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If you are technically inclined but also creative with marketing experience, a role as a marketing operations manager might be a great fit for you. Marketing operations managers oversee the technology and automation processes used to streamline marketing practices. The marketing operations manager handles implementing and improving marketing technology and processes, establishing needs and budgets for marketing technology, and working with other managers to understand what technology is needed to improve the marketing process.
For this role, you will need an educational background in marketing. A master’s degree in marketing or business is preferred. You may also have a bachelor’s degree in marketing and get a certification in marketing operations to be considered. More importantly, hiring managers will be looking for someone with a deep understanding of current marketing tools and how to implement them. An ideal candidate will have previous experience in marketing, sales, business analytics, or another related field. Marketing operations managers must be creative and great problem solvers while also being technically knowledgeable.
When hiring a marketing operations manager, companies want someone who knows how to produce results and optimize processes. For this reason, it’s important to highlight how you have improved marketing processes in the past, and what results you achieved. Showing hiring managers you are able to effectively improve processes is critical to landing this role.
Being a marketing operations manager requires a technical skill set that might not be taught in college. The marketing operations manager must know about marketing technology; how to implement it, how to ensure it integrates with other software, and how to track its efficiency. For this reason, it may help to become certified in marketing operations, or take courses to become certified in different marketing software programs.
A marketing operations manager supervises and optimizes companies’ marketing efforts. They may plan and implement campaigns, manage social media accounts, analyze performance, and ensure that all projects and messaging align with the company’s brand. A resume like this one is a strong choice for aspiring marketing operations managers -- it emphasizes skills specific to marketing and work experience in related positions.
Desirable skills for marketing operations managers include marketing areas such as strategy, B2B, campaign management, and analytics -- and this resume uses its skills section to feature these competencies.
The work history bullet points here all begin with strong verbs such as “collaborated”, “managed”, and “developed”. Words like these show your initiative and clearly illustrate what you achieved in your former roles.
We spoke with hiring managers at leading companies like HubSpot, Marketo, and Salesforce to understand what they look for in top Marketing Operations Manager resumes. The following tips incorporate their advice and will help your resume stand out.
Hiring managers want to see your experience with marketing automation, CRM, and analytics tools. Provide specific examples of the platforms you've used and how you leveraged them to drive results.
A resume summary for a Marketing Operations Manager is an optional section that provides a brief overview of your professional experience, skills, and achievements. While a summary can be a valuable addition to your resume, it's not always necessary, especially if your work history and qualifications are already well-aligned with the position you're seeking. However, if you're making a career change or have extensive experience, a summary can help provide context and highlight your most relevant strengths.
When crafting your summary, focus on showcasing your unique value proposition and the specific skills and experiences that make you an ideal candidate for a Marketing Operations Manager role. Avoid using an objective statement, as it tends to focus more on your own goals rather than how you can contribute to the company's success.
Your work experience section is the heart of your marketing operations manager resume. It's where you show the impact you've made in your previous roles. Highlight your most relevant experiences that match the job description.
Focus on your achievements and the results you delivered, rather than simply listing your responsibilities. Quantify your impact with metrics whenever possible.
Start each bullet point with a powerful action verb that showcases your marketing operations skills and expertise. This helps grab the attention of hiring managers and makes your accomplishments stand out.
Examples of strong action verbs for a marketing operations manager resume include:
The education section of your marketing operations manager resume should be concise and highlight your relevant qualifications. Position this section strategically based on your level of experience and the recency of your education. Here are some key tips to keep in mind:
The skills section on a marketing operations manager resume is where you highlight your most relevant and impressive abilities. It's a chance to showcase your expertise and give hiring managers a quick overview of what you bring to the table. Here are some tips to make your skills section stand out:
Here are examples of popular skills from Marketing Operations Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Marketing Operations Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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