ECommerce sales are expected to reach a whopping $969 billion by 2023; it is the job of eCommerce professionals to facilitate the buying and selling of the products that make up that staggering dollar amount. There are multiple platforms where such transactions can take place, from eBay and Amazon to individual online stores like Walmart or iTunes.
To succeed as an eCommerce professional, first and foremost, you must be an expert in the workings of the internet, online marketing, and digital transactions. You will need to be up to date with digital trends and knowledgeable about consumer habits. A balanced mix of hard/technical and soft skills will be needed to thrive.
This guide will highlight 4 eCommerce titles, show you samples of successful resumes for each, and give you recruiter-approved tips to help you strengthen your own eCommerce resume.
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An eCommerce specialist is an all-rounder when it comes to eCommerce. You will need to be well versed in all steps of the eCommerce process. Your tasks may include creating marketing campaigns and optimizing their reach using SEO, handling and optimizing a company’s social media platforms, monitoring and analyzing sales patterns and website traffic, and managing online inventory, among others.
Recruiters will want to see that you have at least a bachelor’s degree in marketing, business, I.T., or a related field. Further qualifications in eCommerce or eCommerce=related topics are highly encouraged if you are looking to advance up the eCommerce ladder. Beyond your educational background, recruiters will want to see your analytical skills, technical skill set, and your successes thus far, so be sure to highlight these in your resume. This resume is a great example that encompasses all of the above.
At the heart of eCommerce is sales. A great eCommerce specialist will bring in maximum sales. Make it easy for recruiters to appreciate your success in this area by including metrics like the value of the sales you brought in or the percentage increase in sales that happened under your watch.
Because this position is very multifaceted, recruiters will be looking to see which tasks in the eCommerce process you are skilled in. Because of this, you will need to make sure your skills list covers every area of expertise you have in the field. This applicant has listed expertise in social media advertising, marketing, and financial reporting, just to name a few.
As the name suggests, an eCommerce manager is in charge of managing a team of eCommerce specialists and ensuring efficiency and success. The top goal for your team needs to be the conversion of your platform’s visitors into customers. Your team’s success in this area will determine how desirable you will be to recruiters. So ensure you highlight all significant conversion accomplishments in your experience section.
Beyond expertise in industry-related areas like social media and SEO, recruiters will be looking for a bachelor’s degree in marketing, I.T., or a similar field. This applicant has a bachelor’s degree in marketing.
This manager's position requires a lot of oversight and leadership. So use words like ‘Monitored’, ‘Supervised’, and ‘Managed’ to emphasize your managerial experience and success. This applicant uses effective keywords like ‘Implemented’, ‘Oversaw’, and ‘Coordinated’, just to mention a few.
The best managers are those who have done the jobs of their subordinates and excelled. If you started at the bottom of the eCommerce career ladder, show that steady progression to a managerial position in your resume. It will show recruiters that you’re well versed in the work of your team members and will also show that you have been an exemplary employee worthy of promotions.
As an E-Commerce Director, you're the engine driving the online business. Your role bridges the gap between business strategy and technology, so your resume should reflect this. Don't just list job duties, showcase your digital strategy prowess and how it's led to increased sales or improved customer experience. Be aware that many firms are currently looking for directors with experience in omni-channel strategy, with insights into mobile commerce and social media-based sales - these are the key industry trends right now. Remember, your resume is your opportunity to demonstrate that you've not only kept pace with the rapidly changing e-commerce landscape, but you're also an innovator within it.
E-commerce is a fast-moving industry. Use your resume to show you're up-to-date with the latest trends and technologies, such as AI customer service bots, personalized marketing, or mobile-optimized shopping experiences. This demonstrates your adaptability and forward-thinking approach.
As an eCommerce director, you will be responsible for the entire eCommerce department or company - if the company solely operates online. Your tasks will be a blend of operations-related tasks and marketing-related tasks. You will be in charge of developing your company’s eCommerce strategy and ensuring it is effectively implemented. This requires expert knowledge in eCommerce as well as strong managerial skills.
As with any other eCommerce professional, recruiters will expect to at least see a bachelor’s degree in marketing, business, I.T., or a similar field. Any further relevant qualifications will be a huge plus. This applicant has a Masters in a related field.
To create effective strategies, an eCommerce director would need to be able to effectively analyze the e-commerce markets, the sales trends, and other relevant data. It is therefore important to include analysis skills in your skill set. This applicant does this very effectively.
Show recruiters your value addition to their teams by highlighting strategies that you developed and implemented, and including the metrics of their success. E.g. this applicant mentions that they developed an affiliate marketing campaign that took affiliate revenue from ‘nil to 6.8% of overall store revenue’.
While a general eCommerce manager will handle both the operations side and marketing side of the company, an operations manager will focus on the internal working of the company and work to increase the efficiency and productivity of their operations. In this position, you will focus on things like logistics, inventory, the general supply chain, and customer service, among others. You will need to be an expert in eCommerce supply chains and at the same time, be an effective and respected manager.
A bachelor’s degree in business, management, or a related field will be expected for this position. Your resume should show a balance of both managerial and eCommerce success. This resume does a good job of this.
Management has many transferable skills. So if you do not have a lot of eCommerce-specific experience, include operations experience you have had in other industries.
If a company is looking specifically for an eCommerce operations manager, they might use ATS software to weed out any resume without the ‘operations’ specification. So ensure that is clearly stated in the title or your resume to get past the ATS filters.
As a hiring manager who has recruited e-commerce professionals at companies like Amazon, Shopify, and eBay, I've seen countless resumes over the years. The best e-commerce resumes showcase a candidate's ability to drive online sales, optimize user experience, and analyze data to make strategic decisions. In this article, we'll share some tips to help you create a winning e-commerce resume that will catch the attention of hiring managers and land you your dream job.
When it comes to e-commerce resumes, metrics are king. Hiring managers want to see concrete examples of how you've driven sales, increased conversion rates, or improved other key performance indicators (KPIs). Instead of simply listing your responsibilities, quantify your achievements with specific numbers and percentages.
Here are some examples of how to showcase your e-commerce metrics:
The summary section of your resume is optional, but it can be a valuable addition if you're looking to provide context or highlight details that aren't immediately apparent from your work experience. This is especially true if you're making a career change and your past experience doesn't directly align with the e-commerce roles you're targeting. However, it's important to note that you should never use an objective statement in place of a summary.
When crafting your summary, focus on providing an objective overview of your skills and experience, using metrics and specific examples wherever possible. Avoid duplicating information that's already covered in other sections of your resume, and keep your summary concise - aim for no more than a paragraph in length.
The work experience section is the most important part of your e-commerce resume. It's where you show hiring managers how you've applied your skills to real-world situations and what kind of impact you've had in previous roles. Here are some tips to help you write a strong work experience section that will catch the eye of e-commerce employers.
The education section of your e-commerce resume should be concise and highlight your relevant academic background. It's an opportunity to showcase your qualifications and demonstrate your fit for the role. Here are some key tips to keep in mind when writing your education section:
An eCommerce position requires a lot of analyzing, strategizing, and marketing. Using action verbs that address all three is an efficient way to prove your capabilities to recruiters.
We have compiled a list of action verbs focused on eCommerce-related tasks as well as managerial tasks that you can expect of an eCommerce manager. The right action verbs are an easy way to spotlight yourself and help showcase your most relevant skills in a few words.
For more related action verbs, visit Sales Action Verbs.
For a full list of effective resume action verbs, visit Resume Action Verbs.
Recruiters in the eCommerce field require a broad skill set. You must be an expert in each step of the eCommerce purchasing process, have strong analytical skills, and have digital marketing skills. Managerial skills will also be looked for by recruiters.
We have compiled a list of skills approved by eCommerce recruiters. Add all that apply to you to create a strong resume.
You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:
This word cloud highlights the important keywords that appear on E-Commerce job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
