VP of Marketing Resume Guide

2 VP of Marketing Resume Examples - Here's What Works In 2023

Vice presidents of marketing are the top-level managers of the marketing department. They make high-level decisions that help the organization achieve its business goals. Vice presidents of marketing are responsible for determining the best strategies for the marketing team.

If you are passionate about marketing and have an eye on the executive chair, this career path might be for you. It takes creativity, logical-thinking, experience, and a high-performing resume to escalate to this position. Learn how to boost your career with our resume guide.

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Hiring Manager for VP of Marketing Roles
Author: Lucy Stratham
Senior Hiring Manager - VP of Marketing Roles
9+ Years of Experience

This is a crucial role for any organization because their job directly influences the company’s success. A vice president of marketing leads the marketing team toward meeting its goals. They conduct in-depth market research to identify opportunities and threats for the business in terms of audience reach. 


Based on these metrics, they forecast the marketing scope of the brand and develop a strategy. Additionally, the VP of marketing determines marketing standards that the team must follow. If you want to make a good impression, you should highlight your research and data analytics skills on your resume. 


Vice presidents of marketing maintain long-term relationships with clients, stakeholders, and the marketing team. This takes excellent communication skills and team work. That’s why you should also highlight these skills on your resume. 


On the other hand, vice presidents of marketing also manage expenditures and budgets for marketing campaigns. Once they’ve determined long-term and short-term marketing strategies, they must estimate costs to complete those milestones.


Today, we’ll learn more about vice presidents of marketing and what you can do to optimize your resume for this position. We’ll share expert advice and tips based on industry research and customizable templates that you can download.