Search Engine Marketing Manager

Search Engine Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Search Engine Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Google Analytics
  • Google Ads
  • Bing Ads
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Online Marketing
  • Paid Search Strategy
  • Conversion Optimization
  • Web Analytics
  • Keyword Research
  • Organic Search
  • PPC Bid Management
  • Lead Generation
  • E-commerce
  • Google Adwords Professional
  • Facebook Marketing
  • A/B Testing
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Search Engine Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Search Engine Marketing Manager resume?

1
Review the job posting closely.

Go through the Search Engine Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Google Ads, Digital Marketing and Online Advertising are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Search Engine Marketing (SEM) and Pay Per Click (PPC).

Add other common skills from your industry - such as Search Engine Optimization (SEO), Bing Ads and Google Analytics - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Conversion Optimization, E-commerce and Facebook Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Search Engine Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Search Engine Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Search Engine Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Search Engine Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Search Engine Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Search Engine Marketing Manager Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Search Engine Marketing Manager recruiter sees it. For free.

Search Engine Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Search Engine Marketing Manager resume?

Some popular Search Engine Marketing Manager hard skills are Search Engine Marketing (SEM), Pay Per Click (PPC), Google Analytics, Google Ads, Bing Ads, Digital Marketing, Search Engine Optimization (SEO) and Online Advertising.

Depending on the job you apply to, skills like Conversion Optimization, E-commerce, Facebook Marketing, Lead Generation and Online Marketing can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2022 Resume Worded. All rights reserved.