VP of Sales and Marketing Resume Examples for 2024

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VP of Sales and Marketing

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VP of Sales and Marketing Resume Tips

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Google Docs Template #1

VP of Sales and Marketing Resume Sample

A vice president of sales and marketing handles the entire customer cycle from making the customer aware of the product, to persuading the customer to make a purchase and securing the purchase. In this position, you will create strategies for brand awareness and promotions/campaigns, as well as create sales targets and assist your team in meeting those targets. Recruiters will be looking to see a background in both marketing and sales so make sure your resume shows a successful history in both.

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A VP of sales and marketing resume sample that highlights the applicant’s quantifiable success and experience.

Tips to help you write your VP of Sales and Marketing resume in 2024

Use metrics to highlight your marketing and sales successes.

Metrics are a great way to make your resume easier to digest and to make your accomplishments shine. So include impressive figures on how much money your sales efforts brought your previous employers or how fiscally effective your marketing campaigns were. Because this is an executive position, you should also include figures like the sizes of the teams you have led.

Also see: How to Write Resume Bullets That Get Interviews

Use metrics to highlight your marketing and sales successes. - VP of Sales and Marketing Resume

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Include both sales and marketing tools.

This is a dualistic role so ensure that your skills section caters to both functions. So make sure you include the industry-standard marketing tools you are experienced with as well as the industry-standard sales tools. Go the extra step and research to find out what tools the company you are applying to uses and include those tools in your skills section. If you aren’t experienced with those tools, do a crash course online.

Also see: Good With Computers? Here’s How To Put it on Your Resume

Include both sales and marketing tools. - VP of Sales and Marketing Resume

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VP of Sales and Marketing Resume Tips

As a hiring manager who has recruited for VP of Sales and Marketing roles at companies like Salesforce, HubSpot, and Oracle, I've reviewed hundreds of resumes. The best resumes effectively showcase the candidate's ability to drive revenue growth, lead high-performing sales and marketing teams, and develop strategic plans. Here are some key tips to make your resume stand out:

Highlight revenue growth and sales performance

Recruiters want to see evidence of your ability to drive revenue growth. Include specific examples of how you have increased sales and revenue in your previous roles.

Drove $50M in new revenue by launching a new product line and expanding into 3 new markets
Increased sales by 25% year-over-year for 3 consecutive years by implementing a new sales strategy and training program
Exceeded sales targets by 20% in Q4 2021 by closing multiple enterprise deals over $1M each

Avoid making vague statements without quantifiable results, such as:

Responsible for increasing sales and revenue
Helped grow the business

Bullet Point Samples for VP of Sales and Marketing

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Demonstrate leadership and team management skills

As a VP, you will be responsible for leading and managing a team. Showcase your leadership skills and experience managing high-performing teams.

Led a team of 50 sales reps and 20 marketing professionals to achieve 150% of quota
Built and managed a team of 10 account executives that generated $20M in annual revenue
Mentored and coached 5 sales managers to exceed their targets by an average of 30%

Don't simply list your management responsibilities without context or results:

Managed a sales team
Responsible for coaching and mentoring direct reports

Include strategic planning and execution experience

VPs of Sales and Marketing are responsible for developing and executing strategic plans. Highlight your experience in this area with specific examples.

Developed and executed a 3-year strategic plan that resulted in a 50% increase in market share and $100M in new revenue. Key initiatives included expanding into new geographic markets, launching a new product category, and implementing an account-based marketing program.

Avoid generic statements that don't demonstrate your strategic impact:

Participated in strategic planning sessions and helped develop go-to-market strategies.

Showcase cross-functional collaboration

Collaboration with other departments like Product, Finance, and Customer Success is critical for success in a VP role. Provide examples of how you have partnered with other teams to achieve business objectives.

Partnered with Product team to launch 3 new features that increased user engagement by 30% and reduced churn by 5%
Collaborated with Finance to develop a new pricing model that increased average deal size by 20%
Worked closely with Customer Success to implement a new onboarding program that improved time-to-value by 50% for new customers

Don't simply mention that you "partnered" or "collaborated" with other teams without explaining the outcome or impact:

Worked cross-functionally with other departments
Collaborated with stakeholders across the organization

Highlight industry expertise and thought leadership

Demonstrating your deep knowledge of the industry and establishing yourself as a thought leader can set you apart from other candidates. Include examples of how you have contributed to the industry.

Published 3 articles on sales leadership in top industry publications like Sales Hacker and HubSpot Blog
Spoke at 5 industry conferences on topics related to account-based marketing and sales-marketing alignment
Recognized as a "Top 25 Sales Leader" by Sales Hacker in 2020

Avoid simply listing your years of experience in the industry without demonstrating your expertise or impact:

15+ years of experience in software sales
Deep knowledge of the MarTech industry

Tailor your resume to the specific role and company

While it's important to highlight your overall skills and experience, tailoring your resume to the specific role and company can help you stand out. Research the company and identify key skills and experience they are looking for in a VP of Sales and Marketing.

For example, if the company is looking for someone to lead their expansion into new international markets, highlight your experience:

Led successful market entry into Japan, resulting in $10M in new revenue in the first year
Developed and executed a localization strategy for EMEA that increased revenue by 200% over 2 years

Avoid using the same generic resume for every application without customizing it to the specific role and company requirements.

Writing Your VP of Sales and Marketing Resume: Section By Section

Summary

A resume summary for a VP of Sales and Marketing role is optional, but it can be a valuable addition if you want to provide context or highlight key details that may not be immediately apparent from the rest of your resume. It's particularly useful if you're changing careers or have a lot of experience to summarize. However, it's important to avoid using an objective statement, as these are outdated and not recommended.

When writing your summary, focus on providing a concise overview of your most relevant skills, experiences, and achievements. Avoid repeating information that's already covered in other sections of your resume, and keep it brief – no more than a paragraph. Remember, your entire resume is a summary of your qualifications, so there's no need to resummarize everything in this section.

How to write a resume summary if you are applying for a VP of Sales and Marketing resume

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1. Tailor your summary to the VP of Sales and Marketing role

When crafting your summary for a VP of Sales and Marketing position, it's crucial to align your skills and experiences with the requirements of the role. Research the company and the specific position to identify key qualifications and priorities. Then, showcase how your background makes you a strong fit.

For example, if the job description emphasizes the need for a data-driven approach to sales and marketing, highlight your experience with analyzing metrics and making strategic decisions based on insights:

Results-oriented VP of Sales and Marketing with 10+ years of experience driving revenue growth through data-driven strategies and cross-functional collaboration.

On the other hand, avoid generic statements that could apply to any candidate, such as:

Experienced professional seeking a challenging role in sales and marketing.

After writing your summary, use the Targeted Resume tool to check if you've included the right keywords and skills for the specific VP of Sales and Marketing role you're targeting. This tool will compare your resume against the job description and provide personalized suggestions for improvement.

2. Highlight leadership and strategic abilities

As a VP of Sales and Marketing, you'll be expected to provide strategic direction and leadership to your team. Use your summary to showcase these high-level abilities and give a sense of your management style.

Collaborative sales and marketing leader with a proven track record of building and motivating high-performing teams. Skilled at developing innovative strategies to penetrate new markets, forge strategic partnerships, and exceed revenue targets.

Avoid focusing too heavily on tactical skills or individual contributor achievements, as these are less relevant for an executive-level role. For instance, don't emphasize your personal sales quota attainment:

Consistently exceeded sales quotas by 25% or more each quarter.

Quantifying your achievements can help illustrate your impact, but be selective in your summary. Choose one or two key accomplishments that demonstrate your leadership abilities and save the rest for your experience section. Our Score My Resume tool can provide instant feedback on the overall effectiveness of your resume, including the strength of your quantified achievements.

Experience

Your work experience section is the heart of your resume as a VP of Sales and Marketing. It's where you prove to a potential employer that you have the track record and ability to drive revenue and grow their business. In this section, we'll break down how to write your work experience in a way that will impress hiring managers and land you interviews.

1. Lead with strong action verbs

When describing your achievements, choose powerful action verbs that showcase your sales and marketing prowess. Weak, generic verbs make your accomplishments sound bland and forgettable.

Worked on creating marketing campaigns to generate leads
Helped sales team to close more deals by providing support

Instead, opt for strong, results-oriented verbs to make an impact. Consider verbs like:

Spearheaded the development of an inbound marketing strategy, resulting in a 150% increase in qualified leads
Coached and mentored a team of 15 sales reps to surpass quotas by 30% YoY

Action Verbs for VP of Sales and Marketing

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Use a variety of action verbs to avoid repetition. Some other great verbs for sales and marketing roles include: captured, converted, maximized, optimized, and transformed.

2. Quantify your impact with metrics

Numbers are your best friend in the work experience section. They provide concrete evidence of your abilities and help you stand out from other candidates. Whenever possible, include metrics that demonstrate the results you've driven.

Not sure what numbers to include? Here are some examples:

Percentage by which you grew revenue, market share, or customer base
Size of sales deals you've closed or marketing budgets you've managed
Number of people you've led or initiatives you've executed
ROI, conversion rates, or other KPIs you've improved

Developed and executed a new go-to-market strategy for a SaaS product, capturing 35% market share within the first 12 months and generating $15M in revenue.

If you're having trouble including hard numbers, try our Score My Resume tool. It analyzes your resume on over 30 key criteria, including the use of metrics, to give you an instant assessment of where you stand.

3. Highlight your career progression

Employers want to see that you've progressed and taken on more responsibility throughout your career. One way to showcase this is by emphasizing promotions and title changes within the same company.

Rapid promotion from Sales Manager to Director of Sales within 2 years
Elevated to VP of Marketing after demonstrating success in demand gen role

You can also demonstrate progression by showing how your scope of work or impact has increased over time, even if your title hasn't changed.

Responsible for managing a 5-person sales team

Grew sales team from 5 to 15 reps and increased revenue from $5M to $25M

If you're making a career transition into sales and marketing from another field, think about how your past experience has set you up for success in your new role. For example, if you previously worked in customer service, highlight how that experience gave you deep knowledge of customer needs and pain points.

4. Showcase your industry expertise

As a VP-level candidate, employers expect you to have deep knowledge of your industry and market. Highlight your expertise by using industry-specific terminology and showcasing relevant tools and technologies you've used.

For example:

Implemented a new CRM system (Salesforce) to streamline sales processes and improve forecasting accuracy
Launched an ABM campaign using Demandbase to engage key accounts and drive $2M+ in pipeline
Utilized Marketo to automate lead nurturing journeys and improve conversions by 25%

You can also demonstrate thought leadership by mentioning any relevant content you've created or presentations you've given, such as:

Presented at SaaStr Annual 2020 on strategies for scaling a SaaS sales org from $1M to $10M ARR.

Tailor your industry expertise to the company you're applying to. Use our Targeted Resume tool to see how well your resume matches up with the job description and optimize it with the right keywords.

Education

The education section of your VP of Sales and Marketing resume should be concise yet impactful. It's important to highlight your relevant degrees and certifications that demonstrate your qualifications for the role. Here are some tips to help you craft a strong education section:

1. List your highest degree first

Start with your most recent or highest degree, such as an MBA or Bachelor's degree in Business Administration, Marketing, or a related field. Include the name of the institution, the degree earned, and the year of graduation.

Master of Business Administration (MBA)
Harvard University, Cambridge, MA
Graduation: 2015

If you have multiple degrees, list them in reverse chronological order.

If you have a degree in progress, you can still include it on your resume. Just make sure to indicate the expected graduation date.

2. Highlight relevant coursework for recent graduates

If you are a recent graduate with limited work experience, you can bolster your education section by including relevant coursework, projects, or achievements. This can help demonstrate your knowledge and skills in sales and marketing.

Relevant coursework: Marketing Strategy, Sales Management, Digital Marketing
Capstone project: Developed a comprehensive marketing plan for a local startup, resulting in a 20% increase in sales

Be selective with the coursework you include. Only highlight classes or projects that are directly relevant to the VP of Sales and Marketing role.

3. Keep it brief for experienced professionals

If you have extensive work experience as a sales and marketing executive, your education section should be concise. Simply list your degree, institution, and graduation year. You don't need to include details like coursework or GPA.

Bachelor of Science in Marketing
University of California, Los Angeles
Graduation: 1995
Relevant coursework: Marketing Research, Consumer Behavior, Advertising and Promotion
GPA: 3.8

Instead, focus on your professional accomplishments and skills in the work experience section.

Bachelor of Science in Marketing
University of California, Los Angeles

If you have a master's degree or higher, you can leave out your bachelor's degree details and just list the degree earned and institution.

4. Include relevant certifications

If you have earned any relevant certifications in sales, marketing, or leadership, consider including them in your education section. This can help demonstrate your expertise and commitment to professional development.

Certified Sales Executive (CSE), Sales and Marketing Executives International, 2018
Inbound Marketing Certification, HubSpot Academy, 2020

Only include certifications that are widely recognized and valued in your industry.

You can also create a separate "Certifications" section if you have several relevant certifications or want to highlight them more prominently.

Skills

Your skills section is one of the most important parts of your VP of Sales and Marketing resume. It's where you showcase your expertise and qualifications for the role. In this section, we'll cover some tips on how to write an effective skills section that will catch the attention of hiring managers and recruiters.

1. Highlight relevant sales and marketing skills

When writing your skills section, focus on the skills that are most relevant to the VP of Sales and Marketing role. These may include:

Sales strategy development
Market research and analysis
Customer relationship management (CRM) software
Digital marketing (SEO, SEM, social media)
Business development
Team leadership and management

Be specific about your skills and avoid generic terms like "sales" or "marketing." Instead, list the specific tools, techniques, and strategies you've used to drive results in your previous roles.

Tailor your skills section to the job description. Look for the key skills and qualifications the employer is seeking and make sure to include those in your resume. Our Targeted Resume tool can help you optimize your resume against a specific job posting.

2. Categorize your skills for easy scanning

To make your skills section easy to read and navigate, consider grouping your skills into categories. For example:

Sales: Account management, contract negotiation, sales forecasting
Marketing: Brand management, content marketing, email campaigns
Leadership: Team building, performance management, strategic planning

This format allows hiring managers to quickly scan your skills and see how they align with the requirements of the role. Avoid a long, unstructured list of skills that may be overwhelming or difficult to parse.

Quantify your skills where possible. Instead of just listing "sales forecasting" as a skill, you could say "sales forecasting resulting in 25% revenue growth year-over-year." Numbers help illustrate the impact of your skills.

3. Avoid outdated or irrelevant skills

Many resumes include skills that are either outdated or not relevant to the VP of Sales and Marketing role. For example:

Proficient in Microsoft Office
Cold calling
Telemarketing

While these skills may have been important earlier in your career, they are less critical for a VP-level position. Instead, focus on higher-level strategic and leadership skills:

Go-to-market strategy
Sales enablement
Marketing automation

By highlighting skills that are more closely aligned with the VP role, you'll demonstrate that you have the expertise and experience necessary to succeed in the position.

Keep in mind that some companies use Applicant Tracking Systems (ATS) to screen resumes. These systems scan for specific keywords, so it's important to include relevant skills and terminology from the job description. However, don't simply stuff your resume with keywords - make sure you actually possess the skills you list.

4. Be honest about your skill level

When listing your skills, it's important to be honest about your level of proficiency. Don't claim to be an expert in a skill if you only have basic knowledge. Instead, consider using qualifiers like:

Advanced in marketing automation (Marketo, Hubspot)
Experienced in CRM management (Salesforce)
Familiar with data analysis (Google Analytics, Tableau)

Being honest about your skill level helps set expectations and avoids any potential misrepresentation. It's better to be upfront than to claim expertise you don't have and risk underperforming in the role.

If you're unsure how your skills section stacks up, try our free Score My Resume tool. It provides instant feedback on your resume, including an assessment of your skills section, to help you create a stronger, more impactful resume.

Skills For VP of Sales and Marketing Resumes

Here are examples of popular skills from VP of Sales and Marketing job descriptions that you can include on your resume.

P&L Management
Solution Selling
Forecasting
Software as a Service (SaaS)
Product Management
Account Management
Direct Sales
Customer Relationship Management (CRM)
Salesforce.com
Channel Partners

Match Your Resume To These Skills

Skills Word Cloud For VP of Sales and Marketing Resumes

This word cloud highlights the important keywords that appear on VP of Sales and Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

Top VP of Sales and Marketing Skills and Keywords to Include On Your Resume

For more skills, visit VP of Sales and Marketing Skills & Keywords.

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