Media Buyer Cover Letters

Approved by real hiring managers, these Media Buyer cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Media Buyer Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Media Buyer Roles
19+ Years of Experience
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Media Buyer Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Media Buyer position at Omnicom Group. As someone who has always been captivated by the world of advertising, I have admired Omnicom's innovative strategies and campaigns from afar. Your commitment to driving growth and creativity in the industry is truly inspiring, and I am eager to contribute my skills and passion to your team.

With a proven track record of negotiating and executing successful media plans, I am confident in my ability to excel at Omnicom. For instance, during my time at Resume Worded, I spearheaded a campaign that resulted in a 15% increase in ROI and a 20% boost in brand awareness. I also developed and implemented a data-driven approach to media buying, optimizing budget allocation and maximizing reach for our clients. This experience has honed my ability to strategically select and negotiate the best media opportunities for clients, which I believe would be a valuable asset to Omnicom.

I am particularly excited about the prospect of working with Omnicom's diverse clientele and contributing to your award-winning campaigns. I have always thrived in dynamic environments where I can learn from and collaborate with talented professionals. I believe that my adaptable nature, combined with my strong analytical and communication skills, make me an ideal candidate for the Media Buyer role.

Thank you for considering my application. I am eager to discuss how my experience and passion for media buying can contribute to Omnicom's continued success. I look forward to the opportunity to speak with you further.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Relevant Expertise

By showcasing specific accomplishments and skills directly related to media buying, this cover letter demonstrates the candidate's expertise and makes a strong case for their ability to excel at Omnicom.

Showing Genuine Excitement

Expressing enthusiasm for the opportunity to work with Omnicom's diverse clientele and award-winning campaigns helps convey the candidate's genuine interest in the company and the role, setting them apart from other applicants.

Media Buyer Cover Letter Example

Dear Hiring Manager,

I've been a fan of Netflix's commitment to innovation and storytelling since the first time I binge-watched "Stranger Things". As an avid viewer and a professional in the media buying field, I am thrilled to apply for the Media Buyer position at your company. I believe my experience and unique perspective as a consumer will bring a fresh take to your team.

At Resume Worded, I managed an annual budget of $5 million, successfully allocating funds to drive brand awareness and customer acquisition. I also spearheaded a campaign that resulted in a 20% increase in viewership for one of our key products.

In my current role at RW Tech Company, my knack for identifying underpriced media opportunities led to a 30% reduction in our CPM, allowing us to allocate more resources towards creative development and testing. I've always believed in the power of data to drive decision-making, and I've seen firsthand how a well-placed ad can significantly boost a show's popularity.

What excites me most about this role is the chance to work on campaigns for shows and films that I genuinely enjoy and believe in. I can't wait to leverage my skills and passion to help drive Netflix's continued success in the streaming industry.

Thank you for considering my application.

[Your Name]


Why This Cover Letter Works in 2023

Quantify your accomplishments

When you mention that you managed a $5 million budget and saw a 20% increase in viewership, you're not just bragging - you're putting your contributions in concrete terms. This helps me, the recruiter, understand the magnitude of your impact. It also shows me that you care about results, not just activities. This is exactly what you should be doing.

Senior Media Buyer Cover Letter Example

Dear Hiring Manager,

As a seasoned media buyer who has spent countless hours enjoying Amazon Prime's diverse content lineup, I am excited to apply for the Senior Media Buyer role at your company. I believe my extensive experience in media buying and love for storytelling make me a perfect fit for the team.

During my tenure at Resume Worded, I successfully managed a budget of $10 million, driving successful campaigns that increased subscription rates by 25%. I also identified a partnership opportunity with a popular podcast, which resulted in a 15% increase in brand awareness among our target demographic.

At RW Tech Company, I led a team of junior media buyers and implemented a data-driven approach to our media buying strategy. This strategic shift led to a 40% increase in ad viewership and a 20% reduction in our overall advertising spend.

What draws me to this role at Amazon Prime is the opportunity to work with a team that values innovation and creativity as much as I do. I'm excited about the prospect of using my skills and experience to drive the continued growth of Amazon Prime's subscriber base.

Thank you for considering my application.

[Your Name]

Why This Cover Letter Works in 2023

Highlight your data-driven approach

I really appreciate that you mention your belief in the power of data to drive decision-making. In today's digital age, being able to make data-driven decisions is an essential skill for a Media Buyer. Stating this shows me that you understand the importance of data and have experience using it to drive results.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Growing up, I was fascinated by the powerful messages that advertisements could convey in just a few seconds, so when I came across the Media Buyer position at WPP, I knew it was the perfect opportunity for me to merge my passion for advertising with my experience in media buying.
This intro grabs my attention because it shares a personal connection to the industry, making it more memorable and engaging compared to traditional introductions.

As a frequent traveler, I have always admired how Airbnb has revolutionized the hospitality industry, creating a sense of belonging for people around the world. When I noticed the opening for a Media Buyer position, I was compelled to apply, knowing that my skillset would align well with Airbnb's mission to foster meaningful connections.
Being able to relate a personal experience with the company sets this cover letter apart and demonstrates a genuine interest in the organization.

The first time I encountered the captivating ads by Leo Burnett, I knew I wanted to be a part of the team that creates such impactful messages. As an experienced Media Buyer, I am excited about the opportunity to bring my expertise and contribute to the continued success of the company.
This intro highlights the candidate's admiration for the company's work, giving me a sense that they would be highly motivated and engaged if they joined our team.

My love for story-driven experiences and interactive narratives led me to discover Netflix's innovative approach to media production and distribution. I am thrilled to have found the Media Buyer position, as it would allow me to leverage my skills while working for a company that shares my passion for storytelling.
This introduction focuses on the candidate's alignment with the company's values, making me confident that they would be a strong cultural fit for our organization.

While analyzing the success of various media campaigns, I often found myself in awe of the performance metrics achieved by Amazon's marketing initiatives. As a seasoned Media Buyer, I am excited about the prospect of contributing my skills and knowledge to a data-driven company that continuously pushes the limits of what is possible in advertising.
By discussing specific successes of the company and how the candidate's experience could contribute to that, this intro demonstrates a deep understanding of the company's core strengths.