, Power BI, Python
Marketing Techniques: PPC Campaign Management, A/B Testing, SEO, SEM, Google Analytics, Content Marketing
Other Tools: MS Office Suite (Advanced), Google Docs, Slack, Asana, Trello
Certifications: Google Analytics IQ Certification, HubSpot Content Marketing Certification
Leadership & Volunteering: Red Cross (Volunteer), Marketing Mentor at Resume Worded Foundation
Projects: Developed comprehensive marketing strategy for local small business, increasing online engagement by 60%

Compare Your Resume To These Marketing Operations Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Operations Analyst resume?

Review the job posting closely.

Go through the Marketing Operations Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Pardot, Marketing Automation and are possible skills. These are skills you should try to include on your resume.

Add industry skills like Digital Marketing and Email Marketing.

Add other common skills from your industry - such as Google Analytics, Marketo and Marketing Operations - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Lead Generation, Market Research and Tableau - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show evidence of your analytical skills.

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Marketing Operations Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

Emphasize your marketing experience.

In your Marketing Operations Analyst resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Operations Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Operations Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Operations Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Operations Analyst Skills and Keywords to Include On Your Resume

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Marketing Operations Analyst Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Technical Operations Manager

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Sales Operations Manager

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Frequently Asked Questions

What are the top skills you should add to your Marketing Operations Analyst resume?

Here are some of the most popular skills we see on Marketing Operations Analyst resumes:

  • Marketing Operations
  • Marketing Automation
  • Marketo
  • Pardot
  • Email Marketing
  • Google Analytics
  • Digital Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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