Digital Marketing Manager Cover Letters

Approved by real hiring managers, these Digital Marketing Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Digital Marketing Manager Roles
Compiled and approved by: Carlson Tyler-Smith
Senior Hiring Manager - Digital Marketing Manager Roles
18+ Years of Experience

Digital Marketing Manager Cover Letter Example

Dear Hiring Manager,

As a long-time admirer of Google's innovative and creative marketing campaigns, I was thrilled to see your opening for a Digital Marketing Manager. Google's commitment to fostering a culture of curiosity and exploration has always resonated with me. In fact, I recently participated in one of your fantastic Google Analytics workshops, which left me feeling inspired and eager to contribute to your team.

In my previous role at Resume Worded, I managed a multi-channel marketing campaign that increased website traffic by 35% and boosted conversions by 20% within six months. This success was achieved by combining my data-driven approach with a deep understanding of the customer's journey. I also spearheaded a content marketing strategy that resulted in a 50% increase in organic search traffic and a 25% increase in social media engagement. I'm confident that my marketing expertise and passion for storytelling will help Google continue to create meaningful and impactful campaigns.

I'm particularly excited about the opportunity to work at Google because of the cutting-edge tools and technologies you provide to marketers. As someone who thrives on learning and experimenting, I believe that Google's resources will enable me to take my digital marketing skills to new heights.

Thank you for considering my application. I look forward to the possibility of contributing to Google's ongoing success and further growing as a marketer within your organization.


[Your Name]

Why This Cover Letter Works in 2023

Impressive Results in Previous Role

Highlighting specific accomplishments and results, like the increase in website traffic and conversions, showcases the applicant's expertise and ability to make a tangible impact.

Multichannel Marketing Success

Emphasizing success across various marketing channels (content marketing, organic search, and social media) demonstrates the applicant's versatility and adaptability in digital marketing.

Excitement for Learning and Growth

Conveying enthusiasm for the company's resources and how they will help the applicant develop professionally shows genuine interest and passion for the role and industry.

Gracious and Forward-Looking Closing

This simple and concise closing sentence expresses gratitude for the opportunity while also looking ahead to the potential for future collaboration.

Digital Marketing Manager Cover Letter Example

Dear Hiring Manager,

I recently stumbled upon the Digital Marketing Manager role at Facebook, and I was immediately drawn in by the company's innovative culture and the opportunity to work with a vibrant team. My fascination with the digital world started when I was a teen, building websites in my spare time. Today, I am still captivated by the power of digital marketing and how it can transform a business. This is precisely why I am excited to bring my skills and experiences to Facebook, a company that is consistently at the forefront of the digital space.

At Resume Worded, I led a team that increased website traffic by 40% in just six months, by implementing a comprehensive SEO strategy. I also played a significant role in developing and executing a content marketing campaign that boosted customer engagement by 30%. These experiences have equipped me with a unique perspective on what drives online engagement and how to harness it to meet business objectives. At Facebook, I am excited to bring this knowledge to your team, and to contribute to the innovative work you are doing.

I am energized by the prospect of working at Facebook because of the company’s commitment to continuous learning and development. I believe that this role will allow me to utilize my skills in a dynamic environment, where I can contribute to the team's goals and evolve professionally.

In closing, thank you for considering my application. I look forward to the possibility of contributing to your team and learning from the innovative environment at Facebook.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Personalizing Your Marketing Journey

Opening up about your early fascination with the digital world shows an enduring passion for the industry. It adds a personal touch and demonstrates your long-term commitment to the field of digital marketing. This could be a powerful way to connect with the hiring manager on a more personal level.

Specific Success Metrics

Providing quantifiable achievements like increasing website traffic and boosting customer engagement not only proves your expertise but also gives a clear picture of what you could potentially bring to the company. This adds credibility to your claims and sets clear expectations for potential employers.

Senior Digital Marketing Manager Cover Letter Example

Dear Hiring Manager,

When I discovered the Senior Digital Marketing Manager position at Amazon, I was excited by the opportunity to lead and contribute to a team that is pushing the boundaries of e-commerce. Growing up, I was always the kid trying to sell lemonade on the corner, and this entrepreneurial spirit has stayed with me throughout my career in digital marketing. Amazon's commitment to customer-centricity aligns perfectly with my own approach to marketing, making this role a perfect fit for me.

In my current role at Resume Worded, I oversaw a cross-functional team that launched a successful influencer marketing campaign, that resulted in a 25% increase in brand visibility. Additionally, my team and I developed an email marketing strategy that increased customer retention rates by 35%, contributing significantly to our revenue growth. I am excited to bring these experiences and the lessons learned to Amazon, a company that is known for its innovative marketing strategies.

The prospect of working at Amazon, a company that values innovation and customer obsession, is truly exciting. I am particularly interested in the company's approach to data-driven decision making and how it uses data to inform marketing strategies. I am confident that my experience in using data to drive marketing decisions will be valuable in this role.

As a closing note, thank you for considering my application. I am excited about the opportunity to bring my skills and experiences to Amazon and to learn from the incredible team that you have built.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Linking Personal Traits to Professional Experience

Relating your entrepreneurial childhood experiences to your professional career in digital marketing is a clever way to demonstrate your innate business acumen. It's a subtle yet strong way to show you've always had a knack for sales and marketing.

Demonstrating Impact on Revenue

By highlighting how your email marketing strategy significantly contributed to revenue growth, you are directly linking your efforts to the bottom line. Employers love to see candidates who understand that the ultimate goal of any business strategy is to increase revenue.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

When I discovered that Facebook was looking for a Digital Marketing Manager, I immediately thought of the time I attended a Facebook Ads Masterclass in my pursuit of constant learning. The insights I gained during that experience have helped me achieve incredible results in my marketing campaigns, and I am excited to bring that same level of dedication and expertise to contribute to Facebook's mission of connecting people around the world.
This intro is strong because it demonstrates a genuine connection to the company through personal experience, and shows enthusiasm for contributing to their specific goals.

As a passionate advocate for user privacy and data management, I was excited to see that Apple is seeking a Digital Marketing Manager. I have long admired Apple's commitment to privacy and innovation, and I know that my experience in creating data-driven marketing campaigns will help contribute to the ongoing success of such a forward-thinking company.
This paragraph emphasizes the candidate's alignment with Apple's values and showcases their relevant expertise, thereby making a strong case for their fit with the company culture.

Upon learning that Spotify is searching for a Digital Marketing Manager, I couldn't help but think of the countless hours I've spent curating the perfect playlists for every mood, and the incredible impact Spotify has had on my everyday life. With my vast experience in digital marketing, I am eager to contribute to the ongoing growth of a company that has genuinely transformed the way people engage with and discover music.
This intro is effective because it showcases a personal connection to the company and its product, which demonstrates genuine enthusiasm for the company and a desire to contribute meaningfully to its success.

As a Digital Marketing Manager with a strong focus on sustainability and ethical practices, I am thrilled to see that Patagonia is seeking a professional with my skill set. My admiration for Patagonia's dedication to environmental stewardship and the well-being of the communities it serves has only grown over the years, and I would be honored to contribute my marketing expertise to this incredible mission-driven organization.
This intro stands out because it emphasizes the candidate's values and how they align with Patagonia's mission, indicating a sincere commitment to the company's objectives and a cultural fit.

When I learned that Microsoft is looking for a Digital Marketing Manager, I thought back to my earliest memories of using a computer and the sense of wonder it inspired in me. Just like Microsoft, I have been driven to constantly uncover new opportunities and achieve great results in the digital marketing space. I am eager to contribute my expertise to a company that has consistently pushed the boundaries of technology and innovation.
This paragraph highlights a personal connection to the company's early work, demonstrating a long-standing admiration for their innovative spirit and making a strong case for the candidate's fit with Microsoft's culture of exploration.