Media Buyer

Media Buyer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Media Buyer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Media Buying
  • Media Planning
  • Online Advertising
  • Advertising
  • Digital Marketing
  • Digital Media
  • Integrated Marketing
  •  Find out what your resume's missing
  • Social Media Marketing
  • Online Marketing
  • Marketing Strategy
  • Google Ads
  • Facebook Marketing
  • Strata
  • Programmatic Media Buying
  • Digital Strategy
  • Facebook
  • Media Strategy
  • Google Analytics
  • Advertising Sales
  • Email Marketing

  •   Show full list

Resume Skills: Digital Media Tools

  • Google Ads
  • Adobe Analytics
  • Facebook Ad Manager
  • Hootsuite
  • SEMrush
  • MailChimp
  • Nielsen Ad Intel
  • comScore
  • GfK MRI
  • Kantar Stradegy
  • DoubleClick
  • Google Analytics
  • MOZ
  • Tableau
  • Adobe Marketing Cloud
  •  Match your resume to these skills

Resume Skills: Data Analysis Software

Resume Skills: Programming Languages

Resume Skills: Content Management Systems

Resume Skills: Programmatic Buying Platforms

Resume Skills: Other Tools

Resume Skills: Languages

Resume Skills: Media Buying Platforms

Resume Skills: Media Planning Software

Resume Skills: Additional Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Media Buyer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Media Buyer Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Media Buyer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Media Buyer
Spearheaded the digital media strategy that generated $500K in ad revenue in Q1 2023, utilizing Google Analytics and programmatic media buying
Secured premium advertising placements resulting in an annual upward surge of 38% in online traffic
Increased overall campaign efficiency by 27% through an integrated marketing approach featuring online and offline media buying
Guided a team of junior media buyers leading to 45% increase in sharing best practices in 2022
Utilized Facebook marketing and Google Ads to exceed customer acquisition benchmarks by 54% January 2020 - December 2021
Media Planner
Played key role in developing innovative media strategies that boosted annual company revenues by $1.2M
Expanded client base by 30% through strategic online advertising and effective media planning
Implemented media campaigns that attracted 300,000+ unique visitors to the website monthly
Harper Collins May 2017 - December 2019
Digital Media Specialist
Managed digital strategy of advertising campaigns, boosting company's social media following by 220%
Achieved a 35% reduction in advertising costs while maintaining robust audience reach
Resume Worded University May 2016
Master of Business Administration - Media Management
Dissertation focused on the impact of digital media buying on SMEs
Resume Worded Academic Center May 2014
Bachelor of Business Administration - Marketing
Minors in Advertising and Promotion
Awarded the Outstanding Student in Marketing, 2014 (Top 1%)
Media Buying Platforms: Google Adwords, Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, Centro
Digital Analytics Tools: Google Analytics, SEMrush, MOZ, Tableau, Adobe Marketing Cloud
Media Planning Software: Comscore, Nielsen, Strata, WideOrbit, SRDS
Additional Tools: MS Office (Advanced), Salesforce, Slack, Asana, Trello
Certifications: Google Adwords Certified, Facebook BluePrint Certification, LinkedIn Marketing Solutions Certification
Professional Development: Regular attendee of media and advertising industry conferences like Ad:Tech, Digiday, and MMA Mobile Marketing Summit
Volunteering: Media planning and buying consultant for local non-profit organizations, boosting their online visibility
Awards: Awarded 'Media Buyer of the Year' by in 2021
Your Name
Senior Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Bloomberg Media January 2023 - Present
Senior Media Planner
Devised media planning strategies, resulting in a 50% increase in user clicks on online platforms
Conceptualized and launched an email marketing campaign boosting lead conversions by 35%
Instrumental in sustaining online marketing budget, reducing costs by 25% while maintaining engagement rates June 2020 - December 2022
Media Planner
Executed media buying strategies that drove advertising sales growth by 45% year-over-year
Implemented a targeted Facebook marketing plan, which doubled the rate of unique site visits
Increased client retention by 30% by providing exceptional marketing strategy insight and follow-through
Meredith Corporation August 2017 - May 2020
Assistant Media Planner
Supported media planning activities that led to 20% increase in digital media presence
Contributed to the successful launch of 5 online advertising campaigns within budget, boosting brand visibility by 30%
Resume Worded University January 2020
Master of Business Administration - Marketing
Specialization in Digital Marketing and Media Planning
Resume Worded University June 2017
Bachelor of Science - Advertising
Minors in Business Administration and Graphic Design
Awards: Resume Worded Excellence Scholarship (Top 5%), Dean's List 2015, 2016 and 2017 (Top 8%)
Media Planning Tools: Nielsen Ad Intel, comScore, GfK MRI, Kantar Stradegy, Adobe Analytics, DoubleClick
Programmatic Buying Platforms: DoubleClick Bid Manager, Mediamath, Tubemogul, BrightRoll, The Trade Desk, AdRoll
Other Tools: Microsoft Office Suite, Google Analytics, Social Media Advertising (Facebook, LinkedIn, Instagram, Twitter), SEO, SEM
Languages: English (Native), Spanish (Fluent)
Certifications: Google Ads Search Certification (2022), Bing Ads Accredited Professional (2020)
Leadership & Volunteering: Active Volunteer - Community Media Workshop, Social Media Summit Speaker - Digital Marketer's Association
Projects: Initiated and led 'Project Beacon', increasing online visibility and social media interaction by 35% at Bloomberg Media
Awards: Industry Rising Star - Digiday Media Plan of the Year Awards (2022)
Your Name
Digital Media Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Netflix February 2022 - Present
Digital Media Specialist
Leveraged Google analytics to drive content strategy, resulting in a 40% increase in subscriber retention
Orchestrated a data-driven programmatic media buying plan, resulting in a 35% boost in targeted relevant ads
Initiated the use of Strata software in planning and buying, resulting in streamlined operations and a 15% increase in productivity
Resume Worded March 2019 - January 2022
Media Buyer
Championed a holistic integrated marketing initiative, propelling digital media engagement by a record 50%
Reduced paid social media spend by 25% by optimizing channels and focusing on organic growth through quality content
Boosted social media marketing conversions by 55% in less than 10 months through detailed ad A/B testing
Walmart June 2016 - February 2019
Marketing Analyst
Contributed to a 20% growth in advertising sales through a detailed market research and insights
Implemented improvements to Google Ads' campaigns, leading to a 15% improvement in ad clicks
Resume Worded Academic Center June 2018
Master of Business Administration - Marketing
Concentration in Digital Media Buying
Awards: Dean's List 2018 (Top 5%)
Resume Worded University May 2016
Bachelor of Science - Marketing
Minor in Statistics
Awards: Outstanding Senior Project - Data-driven Marketing Plan
Digital Media Tools: Google Ads, Adobe Analytics, Facebook Ad Manager, Hootsuite, SEMrush, MailChimp
Data Analysis Software: Excel (Advanced, with VBA), SQL, Tableau, SPSS, Google Analytics
Programming Languages: HTML, CSS, JavaScript, Python (Pandas, NumPy)
Content Management Systems: WordPress, Squarespace, Shopify, Joomla
Certifications: Google Analytics IQ Certification, Facebook Blueprint Certification, Agile Certified Practitioner (ACP)
Leadership & Volunteering: Marketing Mentor at Startup Bootcamp, Volunteer Budget Analyst at Local Nonprofit
Projects: Developed and executed strategic digital marketing plans for 5+ e-commerce clients resulting in increased brand visibility and revenue growth
Courses: Advanced Digital Media Buying -, Marketing Analytics - Coursera

How do I add skills to a Media Buyer resume?

Review the job posting closely.

Go through the Media Buyer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Integrated Marketing, Advertising and Digital Media are possible skills. These are skills you should try to include on your resume.

Add industry skills like Media Planning and Media Buying.

Add other common skills from your industry - such as Online Advertising, Digital Marketing and Social Media Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Google Ads, Advertising Sales and Facebook - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Demonstrate your negotiation skills.

Negotiation is an important skill in Media Buyer jobs, so show hiring managers examples of times you negotiated things like contracts, deals, terms and agreements. Use action verbs like 'Negotiated' or 'Influenced' to further highlight your negotiation skills.

Showcase your design and creative skills.

A popular skill set for a Media Buyer is creativity and design, so try to include evidence of them on your resume.

Use the exact job title.

Try to add the exact job title, Media Buyer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Media Buyer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Media Buyer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Media Buyer Skills and Keywords to Include On Your Resume

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Media Buyer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Social Media Manager

Resume Example
Senior Social Media Manager

Resume Example
Social Media Marketing Manager

Resume Example
Entry Level Social Media Manager

Resume Example
Social Media Strategist

Resume Example
Social Media Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Media Buyer resume?

On top Media Buyer resumes, skills like Media Buying, Media Planning, Online Advertising, Advertising, Digital Marketing, Digital Media, Integrated Marketing and Social Media Marketing appear most often.

Depending on the exact role you're applying to, skills like Google Ads, Media Strategy, Advertising Sales, Facebook and Online Marketing can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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