Marketing Manager Cover Letters

Approved by real hiring managers, these Marketing Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Marketing Manager Roles
Compiled and approved by: Carlson Tyler-Smith
Senior Hiring Manager - Marketing Manager Roles
18+ Years of Experience

Marketing Manager Cover Letter Example

Dear Hiring Manager,

As a long-time admirer of Google's innovative approach to marketing and its commitment to creating memorable campaigns, I was thrilled to come across the Marketing Manager position. Google's ability to consistently push the boundaries of traditional marketing has always resonated with me, particularly the way it leverages data-driven insights to create impactful campaigns that truly connect with its audience.

Throughout my career, I have strived to adopt a similar approach, utilizing data and creativity to drive marketing success. For example, while working as a Marketing Specialist at Resume Worded, I led a campaign that increased our email subscriber base by 230% in just six months. This was achieved by harnessing the power of A/B testing and optimizing email content based on user engagement. At my most recent role at XYZ Company, I spearheaded the development of a new social media strategy that resulted in a 45% increase in organic reach and a 20% boost in conversions.

What excites me most about this opportunity at Google is the chance to work on cutting-edge marketing projects that have the potential to shape the industry. I am eager to apply my skills and creativity in a fast-paced environment where I can make a tangible impact on both the company and the marketing landscape.

Thank you for considering my application. I am confident that my experience and passion for marketing make me a strong fit for this role, and I am excited about the possibility of contributing to Google's continued success. I look forward to the opportunity to discuss my qualifications further.


[Your Name]

Why This Cover Letter Works in 2023

Data-Driven Creativity

What I love about this cover letter is that it shows how the applicant values the unique approach the company takes to marketing. By emphasizing this alignment, it demonstrates that they will be a good cultural fit.

Specific Accomplishments

This sentence highlights the candidate's accomplishments in a clear and concise manner, using specific numbers to showcase their success. Remember to always include measurable results when discussing your past experiences.

Expressing Genuine Excitement

Here, the applicant expresses genuine excitement for the potential to work on innovative projects at the company. This shows that they are passionate about the role and that they are not just applying to any company.

Conversational Gratitude

The closing sentence is not overly formal or robotic and comes across as genuine gratitude for the reader's time. Be sure to end your cover letter on a positive, appreciative note.

Marketing Manager Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Marketing Manager role at Google. As a child, I was always fascinated by how Google's homepage doodles sparked curiosity and engagement. It's this same spirit of creativity and innovation that I want to bring to the Marketing Manager role at Google.

At Resume Worded, I led a team that increased organic website traffic by 60% within a year through creative content and SEO strategies. This experience taught me that the combination of creativity and data-driven strategies can lead to impressive results. During my time at RW Tech Company, I initiated a partnership with a local influencer, which resulted in a 30% increase in our social media following within just three months.

I am excited about this role because it aligns with my passion for creating engaging content that resonates with audiences and drives business growth. I am particularly excited about the opportunity to work on global marketing campaigns that have the potential to reach millions of people.

Thank you for considering my application. I am confident that my passion for creative marketing strategies and my track record of driving growth would make me a valuable addition to the Google team.

Best regards,
[Your Name]


Why This Cover Letter Works in 2023

Bring out your passion for the company's values

When you connect your personal interests with the company's values or culture, it shows that you're not just looking for any job, but specifically want to work with them. So, when you say you want to bring the same spirit of creativity and innovation to Google, it shows alignment and genuine passion.

Show, don't just tell

Pointing out your achievement of increasing website traffic by 60% at Resume Worded is great, but also giving insight into how you did it - through creative, data-driven strategies - makes it even better. It not only shows that you're result-oriented but also strategic and creative.

Express your excitement for the job responsibilities

When you talk about your enthusiasm for working on global marketing campaigns targeting millions of people, it shows you're ready and excited to work on big projects. This can help assure the hiring manager that you're not just aiming for a new job, but you're also excited about the challenges it brings.

Highlight your confidence and potential contribution

Ending your cover letter by expressing confidence in your skills and the value you can provide is a strong move. It leaves the impression that you're not only capable and experienced, but also ready to contribute to the team from day one.

Senior Marketing Manager Cover Letter Example

Dear Hiring Manager,

I am writing to apply for the Senior Marketing Manager position at Amazon. I've always admired how Amazon revolutionized online shopping through its customer-centric approach. I believe that this same customer-focused approach is crucial in marketing, and I am eager to bring this perspective to the Senior Marketing Manager role at Amazon.

In my previous role as Marketing Manager at Resume Worded, I led a team that developed and implemented a new content marketing strategy, increasing web traffic by 70% in six months. I also spearheaded a customer segmentation initiative that resulted in a 30% increase in targeted marketing campaigns and a 20% increase in customer engagement rates.

I am particularly drawn to this role at Amazon because of its commitment to innovation. I am excited about the opportunity to contribute to marketing strategies that not only drive growth but also enhance the customer experience.

Thank you for considering my application. I am confident that my expertise in strategic marketing and my dedication to customer-centric strategies would make me a valuable asset to the Amazon team.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Align yourself with the company's approach

When you say that you believe in the same customer-focused approach that Amazon does, it shows that you understand and appreciate the company's ethos. This could give the hiring manager confidence that you'll fit into the company culture.

Highlight your strategic and result-driven approach

By sharing how you used customer segmentation to increase engagement rates, you're showing that you can use strategic initiatives to achieve tangible results. This can help convince the hiring manager that you're capable of bringing innovative strategies to the table.

Express your eagerness to contribute to the company's goals

By mentioning that you're excited to contribute to strategies that enhance customer experience, you show that you're not only focused on growth, but also on improving the customer journey. This can demonstrate that you're aligned with Amazon's customer-centric mission.

End on a confident note

Concluding your letter by stating your confidence in your strategic marketing expertise and dedication to customer-centric strategies can leave a strong impression with the hiring manager. It shows that you believe in your ability to contribute significantly to the team.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As an avid user of Facebook's platform and an enthusiast of the company's pioneering efforts in data-driven marketing, I couldn't help but jump at the opportunity to apply for the Marketing Manager position. Facebook's capability to create highly targeted and relevant campaigns, along with its focus on fostering meaningful connections with users, has always aligned with my own marketing philosophy.
This intro does an excellent job of connecting the applicant's own values with those of the company, showing that they're familiar with Facebook's marketing approach and expressing genuine enthusiasm for it.

When I saw the Marketing Manager position at Apple, I immediately thought of the countless hours I've spent admiring the sleek design and user-friendly functionality of my beloved iPhone. Apple's renowned marketing campaigns beautifully showcase these features, and I am excited to bring my own creative and data-driven approach to contribute to the company's marketing success.
By relating a personal experience and a specific product, this intro demonstrates the applicant's familiarity and appreciation for Apple's craftsmanship, making it more relatable and engaging.

As a promoter of sustainability and conscious consumerism, I have long admired Patagonia's dedication to environmental responsibility and ethical business practices. When I saw the Marketing Manager position open, I knew this was the perfect opportunity to apply my marketing expertise to help further Patagonia's mission and contribute to its positive impact on both the environment and the industry.
This intro highlights the applicant's personal values and connects them to the unique aspects of Patagonia's brand, showing a clear understanding of the company's mission and a genuine desire to contribute to it.

As an advocate for the power of community and storytelling, I was immediately drawn to the Marketing Manager position at Netflix. I have always been intrigued by how Netflix uses data to create highly personalized recommendations and tailored marketing campaigns, and I believe my experiences in data-driven marketing will perfectly complement the company's innovative efforts.
The applicant effectively emphasizes the unique aspects of Netflix's approach to marketing while also showcasing their own data-driven marketing experience, demonstrating a strong alignment between their skills and the company's values.

Having grown up in a family-run small business, Amazon's commitment to supporting small businesses through its various programs has always been near and dear to my heart. Upon seeing the opening for a Marketing Manager position, I knew I had to seize the opportunity to contribute to Amazon's mission of empowering businesses and driving marketing success through a combination of creativity and data-driven insights.
By sharing a personal story and connecting it to Amazon's mission, this intro creates an emotional connection with the reader and highlights the applicant's passion for the company's values, making them a more memorable candidate.