Sales Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sales job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible. Go to the Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

Choose a category
  • Account Management
  • Sales
  • Business-to-Business (B2B)
  • Sales Management
  • Negotiation
  • Business Development
  • Management
  • Marketing Strategy
  • Business Strategy
  • Customer Service
  • Marketing
  • Solution Selling
  • Direct Sales
  • Microsoft Access
  • Customer Relationship Management (CRM)
  • Sales Process
  • Project Management
  • Social Media
  • Coaching
  • Contract Negotiation
  • International Sales
  • Team Leadership
  • Retail
  • Strategy
  • Leadership
  • Merchandising
  • Salesforce.com
  • Sales Operations
  • Software as a Service (SaaS)
  • Cold Calling
  • Sales Presentations
  • Strategic Planning
  • Social Media Marketing
  • Business Planning
  • Project Planning
  • Market Research
  • Sales & Marketing
  • Communication
  • Teamwork
  • Retail Sales
  • Real Estate
  • Investment Properties
  • Sellers
  • Working with First-Time Home Buyers
  • Residential Real Estate
  • Buyer Representation
  • Insurance
  • Real Estate Transactions
  • Single Family Homes
  • Relocation
  • Short Sales
  • Life Insurance
  • New Home Sales
  • Property & Casualty Insurance
  • Condos
  • Foreclosures
  • Working with Investors
  • Pre-sales
  • Sales Analysis
  • Data Analysis
  • Forecasting
  • Analytical Skills
  • Tableau
  • Financial Analysis
  • Reporting & Analysis
  • Business Analysis
  • Inventory Management
  • Data Mining
  • Pivot Tables
  • Trade Finance
  • Banking
  • Business Relationship Management
  • Retail Banking
  • Portfolio Management
  • Commercial Banking
  • Product Management
  • Cross Selling
  • Credit
  • Strategic Partnerships
  • Go-to-market Strategy
  • Cross-functional Team Leadership
  • Channel Partners
  • P&L Management
  • Enterprise Software
  • Cloud Computing
  • Lead Generation
  • Professional Services
  • Software Sales
  • Complex Sales
  • Consultative Selling
  • Enterprise Technology Sales
  • Business Alliances
  • Start-ups
  • Executive Management
  • Product Marketing
  • Mobile Devices
  • Product Development
  • Customer Retention
  • Automotive
  • Dealer Management
  • Finance
  • Automotive Sales
  • Sales Finance
  • Customer Satisfaction
  • Automotive Aftermarket
  • Automotive Finance
  • Pricing Strategy
  • Managerial Finance
  • Sales Engineering
  • Engineering
  • Inside Sales
  • HVAC
  • Manufacturing
  • Mechanical Engineering
  • Automation
  • AutoCAD
  • Instrumentation
  • Project Engineering
  • Technical Product Sales
  • Electrical Engineering
  • HVAC Controls
  • SOLIDWORKS
  • Electronics
  • Lean Manufacturing
  • Commercial Insurance
  • Risk Management
  • Team Building
  •   Show full list

Resume Skills: Sales Software

  • Salesforce
  • Zoho CRM
  • HubSpot
  • Freshsales
  • Pipedrive
  • Microsoft Dynamics 365
  • Oracle NetSuite

Resume Skills: Productivity Software

  • Microsoft Office (Word, Excel, PowerPoint)
  • Google Workspace (Docs, Sheets, Slides)
  • Asana
  • Slack
  • Trello

Resume Skills: Data Analysis

  • Tableau
  • SQL
  • Power BI
  • Google Analytics

Resume Skills: Languages

  • English
  • Spanish
  • Spanish (Fluent)

Resume Skills: Sales and Marketing

  • B2B Sales
  • B2C Sales
  • Lead Generation
  • Strategic Account Management
  • CRM (Salesforce, Zoho, HubSpot)
  • Marketing Analytics

Resume Skills: Product Knowledge

  • Consumer Electronics
  • SaaS
  • Automotive Industry

Resume Skills: Communication and Negotiation

  • Client Relationship Building
  • Objection Handling
  • Contract Negotiation
  • Business Communication (Verbal and Written)

Resume Skills: Tech Tools

  • MS Office (Word, Excel, PowerPoint)
  • Project Management (Trello, Jira)
  • Data Analysis (Tableau, Excel)

Resume Skills: Software & Tools

  • MS Office Suite
  • Salesforce CRM
  • LinkedIn Sales Navigator

Resume Skills: Strategy & Analysis

  • SWOT Analysis
  • Competitor Analysis
  • Business Intelligence
  • Market Research
  • Strategic Planning

Resume Skills: Online Marketing

  • SEO
  • Google AdWords
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Sales Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Sales Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Sales Professional
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Oracle March 2018 - Present
Senior Sales Manager
Expanded Oracle's South-East Asia market base by 35% through strategic Business Strategy planning and execution.
Overhauled contract negotiation steps which improved deal closures by 20%, enhancing business efficiency.
Initiated and supervised a new Direct Sales team, raising Oracle’s annual sales revenue by USD 1.2M.
Integrated a Customer Relationship Management tool, improving account management details accuracy by 90%.
Developed and implemented successful sales processes that increased sales output by 25%.
Resume Worded January 2016 - February 2018
Enterprise Account Manager
Developed an innovative sales strategy, growing the enterprise client base by 30% in 2017.
Implemented a business development program leading to 12% growth in revenue.
Managed and strengthened relationships with top 40 enterprise clients, leading to an increase in contract renewals by 15%.
IBM October 2013 - December 2015
Business Development Representative
Identified and closed potential sales opportunities leading to a revenue increment of 10% in 2015.
Facilitated interactive Social Media advertising strategies, increasing customer engagement by 45%.
Improved customer service response time by 30% by initiating the integration of a real-time CRM system.
EDUCATION
Resume Worded Institute January 2018
Master of Business Administration (MBA)
Focus on Strategic Management and Financing
Resume Worded University May 2013
Bachelor of Commerce - Marketing Specialization
Minors in Psychology and Business Law
Dean's List 2012 (Top 5%)
SKILLS
Sales Software: Salesforce, Zoho CRM, HubSpot, Freshsales, Pipedrive, Microsoft Dynamics 365, Oracle NetSuite
Productivity Software: Microsoft Office (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Slides), Asana, Slack, Trello
Data Analysis: Tableau, SQL, Power BI, Google Analytics
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Google Analytics Individual Qualification, HubSpot Inbound Sales Certification, Certified Professional Sales Person (CPSP)
Leadership & Volunteering: Salesforce Developer Group Member, Junior Salesforce Academy Mentor
Projects: Revamped sales funnel to increase conversion rate by 22%
Awards: IBM Top Performer of 2015, Resume Worded Sales Champion of 2017
Your Name
Sales Account Executive
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com May 2017 - Present
Senior Sales Account Executive
Negotiated and secured 20+ high-value contracts, contributing to a 40% increase in annual sales revenue.
Fostered relations with a portfolio of 100 clients enhancing customer service and increasing account retention by 30%.
Instituted a monthly team coaching program which drastically improved team efficiency by 25%
Pioneered a data-analysis based sales forecasting tool which increased sales projection accuracy by 30%
Implemented a new marketing strategy boosting B2B sales by 18% in the 2nd quarter of 2019
Apple Inc. January 2015 - April 2017
Sales Associate
Improved walk-in customer conversion by 20% through the application of solution selling methodologies.
Designed and launched a social media marketing campaign which lead to a 15% increase in online sales.
Managed customer complaints effectively, decreasing further customer support issues by 50%
Tesla Inc. July 2014 - December 2014
Sales Intern
Aided in the launching of Model S, leading to a 20% increase in initial ticket sales.
Leveraged competitor analysis and market trends to augment sales processes.
Led a support project, which reduced service call response time by 40%.
EDUCATION
Resume Worded Institute May 2017
Certification in Advanced Sales Techniques
Focused on strategic selling, account planning, and complex sales negotiations
Resume Worded University June 2014
Master of Business Administration (MBA) - Sales and Marketing
Specialized coursework in sales management, marketing analytics, and consumer behavior
SKILLS
Sales and Marketing: B2B Sales, B2C Sales, Lead Generation, Strategic Account Management, CRM (Salesforce, Zoho, HubSpot), Marketing Analytics
Product Knowledge: Consumer Electronics, SaaS, Automotive Industry
Communication and Negotiation: Client Relationship Building, Objection Handling, Contract Negotiation, Business Communication (Verbal and Written)
Tech Tools: MS Office (Word, Excel, PowerPoint), Project Management (Trello, Jira), Data Analysis (Tableau, Excel)
OTHER
Certifications: Certified Professional Sales Person (CPSP), Certified Professional Negotiator (CPN)
Awards: President's Club Sales Award (2018, 2019, and 2020), Exceptional Sales Performance Award (Apple Inc. 2016)
Volunteering: Volunteer Sales Advisor, Non-profit Organizations of America
Personal Development: Participation in annual sales and marketing conferences, Regular attendance in sales training webinars
Your Name
Business Development Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Amazon June 2015 - Present
Senior Business Development Manager
Successfully negotiated a multi-million dollar contract with a Fortune 100 company, expanding Amazon’s B2B client base.
Boosted sales by 30% by integrating a customer-centric business strategy.
Managed and developed the sales funnel which led to a 40% surge in qualified prospects in Q1 2020.
Promoted to Senior Business Development Manager six months ahead of schedule displaying exceptional performance.
Implemented cost-saving measures that successfully reduced operational cost by 25%.
Resume Worded January 2013 - May 2015
Sales Consultant
Designed a marketing strategy that led to a 25% increase in leads conversion.
Increased the client base by 15% by strategizing and executing targeted sales campaigns.
Enhanced customer relationship management tactics that boosted customer satisfaction rate by 20%.
Microsoft Inc. June 2012 - December 2012
Sales Intern
Assisted in Corporate Sales pitch leading to a 5% revenue increase.
Implemented CRM software which improved customer data analysis and reporting.
EDUCATION
Resume Worded Institute December 2014
Master of Business Administration (MBA) - Strategy & Entrepreneurship
Thesis: Strategies for Expansion in Digital Retail Platforms
Resume Worded University May 2012
Bachelor of Commerce - Marketing and Sales Management
Minor in Information Systems
Awards: Sales Club President, Dean's List 2010 (Top 10%)
SKILLS
Software & Tools: MS Office Suite (Advanced), Salesforce CRM (Advanced), LinkedIn Sales Navigator
Strategy & Analysis: SWOT Analysis, Competitor Analysis, Business Intelligence, Market Research, Strategic Planning
Online Marketing: SEO, Google AdWords, Social Media Marketing, Content Marketing, Email Marketing
Languages: English (Native), Spanish (Fluent)
OTHER
Certifications: Certified Business Development Professional (CBDP), Strategic Sales Management Executive Certificate
Leadership & Volunteering: Rotary Club, City Chapter (Board Member), Organized Annual Charity Concert (2017, 2018)
Projects: Developed a blueprint for a potential market entry of Resume Worded in the APAC region
Awards: ‘Top BD Manager of the Year’ Award, Amazon (2018, 2019)

How do I add skills to a Sales resume?

1
Review the job posting closely.

Go through the Sales posting you're applying to, and identify hard skills the company is looking for. For example, skills like Sales Management, Business Development and Business-to-Business (B2B) are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Sales and Marketing Strategy.

Add other common skills from your industry - such as Negotiation, Account Management and Management - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Enterprise Software, Go-to-market Strategy and Risk Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Sales, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Sales roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

6
Use the exact job title.

Try to add the exact job title, Sales, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Sales Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Inside Sales Account Manager


Resume Example
Regional Sales Manager


Resume Example
Hotel Sales Manager


Resume Example
Automobile / Car Sales Manager


Resume Example
Retail Sales Manager


Resume Example
Retail Sales Manager


Word Cloud for Sales Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sales job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sales Skills and Keywords to Include On Your Resume

Browse Jobs in this Category

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Frequently Asked Questions

What hard skills should you include on a Sales resume?

Some effective Sales skills you can add to your resume include:

  • Account Management
  • Sales
  • Business-to-Business (B2B)
  • Sales Management
  • Negotiation
  • Business Development
  • Management
  • Marketing Strategy

What are the differences in resume skills between a Sales Finance Manager and an Inside Sales Engineer?

If you are writing a Sales Finance Manager resume, try to emphasize skills like Sales Process, Sales Management, Customer Retention, Automotive, Dealer Management, Finance, Sales Operations and Automotive Sales.

Similarly, if you are writing an Inside Sales Engineer resume, emphasize skills like Sales Engineering, Engineering, Inside Sales, HVAC, Manufacturing, Mechanical Engineering, Automation and AutoCAD.

What are good resume skills to include for different Sales roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Inside Sales Engineer: Sales Engineering, Engineering, Inside Sales, HVAC and Manufacturing
  • Sales Finance Manager: Sales Process, Sales Management, Customer Retention, Automotive and Dealer Management
  • Commercial Sales Executive: Commercial Insurance, Account Management, Property & Casualty Insurance, Sales and Insurance

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume


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