Marketing Manager

Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  • Product Marketing
  • Event Management
  • Management
  • Advertising
  • Project Management
  • Strategy
  • Business Strategy
  • Product Management
  • Business Development
  • Market Research
  • Brand Management
  • B2B Marketing
  • Content Marketing
  • Sales
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Sales Management
  • Customer Service
  • Microsoft Access
  • Product Development
  • Merchandising
  • Account Management
  • Market Planning
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Public Relations
  • Online Advertising
  • Integrated Marketing
  • Brand Development
  • Business-to-Business (B2B)
  • Direct Marketing
  • Copywriting
  • Business Planning
  • Google Analytics
  • Trade Marketing
  • Google Ads
  • E-commerce
  • Market Analysis
  • Lead Generation
  • Branding
  • Competitive Analysis
  • Adobe Photoshop
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Manager resume?

1
Review the job posting closely.

Go through the Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Management, Marketing and Digital Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Product Marketing and Online Marketing.

Add other common skills from your industry - such as Social Media, Social Media Marketing and Marketing Strategy - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Management, Brand Management and Lead Generation - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Manager Skills and Keywords to Include On Your Resume

Marketing Manager Soft Skills

Here are common soft skills that appear on Marketing Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Team Leadership
  • Communication
  • Public Speaking

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketing Manager recruiter sees it. For free.

Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Manager resume?

Some popular Marketing Manager hard skills are Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Online Marketing, Marketing Management, Social Media and Product Marketing.

Depending on the job you apply to, skills like Brand Management, Management, Market Research, Project Management and Lead Generation can also be good to include on your resume.

How do resume skills compare between a Search Engine Marketing Manager and a Community Marketing Manager?

Popular skills we often see on resumes for Search Engine Marketing Manager positions include:

  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Google Analytics
  • Google Ads
  • Bing Ads
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Online Advertising

In comparison, skills we see on Community Marketing Manager resumes include:

  • Social Media Marketing
  • Influencer Marketing
  • Marketing Strategy
  • Advertising
  • Marketing
  • Event Management
  • Email Marketing
  • Public Relations

What are good resume skills to include for different Marketing Manager roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Emarketing Manager: Google Analytics, Online Marketing, Digital Marketing, Google Ads and Search Engine Optimization (SEO)
  • Social Media Marketing Manager: Social Media Marketing, Instagram, Social Media, Content Marketing and Marketing
  • Event Marketing Manager: Event Marketing, Event Management, Event Marketing Strategy, Corporate Events and Marketing Strategy
  • Email Marketing Manager: Email Marketing, Email Strategy, Marketing Automation, HTML Emails and Email Marketing Software
  • Customer Marketing Manager: Customer Marketing, Customer Insight, Consumer Products, Competitive Analysis and Product Marketing

What are common Marketing Manager soft skills?

Soft skills like Time Management, Leadership, Negotiation, Team Leadership and Communication are essential for Marketing Manager roles and jobs.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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