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A media buyer is a marketing specialist whose responsibility is to get visibility on high-trafficked media channels. This applies to traditional marketing, such as TV, radio, or newspaper, and digital marketing, such as social media and streaming channels. They must negotiate with site owners to get the best agreement.
A positive agreement for marketing buyers means getting exposure at the right time, duration, and under budget standards. Marketing plays a huge role in a company’s lead generation efforts. This is why the media buyer role is so important in any organization.
Once the ads are launched, media buyers must keep track of their performance. This information is crucial for future campaigns and for identifying efficient ad techniques. That’s why you must be familiar with marketing analytic tools in this role. If you are familiar with any marketing tracking tools, mention them in your resume.
As a media buyer, you must represent your stakeholder’s wishes during negotiation, so it’s crucial to have excellent persuasion skills. You must get a good deal in terms of ad placement, time, price, and duration. If you want to stand out, you should demonstrate your negotiation skills in your resume.
We spoke with hiring managers at top media companies like WPP, Omnicom Group, and Dentsu to understand what they look for in Media Buyer resumes. They consistently mentioned the importance of showcasing your ability to plan, execute, and optimize media campaigns across various channels. The following tips will help you create a strong resume that stands out to media buying employers.
Media Buyers need to have a deep understanding of various media channels, such as digital, TV, radio, and print. Showcase your experience working with different channels and how you optimized campaigns for each.
A resume summary, also known as a professional summary or summary statement, is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional background, skills, and achievements, tailored to the specific job you are applying for.
While a summary is not a mandatory section, it can be beneficial for media buyers who want to highlight their most relevant qualifications and grab the attention of hiring managers. However, it's important to note that you should never use an objective statement instead of a summary, as objectives are outdated and focus on what you want from the employer, rather than what you can offer.
Your work experience section is the most important part of your resume as a media buyer. It's where you show hiring managers how you've applied your skills and made an impact in your previous roles. In this section, we'll break down the key steps to writing a compelling work experience section that will grab the attention of hiring managers.
When describing your work experience, use action verbs that are specific to media buying and showcase your skills. This helps hiring managers quickly understand your capabilities and expertise.
Examples of strong media buying verbs include:
Avoid generic verbs that could apply to any job, like 'helped' or 'worked on'. Instead, choose verbs that are specific to your media buying accomplishments.
The education section of your media buyer resume should be concise and highlight your relevant qualifications. It's important to tailor this section to the specific job you're applying for and showcase the skills and knowledge you've gained through your education.
The skills section of your resume is where you highlight the specific abilities and knowledge that make you a strong candidate for a media buyer position. It's an opportunity to showcase your expertise and demonstrate how you can contribute to the company's success. When crafting your skills section, consider the following tips:
Here are examples of popular skills from Media Buyer job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Media Buyer job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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