Sales Planner

Sales Planner Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sales Planner job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Media Planning
  • Advertising Sales
  • Digital Media
  • Advertising
  • Online Advertising
  • Digital Marketing
  • Integrated Marketing
  • DoubleClick for Publishers (DFP)
  • Digital Strategy
  • Social Media Marketing
  • Media Buying
  • Facebook
  • Marketing
  • comScore
  • Sales
  • Sales Plan
  • Media Sales
  • Broadcasting
  • DoubleClick
  •   Show full list

Resume Skills: Marketing Platforms

  • Salesforce
  • Zoho CRM
  • HubSpot
  • Google Ads
  • LinkedIn Ads
  • Facebook Business Manager
  • SEMRush
  • MailChimp
  • Adobe Marketing Cloud
  • Google AdWords
  • Facebook Ad Manager
  • Instagram for Business
  • Programmatic Advertising (Display & Video 360)

Resume Skills: Sales Tools

  • Salesforce
  • Zoho CRM
  • HubSpot
  • Pipedrive
  • Google Ads
  • LinkedIn Ads
  • Facebook Business Manager

Resume Skills: Data Analysis

  • Tableau
  • Excel
  • Python (Pandas, NumPy)
  • SQL

Resume Skills: Sales Techniques

  • Cross-selling
  • Predictive Selling
  • Consultative Selling
  • Solution Selling
  • Value-based Selling
  • Demand Generation

Resume Skills: Analytics & Reporting Tools

  • Google Analytics
  • MS Excel
  • Salesforce
  • Tableau
  • Data Studio

Resume Skills: Softwares and Tools

  • MS Office Suite
  • CRM software (Hubspot, Zoho)
  • Slack
  • Trello

Resume Skills: Sales & Marketing Techniques

  • Sales Pitches
  • Client Relationship Management
  • Media Buying
  • Ad Trafficking
  • Campaign Optimization

Resume Skills: Other Technical

  • Microsoft Office Suite
  • Google Suite
  • Adobe Suite

Resume Skills: Languages

  • English
  • Spanish
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Sales Planner Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Sales Planner
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2018 - Present
Senior Sales Planner
Managed a dynamic sales team which resulted in a 30% increase in sales within one year, by employing effective digital marketing strategies.
Initiated and maintained over 150 successful client relationships using leading to a surge in advertising sales.
Integrated DoubleClick for Publishers (DFP) into our media planning process which led to vital profit margin improvements.
Led join marketing and sales plan initiative that delivered $1.5M in new annual contract sales.
Applied strategic social media marketing techniques which increased brand visibility by 40% on platforms like facebook and Instagram.
Resume Worded May 2015 - March 2018
Sales Planner
Implemented a comprehensive sales plan that boosted media sales by 25%.
Used comScore data to analyze online advertising trends and tailor our digital media campaigns accordingly.
Coordinated successful integrated marketing campaigns for 10 major clients, yielding a return on ad spend ratio of 3:1.
ViacomCBS February 2013 - April 2015
Junior Sales Planner
Developed innovative advertising strategies leading to a 15% increase in sales over two years.
Gained proficiency in media buying, resulting in cost savings of 10% through tactful negotiations.
Comcast June 2012 - January 2013
Sales Intern
Learnt the intricacies of broadcasting and leveled up my digital strategy skills.
Assisted in the increase of sales by familiarising with the advertising industry norms and standards.
Resume Worded University May 2015
Master of Business Administration - Sales Management
Specialization: Sales Planning, Sales Strategy Development
Resume Worded Institute February 2013
Bachelor of Science in Marketing
Coursework: Market Research, Product Marketing, Strategic Sales
Awards: Top Performer in Sales Strategy and Planning Course
Sales Tools: Salesforce, Zoho CRM, HubSpot, Pipedrive
Data Analysis: Tableau, Excel (Advanced), Python (Pandas, NumPy), SQL
Sales Techniques: Cross-selling, Predictive Selling, Consultative Selling, Solution Selling, Value-based Selling, Demand Generation
Marketing Platforms: SEMRush, Google Ads, MailChimp, Adobe Marketing Cloud
Certifications: Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP)
Leadership & Volunteering: Sales Professionals MeetUp (Event Organizer), Mentor for Young Sales Professionals Program
Projects: Developed a 'Sales Strategy Handbook' as a part of MBA Sales project, reached over 5K downloads
Awards: Rookie of the Year (ViacomCBS, 2013), Salesperson of the Year (Resume Worded, 2016)
Your Name
Ad Sales Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2019 - Present
Ad Sales Manager
Instituted an easy-to-use, compliant system on to track and stimulate marketing and sales output, leading to a 35% ROI.
Implemented new media buying processes which resulted in 20% savings on media costs.
Facilitated growth in advertising sales by 50% within two years by leveraging digital marketing techniques.
Implemented a digital strategy that improved social media marketing reach by 60%.
Managed the creation and implementation of agile Facebook advertising campaigns, contributing to a 30% increase in revenue. July 2015 - December 2018
Sales Planner
Devised innovative sales plans yielding a consistent 15% surge in media sales year over year.
Assisted in digital media campaign planning and execution that resulted in 20% increase in online advertising revenue.
Used DoubleClick for Publishers (DFP) to ensure integrated marketing procedures, boosting profits.
NBCUniversal Media, LLC March 2013 - June 2015
Ad Sales Coordinator
Coordinated media planning operations ensuring smooth running of the sales wing.
Liaised with the digital marketing team to incorporate trending social media marketing techniques.
Turner Broadcasting System, Inc August 2012 - February 2013
Sales Intern
Understood the nuances of broadcasting and media sales and contributed towards achieving team sales goals.
Resume Worded Institute January 2012
Master of Business Administration (MBA) - Marketing
Concentration in Digital Marketing
Resume Worded University May 2011
Bachelor of Business Administration (BBA) - Sales and Marketing
Graduated Cum Laude
Award: Sales and Marketing Student of the Year
Sales and Marketing Tools: Salesforce, Zoho CRM, HubSpot, Google Ads, LinkedIn Ads, Facebook Business Manager
Other Technical Skills: Microsoft Office Suite (Expert), Google Suite (Expert), Adobe Suite (Intermediate)
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Professional Sales Person (CPSP), Google Ads Certified
Professional Associations: Member of the National Association of Sales Professionals (NASP), Member of the American Marketing Association (AMA)
Leadership & Volunteering: Mentor, Resume Worded Leadership Program, Co-founder of 'Future Sales Leaders' initiative
Your Name
Digital Ad Sales Planner
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2017 - Present
Senior Digital Ad Sales Planner
Championed digital advertising strategies which led to an increase of 40% in online advertising.
Demonstrated adept use of for client relationship management, contributing to a conversion rate increase of 20%.
Optimized media sales by creating extensive sales plans, effectively leading to an annual 35% increase.
Applied precise media buying techniques, resulting in a cost saving of 15%.
Led the digital marketing team in the implementation of a comprehensive social media marketing strategy, resulting in an increased follower base by 60%.
Resume Worded March 2014 - October 2017
Digital Ad Sales Planner
Initiated a robust sales plan which drove up media sales by 20% annually.
Enhanced online advertising efforts by drafting and implementing effective digital media strategies.
Applied comScore analytics to assess and refine digital advertising approach, resulting in a 15% improvement in ad response.
Conde Nast Inc. January 2012 - February 2014
Media Planner
Managed all back-end advertising sales related duties, contributing to streamlined operations.
Emphasized on integrating DFP into our marketing strategies, leading to effective online ad deployment.
Resume Worded Academic Center July 2017
Master of Business Administration (MBA) - Marketing
Awarded the 'Best Project' accolade in Marketing Strategy audited coursework
Resume Worded University December 2011
Bachelor of Arts (B.A.) - Mass Communication/Media Studies
Specialized in Digital/Online Media, GPA: 3.7/4.0
Winner of University-level Media Planning competition
Digital Advertising Platforms: Google AdWords, Facebook Ad Manager, Instagram for Business, LinkedIn Ads, Programmatic Advertising (Display & Video 360)
Analytics & Reporting Tools: Google Analytics, MS Excel, Salesforce, Tableau, Data Studio
Softwares and Tools: MS Office Suite, CRM software (Hubspot, Zoho), Slack, Trello
Sales & Marketing Techniques: Sales Pitches, Client Relationship Management, Media Buying, Ad Trafficking, Campaign Optimization
Certifications: Google Ads Certified, Certified Facebook Blueprint Marketer, HubSpot Inbound Marketing Certification
Projects: Developed a comprehensive ad campaign for a Not-for-profit organization as a pro bono project, boosting their website traffic by 60%
Languages: English (Native), Spanish (Conversational)
Volunteering: Digital Marketing volunteer for local animal rescue, Tri-City Animal Shelter

Compare Your Resume To These Sales Planner Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Sales Planner resume?

Review the job posting closely.

Go through the Sales Planner posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising, Online Advertising and Advertising Sales are possible skills. These are skills you should try to include on your resume.

Add industry skills like Media Planning and Digital Media.

Add other common skills from your industry - such as Integrated Marketing, Digital Marketing and DoubleClick for Publishers (DFP) - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Media Buying, Broadcasting and Sales - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Sales Planner, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Sales Planner roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, Sales Planner, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Sales Planner Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sales Planner job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sales Planner Skills and Keywords to Include On Your Resume

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Sales Planner Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Inside Sales Account Manager

Resume Example
Regional Sales Manager

Resume Example
Hotel Sales Manager

Resume Example
Automobile / Car Sales Manager

Resume Example
Retail Sales Manager

Resume Example
Retail Sales Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Sales Planner resume?

The most common skills and keywords we found on Sales Planner resumes and job postings were Media Planning, Advertising Sales, Digital Media, Advertising, Online Advertising, Digital Marketing, Integrated Marketing and DoubleClick for Publishers (DFP).

Skills like Media Buying, Sales Plan, Broadcasting, Sales and Digital Strategy also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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