13 Content Writer Cover Letters

Approved by real hiring managers, these Content Writer cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Content Writer Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Content Writer Cover Letter Example

Dear Hiring Manager,

As a lifelong storyteller and word enthusiast, I was thrilled to come across the Content Writer position at Google. Growing up, I would spend hours crafting my own fictional worlds, and as an adult, I've channeled that passion into helping brands communicate their unique stories. Google's innovative approach to creating meaningful and engaging content has always inspired me, and I can't imagine a better place to continue my career.

In my most recent role at Resume Worded, I led the content team in increasing organic traffic by 35% over six months, by optimizing content for SEO and creating shareable, high-quality articles. I believe this success resulted from my ability to understand the target audience and create content that resonates with them. Additionally, I introduced a new content calendar system that improved team efficiency by 20%, allowing us to publish more high-impact pieces per month. I'm confident that my expertise in audience analysis and content strategy will be valuable assets for Google's content team.

I am particularly excited about this role because it allows me to combine my love for writing with my passion for technology. Google's commitment to providing users with cutting-edge products and services has always impressed me, and I am eager to contribute to that mission through impactful content creation.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to Google's content success.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Increase in Organic Traffic

By highlighting a specific accomplishment with concrete numbers, this sentence demonstrates the candidate's ability to create results-driven content. Make sure to include such achievements in your cover letter to stand out.

Improved Team Efficiency

This sentence shows that the candidate not only excels in content creation but also understands the importance of teamwork and organization. Sharing an example of how you've positively impacted your team can strengthen your application.

Conversational Thank You

A short, conversational thank you like this one helps end the cover letter on a positive note without being overly formal. It's a great way to wrap up your letter and leave a lasting impression.

Content Writer Cover Letter Example

Dear Hiring Manager,

I am applying for the Content Writer position at Medium, a platform that has revolutionized the way people share and consume content. As a voracious reader and ardent writer, I find Medium's commitment to authentic storytelling and diverse voices incredibly captivating. It's not just about getting information out there, but it's about creating a meaningful conversation.

In my current role at Resume Worded, I have been responsible for creating engaging content that drove a 30% increase in our website traffic and a 25% increase in user engagement. I also spearheaded an initiative to revamp our blog, leading to a 50% rise in our subscriber base. Not just that, I learned the art of telling a story that resonates with the audience, something that Medium champions.

I am excited about the opportunity to bring my unique blend of creative prowess and analytical thinking to Medium. The prospect of using storytelling to build connections, foster conversations and challenge perspectives truly excites me.

Thank you for considering my application. I look forward to the possibility of contributing to Medium's remarkable journey.

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Why This Cover Letter Works in 2024

Showcasing tangible results

In a cover letter, it's not enough to simply say you're good at something - you have to prove it. Here, you've done an excellent job of showing how your content creation skills have directly contributed to a rise in website traffic and user engagement. Those percentage increases? They're gold. They give a concrete idea of the scale of impact you had - and that's something recruiters will remember.

Expressing passion for the mission

Enthusiasm is infectious. When you share how excited you are about the potential to use storytelling in a way that aligns with Medium's mission, it tells me that you're not just looking for any job - you're looking for this job. You're interested in the work we do and how it can make a difference. That's the kind of spirit we love to see in our team.

Content Writer Cover Letter Example

Dear Harper,

I'm reaching out to express my interest in the Content Writer position at Google, a place where innovation and creativity meet to change the world one click at a time. My journey with writing began as a child, crafting stories on my mom's old typewriter, but it was the moment I started creating content for my tech blog that I realized the power of words in the digital age. Google's commitment to delivering valuable and accessible information has always resonated with me, making this opportunity incredibly exciting.

My knack for weaving engaging narratives has significantly boosted organic traffic for my previous employer, Resume Worded, by 40% in just six months. I achieved this through a mix of SEO optimization, compelling storytelling, and a deep understanding of our target audience's needs. Additionally, my series on "Emerging Tech Trends" was recognized as the Best Content Series at the annual Tech Content Awards last year. This blend of creativity and strategic thinking is what I aim to bring to the Content Writer role at Google.

At RW Tech Company, I led a project that revamped our content strategy, resulting in a 25% increase in subscription conversion rates. It was a testament to my belief that great content is not just about writing well but understanding the reader's journey. Google's innovative approach to content, focusing on user experience and relevance, is where I see a perfect alignment of my skills and your needs.

The opportunity to contribute to Google's mission of organizing the world's information and making it universally accessible excites me. It's a platform where I believe my passion for storytelling and my commitment to impactful content can truly make a difference.

In conclusion, I am eager to bring my background in content creation and strategy to Google, where together, we can continue to create content that informs, engages, and inspires. Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your team.

Warm regards,

Alex Jordan

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Why This Cover Letter Works in 2024

Showcase your achievements with numbers

When you share that you boosted organic traffic by 40% in just six months, you're not just telling me that you're good at your job. You're proving it with hard data. Employers love to see concrete results, especially when they're as impressive as yours. It gives me confidence in your abilities and shows me the potential impact you could have on Google.

Highlight project leadership and results

Leading a project that resulted in a 25% increase in subscription conversion rates? Now, that's something. Not only does it demonstrate your leadership skills, but it also shows that you understand the reader's journey and how to create content that converts. It's a clear indication that you're not just a content writer, but a content strategist.

Express your alignment with the company's mission

It's important to show that you understand and align with a company's mission. When you express your excitement about contributing to Google's mission, you're telling me that you're not just looking for any job, you're looking for this job, at Google.

Close with gratitude

Ending your cover letter by thanking the employer for their consideration is a touch of professionalism that never goes unnoticed. It shows respect, appreciation, and good manners, and it leaves a positive final impression.

Sign off warmly

Signing off your cover letter warmly shows your personality and leaves a positive, friendly impression. It's a small touch, but it contributes to the overall feel of your letter.

Content Writer Cover Letter Example

Dear Sam,

When I stumbled upon Canva's vibrant Instagram account a few months ago, I couldn't help but binge-scroll through the feed, captivated by the creativity and humor infused into every post. As a long-time admirer of Canva's mission to democratize design, I was thrilled to discover an open Content Writer position that perfectly aligns with my skills and passion.

With a background in journalism and a knack for crafting engaging stories, I have honed my ability to connect with diverse audiences. During my time at RW Media, I spearheaded a series of blog posts that not only doubled our website traffic but also sparked meaningful conversations among our readers. Additionally, I collaborated with the social media team to develop a quirky yet informative Instagram campaign that increased our follower count by 30% in just two months. I believe my experience in creating compelling content across various platforms would greatly contribute to Canva's already impressive content strategy.

What excites me most about this role is the opportunity to combine my love for writing with my enthusiasm for empowering others to express their creativity. Canva's commitment to making design accessible to everyone resonates deeply with me, and I would be thrilled to contribute to this mission through my work as a Content Writer.

Thank you for considering my application. I look forward to the potential opportunity to bring my skills and passion to the Canva team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the company

Talking about how much you enjoy the company's social media shows you know who they are and what they do. This makes it clear you're not just looking for any job, but you're interested in this company specifically.

Detail your relevant experience

When you share your history of connecting with audiences, it helps me see you're capable of doing the job well. Mentioning your success stories, like doubling website traffic, shows you can actually make a difference.

Highlight your content strategy impact

By linking your past work to potential contributions, you help me visualize how you could fit into our team and enhance our projects. It's helpful to see you thinking ahead about what you can bring to the table.

Connect your passions to the job

Your excitement about blending writing with empowering others matches our mission. This alignment suggests you'll be more engaged and motivated in the role, which is exactly what we're looking for.

Express gratitude and eagerness

A simple thank you goes a long way. Plus, showing eagerness about the opportunity to join the team leaves a positive, respectful impression.

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Content Writer Cover Letter Example

Dear Hiring Manager,

When I stumbled upon Grammarly's witty YouTube ad last year, I knew this was a company that truly understood the power of words. As a passionate wordsmith myself, I'm thrilled to apply for the Content Writer position at Grammarly.

During my three years as a Content Specialist at RW Media, I honed my skills in crafting engaging blog posts, whitepapers, and email campaigns. One of my proudest achievements was spearheading a series of SEO-optimized articles that boosted organic traffic by 40% within six months. At my current role at Resume Worded, I've further sharpened my ability to translate complex topics into clear, compelling content. I recently collaborated with our product team to create a comprehensive user guide, which reduced customer support inquiries by 25%.

What excites me most about joining Grammarly is the opportunity to combine my love for writing with my interest in technology. I'm eager to contribute my skills and learn from a talented team that shares my passion for helping people communicate more effectively.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to Grammarly's mission of improving lives through better communication.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect through a personal story

Mentioning how Grammarly's ad resonated with you personalizes your cover letter and illustrates your connection to the company's brand.

Showcase your content creation expertise

Detailing your experience with engaging content and the results it achieved, like increased organic traffic, demonstrates your capability as a writer.

Prove your impact on user experience

Describing your collaboration on a user guide and its effect on reducing inquiries proves your content is not only engaging but also valuable to the audience.

Express your passion for the industry

Sharing your excitement about combining writing with technology shows you're not just a fit for the job, but also passionate about the field.

Conclude with enthusiasm for the opportunity

Closing your letter by thanking the hiring manager and expressing eagerness to discuss your contribution to Grammarly's mission leaves a positive, memorable end note.

Content Writer Cover Letter Example

Dear Sarah,

When I stumbled upon the Content Writer position at BuzzFeed, I couldn't help but feel a rush of excitement. As an avid reader and occasional contributor to your platform, I've always admired the way BuzzFeed creates engaging, shareable content that resonates with millions of readers worldwide. The opportunity to join your talented team and craft compelling stories that inform, entertain, and inspire is truly thrilling.

Throughout my career, I've honed my skills in creating captivating content across various formats and industries. At RW Media, I spearheaded a successful blog series that increased website traffic by 35% and generated a 20% uptick in social media engagement. I also collaborated with the marketing team to develop a comprehensive content strategy that aligned with our brand voice and target audience, resulting in a 15% increase in lead generation. My ability to understand and cater to diverse readerships, coupled with my knack for crafting attention-grabbing headlines and compelling narratives, has been instrumental in driving growth and engagement.

What draws me to BuzzFeed is your commitment to creating content that sparks conversations and connects people across the globe. I'm particularly impressed by your innovative approach to storytelling and your ability to stay ahead of the curve in an ever-evolving digital landscape. I believe my passion for writing, coupled with my adaptability and eagerness to experiment with new formats and platforms, would make me a valuable addition to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with BuzzFeed's mission and contribute to your continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine excitement for the content writer role

Starting your cover letter with an expression of genuine interest and excitement for the role can immediately grab my attention. It shows you have a personal connection and enthusiasm for what we do.

Detail your content creation experience

When you clearly outline your experience and achievements in content creation, it helps me understand your capability and the tangible results you can bring to our team.

Highlight your audience engagement skills

Describing your ability to cater to diverse readerships emphasizes your skill in creating relevant and engaging content, an essential attribute for a successful content writer.

Connect with the company’s mission

Your cover letter should make a clear connection between your personal values and the company's mission. This alignment shows you're likely to be a passionate and dedicated team member.

Express gratitude and eagerness to contribute

Ending your cover letter with a thank you and a forward-looking statement demonstrates professionalism and a strong desire to be part of the company’s future.

Senior Content Strategist Cover Letter Example

Dear Taylor,

I am writing to you today about the Senior Content Strategist position at Adobe, a company whose innovative solutions have not just shaped the digital landscape but have also been a constant source of inspiration throughout my career. My journey in content has always been driven by a desire to connect with audiences on a deeper level, to tell stories that not only inform but also inspire. Adobe's dedication to pushing creative boundaries is what draws me to this role.

In my previous role at Resume Worded, I spearheaded a content overhaul that increased user engagement by 50% within the first year. This was achieved through a strategic mix of data-driven insights and creative experimentation, aligning content with user intent at every touchpoint. My efforts were recognized with the "Innovator in Content Strategy" award at the annual Digital Content Summit.

At RW Tech Company, I led a cross-functional team in a year-long project to integrate AI and machine learning technologies into our content creation process. This initiative resulted in a 35% reduction in content production time and a 20% increase in content engagement rates. My ability to blend technology with creative content strategies is something I am particularly proud of and eager to bring to Adobe.

Adobe's commitment to empowering creativity through technology resonates deeply with me. I am excited about the possibility of leveraging my experience in strategic content planning and digital innovation to contribute to Adobe's mission.

I am looking forward to the opportunity to discuss how my background, skills, and passions align with the needs of your team. Thank you for considering my application.

Best,

Jordan Matthews
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Why This Cover Letter Works in 2024

Combine creativity with data-driven results

When you talk about increasing user engagement through a mix of data-driven insights and creative experimentation, you're showing that you are both strategic and creative. These are crucial skills for a Senior Content Strategist, and your ability to demonstrate them in action is what makes your application strong.

Demonstrate innovation and its results

Integrating AI and machine learning into your content creation process shows your forward-thinking and innovative approach. Seeing that it resulted in efficiency and increased engagement convinces me that you're not just talking about innovation, you're actually implementing it.

Connect with the company's values

Your cover letter becomes more compelling when you connect on a deeper level with the company's values. When you say Adobe's commitment resonates deeply with you, it tells me that you're passionate about what Adobe stands for and that you could be a great cultural fit.

Show gratitude

Again, thanking the employer for their consideration is a best practice. It shows respect and leaves a positive final impression.

Sign off professionally

Signing off your letter professionally puts a nice end note on your letter. It's like the cherry on top of a well-written, compelling application.

Senior Content Strategist Cover Letter Example

Dear Alex,

As a seasoned content strategist with a deep appreciation for data-driven storytelling, I have long admired Moz's commitment to empowering marketers with actionable insights and innovative tools. When I learned about the Senior Content Strategist opening, I knew it was an opportunity I couldn't pass up. With my extensive experience in crafting impactful content strategies and leading high-performing teams, I am confident in my ability to contribute to Moz's mission of simplifying SEO for everyone.

Throughout my career, I have consistently demonstrated the ability to develop and execute content strategies that drive measurable results. As the Content Marketing Manager at RW Solutions, I led a team of writers and designers in creating a comprehensive content hub that not only increased organic traffic by 150% but also established the company as a thought leader in the industry. Additionally, I spearheaded the development of a data-driven content framework that aligned with the company's overall marketing objectives, resulting in a 30% increase in lead generation and a 20% boost in customer retention. These experiences have honed my skills in strategic planning, team leadership, and data analysis, all of which I believe would be valuable assets to Moz's content team.

What excites me most about this role is the opportunity to work with a talented team of marketers, developers, and data scientists to push the boundaries of what's possible in the world of SEO and content marketing. Moz's commitment to innovation and its focus on providing actionable insights align perfectly with my own values and aspirations as a content strategist.

Thank you for considering my application. I am thrilled at the prospect of bringing my skills, experience, and passion to the Moz team and contributing to the company's ongoing success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your admiration for the company

Expressing respect for Moz's work highlights your genuine interest in their mission, making you a more appealing candidate.

Demonstrate your strategy success

Sharing specific achievements showcases your ability to generate real results, which is exactly what hiring managers want to see.

Highlight your relevant skills

Discussing your strategic planning, team leadership, and data analysis skills directly connects your experience to the needs of the senior content strategist role.

Share your excitement for the role

Emphasizing your eagerness to join the team and push boundaries shows you're not just looking for any job, but this particular role at Moz.

End with a strong closing statement

A warm thank you and expressing excitement about potentially joining the team leaves a lasting positive impression.

Junior Content Writer Cover Letter Example

Dear Taylor,

Growing up, I always found myself captivated by the power of words and their ability to inspire, educate, and entertain. When I discovered HubSpot's blog during my marketing internship at RW Tech, I was immediately drawn to the company's commitment to providing valuable content that empowers businesses to grow better. As an aspiring content creator, I am thrilled at the prospect of joining HubSpot as a Junior Content Writer and contributing to this mission.

Throughout my internship at RW Tech, I had the opportunity to develop and refine my content writing skills. I collaborated with the marketing team to create a series of blog posts that broke down complex technical concepts into easily digestible content, resulting in a 25% increase in website traffic and a 15% boost in lead generation. Additionally, I took the initiative to revamp the company's email newsletter, introducing a more engaging and personalized approach that improved open rates by 20%. These experiences have not only strengthened my writing abilities but have also taught me the importance of understanding the target audience and tailoring content to their needs.

What draws me to HubSpot is not just the opportunity to write compelling content, but also the chance to be part of a team that values creativity, innovation, and continuous learning. I am excited about the prospect of collaborating with talented professionals and contributing to HubSpot's mission of helping businesses grow through inbound marketing.

Thank you for taking the time to review my application. I am eager to bring my passion for content creation and my dedication to driving results to the HubSpot team.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Start with your love for writing

Opening with a personal connection to writing immediately grabs attention. It tells me this isn't just a job for you, but a calling. This kind of passion is infectious and highly valued.

Showcase your growth in content writing

Talking about your internship experience and how you improved website traffic and lead generation demonstrates tangible results. It's impressive when you can show not just activity, but impact.

Focus on audience understanding

Emphasizing how you tailor content to meet audience needs shows you're thoughtful and strategic in your approach to writing. Understanding the audience is key to successful content.

Highlight your drive for teamwork and learning

Mentioning your excitement about being part of a creative and innovative team indicates you're a learner eager to collaborate. These are traits of a great team player.

End with your commitment and enthusiasm

Closing by reiterating your passion and readiness to contribute to the team underscores your genuine interest in the role and the company.

Senior Content Writer Cover Letter Example

Dear Sarah,

As a long-time admirer of HubSpot's inbound marketing philosophy, I was ecstatic to see an opening for a Senior Content Writer. With over six years of experience crafting compelling content for B2B tech companies, I'm confident I can help HubSpot continue to set the standard for educational and engaging industry content.

In my current role at Resume Worded, I've had the privilege of leading a team of five writers, overseeing the creation of blog posts, case studies, and ebooks. One of my key initiatives was implementing a data-driven content strategy, which involved analyzing user behavior and search trends to inform our editorial calendar. This approach led to a 60% increase in organic traffic and a 20% boost in lead generation within a year. Additionally, I pioneered a series of webinars featuring industry thought leaders, attracting over 1,000 attendees per session and establishing RW as a go-to resource for marketing insights.

What draws me to HubSpot is not only your reputation for producing top-notch content but also your commitment to fostering a collaborative and innovative work environment. I'm excited by the prospect of working alongside a diverse group of marketers, designers, and developers to push the boundaries of what's possible with content marketing.

Thank you for taking the time to review my application. I'm eager to bring my skills and passion to HubSpot and contribute to your mission of helping businesses grow better.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Show your enthusiasm for the company culture

Expressing a strong, personal connection to the company's values or work philosophy can really catch a hiring manager's attention. It shows you're not just looking for any job but are interested in this specific role at this specific company because of what they stand for.

Highlight leadership and results in content creation

When you lead a team and achieve tangible results, like increasing traffic or leads, it's a clear indicator of your ability to not only manage projects but also to drive success. This kind of leadership and result-focused narrative is compelling in a senior content writer's cover letter.

Connect your values with the company's mission

Drawing a parallel between your professional values and the company’s mission strengthens your case as a candidate. It suggests you'll fit in well with the team and contribute positively to the company culture.

Express eagerness to contribute

A closing statement that reiterates your enthusiasm to bring your skills to the company and make a meaningful impact demonstrates both your confidence and your commitment to the role.

Senior Content Writer Cover Letter Example

Dear Michael,

When I came across the Senior Content Writer position at HubSpot, I knew I had to apply. As a long-time admirer of your company's innovative approach to inbound marketing and your commitment to creating valuable, informative content, I am thrilled at the prospect of joining your team and contributing to your mission.

With over 8 years of experience in crafting compelling content for diverse audiences, I have developed a keen understanding of what it takes to engage readers and drive results. During my tenure at RW Marketing Agency, I led a team of content creators in developing and executing a content strategy that increased organic traffic by 50% and generated a 25% increase in lead conversions. I also spearheaded the creation of an award-winning eBook that was downloaded over 10,000 times and helped establish our client as a thought leader in their industry. My ability to combine data-driven insights with creative storytelling has been key to my success in creating content that not only informs but also inspires action.

What excites me most about HubSpot is your dedication to empowering businesses with the tools and knowledge they need to succeed in the digital age. I am particularly impressed by your extensive library of educational resources and your commitment to providing value to your customers at every stage of their journey. I believe my experience in creating content across multiple formats, coupled with my strategic mindset and collaborative nature, would enable me to make a significant impact on your team.

Thank you for taking the time to review my application. I am eager to explore how my skills and passion for creating exceptional content align with HubSpot's goals and contribute to your continued growth and success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Emphasize alignment with the company’s values

Mentioning your admiration for the company's approach and mission shows that you understand and value what they stand for, making you a potentially great fit for the senior content writer role.

Showcase your content strategy success

Providing specific examples of your experience in leading content strategy and its positive outcomes illustrates your leadership skills and ability to drive significant results.

Demonstrate the impact of your storytelling

Your ability to blend data-driven insights with creative storytelling is crucial for a senior content writer, as it showcases your strategic thinking and effectiveness in engaging audiences.

Highlight your commitment to providing value

Expressing appreciation for the company’s educational resources shows that you value providing helpful and informative content, aligning with the role of a senior content writer focused on adding value to the audience.

Convey your enthusiasm for collaboration

Ending with a note of thanks and expressing eagerness to discuss how your skills can contribute to the company highlights your readiness to be an active, collaborative member of the team.

Copywriter Cover Letter Example

Dear John,

When I first discovered Mailchimp's quirky and relatable brand voice, I knew I had found a kindred spirit in the world of copywriting. As a creative wordsmith with a knack for crafting engaging copy, I'm thrilled to apply for the Copywriter position at Mailchimp.

During my time as a Content Creator at RW Startup, I had the opportunity to wear many hats, from writing email newsletters to crafting social media posts and product descriptions. One of my most successful projects was a series of personalized email campaigns that leveraged customer data to deliver targeted content. These campaigns resulted in a 30% increase in open rates and a 15% boost in click-through rates. At my current role at Resume Worded, I've further honed my skills in writing persuasive copy that resonates with audiences. I recently led the copywriting efforts for a major product launch, which included creating landing pages, ad copy, and email sequences. The launch exceeded our sales targets by 20%.

What excites me most about joining Mailchimp is the chance to work with a brand that values creativity, humor, and authenticity in their communication. I'm eager to collaborate with a talented team of marketers and designers to create copy that not only informs but also delights and inspires.

Thank you for considering my application. I'm excited about the possibility of bringing my passion for words and storytelling to Mailchimp.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Identify with the brand's unique voice

Showing that you understand and appreciate a company's brand voice—especially if it's distinctive or industry-leading—suggests you can produce content that aligns with their style and engages their audience.

Demonstrate versatility and success in copywriting

Detailing your experience across various forms of content and highlighting successful projects with quantifiable outcomes shows your versatility and effectiveness as a copywriter. This breadth of experience is appealing to employers looking for adaptable and proven talent.

Share your excitement for the creative process

Conveying enthusiasm for the opportunity to contribute to a brand known for its creativity and authenticity indicates you're not just after any job but are passionate about this particular role and company.

Close with a strong, enthusiastic statement

Ending your cover letter on a note of excitement about the possibility of joining the team reinforces your interest in the role and leaves a lasting positive impression.

Content Strategist Cover Letter Example

Dear Emily,

When I discovered the Content Strategist position at Airbnb, I was immediately drawn to the opportunity to join a company that has revolutionized the way people travel and experience new places. As someone who has always been passionate about the power of storytelling to connect people and inspire action, I am excited by the prospect of contributing to Airbnb's mission of creating a world where anyone can belong anywhere.

Throughout my career, I have developed a strong track record of creating content that not only engages audiences but also drives business results. At RW Travel Co., I led the development and implementation of a content strategy that increased website traffic by 40% and contributed to a 20% increase in bookings. I also spearheaded the creation of a series of destination guides that became the most downloaded content on our website and helped establish our brand as a go-to resource for travelers. My ability to combine data-driven insights with a deep understanding of our target audience has been key to my success in creating content that resonates and inspires action.

What excites me most about Airbnb is your commitment to creating a platform that enables people to connect with one another and experience new cultures in a meaningful way. I am particularly impressed by your efforts to create content that showcases the unique stories and experiences of your hosts and guests, and I believe my skills in storytelling and content strategy would enable me to make a valuable contribution to these efforts.

Thank you for considering my application. I look forward to the opportunity to discuss how my passion for creating compelling content and my experience in driving business results through storytelling can contribute to Airbnb's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect with the company's mission

Showing that you understand and are excited about the company's mission lets me see that you've done your research and are genuinely interested in what we do, not just the job.

Show your content strategy impact

Talking about specific achievements, like increasing website traffic and bookings, gives clear proof of your ability to deliver results, which is exactly what we're looking for in a content strategist.

Blend data and understanding

Highlighting your skill in using data to create engaging content proves you know how to appeal to our audience while meeting business goals, a critical balance in content strategy.

Align your skills with our needs

When you point out how your storytelling ability can contribute to our projects, it shows you've thought about what you can bring to the team and how you can help us grow.

Express appreciation

A simple thank you note at the end of your cover letter leaves a positive impression and shows good manners, making us more likely to remember you.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As a child, I was captivated by the power of stories, and I knew that one day I wanted to weave words into compelling narratives. That dream hasn't wavered, and when I saw the Content Writer position at Microsoft, I knew this would be the perfect opportunity to blend my passion for storytelling with my admiration for a company that has shaped the world of technology.
This intro clearly shows the candidate's genuine passion for storytelling and how their personal experiences align with Microsoft's influential position in the tech industry.

2
I still remember the day I eagerly unboxed my first Apple product, a shiny new iPod Touch, and marveled at how it revolutionized the way I consumed music. Fast forward to today, and as I apply for the Content Writer position at Apple, I can't help but feel that same excitement knowing that I have the opportunity to create content for a company that has consistently pushed boundaries in design and innovation.
By sharing a relatable personal anecdote, this intro effectively demonstrates the candidate's authentic connection and enthusiasm for Apple as a company and their products.

3
While searching for new recipes to try out in my kitchen, I often find myself on the Tasty website, captivated by their engaging, visually stunning content. As a Content Writer with a love for both words and food, discovering the open position at BuzzFeed Tasty feels like stumbling upon a scrumptious chocolate lava cake – just too good to pass up.
This intro uses a creative analogy that reflects the candidate's personal passion for the subject matter while emphasizing their excitement for the unique company and content style.

4
I've always believed in the power of knowledge and education to transform lives, which led me to pursue a career in content writing. When I came across the Content Writer position at Coursera, it felt like the stars had aligned as it presents the ideal platform for me to combine my writing skills with my passion for empowering others through accessible learning opportunities.
This intro effectively highlights the candidate's passion for the mission of the company, in this case, education, and shows how their career goals align with Coursera's vision.

5
As I pack my suitcase for yet another adventure, I can't help but appreciate how Airbnb has transformed the way I travel. Their dedication to creating authentic, meaningful experiences through unique accommodations has always resonated with me, and the chance to be a Content Writer for Airbnb feels like the perfect opportunity to use my writing skills to contribute to a brand that has a profound impact on my own life.
By tying their own personal experiences with the company into their intro, the candidate shows a genuine appreciation for the brand and an understanding of the company's mission and values.



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