Marketing Writer

Marketing Writer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Writer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Copywriting
  • Web Content Writing
  • Writing
  • Blogging
  • Content Marketing
  • Copy Editing
  • Content Strategy
  • Press Releases
  • Newsletters
  • Search Engine Optimization (SEO)
  • Creative Writing
  • Editing
  • Journalism
  • Social Media Marketing
  • SEO Copywriting
  • Storytelling
  • Proofreading
  • Email Marketing
  • Digital Marketing
  • Marketing Copy
  •   Show full list

Resume Skills: Content Management Tools

  • WordPress
  • Drupal
  • Joomla
  • Squarespace
  • Wix

Resume Skills: SEO & Analytics

  • Google Analytics
  • Google Search Console
  • SEMrush
  • Moz Pro
  • Ahrefs
  • SEMRush
  • Moz
  • Google AdWords
  • Keyword Planner

Resume Skills: Content Creation

  • Adobe Creative Suite
  • Canva
  • Grammarly
  • Hemingway Editor

Resume Skills: Project Management

  • Trello
  • Asana
  • JIRA
  • Slack

Resume Skills: Writing & Editing Tools

  • MS Office Suite
  • Google Docs
  • Adobe Acrobat
  • Grammarly
  • Hemingway Editor

Resume Skills: Social Media Platforms

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Writer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Writer Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Writer
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded June 2018 - Present
Senior Marketing Writer
Developed and implemented a comprehensive content strategy that increased website traffic by 30%
Led a team of 5 writers in creating engaging blog posts, resulting in a 20% increase in newsletter subscriptions
Revamped web content for SEO purposes, pushing our main keyword ranking from 30 to 10 on SERP
Edited and proofread team's work, maintaining a high standard of language proficiency and reducing external editing costs by 15%
Introduced new email marketing campaigns, leading to a 25% increase in lead generation
Spearheaded the storytelling approach in our content marketing strategy, resulting in a 50% increase in user engagement
Coached.com March 2016 - May 2018
Content Writer
Generated compelling copy for the company’s website, marketing materials, and social media channels, increasing brand visibility by 35%
Crafted press releases and newsletters, increasing media coverage by 20%
Authored engaging blog posts that effectively used SEO strategies, driving a 15% boost to organic site traffic
Collaborated with the digital marketing team to hone email marketing tactics, resulting in a 10% higher opening rate
Tech Marketing Pros August 2015 - Feb 2016
Copy Editor
Implemented rigorous proofreading processes, reducing content errors by 45%
Enhanced readability of digital content by enforcing concise and clear writing guidelines
Helped increase web traffic by 10% through SEO copywriting enhancements
EDUCATION
Resume Worded University May 2015
Master of Business Administration - Marketing
Award: Dean's List 2015 (Top 10%)
Resume Worded Academic Center June 2013
Bachelor of Communications - Journalism
Minors in Marketing and English Literature
Recipient of the 2012 Excellence Award for Journalism
SKILLS
Writing & Editing Tools: MS Office Suite, Google Docs, Adobe Acrobat, Grammarly, Hemingway Editor
SEO & Analytics : Google Analytics, SEMRush, Moz, Google AdWords, Keyword Planner
Content Management Systems: WordPress, Drupal, Joomla, Squarespace
Social Media Platforms: LinkedIn, Facebook, Instagram, Twitter, Snapchat
OTHER
Certifications: HubSpot Content Marketing Certification, Google Analytics Certification
Publications: Authored 'Content Marketing Trends in the 21st Century' published in the Marketing Mastery Journal
Projects: Managed and developed content for successful marketing campaigns contributing to a 15% increase in company sales
Your Name
Content Strategist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2017 - Present
Lead Content Strategist
Directed a cross-departmental team on an award-winning content marketing strategy that boosted site traffic by 35%
Utilized storytelling techniques in content creation, enhancing customer empathy and brand engagement by 55%
Increased newsletter subscribers by 40% through cohesive SEO and digital content strategy
Initiated a content auditing system resulting in a 10% improvement in content relevance and readability
Effectively implemented an email marketing strategy, driving a 50% increase in marketing-qualified leads
Digital Marketing Solutions January 2015 - February 2017
Senior Marketing Writer
Led the development of content for online marketing, increasing user engagement by 25%
Managed and mentored a team of 4 writers, ensuring consistent content quality and timely delivery
Curated SEO-friendly blog content, raising our Google ranking by 15 positions
Coached.com August 2013 - December 2014
Content Writer
Created compelling, SEO-optimized web content, increasing organic search traffic by 20%
Contributed to email marketing campaigns, leading to an 8% increase in lead conversion
EDUCATION
Resume Worded University December 2014
Master of Business Administration - Marketing
Specialization in Digital Marketing
Resume Worded Academic Center May 2012
Bachelor of Science - Communication Studies
Concentration in Creative Writing
Honors: Resume Worded Scholar (Awarded to top 3% students), Dean's Academic Excellence List
SKILLS
Content Management Systems: WordPress, Joomla, Drupal, Squarespace, Wix
SEO Tools: Google Analytics, SEMrush, Yoast SEO, Ahrefs, Moz, Google Keyword Planner
Design & Editing Software: Adobe Photoshop, Skitch, Canva, Snappa, PicMonkey, Adobe Illustrator
Writing & Collaboration Tools: Google Docs, Slack, Trello, Basecamp, Asana
OTHER
Certifications: HubSpot Content Marketing Certification (2020), Google Analytics Individual Qualification (2019)
Awards & Recognition: Resume Worded 'Writer of the Year' for content strategy (2018), Digital Marketing Solutions 'Best Creative Content' award (2016)
Professional Development: Regular participant in Content Marketing World Conference, Member of American Marketing Association
Volunteering: Mentor for young writers at local community center
Your Name
Editorial Content Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com July 2017 - Present
Editorial Content Manager
Directed the evolution of a content-rich website, growing organic traffic by 40%
Managed a team of 10 content producers, maintaining high-quality standards and improving productivity by 20%
Drove the company's content marketing initiatives, resulting in a 35% increase in customer acquisition
Streamlined editorial workflows, resulting in a 25% increase in content output
Initiated a program for the team to undergo SEO and copywriting training, improving content ranking and user engagement
Digital Marketing Sphere April 2015 - June 2017
Senior Content Strategist
Managed company-wide content strategy, leading to a 30% increase in web traffic and user-engagement
Implemented a data-driven approach to content planning, improving content marketing effectiveness by 15%
Designed and executed a content-focused email marketing strategy, improving conversion rates by 10%
Resume Worded September 2012 - March 2015
Content Writer
Crafted engaging digital content for the company blog, improving time on page by 10%
Assisted in the development of an effective content marketing plan
EDUCATION
Resume Worded Institute June 2019
Certified Content Marketer
Part-Time course during employment at Digital Marketing Sphere
Resume Worded University May 2012
Master of Arts in English - Creative Writing
Thesis: The Impact of Narrative Strategies in Digital Content Production
SKILLS
Content Management Tools: WordPress, Drupal, Joomla, Squarespace, Wix
SEO & Analytics: Google Analytics, Google Search Console, SEMrush, Moz Pro, Ahrefs
Content Creation: Adobe Creative Suite, Canva, Grammarly, Hemingway Editor
Project Management: Trello, Asana, JIRA, Slack
OTHER
Certifications: Hubspot Content Marketing Certification (2018), Google Analytics Individual Qualification (2017)
Professional Development: Advanced SEO: Tactics & Strategy, Udemy (2016)
Volunteering: Content Creator, Wikipedia (voluntary contributions on literary topics since 2013)
Awards: Digital Marketing Sphere Annual Performance Award (2016,2017)

How do I add skills to a Marketing Writer resume?

1
Review the job posting closely.

Go through the Marketing Writer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Copy Editing, Web Content Writing and Content Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Content Strategy and Copywriting.

Add other common skills from your industry - such as Blogging, Writing and Press Releases - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Proofreading, Storytelling and Newsletters - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Marketing Writer, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Emphasize your marketing experience.

In your Marketing Writer resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Writer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Writer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Writer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Writer Skills and Keywords to Include On Your Resume

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Marketing Writer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Resume Example
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Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


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Frequently Asked Questions

What hard skills should you include on a Marketing Writer resume?

The most common skills and keywords we found on Marketing Writer resumes and job postings were Copywriting, Web Content Writing, Writing, Blogging, Content Marketing, Copy Editing, Content Strategy and Press Releases.

Skills like Creative Writing, Proofreading, Digital Marketing, Storytelling and Newsletters also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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