Marketing Communications Manager

Marketing Communications Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Communications Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

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  • Digital Marketing
  • Marketing
  • Marketing Management
  • Marketing Strategy
  • Social Media Marketing
  • Corporate Communications
  • Public Relations
  •  Find out what your resume's missing
  • Brand Management
  • Advertising
  • Social Media
  • Google Analytics
  • Content Marketing
  • Email Marketing
  • Adobe Photoshop
  • Press Releases
  • Internal Communications
  • Google Ads
  • Copywriting
  • Online Marketing
  • Online Advertising
  • Strategic Communications
  • Event Management
  • B2B Marketing
  • Integrated Marketing
  • Strategy

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Marketo
  • Salesforce CRM
  • NetSuite
  • Tableau
  • SEMRush
  • Moz
  • HubSpot
  • Mailchimp
  • Adobe Suite
  • MOZ
  • Hootsuite
  • Google AdWords
  • Salesforce
  • SEMrush
  • Hubspot
  • MailChimp
  •  Match your resume to these skills

Resume Skills: Content Creation & Design

Resume Skills: Tools & Technologies

Resume Skills: Software

Resume Skills: SEO/SEM

Resume Skills: Digital Advertising

Resume Skills: SEO & WEB Analytics

Resume Skills: Languages

Resume Skills: Digital Marketing

Resume Skills: Public Relations

Resume Skills: Communication Strategies

Resume Skills: Social Media

Resume Skills: Other

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Communications Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Communications Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Communications Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2019 - Present
Marketing Communications Manager
Directly oversaw full-scope marketing operations for a rapidly growing SaaS company, resulting in a 30% growth in annual recurring revenue in 2 years.
Led the strategic planning and execution of Digital Marketing campaigns which increased website traffic by 40%. Coordinated with design and writing teams to create appealing content for the customer base.
Implemented Marketing Analytics tools, significantly improving campaign targeting and resulting in an increase of average click-through-rate by 15%.
Managed Public Relations initiatives, including coordination of press releases and events. This led to a 50% increase in brand awareness and media mentions in the first year.
Created a complex marketing strategy which incorporated Email Marketing and Online Advertising, resulting in a 70% increase in lead generation. March 2017 - May 2019
Senior Marketing Specialist
Managed a newly formed marketing team and increased team efficiency by 30%.
Implemented advanced Adobe Photoshop techniques for content development that resulted in 100,000 new website visitors within six months.
Developed a streamlined communication strategy improving internal communications leading to a 50% reduction in miscommunication-related issues.
Adobe February 2015 - February 2017
Marketing Coordinator
Launched Google Analytics to monitor online traffic trends, resulting in a highly effective re-marketing strategy that increased conversions by 20%.
Supported brand initiatives and managed visual content that led to an increase in online engagement by 25%.
Resume Worded Institute June 2019
Certification in Digital Marketing Specialization
Certification course includes Research and Planning, SEO, Digital Marketing Analytics
Resume Worded University February 2015
Master of Business Administration - Marketing
Concentration in Marketing Analytics and Strategy
Award: Best Marketing Strategy Project (2015)
Marketing Tools: HubSpot, Google Analytics, Mailchimp, Adobe Suite, MOZ, SEMRush, Hootsuite
Social Media: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube
SEO & SEM: Keyword Research, Google Ads, On-Page SEO, Off-Page SEO, SERP, Adwords Campaigns
Other Skills: Market Analysis, Data Insights, Strategic Planning, Content Creation and Curation, Digital Advertising and PPC, Email Marketing
Certifications: Google Ads Certification, Facebook BluePrint Certification
Projects: Developed and led the digital marketing strategy for, which resulted in a web traffic increase of 150% over 1 year, and a 30% boost in customer conversion rates
Publications: Authored a series of blog posts on 'Emerging Trends in Digital Communication' for Resume Worded's company blog
Volunteering: Marketing Aid Volunteer at Local Nonprofit Organization, developed and executed a fundraising campaign raising over $50,000 in donations
Your Name
Marketing and Communications Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE May 2019 - Present
Marketing and Communications Specialist
Designed, launched and managed a new online marketing strategy, resulting in a 30% increase in new business leads.
Facilitated synergy between Social Media and Marketing teams, resulting in an increase in social media engagement by 40%.
Utilized Google Ads to increase online advertising outreach, leading to a 25% boost in brand visibility.
Leveraged digital marketing analytics to refine marketing strategy, leading to an increase in consumer retention rate by 15%.
Orchestrated several successful PR campaigns, improving corporate communications and increasing brand recognition in the industry.
Resume Worded February 2017 - April 2019
Marketing Analyst
Created analytical reports on marketing KPIs which informed business decisions, leading to a 20% increase in sales volume.
Assisted in the development of an email marketing campaign resulting in an open rate improvement of 10%.
Identified trends and insights from raw data, which drove the SEO strategy resulting in an 18% increase in organic traffic.
Microsoft January 2015 - January 2017
Campaign Manager
Conceptualized and executed comprehensive advertising campaigns which boosted sales by 15%. Managed a cross-functional team to deliver project objectives on time.
Applied marketing strategy insights to campaign execution, resulting in an increase in campaign ROI by 25%
Resume Worded University April 2019
Master of Business Administration - Marketing
Specialization in Digital Marketing & Communication Strategies
Thesis: 'Leveraging Social Media Tools for Effective Product Launch Campaigns'
Resume Worded Institute March 2015
Certified Professional Marketer (CPM)
Completed intense course with focus on developing multi-channel marketing strategies
Marketing Tools & Techniques: SEO/SEM, Google Analytics, Google AdWords, Tableau, Salesforce, Marketo
Communication & Design Software: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, WordPress, MailChimp
Project Management & Collaboration Tools: Trello, Slack, Microsoft Office Suite(MS Word, Excel, PowerPoint), Google Workspace
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Digital Marketing Professional (CDMP), Google Ads Display Certification
Projects: Managed 3-month digital communication campaign for's New Year Fitness Challenge, resulted in 40% increase in new users
Leadership & Volunteering: Volunteer Marketing and PR Coordinator, Local Animal Shelter (2016-2017)
Awards & Achievements: Top Performer Award, (2020), Excellence in Communication Strategy Award, Resume Worded (2018)
Your Name
Marketing Operations Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2019 - Present
Marketing Operations Manager
Successfully coordinated marketing teams to achieve 30% annual growth in recurring revenue.
Implemented a data-driven approach to optimize marketing operations which resulted in 35% cost efficiency.
Took the lead on the implementation of a brand-management system, which resulted in a 15% increase in brand cohesiveness across all platforms.
Created a streamlined approach to content marketing, resulting in a 20% increase in content production, while maintaining quality.
Implemented a performance tracking system for Social Media Marketing resulting in a 10% increase in overall social media performance.
Resume Worded April 2017 - June 2019
Digital Marketing Leader
Worked on a comprehensive spin-off marketing strategy that increased new customer acquisition by 25%.
Increased organic social media traffic through targeted content marketing campaigns, resulting in a 15% increase in conversions.
Drove online marketing initiatives leading to improved Google Ads performance by 20%.
Google February 2015 - March 2017
Marketing Analyst
Developed an impactful content marketing strategy that propelled web traffic rates up by 15%.
Increased user engagement by 10% through tailored strategic communications.
Improved conversion rate by 5% through utilization of online advertising campaigns.
Resume Worded University December 2016
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded Academic Center May 2013
Bachelor of Business Administration - Marketing
Recipient of the Dean's Excellence Award for outstanding academic performance
Active member and Projects Head of the Advertising and Marketing Club
Marketing Tools: Google Analytics, Marketo, Salesforce CRM, NetSuite, Tableau, SEMRush, Moz
Digital Advertising: Facebook Ads Manager, Google AdWords, LinkedIn Advertising, Programmatic Ad Platforms
SEO & WEB Analytics: SEO Proficiency, Web traffic analytics, Tag Manager, Webmaster Tools, A/B Testing
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Google Analytics Individual Qualification, Facebook Certified Planning Professional
Leadership & Volunteering: Co-organizer and Panel Moderator at the Annual Digital Marketing Summit, Volunteer at the 'Learn and Grow' initiative for supplying digital tools to underprivileged schools
Awards: Recipient of the ‘Digital Dynamo’ award for outstanding performance at (2020)
Projects: Curated and implemented an organization-wide digital transformation roadmap at Resume Worded
Your Name
Marketing Communications Project Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Marketing Communications Project Manager
Revitalized Resume Worded's marketing strategy, propelling a 250% increase in organic website traffic over 12 months using SEO and advanced digital communication techniques.
Spearheaded the development of an innovative social media campaign using Adobe Creative Suite, sparking a 50% growth in audience engagement.
Managed cross-functional marketing projects, boosted team efficiency by 30% with robust project management procedures.
Utilized MailChimp for direct marketing, generating a record-breaking 4M emails, resulting in a 12% conversion rate.
Designed and implemented an internal communications system using Wordpress, improving enterprise-wide transparency and fostering a collaborative environment. May 2018 - December 2021
Marketing Communications Specialist
Executed a rebranding project through Adobe InDesign, attracting 3 leading companies for partnership.
Revamped's online marketing strategy, resulting in a surge of 60% in website traffic.
Managed and produced high-quality, user-focused content using Adobe Illustrator, increasing overall customer satisfaction by 35%.
Led a dynamic community management team to enhance customer relationships, resulting in a 20% increase in customer retention.
General Electric January 2014 - April 2018
Marketing Associate
Implemented strategic marketing initiatives, contributing to a 15% increase in the market share.
Piloted a profitable digital marketing campaign using social media marketing techniques, driving a 40% increase in brand visibility.
Collaborated on the design of a new company logo using Adobe Photoshop, winning 'The Best Corporate Logo' award at PR Week Awards
Resume Worded University May 2018
Master of Business Administration (MBA) - Marketing
Strategic Marketing capstone project; collaborated with a team to market a new fictional product from ideation to launch
Resume Worded University May 2014
Bachelor of Arts (BA) - Business Communication
Minor in Digital Media
Dean's List 2012 - 2014 (Top 10% of class)
Marketing Platforms: HubSpot, Hootsuite, MailChimp, Google Analytics, Marketo, SEMRush
Project Management: JIRA, Asana, Trello, Slack, Microsoft Project, Smartsheet
Content Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, WordPress, Squarespace
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Certified Professional Marketer (CPM), American Marketing Association (2021), Project Management Professional (PMP), Project Management Institute (2020)
Leadership & Volunteering: Volunteer, Marketing Committee, Local Non-Profit Organization (2018 - Present), Board Member, Alumni Association, Resume Worded University (2015 - Present)
Awards: Winner, ‘Best Marketing Campaign Award’, (2019), Recipient, ‘Excellence in Communication Award’, General Electric (2016)
Continuing Education: Attended, ‘Digital Marketing Summit’, San Francisco, CA (2019), Participated, ‘Agile Project Management Workshop’, Online (2020)
Your Name
Digital Communication Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2020 - Present
Digital Communication Manager
Boosted's SEO rankings with targeted content strategies, driving a 200% increase in web traffic.
Orchestrated an extensive online marketing campaign, increasing annual online sales by 45%.
Coordinated with the marketing team to implement a successful MailChimp campaign, resulting in a 20% growth in email subscription.
Levied Adobe Creative Suite skills to design compelling promotional material, leading to a 30% uptick in customer inquiries.
Facilitated internal communications via a new Wordpress platform, enhancing interdepartmental collaboration by 25%.
Resume Worded May 2016 - December 2019
Senior Marketing Strategist
Pioneered a new marketing strategy that accelerated revenue growth by 40%.
Managed a multi-faced social media marketing campaign, escalating brand awareness and engagement by 50%.
Directed the development of customer-focused content using Adobe InDesign, escalating overall customer experience.
Outlined a comprehensive community management strategy, boosting user engagement by 35%.
IBM January 2012 - April 2016
Marketing Coordinator
Improved direct marketing efforts through targeted MailChimp campaigns, enhancing subscription base by 20%
Assisted design team in creating high-quality visuals utilizing Adobe Illustrator and Adobe Photoshop, achieving 25% higher audience reaction rate.
Incorporated online marketing, contributing to a 10% increase in yearly online sales.
Resume Worded Institute May 2015
Certified Digital Marketing Professional
Specialized in Social Media Advertising and SEO Optimization
Resume Worded University June 2011
Master of Business Administration - Marketing Management
Recipient of Excellence in Marketing Award, Top 10% of class
Digital Marketing: SEO Optimization, Keyword Analysis, Google AdWords, Paid Social Media Advertising (LinkedIn, Twitter, Facebook), Web Analytics
Content Creation & Management: Adobe Creative Suite, WordPress, Content Management Systems (CMS), Video Editing, Graphic Design
Communication & Collaboration: Interdepartmental Collaboration, Stakeholder Management, Company Branding, Market Research
Data Analysis: Google Analytics, A/B Testing, Conversion Rate Optimization, User Experience Testing, CRM software
Certifications: Google Analytics Individual Qualification, HubSpot Content Marketing Certification
Projects: Launched corporate blog contributing to 30% increase in web traffic over 6 months
Awards & Recognitions: Recipient of the ‘Digital Dynamo’ award at for exceptional performance in Q4 2020
Volunteering: Volunteered as a digital mentor at non-profit Code4Cause, teaching digital marketing skills to underprivileged youth
Your Name
Marketing Project Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2019 - Present
Senior Marketing Project Coordinator
Introduced new project management methodologies, improving project throughput by 40%.
Oversaw the overall marketing strategy, realizing a 60% increase in brand visibility.
Optimized the SEO techniques, causing a three-fold increase in web content views.
Enhanced digital communications through a structured social media marketing approach, contributing to a 30% boost in customer engagement.
Piloted the use of Adobe Creative Suite for creating high-impact marketing materials, earning 2 industry design awards. February 2015 - May 2019
Marketing Team Lead
Boosted enterprise's digital communication yield by 50% through strategic content development.
Leveraged Adobe InDesign and Adobe Illustrator to deliver professional, high-quality content, resulting in 50% increase in social media followers.
Revolutionized existing SEO practices, increasing website visit duration by 45%.
Managed company-wide communication needs using WordPress, including blog posts and newsletters, improving communication streamlining.
Hubspot June 2011 - January 2015
Marketing Analyst
Measured the effectiveness of various marketing strategies, advising on adjustments that led to a 20% sales growth.
Implemented email marketing strategies using MailChimp, leading to a 25% increase in newsletter subscriptions.
Contributed to content creation using Adobe Photoshop, driving a 15% increase in user interaction.
Resume Worded University June 2013
Master of Business Administration (MBA) - Marketing
Concentration in Digital Marketing
Resume Worded Academic Center May 2011
Bachelor of Science - Marketing
Minor in Business Administration
Award: Dean's List 2009 & 2010 (Top 10% of class)
Marketing Tools: HubSpot, Google Analytics, SEMrush, Hootsuite, MailChimp, Ahrefs
Project Management: Trello, JIRA, Asana, Basecamp, Smartsheet, MS Project
Design Software: Adobe Suite (Illustrator, InDesign, Photoshop), Canva, Sketch
Office Applications: MS Office (Word, Excel, PowerPoint, Outlook), Google Workspace (Drive, Docs, Sheets, Slides, Forms)
Certifications: Google Advertising (2021), Hootsuite Social Marketing Certification (2019)
Professional Development: Professional Marketer Training Course - American Marketing Association (2018)
Volunteering: Marketing Advisor for Non-Profit Organizations through Taproot Foundation (2017 - Present)
Projects: Developed and coordinated a successful marketing campaign raising brand awareness by 55%

How do I add skills to a Marketing Communications Manager resume?

Review the job posting closely.

Go through the Marketing Communications Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Brand Management and Corporate Communications are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media Marketing and Digital Marketing.

Add other common skills from your industry - such as Marketing Management, Marketing and Public Relations - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Social Media, Advertising and Content Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Communications Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Marketing Communications Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Communications Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Communications Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Communications Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Communications Manager Skills and Keywords to Include On Your Resume

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Marketing Communications Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Marketing Communications Manager resume?

The most common skills and keywords we found on Marketing Communications Manager resumes and job postings were Digital Marketing, Marketing, Marketing Management, Marketing Strategy, Social Media Marketing, Corporate Communications, Public Relations and Brand Management.

Skills like Integrated Marketing, Social Media, Google Analytics, Advertising and Content Marketing also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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