Search Engine Marketing Manager

Search Engine Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Search Engine Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Google Analytics
  • Google Ads
  • Bing Ads
  • Digital Marketing
  • Search Engine Optimization (SEO)
  •  Find out what your resume's missing
  • Online Advertising
  • Online Marketing
  • Paid Search Strategy
  • Conversion Optimization
  • Web Analytics
  • Keyword Research
  • Organic Search
  • PPC Bid Management
  • Lead Generation
  • E-commerce
  • Google Adwords Professional
  • Facebook Marketing
  • A/B Testing

  •   Show full list

Resume Skills: Digital Marketing

  • Google Adwords
  • Facebook Ads Manager
  • Twitter ads
  • Instagram Advertising
  • LinkedIn Advertising
  • Bing Ads
  • SEM
  • SEO
  • PPC
  • Google AdWords
  • Content Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing
  • Mobile Marketing
  • Web Analytics
  • Ad Retargeting
  • Display Ads
  • YouTube Advertising
  • Content Optimization
  • Google Ads
  •  Match your resume to these skills

Resume Skills: Analytics & Reporting

Resume Skills: Keywords & SEO Tools

Resume Skills: Software

Resume Skills: Certifications

Resume Skills: Analytical Tools

Resume Skills: Content Management Systems

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Search Engine Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Search Engine Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Director Of Search Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Director Of Search Marketing
Pioneered a comprehensive digital strategy that increased web traffic by 120% through SEO and SEM.
Led a cross-functional team of 10 to manage and optimize online advertising, securing a 35% increase in lead generation.
Transformed our Google Ads campaign strategy, resulting in a 40% reduction in cost per click and increasing conversion rates by 15%.
Implemented web analytic tools to provide detailed reports affecting advertising, boosting the return on Ad spend by 50%.
Enhanced e-commerce operations, leading to a 25% increase in online sales.
Google April 2018 - December 2021
Senior SEO Manager
Orchestrated a new paid search strategy, yielding a 30% growth in click-through rates.
Designed an intuitive digital marketing campaign, which resulted in a 10% increase in organic search traffic.
Utilized Google Analytics to track trends and adjust PPC advertising strategies, boosting ROI by 45%. February 2014 - March 2018
Digital Marketing Specialist
Initiated effective online marketing campaigns, increasing brand awareness by 20%.
Contributed to conversion optimization strategies, increasing site-wide conversion rates by 15%.
Managed and optimized search advertising with a focus on mobile marketing, resulting in a 30% rise in mobile conversions.
Resume Worded University December 2016
Master of Business Administration - Marketing
Specialization in Digital Marketing & SEO
Resume Worded Academic Center May 2012
Bachelor of Science - Information Systems
Minor in Marketing, Awards: Dean's List 2010-2012 (Top 10%)
Marketing Tools: Google Analytics, Google Adwords, Moz, SEMrush, Buzzsumo, Ahrefs
SEO Techniques: Keyword Research, On-page Optimization, Off-page Optimization, Link Building, Content Marketing
Programming & Web Technologies: HTML, CSS, JavaScript, WordPress, Yoast SEO
Project Management: JIRA, Trello, Microsoft Project, Google Workspace
Certifications: Google Ads Search Certification (2021), HubSpot Inbound Marketing Certification (2020)
Leadership & Volunteering: Clean Internet Initiative (Volunteer SEO Advisor) - help nonprofit organizations increase online visibility
Awards: Google All-Star Marketing Award Winner (2019)
Projects: Launched a personal blog that reaches over 20,000 monthly visitors through organic search
Your Name
Head Of Digital Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2022 - Present
Head Of Digital Marketing
Increased the effectiveness of our PPC advertising by 25% by refining the paid search campaigns.
Increased overall web traffic by 40% through an integrated SEM and SEO strategy.
Led the development and execution of a comprehensive online marketing strategy, leading to a 15% increase in brand recall.
Utilized Google Ads to increase our digital footprint, which resulted in a 30% improvement in ad performance.
Analyzed web analytics data to inform decision-making in online advertising, leading to a significant decrease in bounce rates by 22%.
Facebook January 2016 - February 2022
Digital Marketing Manager
Boosted conversion rate by 18% by fine-tuning our digital strategy.
Spearheaded an industry-leading team to optimize our PPC campaigns, achieving a 25% reduction in customer acquisition cost.
Leveraged web analytics to gain actionable insights, resulting in a 20% increase in digital ROI.
Amazon August 2011 - December 2015
Online Advertising Strategist
Optimized the search advertising strategies for a portfolio of high-value clients, netting an average of 10% growth in online conversions.
Performed in-depth digital market analysis to understand popular e-commerce trends, facilitating a 15% increase in sales.
Enhanced audience targeting in paid search campaigns, leading to a 12% reduction in cost per acquisition.
Resume Worded Academic Center Dec 2021
Executive Master in Business Administration (EMBA)
Training in marketing analytics, SEO, and project management
Resume Worded University Jun 2011
Bachelor of Science in Business Administration - Marketing
Minor in computer science
Activities: Business Society Vice-Chairperson
Digital Marketing Tools: Google Ads, Facebook Ad Manager, MailChimp, Marketo, Google Analytics, SEMRush, Yoast, Ahrefs
Web Development & Design: HTML5/CSS3, JavaScript (Intermediate), Adobe Photoshop, Adobe Premier Pro, WordPress, Wix, Elementor, Shopify
E-Commerce Skills: Amazon Advertising, WooCommerce, Magento, Product Listing, Conversion Rate Optimization, SEO/SEM, Content Marketing, Email marketing
Project Management Tools: Jira, Asana, Trello, Confluence, Slack, G Suite
Certifications: HubSpot Inbound Marketing Certification, Certified Professional in Digital Marketing (CPDM)
Publications & Speaking: Author of 'Mastering Digital Marketing', Speaker at Digital Summit 2022
Awards & Recognition: Digital Marketing Influencer- Social Media Marketing Awards 2021
Volunteering: Provided marketing strategies for local small businesses, 2016-present
Your Name
Digital Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE November 2021 - Present
Digital Marketing Director
Led influential search marketing strategies, resulting in a 22% increase in organic traffic.
Orchestrated a digital strategy through SEM and PPC campaigns achieving a 28% lift in conversions.
Increased e-commerce revenue by 40% by leveraging web analytic tools for strategic decision-making.
Managed a dynamic team to implement effective Google Ads techniques, resulting in a significant improvement in Ad efficiency by 30%.
Increased customer engagement by 45% by implementing data-driven online marketing campaigns encompassing mobile and search advertising.
Microsoft June 2018 - October 2021
Marketing Strategy Manager
Created and executed a data-driven marketing strategy, leading to a 35% increase in annual sales.
Increased website traffic by 20% via effective Google Ad campaigns and optimization of SEO practices.
Developed innovative paid search strategies, resulting in a 23% increase in lead generation.
Apple January 2013 - May 2018
Digital Marketing Analyst
Executed online marketing initiatives that boosted customer acquisition rates by 18%
Reduced acquisition costs by 12% through effective use of search advertising mechanisms.
Initiated a mobile marketing strategy that boosted mobile conversions by 10%.
Resume Worded University June 2013
Master of Business Administration (MBA)
Emphasis in Marketing
Resume Worded University May 2011
Bachelor of Science in Digital Marketing
Minor in Graphic Design
Top 10% of class
Digital Marketing: SEO, SEM, PPC, Google Analytics, Google AdWords, CRM
Software: MS Office Suite, Adobe Creative Suite, Mailchimp, WordPress, HubSpot, Salesforce
Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest
A/B Testing & Analytics: Optimizely, Google Tag Manager, Crazy Egg, Kissmetrics
Certifications: Google Ads Certification, Facebook Blueprint Certification, HubSpot Inbound Marketing Certification
Leadership & Volunteering: Digital Marketing Institute - Member and Mentor, Nonprofit Technology Network - Volunteer Digital Marketer
Conferences & Courses: Attended MozCon and Marketing Analytics Summit, Completed 'Advanced Social Media Marketing' course on Coursera
Awards: Microsoft Performance Award 2019, Apple Innovator of the Year Award 2017
Your Name
Search Engine Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2020 - Present
Senior SEM Specialist
Pioneered an advanced PPC strategy, leading to a 35% increase in sales year-on-year.
Streamlined Keyword Research methodology, enhancing Organic Search results by 30%.
Bedrocked Paid Search Strategy, reducing cost by 20% and improving quality by 18%
Leveraged Google Analytics and Web Analytics to optimize conversions, resulting in a 25% increase in customer conversion rate.
Guided team members on Bing Ads integration and lead generation strategies, bolstering lead conversions by 40%.
Netflix January 2017 - February 2020
SEM Analyst
Developed proficient understanding of Google Ads and Bing Ads, amplified ad effectiveness by 30%.
Boosted SEO through keyword optimization and aided in the growth of organic search results by 28%.
Managed A/B Testing tasks resulting in enhanced campaign performance and a 15% increase in click-through-rate (CTR). June 2015 - December 2016
Digital Marketing Assistant
Deployed successful online marketing campaigns that led to a 20% increase in website traffic and engagement.
Increased e-commerce sales through PPC bid management and effective online advertising strategies.
Effectively utilized Facebook Marketing, raising user interaction by 30% in six months.
Resume Worded University December 2016
Master of Business Administration (MBA) - Marketing
Specialization in Digital Marketing and Data Analysis
Resume Worded Institute June 2015
Certified Digital Marketing Professional
Completed comprehensive studies in Search Engine Marketing
This was a part-time certification alongside my role at
Search Engine Marketing: SEM, SEO, PPC, Display Ads, YouTube Advertising, Content Optimization, Google Ads
Digital Marketing: Affiliate Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, Web Analytics, Ad Retargeting
Analytical Tools: Google Analytics, SEMrush, MOZ, Ahrefs, Excel (Advanced), Google Data Studio
Content Management Systems: WordPress, Squarespace, Wix, Drupal (Basic), Joomla (Basic), Shopify (Basic)
Certifications: Certified Google AdWords Professional, Certified Google Analytics Individual Qualification
Projects: Initiated and led a SEM project at Netflix which increased organic search traffic by 30% in the first quarter
Professional Development: Attended annual Search Marketing Expo (SMX) conference since 2017
Leadership & Volunteering: Organizer of local monthly Digital Marketing Meetups
Your Name
SEM Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2018 - Present
SEM Specialist
Spearheaded the incorporation of Bing Ads platform into company strategy, increasing click-through rate by 25%.
Efficient use of Google Adwords Professional skills led to 30% growth in ad coverage and 15% cost reduction.
Implemented rigorous A/B Testing strategies improving campaign ROI by 25%.
Enhanced organic search results by 25% through indexing strategies and tailored site content according to keyword research.
Augmented lead generation through streamlined PPC bid management, boosting sales by 20%.
Facebook April 2015 - April 2018
Digital Marketing Analyst
Employed Google Analytics intensively to drive 15% more traffic to the websites.
Increased conversions by 25% by employing robust Conversion Optimization strategies.
Implemented Facebook Marketing strategies that drove ROI by 20% May 2014 - March 2015
Online Marketing Intern
Conducted analysis using Web Analytics resulting in improved user interaction on site.
Contributed to the Paid Search Strategy leading to 10% cost reduction.
Measured effectiveness of online advertising campaigns, enabling streamlined ad planning.
Resume Worded University October 2016
Master's in Digital Marketing
Focused on search engine algorithms and key marketing metrics.
Resume Worded Institute April 2014
Bachelor's in Business Administration - Marketing
Minors in Information Systems and Technology
Awards: Dean's List 2013, Resume Worded Marketing Scholar
Digital Marketing: SEM, SEO, PPC, Google AdWords, Content Marketing, Social Media Marketing
Analytics & Reporting: Google Analytics, Tableau, CRM Systems, Excel, Power BI, SQL
Certifications: Google Ads Search Certification, Google Analytics IQ, Facebook BluePrint Certification
Awards & Recognitions: Winner, 2017 Facebook Marketing Innovation Award for outstanding campaign performance
Projects: Established an automated reporting system using Google Data Studio resulting in 30% time efficiency
Professional Development: Attended the Annual Digital Marketing Conference 2018-2021
Volunteering: Social Media Coordinator for the Resume Worded Foundation charity events (2019-Present)
Your Name
PPC Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2017 - Present
PPC Specialist
Implemented successful bidding strategies resulting in a 25% increase in conversion rate.
Devised a comprehensive Paid Search Strategy incorporating Google Ads and Bing Ads, boosting company's market visibility by 40%.
Comprehensively utilized Web Analytics, improving site's user experience and reduced bounce rate by 20%.
Improved organic search results by cross-functionally deploying SEM and SEO strategies, increasing user engagement by 30%.
Generated more meaningful leads and reduced costs by 15% through effective management of PPC bidding.
Amazon August 2015 - September 2017
SEM Analyst
Led a team to design and implement keyword research, resulting in 20% improved ad performance.
Revamped digital marketing strategy using Google Adwords Professional skills, boosting e-commerce sales by 30%.
Aided in Google Analytics' extensive use, enhancing the company's campaign performance by 15%. March 2013 - July 2015
Digital Marketing Assistant
Executed a robust online advertising campaign, increasing website traffic by 25%.
Analyzed insights and performance through Google Analytics, enhancing ad effectiveness by 20%.
Employed SEO strategies, improving ranking and organic search results for the company website.
Resume Worded Institute June 2017
Certified Digital Marketer (CDM)
Specialized in PPC and SEM strategy, implementation and analytics
Resume Worded University May 2013
Bachelor of Science - Advertising and Marketing
Concentration in Digital Marketing and Analytics
Awards: Dean's List 2011-2013 (Top 10%)
Digital Marketing: Google Adwords, Facebook Ads Manager, Twitter ads, Instagram Advertising, LinkedIn Advertising, Bing Ads
Analytics & Reporting Tools: Google Analytics, Tableau, Excel (Pivot Tables, VLOOKUPs), SEMrush, PowerPoint
Keywords & SEO Tools: SEMRush, Google Trends, Keywords Everywhere, Google Keyword Planner, SEO Quake, MozPro
Software: Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite (Illustrator, Photoshop, InDesign), WordPress
Certifications: Google Analytics Certified, Google Adwords Certified
Conferences & Workshops: Advanced Google Analytics - Strategies and Implementation, SMX Advanced, BrightonSEO Conference
Leadership & Volunteering: Lead volunteer, Digital Marketing Strategy, Local Non-Profit Organization
Projects: Developed and executed successful PPC campaign for a startup leading to 30% increase in web traffic over 6 months

How do I add skills to a Search Engine Marketing Manager resume?

Review the job posting closely.

Go through the Search Engine Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Google Ads, Digital Marketing and Online Advertising are possible skills. These are skills you should try to include on your resume.

Add industry skills like Search Engine Marketing (SEM) and Pay Per Click (PPC).

Add other common skills from your industry - such as Search Engine Optimization (SEO), Bing Ads and Google Analytics - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Conversion Optimization, E-commerce and Facebook Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Search Engine Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Search Engine Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Search Engine Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Search Engine Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Search Engine Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Search Engine Marketing Manager Skills and Keywords to Include On Your Resume

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Search Engine Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Frequently Asked Questions

What skills should you add to a Search Engine Marketing Manager resume?

Some popular Search Engine Marketing Manager hard skills are Search Engine Marketing (SEM), Pay Per Click (PPC), Google Analytics, Google Ads, Bing Ads, Digital Marketing, Search Engine Optimization (SEO) and Online Advertising.

Depending on the job you apply to, skills like Conversion Optimization, E-commerce, Facebook Marketing, Lead Generation and Online Marketing can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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