Digital Marketing Manager

Digital Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Digital Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Google Ads
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Online Marketing
  • Social Media Marketing
  • Email Marketing
  •  Find out what your resume's missing
  • Marketing Strategy
  • Marketing
  • Social Media
  • Online Advertising
  • Content Marketing
  • Digital Media
  • Advertising
  • Digital Strategy
  • Inbound Marketing
  • Search Engine Marketing (SEM)
  • Facebook
  • Facebook Marketing
  • WordPress
  • Pay Per Click (PPC)
  • Social Media Optimization (SMO)
  • Graphic Design

  •   Show full list

Resume Skills: Digital Marketing

  • Hootsuite
  • Google Analytics
  • Google Adwords
  • HubSpot
  • CRM Systems (Salesforce, Zoho, Hubspot)
  • Trello (Project Management)
  • Google AdWords
  • Bing Ads
  • Facebook Ads Manager
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads Manager
  • Instagram Marketing
  • LinkedIn Advertising
  • Pinterest Marketing
  • Twitter Ads
  • YouTube Advertising
  • Facebook Advertising
  • Simpli.fi
  • SEMrush
  • Moz Pro
  • BuzzSumo
  • MailChimp
  • MOZ
  • Buffer
  • Salesforce
  • Facebook Ad Manager
  • SEMRush
  • Moz
  • Yoast SEO
  • Facebook Business Manager
  • Mailchimp
  • WordPress
  • Pardot
  • Marketo
  • Salesforce Marketing Cloud
  • MOZ Pro
  • Hubspot
  • SEO
  • SEM
  • PPC
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • PPC management
  • Content marketing
  • Social media marketing
  • Email marketing
  • Pay Per Click (PPC)
  • Keyword Research
  • On-page Optimization
  • Link Building
  • Inbound Marketing
  • Pay-Per-Click (PPC)
  • Direct Email Marketing
  • Customer Segmentation
  •  Match your resume to these skills

Resume Skills: Tools

  • Hootsuite
  • Google Analytics
  • Google Adwords
  • HubSpot
  • CRM Systems (Salesforce, Zoho, Hubspot)
  • Trello (Project Management)
  • Google AdWords
  • Bing Ads
  • Facebook Ads Manager
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads Manager
  • Instagram Marketing
  • LinkedIn Advertising
  • Pinterest Marketing
  • Twitter Ads
  • YouTube Advertising
  • Facebook Advertising
  • Simpli.fi
  • SEMrush
  • Moz Pro
  • BuzzSumo
  • MailChimp
  • MOZ
  • Buffer
  • Salesforce
  • Facebook Ad Manager
  • SEMRush
  • Moz
  • Yoast SEO
  • Facebook Business Manager
  • Mailchimp
  • WordPress
  • Pardot
  • Marketo
  • Salesforce Marketing Cloud
  • Adobe Analytics
  • A/B Testing
  • Heatmapping
  • Conversion rate optimization
  • Canva
  •  Match your resume to these skills

Resume Skills: Content Creation

  • WordPress
  • Adobe Creative Cloud
  • Canva
  • Hootsuite
  • Mailchimp
  • Joomla
  • Drupal
  • Shopify
  • Magento
  • HubSpot
  • Salesforce
  • MailChimp
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Content Marketing
  • Blogging
  • Copywriting
  • Content Strategy
  • E-Mail Campaigns
  • Whitepaper Creation
  • Infographics
  • Content Writing
  • SEO Keyword Research
  • Trend Analysis
  • Wordpress
  • SharePoint
  • Marketo
  • Zoho CRM
  •  Match your resume to these skills

Resume Skills: Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • InDesign
  • Sketch
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • GIMP
  • WordPress
  • Adobe Creative Cloud
  • Hootsuite
  • Mailchimp
  • Adobe Premiere Pro
  • Squarespace
  • Adobe Creative Suite (Photoshop, Illustrator)
  • Adobe InDesign
  • HubSpot
  • Social Media Scheduling & Posting
  • Adobe Creative Suite
  • MailChimp
  •  Match your resume to these skills

Resume Skills: Web Development

Resume Skills: SEO

  • SEMrush
  • Moz Pro
  • Google Search Console
  • SEOquake
  • Ahrefs
  • Buzzsumo
  • Google Analytics
  • Yoast SEO
  • Moz
  • SE Ranking
  • Ubersuggest
  • Semrush
  • Screaming Frog
  • Keyword Research
  • On-Page SEO
  • Link-Building
  • SEO Reporting
  • SEMRush
  • Backlinking
  • Link Building
  • Editorial Calendar Creation
  • Blogging
  • Copy Writing
  • Local SEO
  • Paid Search Campaigns
  • Google Ads
  •  Match your resume to these skills

Resume Skills: Programming

Resume Skills: SEO/SEM

  • Keyword Research
  • On-Page SEO
  • Link Building
  • Local SEO
  • Paid Search Campaigns
  • Google Ads
  • PPC
  • Landing Page Optimization
  • Competitor Analysis
  • Google AdWords
  • Bing Ads
  • Backlink Analysis
  • Website Auditing
  • On-page SEO
  • Off-page SEO
  • SEM
  • SEO Auditing
  • Affiliate Marketing
  • Backlinking
  •  Match your resume to these skills

Resume Skills: Other

  • Content Creation
  • CRM
  • Email Marketing
  • WordPress
  • A/B Testing
  • UX Design
  • Copywriting
  • Customer Journey Mapping
  • Conversion Optimization
  • Marketing Automation
  • ROI/Performance Reporting
  •  Match your resume to these skills

Resume Skills: Social Media

  • Facebook Ads Manager
  • Instagram Marketing
  • LinkedIn Advertising
  • Pinterest Marketing
  • Twitter Ads
  • YouTube Advertising
  • Facebook Advertising
  • Instagram Advertising
  • TikTok Advertising
  • Sponsored Tweets
  • Video Marketing
  •  Match your resume to these skills

Resume Skills: Data Analysis

  • Google Data Studio
  • Tableau
  • Excel
  • SQL
  • SPSS
  • PowerBI
  • Customer Segmentation
  • Web Analytics
  • A/B Testing
  • CRM Databases
  • Microsoft Excel
  • MS Excel
  • SAS
  • Power BI
  •  Match your resume to these skills

Resume Skills: Social Media Platforms

Resume Skills: Project Management

  • Agile & Scrum methodologies
  • Project Planning
  • Risk Management
  • Scheduling
  • Quality Control
  • Trello
  • Asana
  • Jira
  • Slack
  • Microsoft Teams
  • Google Workspace
  •  Match your resume to these skills

Resume Skills: Languages

Resume Skills: Additional

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Digital Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Digital Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Digital Marketing Manager
San Antonio, USA  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded  - Phoenix, USAJanuary 2022 - Present
Digital Marketing Manager
Constructed a comprehensive digital marketing strategy in line with business objectives; Increased web traffic by 40% and boosted conversion rates by 35% within six months
Led an innovative SEO strategy, resulting in a 50% increase in organic traffic and top-5 ranking for 10+ competitive keywords
Implemented advanced Google Analytics tracking, enabling tailored marketing efforts and a resulting 25% increase in customer retention
Designed and executed email marketing campaigns that resulted in a 45% open rate, significantly higher than industry average
Managed a dynamic marketing team; Uplifted productivity by recognizing individual strengths and cross-training in adaptive SEO, PPC and social media tactics
Coached.com  - Columbus, USAJanuary 2020 - December 2021
Senior Online Marketing Specialist
Conceptualized and implemented high-performing PPC campaigns; produced an ROI of 200% in the first quarter
Applied data-driven methods through Google Ads to maximize the online visibility; increased impressions by 30% and click-through rates by 20%
Executed influential content marketing strategies that elevated brand awareness and attracted 15% more qualified leads
Enhanced ecommerce tracking functionality on Google Analytics, leading to significant improvement in measuring product and sales performance
Microsoft Inc.  - London, UKFebruary 2018 - December 2019
SEO Specialist
Established thorough SEO audits and provided authoritative recommendations for improving site visibility, leading to 20% increase in visits
Monitored SEO performance using web analytics tools like Google Analytics; drove a 15% increase in organic search traffic in just 8 months
EDUCATION
Resume Worded University  - Charlotte, USAJune 2017
Master of Business Administration - Digital Marketing
Specialized courses on SEO, SEM, and Social Media Marketing
Resume Worded Institute  - Columbus, USAFebruary 2018
Advanced Certification in Search Engine Optimization
Part-time course completed while working at Microsoft Inc.
SKILLS
Marketing Software and Tools: Hootsuite, Google Analytics, Google Adwords, HubSpot, CRM Systems (Salesforce, Zoho, Hubspot), Trello (Project Management)
Web Development: HTML, CSS, JavaScript, Wordpress, Drupal
SEO Tools: SEMrush, Moz Pro, Google Search Console, SEOquake, Ahrefs, Buzzsumo
Graphic Design: Adobe Photoshop, Adobe Illustrator, Canva, InDesign, Sketch
OTHER
Certifications: Google Ads Certification (2021), Facebook Blueprint Certification (2020)
Professional Affiliations: American Marketing Association (Active Member since 2020)
Volunteering: Marketing Advisor for Nonprofits - Use digital marketing skills to help nonprofits work efficiently (2020-Present)
Projects: Established a marketing blog - Wrote 100+ articles on digital marketing strategies, attracting 50000+ unique visitors in 2021
Digital Marketing Manager

How do I add skills to a Digital Marketing Manager resume?

1
Review the job posting closely.

Go through the Digital Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Email Marketing, Search Engine Optimization (SEO) and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Digital Marketing and Online Marketing.

Add other common skills from your industry - such as Google Analytics, Social Media Marketing and Google Ads - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Marketing, Online Advertising and Advertising - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Digital Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Digital Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Digital Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Digital Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Digital Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Digital Marketing Manager Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Digital Marketing Manager recruiter sees it. For free.

Digital Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Digital Marketing Manager resume?

Some effective Digital Marketing Manager skills you can add to your resume include:

  • Digital Marketing
  • Google Ads
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Online Marketing
  • Social Media Marketing
  • Email Marketing
  • Marketing Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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