Here are the keywords and skills that appear most frequently on recent Brand Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Brand Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Fast-Moving Consumer Goods (FMCG), Marketing and Marketing Management are possible skills. These are skills you should try to include on your resume.
The following word cloud highlights the most popular keywords that appear on Brand Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
An assistant brand manager is focused on marketing trends and reporting on sales. They brainstorm and present creative ideas for brand strategies to meet sales objectives and marketing expectations. The role enhances brand awareness through research skills, analyses, and result orientations. With an Economics Degree that proves critical thinking skills and more, the resume establishes a strong educational base. It lists the manager’s diversified ideas according to context and situation which shows recruiters the capacity to brainstorm and develop creative ideas, improving both the company and customer experience.
Notice how this resume highlights different methods of problem-solving - how one plan reduced costs while another resulted in growth. You should include how each of your creative ideas helped the company. This proves to recruiters your capacity for innovation, brainstorming, and creative thinking.
Notice how this resume lists collaboration with brand managers and advertising personnel. This shows recruiters a willingness to collaborate, communication and teamwork skills, and a results-driven attitude.
A digital brand manager is, as the name implies, a digitally-focused role. It’s in such high demand in the technological age due to the importance of a company’s digital image. Digital brand managers develop branding and communications throughout the digital world and are responsible for converting physical brand management and channeling it into social media. Examples of digital areas of branding include website branding, social media marketing campaigns, and SEO -search engine optimization, content/email marketing, and online events/presence. Such a manager needs a high awareness and adaptability for quickly emerging trends to continue enhancing a company’s image - content strategy, social persona development, etc. This resume illustrates a successful digital manager. With an MBA and a crucial major in Business Analytics, the resume shows that the manager is skilled with analyses. It lists the growth of social media presence, specifically in following and revenue after implementing digital marketing plans. This shows recruiters creative capacity and emerging development in successful digital plans.
Notice how this resume starts with a progression of increasing following and presence incrementally into cost reduction plans and new products launches. You should highlight your skill progression and how that impacted the company. It shows recruiters your creative thought development and problem-solving skills.
An entry-level brand ambassador is someone who has a strong community but low experience with influencer marketing. Your responsibilities include managing social media, providing feedback on the products, and designing promotional content. Your resume should highlight your content creation skills and computer literacy.
If you’ve an entry-level brand ambassador, you probably don’t have a vast list of collaborations with brands. However, that doesn’t mean you can’t demonstrate your experience. You can also include projects in which you used relevant skills for product promotions and influencer marketing.
A creative brand manager is an experienced marketing professional who oversees how the brand is seen and received by consumers. The creative brand manager makes sure the brand is always reaching the right demographic. They have several duties including analyzing sales data, interpreting data on brand awareness, choosing the graphics and copywriting for the brand, and more. To get noticed by a hiring manager for this role, you’ll need a relevant Bachelor’s degree, preferably in marketing or business. A creative brand manager is a senior role, so you’ll also need several years of experience working in marketing, advertising or PR to be considered. Hiring managers will want to see a combination of education, experience, and related technical skills like market analysis.
Typically, the creative brand manager oversees all items relating to the brand at a company and therefore is a senior-level position. To have the best chance at landing a role as a creative brand manager, you’ll want relevant experiences like previous roles as a creative designer, assistant brand manager, or public relations associate.
Today most companies use online platforms to advertise their brand. Digital marketing is a powerful tool, but it requires skill to execute effectively. You can take courses in aspects of digital marketing such as email campaign software, digital ads, SEO, and more. Hiring managers will like to see a candidate with knowledge and experience executing digital marketing campaigns.
A retail brand manager acts as a liaison between customers, the company, and the brand. The retail brand manager oversees how a particular retail brand is perceived by consumers. They also ensure consumers maintain a positive outlook of individual retail branches and the brand at large. To land a job as a retail brand manager, it’s recommended to have a degree in marketing or business. Hiring managers will also be looking for a candidate with professional experience in marketing, retail management, or as an assistant brand manager. Your resume will stand out to hiring managers if you have experience with digital marketing or social media.
If you have helped a company increase sales, achieve a higher public approval rating, or achieve an enhanced visibility on online platforms, it should be noted in your resume. It’s important to add figures and numbers to support the success you describe. For example, if you enhanced a brand’s social media presence, you should note the percent at which the online following grew.
Prior experience as a retail store manager will stand out to a recruiter. Hands-on retail experience will show a hiring manager you have interacted with a brand's customer demographic and understand them, as well as how retail sales work. Noting successes you had in your retail position, such as boosting sales or decreasing retention levels, will be attractive to hiring managers.
Associate brand managers work to make sure that a company’s brand is well-defined and well-marketed to its customer base. Tasks you can expect in this position include defining the company’s brand, creating goals and plans with the marketing team on how to market the brand, doing research to find out how to best position the brand, etc. Recruiters will expect you to have a bachelor’s degree in marketing or a related field and will want to see a strong marketing background. Very strong communication and interpersonal skills are also vital for this role. Here is a successful resume sample.
Metrics make a resume more digestible and make one's experience look more successful. For this position, use metrics to show your success in increasing brand awareness, sales, or customers. This applicant has very impressive metrics throughout their resume.
Show recruiters that your work stood out and earned you recognition in previous positions. It is an easy way to indicate your skill level and to present yourself as the best among your peers. Take a look at this applicant’s listed award.
Some popular Brand Manager hard skills are Brand Management, Marketing Strategy, Marketing, Digital Marketing, Market Analysis, Fast-Moving Consumer Goods (FMCG), Marketing Management and Market Research.
Depending on the job you apply to, skills like Public Relations, Trade Marketing, Branding, International Marketing and Advertising can also be good to include on your resume.
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
