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Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier.
Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.
As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.
If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.
This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns.
Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.
As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.
Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.
As a hiring manager who has recruited digital marketing interns at companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by showcasing the candidate's skills, experience, and impact in a clear and compelling way. Here are some tips to help you create a strong resume for a digital marketing internship:
Make sure to emphasize the specific digital marketing skills that are relevant to the internship you're applying for, such as:
A summary on your resume is optional. While it may seem redundant to summarize your resume when the rest of the document already does that, a well-written summary can provide additional context and highlight your most relevant qualifications for a digital marketing internship.
This is particularly useful if you're a career changer and your past experience doesn't directly align with the marketing field, or if you're an experienced professional with a lot of accomplishments to showcase. However, avoid using an objective statement, as it's an outdated practice that focuses on your goals rather than what you can offer the employer.
Your work experience section is the heart of your resume. It's where you highlight your most relevant and impressive professional experiences. For a digital marketing intern, this is your chance to show off your skills and accomplishments in areas like social media, content creation, and data analysis.
Here are some key tips to make your work experience section stand out:
Start each bullet point with a powerful action verb that showcases your digital marketing skills and accomplishments. Instead of generic verbs like 'helped' or 'assisted', use industry-specific verbs like:
Your education section is a key part of your digital marketing intern resume. It shows hiring managers that you have the necessary background and training for the role. Use these tips to write a strong education section that will help you land the internship.
Here are examples of popular skills from Digital Marketing Intern job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Digital Marketing Intern job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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