Digital Marketing Intern Cover Letters

Approved by real hiring managers, these Digital Marketing Intern cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Digital Marketing Intern Roles
Compiled and approved by: Lucy Stratham
Senior Hiring Manager - Digital Marketing Intern Roles
9+ Years of Experience

Digital Marketing Intern Cover Letter Example

Dear Hiring Manager,

I am writing to apply for the Digital Marketing Intern position at Google. As a frequent user of Google's wide array of products, I have developed a deep appreciation for the company's commitment to innovation and user experience. Last summer, I had the opportunity to visit the Googleplex during a college tour, and the energy and creativity I experienced there convinced me that Google would be the ideal place to kick-start my career in digital marketing.

In my previous internship at a local marketing agency, I worked on several social media campaigns and increased our clients' online engagement by up to 40% within three months. I also honed my analytical skills in monitoring campaign performance, identifying trends, and devising data-driven strategies to optimize results. At my university, I took the initiative to launch a campus-wide digital marketing competition, which attracted over 100 participants and generated widespread enthusiasm for the field. I am excited to bring my experience in social media management, content creation, and event organization to Google's Digital Marketing team.

What particularly appeals to me about this internship is the opportunity to work on cutting-edge digital marketing projects that have a global impact. Google's relentless pursuit of excellence and its dedication to making the world a better place through technology align with my own values and aspirations. I am eager to contribute my skills and passion to a team that is constantly pushing the boundaries of what is possible in the digital realm.

Thank you for considering my application, and I look forward to the possibility of contributing to Google's digital marketing efforts as an intern.


[Your Name]

Why This Cover Letter Works in 2023

Impressive Results at Previous Internship

What I love about this part of the cover letter is that it showcases the candidate's success in their previous internship, using specific numbers to highlight their accomplishments. You should always try to include quantifiable achievements in your cover letter.

Campus-wide Initiative

This sentence demonstrates the candidate's initiative and leadership skills, by sharing how they organized a university event related to digital marketing. Showing your passion for the field outside of work or school can make your application stand out.

Motivation for Applying

Here, the candidate explains why they're excited about this specific internship and how it aligns with their values. This shows that the applicant has done their research and genuinely cares about the role, which will make them a more appealing candidate.


Gracious Closing

A polite and appreciative closing, like this one, leaves a positive impression on the reader. It's important to show gratitude for the opportunity to apply and express your enthusiasm for the possibility of joining the team.

Digital Marketing Intern Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the Digital Marketing Intern position at Google. As a tech enthusiast, I've been following Google's journey since the launch of Gmail. I remember the excitement of getting my first invite, and how it changed my perception of what an email service could be. That's the kind of innovation I want to be a part of.

At Resume Worded, my knack for identifying user needs led to the successful redesign of our website's UX, resulting in a 30% increase in user engagement. I also spearheaded a social media campaign that saw a 50% growth in our online presence. I believe these skills align with Google's commitment to user-focused design and innovative marketing strategies.

I'm particularly excited about this role because it offers the opportunity to be part of Google's drive to make information universally accessible and useful. I love the challenge of creating content that engages users and drives traffic, and I'm eager to bring my skills to a company that values innovation as much as Google does.

Thank you for considering my application. I look forward to the possibility of contributing to Google's mission of organizing the world's information and making it universally accessible and useful.

[Your Name]


Why This Cover Letter Works in 2023

Personal Connection to the Brand

Sharing a personal story about your connection with the company's product or service makes you relatable and shows that you aren't just interested in any job, but specifically in a job at this company. It's clear you understand the product and are passionate about contributing to its future.

Proven Success in Similar Role

By highlighting your past success in a role that's relevant to the one you're applying for, you're giving the hiring manager a glimpse of what you could bring to their team. Quantifying your achievements tells me you can deliver measurable results, which is exactly what we're looking for in a Digital Marketing Intern.

Senior Digital Marketing Specialist Cover Letter Example

Dear Hiring Manager,

I'm applying for the Senior Digital Marketing Specialist position at Facebook. As a long-time user and admirer of the platform, I feel a connection to Facebook's mission of giving people the power to build community and bring the world closer together. My personal experience of connecting with distant friends and family through Facebook fuels my interest in contributing to this mission.

During my tenure at RW Tech Company, I led a team tasked with revamping our digital marketing strategy, resulting in a 60% increase in organic traffic within a year. We accomplished this by focusing on data-driven decision-making and testing new, creative marketing techniques. I believe these skills would be beneficial to Facebook, a company known for its innovative and data-focused approach.

What excites me about this role is the chance to work with a diverse team to create engaging, meaningful content that furthers Facebook's mission. I'm confident that my experience and passion for digital marketing would make a valuable addition to your team.

Thank you for considering my application. I look forward to the potential of using my skills to help Facebook continue to create new and innovative ways to connect people around the world.

[Your Name]

Why This Cover Letter Works in 2023

Link Personal Experience to Company Mission

Aligning your personal experience with the company's mission shows you're not only familiar with what they do but also why they do it. It's a sign that you share the same values, which can make you a great cultural fit.

Highlight Leadership and Impact

Specifically mentioning that you led a successful effort with significant results shows off your leadership skills, ability to drive change, and impact. It's not just about what you did, but how you did it. In a Senior Digital Marketing Specialist role, those traits are highly valued.

Express Future Contribution

Stating how you look forward to using your skills for the company's benefit shows that you're thinking ahead. You're not just looking for a job; you're eager to contribute and be part of their mission. This anticipation can make you seem like an especially enthusiastic and proactive potential hire.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Having observed firsthand the powerful impact that Facebook's marketing efforts have had on users' behavior and purchasing decisions, I couldn't help but be intrigued by the Digital Marketing Intern position. This connection to the company was further solidified during a campus visit where I attended a presentation by a Facebook representative, who highlighted the potential for growth and innovation within the digital marketing space - something I'm eager to contribute to.
This intro effectively demonstrates the candidate's personal connection and interest in the company, showing that they have not only observed the company's impact but have also engaged with a representative, revealing a genuine curiosity about the industry.

Growing up in a household that valued the power of knowledge and learning, I have always been a huge fan of TED and the way it brings thought-provoking ideas to a global audience. When I discovered the Digital Marketing Intern position at TED, I knew this would be the perfect opportunity for me to fuse my passion for storytelling and digital marketing with TED's mission of spreading ideas that matter.
Connecting personal background and values with the company's mission in this intro makes it clear that the candidate is genuinely passionate about TED's work and will be dedicated to contributing to their goals and vision.

As a digital marketing enthusiast who has spent countless hours exploring and learning from the wealth of content on the HubSpot blog, I was thrilled to see the Digital Marketing Intern position opening at the company. I am particularly drawn to HubSpot's focus on inbound marketing strategies and the way they empower businesses to grow by building meaningful relationships with their target audience - a principle I am eager to learn more about and contribute to.
Here, the candidate not only demonstrates their familiarity with the company's resources but also highlights a specific aspect of the company's approach that resonates with them, showing a strong interest in HubSpot's strategies and a desire to be part of their mission.

As someone who embraces an active and healthy lifestyle, I naturally gravitated towards Nike's message of inspiration and motivation to individuals across the globe. When the opportunity to apply for the Digital Marketing Intern position at Nike presented itself, I knew I had found the perfect way to merge my passion for fitness and my career goals in digital marketing, while being part of a company that aligns with my own values and aspirations.
This intro effectively showcases the candidate's personal connection to the company's mission and lifestyle, suggesting that their values align with those of Nike, which can be a strong indicator of a cultural fit within the team.

The moment I saw the Digital Marketing Intern position at Spotify, I couldn't help but feel excited about the prospect of joining a company that has revolutionized the way we experience and share music. As someone who's always been passionate about music and its power to bring people together, I see myself thriving in an environment like Spotify, where data-driven marketing strategies are used to connect users with the perfect soundtrack to their lives.
In this intro, the candidate establishes a personal connection to the company through their shared passion for music and highlights an appreciation for how the company uses data-driven strategies to enhance user experiences, demonstrating an understanding of the company's unique approach in the industry.