Jump to a template:
Get advice on each section of your resume:
Jump to a resource:
There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.
Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.
A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning.
They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.
This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.
Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.
Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”
Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!
A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.
Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.
Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.
As a hiring manager who has recruited digital marketing managers at companies like Google, Amazon, and Facebook, I've seen countless resumes over the years. The best ones always stand out by showcasing the candidate's impact and results in their previous roles. In this article, we'll share some tips on how to create a strong digital marketing manager resume that will catch the attention of recruiters and hiring managers.
When describing your achievements, always use specific numbers and metrics to quantify your impact. This helps hiring managers understand the scale and significance of your work.
Avoid using vague or generic statements that don't convey your true impact, like:
While a resume summary is optional, it can be a powerful way for Digital Marketing Managers to provide context and highlight their most relevant skills and experiences. A well-written summary can capture the attention of hiring managers and demonstrate how you can add value to their organization. However, it's important to avoid using an objective statement, as these are outdated and focus more on what you want rather than what you can offer.
When crafting your Digital Marketing Manager resume summary, focus on showcasing your unique value proposition and the key skills that set you apart from other candidates. Tailor your summary to the specific job you're applying for, incorporating relevant keywords and highlighting your most impressive achievements.
Your work experience section is the core of your resume. It's where you showcase your career progression and highlight your most relevant and impressive achievements. For digital marketing managers, this section is especially important as it's an opportunity to demonstrate your skills in driving growth, managing campaigns, and leveraging digital channels.
Here are some key tips to keep in mind as you write your work experience section:
When describing your work experience, use strong, industry-specific action verbs to make your bullet points more impactful. Here are some examples of weak versus strong action verbs for digital marketing managers:
Instead, use action verbs that showcase your leadership and expertise:
Other strong action verbs for digital marketing managers include: optimized, leveraged, executed, analyzed, and drove.
The education section of your digital marketing manager resume should be concise and highlight your most relevant qualifications. Here are some tips to help you craft an effective education section that will catch the attention of hiring managers and showcase your skills and knowledge.
The skills section of your digital marketing manager resume is a critical component that can make or break your chances of getting hired. It's where you showcase your expertise and demonstrate how you can add value to the company. Here are some tips to help you craft a compelling skills section that will catch the attention of hiring managers and get your resume past applicant tracking systems (ATS).
Here are examples of popular skills from Digital Marketing Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Digital Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
Use our free resume checker to get expert feedback on your resume. You will:
• Get a resume score compared to other Digital Marketing Manager resumes in your industry.
• Fix all your resume's mistakes.
• Find the Digital Marketing Manager skills your resume is missing.
It's instant, free and trusted by 1+ million job seekers globally. Get a better resume, guaranteed.
Upload your resume
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
