Marketing Communications Manager

Marketing Communications Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Communications Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Marketing
  • Marketing Management
  • Marketing Strategy
  • Social Media Marketing
  • Corporate Communications
  • Public Relations
  • Brand Management
  • Advertising
  • Social Media
  • Google Analytics
  • Content Marketing
  • Email Marketing
  • Adobe Photoshop
  • Press Releases
  • Internal Communications
  • Google Ads
  • Copywriting
  • Online Marketing
  • Online Advertising
  • Strategic Communications
  • Event Management
  • B2B Marketing
  • Integrated Marketing
  • Strategy
  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Marketo
  • Salesforce CRM
  • NetSuite
  • Tableau
  • SEMRush
  • Moz
  • HubSpot
  • Mailchimp
  • Adobe Suite
  • MOZ
  • Hootsuite
  • Google AdWords
  • Salesforce
  • SEMrush
  • Hubspot
  • MailChimp

Resume Skills: Content Creation & Design

  • Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Canva
  • WordPress
  • MailChimp
  • Adobe Photoshop
  • InDesign
  • Premiere Pro
  • Hootsuite

Resume Skills: Tools & Technologies

  • Trello
  • Slack
  • Microsoft Office Suite(MS Word, Excel, PowerPoint)
  • Google Workspace
  • MS Office Suite
  • CRM platforms
  • Asana
  • Google Suite

Resume Skills: Software

  • Google Analytics
  • SEMrush
  • Hubspot
  • Marketo
  • Salesforce
  • MailChimp
  • MS Office Suite
  • Adobe Creative Suite

Resume Skills: SEO/SEM

  • Google AdWords
  • Ahrefs
  • MOZ
  • Keyword Research
  • Backlinking
  • PPC Campaigns
  • Google Ads
  • On-Page SEO
  • Off-Page SEO
  • SERP
  • Adwords Campaigns

Resume Skills: Digital Advertising

  • Facebook Ads Manager
  • Google AdWords
  • LinkedIn Advertising
  • Programmatic Ad Platforms

Resume Skills: SEO & WEB Analytics

  • SEO Proficiency
  • Web traffic analytics
  • Tag Manager
  • Webmaster Tools
  • A/B Testing

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French
  • Spanish

Resume Skills: Digital Marketing

  • SEO
  • SEM
  • Content Strategy
  • Social Media Marketing
  • Email Marketing

Resume Skills: Public Relations

  • Press Release Creation
  • Crisis communication
  • Media Relations
  • Event Management
  • Reputation Management

Resume Skills: Communication Strategies

  • Branding
  • Public Speaking
  • Copyediting
  • Cross-Functional Collaboration

Resume Skills: Social Media

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

Resume Skills: Other

  • Market Analysis
  • Data Insights
  • Strategic Planning
  • Content Creation and Curation
  • Digital Advertising and PPC
  • Email Marketing
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Marketing Communications Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Communications Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2019 - Present
Marketing Communications Manager
Directly oversaw full-scope marketing operations for a rapidly growing SaaS company, resulting in a 30% growth in annual recurring revenue in 2 years.
Led the strategic planning and execution of Digital Marketing campaigns which increased website traffic by 40%. Coordinated with design and writing teams to create appealing content for the customer base.
Implemented Marketing Analytics tools, significantly improving campaign targeting and resulting in an increase of average click-through-rate by 15%.
Managed Public Relations initiatives, including coordination of press releases and events. This led to a 50% increase in brand awareness and media mentions in the first year.
Created a complex marketing strategy which incorporated Email Marketing and Online Advertising, resulting in a 70% increase in lead generation. March 2017 - May 2019
Senior Marketing Specialist
Managed a newly formed marketing team and increased team efficiency by 30%.
Implemented advanced Adobe Photoshop techniques for content development that resulted in 100,000 new website visitors within six months.
Developed a streamlined communication strategy improving internal communications leading to a 50% reduction in miscommunication-related issues.
Adobe February 2015 - February 2017
Marketing Coordinator
Launched Google Analytics to monitor online traffic trends, resulting in a highly effective re-marketing strategy that increased conversions by 20%.
Supported brand initiatives and managed visual content that led to an increase in online engagement by 25%.
Resume Worded Institute June 2019
Certification in Digital Marketing Specialization
Certification course includes Research and Planning, SEO, Digital Marketing Analytics
Resume Worded University February 2015
Master of Business Administration - Marketing
Concentration in Marketing Analytics and Strategy
Award: Best Marketing Strategy Project (2015)
Marketing Tools: HubSpot, Google Analytics, Mailchimp, Adobe Suite, MOZ, SEMRush, Hootsuite
Social Media: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube
SEO & SEM: Keyword Research, Google Ads, On-Page SEO, Off-Page SEO, SERP, Adwords Campaigns
Other Skills: Market Analysis, Data Insights, Strategic Planning, Content Creation and Curation, Digital Advertising and PPC, Email Marketing
Certifications: Google Ads Certification, Facebook BluePrint Certification
Projects: Developed and led the digital marketing strategy for, which resulted in a web traffic increase of 150% over 1 year, and a 30% boost in customer conversion rates
Publications: Authored a series of blog posts on 'Emerging Trends in Digital Communication' for Resume Worded's company blog
Volunteering: Marketing Aid Volunteer at Local Nonprofit Organization, developed and executed a fundraising campaign raising over $50,000 in donations
Your Name
Marketing and Communications Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE May 2019 - Present
Marketing and Communications Specialist
Designed, launched and managed a new online marketing strategy, resulting in a 30% increase in new business leads.
Facilitated synergy between Social Media and Marketing teams, resulting in an increase in social media engagement by 40%.
Utilized Google Ads to increase online advertising outreach, leading to a 25% boost in brand visibility.
Leveraged digital marketing analytics to refine marketing strategy, leading to an increase in consumer retention rate by 15%.
Orchestrated several successful PR campaigns, improving corporate communications and increasing brand recognition in the industry.
Resume Worded February 2017 - April 2019
Marketing Analyst
Created analytical reports on marketing KPIs which informed business decisions, leading to a 20% increase in sales volume.
Assisted in the development of an email marketing campaign resulting in an open rate improvement of 10%.
Identified trends and insights from raw data, which drove the SEO strategy resulting in an 18% increase in organic traffic.
Microsoft January 2015 - January 2017
Campaign Manager
Conceptualized and executed comprehensive advertising campaigns which boosted sales by 15%. Managed a cross-functional team to deliver project objectives on time.
Applied marketing strategy insights to campaign execution, resulting in an increase in campaign ROI by 25%
Resume Worded University April 2019
Master of Business Administration - Marketing
Specialization in Digital Marketing & Communication Strategies
Thesis: 'Leveraging Social Media Tools for Effective Product Launch Campaigns'
Resume Worded Institute March 2015
Certified Professional Marketer (CPM)
Completed intense course with focus on developing multi-channel marketing strategies
Marketing Tools & Techniques: SEO/SEM, Google Analytics, Google AdWords, Tableau, Salesforce, Marketo
Communication & Design Software: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, WordPress, MailChimp
Project Management & Collaboration Tools: Trello, Slack, Microsoft Office Suite(MS Word, Excel, PowerPoint), Google Workspace
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Digital Marketing Professional (CDMP), Google Ads Display Certification
Projects: Managed 3-month digital communication campaign for's New Year Fitness Challenge, resulted in 40% increase in new users
Leadership & Volunteering: Volunteer Marketing and PR Coordinator, Local Animal Shelter (2016-2017)
Awards & Achievements: Top Performer Award, (2020), Excellence in Communication Strategy Award, Resume Worded (2018)
Your Name
Marketing Operations Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2019 - Present
Marketing Operations Manager
Successfully coordinated marketing teams to achieve 30% annual growth in recurring revenue.
Implemented a data-driven approach to optimize marketing operations which resulted in 35% cost efficiency.
Took the lead on the implementation of a brand-management system, which resulted in a 15% increase in brand cohesiveness across all platforms.
Created a streamlined approach to content marketing, resulting in a 20% increase in content production, while maintaining quality.
Implemented a performance tracking system for Social Media Marketing resulting in a 10% increase in overall social media performance.
Resume Worded April 2017 - June 2019
Digital Marketing Leader
Worked on a comprehensive spin-off marketing strategy that increased new customer acquisition by 25%.
Increased organic social media traffic through targeted content marketing campaigns, resulting in a 15% increase in conversions.
Drove online marketing initiatives leading to improved Google Ads performance by 20%.
Google February 2015 - March 2017
Marketing Analyst
Developed an impactful content marketing strategy that propelled web traffic rates up by 15%.
Increased user engagement by 10% through tailored strategic communications.
Improved conversion rate by 5% through utilization of online advertising campaigns.
Resume Worded University December 2016
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded Academic Center May 2013
Bachelor of Business Administration - Marketing
Recipient of the Dean's Excellence Award for outstanding academic performance
Active member and Projects Head of the Advertising and Marketing Club
Marketing Tools: Google Analytics, Marketo, Salesforce CRM, NetSuite, Tableau, SEMRush, Moz
Digital Advertising: Facebook Ads Manager, Google AdWords, LinkedIn Advertising, Programmatic Ad Platforms
SEO & WEB Analytics: SEO Proficiency, Web traffic analytics, Tag Manager, Webmaster Tools, A/B Testing
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Google Analytics Individual Qualification, Facebook Certified Planning Professional
Leadership & Volunteering: Co-organizer and Panel Moderator at the Annual Digital Marketing Summit, Volunteer at the 'Learn and Grow' initiative for supplying digital tools to underprivileged schools
Awards: Recipient of the ‘Digital Dynamo’ award for outstanding performance at (2020)
Projects: Curated and implemented an organization-wide digital transformation roadmap at Resume Worded

Compare Your Resume To These Marketing Communications Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Communications Manager resume?

Review the job posting closely.

Go through the Marketing Communications Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Brand Management and Corporate Communications are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media Marketing and Digital Marketing.

Add other common skills from your industry - such as Marketing Management, Marketing and Public Relations - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Social Media, Advertising and Content Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Communications Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Marketing Communications Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Communications Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Communications Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Communications Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Communications Manager Skills and Keywords to Include On Your Resume

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Marketing Communications Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

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Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

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Frequently Asked Questions

What skills should you put on a Marketing Communications Manager resume?

The most common skills and keywords we found on Marketing Communications Manager resumes and job postings were Digital Marketing, Marketing, Marketing Management, Marketing Strategy, Social Media Marketing, Corporate Communications, Public Relations and Brand Management.

Skills like Integrated Marketing, Social Media, Google Analytics, Advertising and Content Marketing also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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