If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
Growing up, I was fascinated by the powerful messages that advertisements could convey in just a few seconds, so when I came across the Media Buyer position at WPP, I knew it was the perfect opportunity for me to merge my passion for advertising with my experience in media buying.
As a frequent traveler, I have always admired how Airbnb has revolutionized the hospitality industry, creating a sense of belonging for people around the world. When I noticed the opening for a Media Buyer position, I was compelled to apply, knowing that my skillset would align well with Airbnb's mission to foster meaningful connections.
The first time I encountered the captivating ads by Leo Burnett, I knew I wanted to be a part of the team that creates such impactful messages. As an experienced Media Buyer, I am excited about the opportunity to bring my expertise and contribute to the continued success of the company.
My love for story-driven experiences and interactive narratives led me to discover Netflix's innovative approach to media production and distribution. I am thrilled to have found the Media Buyer position, as it would allow me to leverage my skills while working for a company that shares my passion for storytelling.
While analyzing the success of various media campaigns, I often found myself in awe of the performance metrics achieved by Amazon's marketing initiatives. As a seasoned Media Buyer, I am excited about the prospect of contributing my skills and knowledge to a data-driven company that continuously pushes the limits of what is possible in advertising.