Alternative Introductions
If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
1
Growing up, I was fascinated by the powerful messages that advertisements could convey in just a few seconds, so when I came across the Media Buyer position at WPP, I knew it was the perfect opportunity for me to merge my passion for advertising with my experience in media buying.
2
As a frequent traveler, I have always admired how Airbnb has revolutionized the hospitality industry, creating a sense of belonging for people around the world. When I noticed the opening for a Media Buyer position, I was compelled to apply, knowing that my skillset would align well with Airbnb's mission to foster meaningful connections.
3
The first time I encountered the captivating ads by Leo Burnett, I knew I wanted to be a part of the team that creates such impactful messages. As an experienced Media Buyer, I am excited about the opportunity to bring my expertise and contribute to the continued success of the company.
4
My love for story-driven experiences and interactive narratives led me to discover Netflix's innovative approach to media production and distribution. I am thrilled to have found the Media Buyer position, as it would allow me to leverage my skills while working for a company that shares my passion for storytelling.
5
While analyzing the success of various media campaigns, I often found myself in awe of the performance metrics achieved by Amazon's marketing initiatives. As a seasoned Media Buyer, I am excited about the prospect of contributing my skills and knowledge to a data-driven company that continuously pushes the limits of what is possible in advertising.
Why This Cover Letter Works in 2023
Highlighting Relevant Expertise
By showcasing specific accomplishments and skills directly related to media buying, this cover letter demonstrates the candidate's expertise and makes a strong case for their ability to excel at Omnicom.
Showing Genuine Excitement
Expressing enthusiasm for the opportunity to work with Omnicom's diverse clientele and award-winning campaigns helps convey the candidate's genuine interest in the company and the role, setting them apart from other applicants.