Salesperson Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Salesperson job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Sales
  • Customer Service
  • Marketing
  • Sales Management
  • Microsoft Access
  • Management
  • Marketing Strategy
  •  Find out what your resume's missing
  • Sales & Marketing
  • Business Development
  • Strategic Planning
  • Social Media
  • Sales Operations
  • Retail Sales
  • Retail
  • Account Management
  • Business Strategy
  • Direct Sales
  • Sales Process

  •   Show full list

Resume Skills: Sales Techniques

  • Key Account Management
  • B2B Sales
  • Direct Sales
  • Consultative Selling
  • Cross-Selling
  • Up-Selling
  • Solution Selling
  • SPIN Selling
  • Strategic Selling
  • Relationship Building
  • Outbound Sales
  • Inbound Marketing
  • Account Based Marketing
  • Cold Calling
  • Web presentations
  • Product Demos
  • Salesforce Prospecting
  •  Match your resume to these skills

Resume Skills: Software Proficiency

  • Microsoft Dynamics CRM
  • Tableau
  • Python
  • Salesforce
  • MS Office Suite
  • SQL
  • Excel
  • CRM Software (Salesforce, Pipedrive)
  • Data Analysis Software (Tableau, Power BI)
  •  Match your resume to these skills

Resume Skills: Industry Knowledge

Resume Skills: Technical

Resume Skills: Languages

Resume Skills: Certifications

Resume Skills: Communication

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Salesperson Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Salesperson Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2019 - Present
Senior Salesperson
Led the design of a new sales strategy that generated a turnover increase of $150,000(+30%) within the first quarter.
Introduced analytical software for data-driven sales decisions which improved sales performance by 25%.
Facilitated cross-department collaboration, implementing innovative solutions that boosted product sales by 40%.
Implemented marketing strategies resulting in an average 30% increase in customer retention.
Enhanced the efficiency of sales operations that resulted in the reduction of cost by 15%. June 2016 - February 2019
Sales and Marketing Specialist
Spearheaded a highly targeted marketing campaign that saw a 20% increase in sales leads.
Initiated a CRM system that streamlined customer lifecycle management and increased sales by 18%.
Developed marketing strategy that utilized social media and increased brand visibility by 28%.
Target Corporation January 2014 - May 2016
Assistant Sales Manager
Managed and nurtured high-value accounts improving overall account management effectiveness by 35%.
Met sales targets consistently, contributing to an annual increase in revenue of 15%.
Resume Worded University May 2016
Master of Business Administration - Marketing
Concentration in Sales Strategy
Resume Worded Institute January 2014
Bachelor of Commerce - Marketing Management
Ranked amongst the top 10% of the class
Selected for exclusive marketing strategy competition at the regional level
Technical Skills: Salesforce CRM, HubSpot Sales Hub, Microsoft Office Suite, SEO/SEM, Google Analytics, Adobe Marketing Cloud, SQL
Sales Techniques: Solution Selling, SPIN Selling, Strategic Selling, Consultative Selling, Relationship Building
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Certified Sales Professional (CSP), Google Analytics IQ Certification
Online Courses: Completed online course in Advanced SEO Strategies from Udemy (2021)
Leadership & Volunteering: Elected President of the local chapter of the American Marketing Association (2018-2019)
Awards: Awarded 'Salesperson of the Year' at Resume Worded in 2020 for exceeding sales targets by 35%
Your Name
Retail Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft Corp February 2020 - Present
Retail Account Manager
Managed portfolio of 50+ retail accounts and grew sales by 50% in 2 years.
Transformed customer feedback into product improvements resulting in a 25% reduction in after-sales issues.
Introduced a new sales process which decreased lead to close time by 12%.
Resume Worded January 2017 - January 2020
Sales Associate
Increased retail sales by 20% through strategic planning and effective client relationship management.
Undertook direct sales initiative that grew customer base by 15%.
Contributed to product development team, using customer insights to cater to market trends. April 2014 - December 2016
Sales Executive
Gained exposure to business development, contributing to expanding the business by 20%.
Resume Worded University May 2013
Bachelor in Business Administration - Sales and Marketing
Concentration in Retail Management
Graduated with Honors and Top 10% of the class
Resume Worded Institute June 2015
Certification in Advanced Sales Leadership
Completed this certification while working full-time at
Sales Techniques: Key Account Management, B2B Sales, Direct Sales, Consultative Selling, Cross-Selling, Up-Selling
Software Proficiency: Microsoft Dynamics CRM, Tableau, Python (Basic), Salesforce, MS Office Suite, SQL (Intermediate)
Industry Knowledge: Retail Industry Trends, Sales Forecasting, Market Research, Competitive Analysis, Product Merchandising, Customer Segmentation
Certifications: Certificate in Retail Operations Management - Resume Worded Institute (2019), Certified Franchise Manager - International Franchise Association (2018)
Leadership & Volunteering: Active member of the American Marketing Association, Served as the chairperson for the annual 'Retail Leadership Summit'
Awards: Received 'Salesperson of the Year' award consecutively for two years at (2015 & 2016)
Projects: Co-led the successful implementation of a new CRM system at Microsoft Corp, resulting in a 20% increase in efficiency in managing customer data
Your Name
Business Development Representative
City, Country  •  (123) 456-789  •  [email protected]  •
Apple Inc. December 2018 - Present
Business Development Representative
Expanded business by identifying new markets, leading to a 40% increase in company profits.
Developed and implemented a sales management strategy which improved team efficiency by 30%.
Strengthened relationship with key clients, securing an annual contract worth $500k.
Resume Worded July 2015 - November 2018
Sales Consultant
Built an advanced sales pipeline resulting in 30% increased conversion rate.
Negotiated major sales deals that increased quarterly revenues by 25%.
Implemented strategic planning methods to achieve organisational sales objectives. March 2013 - June 2015
Sales Assistant
Aided in the development of sales & marketing initiatives leading to improved product sales.
Resume Worded University August 2012
Master's Degree in Business Administration
Focus on Strategic Sales and Marketing Management
Resume Worded Academic Center May 2010
Certification in Business Growth Strategies
Specialization in technology-driven growth strategies, Completed this while working full-time at Resume Worded
Software Proficiency: Excel, CRM Software (Salesforce, Pipedrive), Data Analysis Software (Tableau, Power BI)
Sales Techniques: Outbound Sales, Inbound Marketing, Account Based Marketing, Cold Calling, Web presentations, Product Demos, Salesforce Prospecting
Communication: Presentations (Microsoft PowerPoint, Google Slides), Business Writing (Proposals, Emails, Briefs)
Certifications: Certified Professional Sales Person (2020), Sandler Training Certification (2021)
Leadership & Volunteering: Apple Athletic Association (Member and Volunteer Coach), Neighborhood Business Development Council (Committee member)
Projects: Initiated and led 'Tech Sales for Beginners' webinar series, reaching over 5000+ participants
Your Name
Retail Salesperson
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Retail Salesperson
Revitalized in-store product displays, enhancing visual merchandising that increased sales by 35%
Managed an inventory overhaul leading to a 15% reduction in stock loss
Boosted customer experience scores by 20% through initiating a new Sales Service protocol
Macy's May 2020 - January 2022
Retail Salesperson
Successfully improved retail sales by 25% through focused customer service strategies
Implemented new stock management system, reducing item misplacement by 30%
Coordinated social media campaigns, boosting in-store visits by 15%
Gap March 2018 - April 2020
Sales Associate
Increased items per transaction by 10% via focused upselling techniques
Improved cashiering efficiency by 15% through optimizing payment processes
Contributed to fashion trends research expanding the store’s customer base
Resume Worded Academic Center January 2022
Professional Certification in Customer Relationship Management
Completed this certification while serving as a Senior Retail Salesperson at Resume Worded
Resume Worded University February 2018
Bachelor of Business Administration - Retail Management
Specialization in Sales and Marketing
Awarded the Dean's List 2017 for excellence in academics
Sales and Customer Service: Product knowledge, Point of Sale (POS) Systems, Customer Relationship Management (CRM), Negotiation, Conflict Resolution, Complaint Handling
Technical Skills: Microsoft Office Suite (Advanced), Inventory Management Software (Intermediate), Internet and E-Mail, Data Entry, Mobile POS Systems
Languages: English (Native), Spanish (Conversational)
Certifications: Certified in Basic First Aid and CPR - American Red Cross (2019)
Volunteering: Actively volunteered at local community center organizing public events and managing food drives (2016-2020)
Achievements: Top Sales Associate - Gap (2019), Excellence in Customer Service - Macy's (2021)
Professional Development: Participated in annual retail industry conferences (2018-2022), Completed online courses in Visual Merchandising and Retail Analytics
Your Name
Store Supervisor
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2022 - Present
Store Supervisor
Increased store-wide KPIs by 20% by leading sales team towards monthly targets
Oversaw 25+ staff resulting in an improvement in store operations efficiency by 30%
Collaborated with management to implement a new visual merchandising strategy, resulting in improved customer engagement and increased sales by 15%
Target June 2019 - January 2022
Senior Retail Salesperson
Introduced an innovative marketing strategy, contributing to a 35% increase in customer footfall
Effectively reduced stock loss by 10% through systematic inventory management
Significantly enhanced customer service standards, driving 30% customer retention rate
Walmart February 2017 - June 2019
Retail Salesperson
Nurtured customer relationships, leading to a 20% increase in repeat customers
Promoted store's in-house brand, resulting in a 25% increase in sales
Managed order scheduling that expedited delivery process by 15%
Resume Worded Institute November 2021
Certified Customer Service Professional (CCSP)
Awarded after completion of an intense 6-month program focused on customer service skills and strategies
Resume Worded University May 2016
Bachelor of Business Administration (BBA) - Retail Management Concentration
Coursework included Retail Marketing, Retail Operations Management, and Finance
Active member of the Student Retail Association
Customer Service: Conflict Resolution, Complaint Handling, Customer Loyalty Retention, Up-selling techniques
Sales & Marketing Tools: POS Systems, CRM Software, Inbound Marketing, Visual Merchandising, Inventory Planning
Managerial Skills: Staff Training, Performance Evaluation, Budget Planning, Schedule Coordination, Inventory Management
Systems & Platforms: Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Slides), Basecamp
Leadership & Volunteering: Rotary Club Member (Volunteered in community outreach programs and organized charity sales)
Awards: Top performing supervisor at (2022), Employee of the Year at Target (2020)
Professional Development: Attended a 3-day workshop on Advanced Selling Techniques in 2021
Additional Certifications: Certified in First Aid and CPR by American Red Cross
Your Name
Assistant Store Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Assistant Store Manager
Spearheaded the introduction of new store layout improving customer journey, thereby boosting sales by 20%
Motivated the retail sales team through innovative incentive programs, leading to a 30% increase in sales
Implemented a store-wide inventory management protocol resulting in a 16% decrease in excess stock June 2019 - January 2022
Store Supervisor
Managed comprehensive operations optimization, reducing operational costs by 15%
Oversaw the coordination of several effective in-store marketing campaigns, leading to a 20% increase in customer base
Enhanced service through the introduction of a customer loyalty program, resulting in a 25% increase in customer retention rate
Nordstrom March 2016 - June 2019
Senior Retail Salesperson
Developed an efficient system for handling customer queries, increasing customer satisfaction by 20%
Played a key role in seasonal stock rotation, maximizing sales and minimizing stock loss
Implemented an effective floor set design, contributing to an increase in sales by 25%
Resume Worded Institute February 2022
Certificate in Advanced Retail Management
Course focused on enhancing leadership skills and understanding metrics relevant to retail performance
Resume Worded University May 2015
Bachelor's Degree in Business Administration
Emphasis on Operations Management
Award: Member of Dean's List for exceptional academic performance (Top 15%)
Retail Sales Management: Profit Margin Optimization, Inventory Management, Store Operations, Sales Performance Metrics
Customer Service: Customer Relationship Management (CRM), Complaint Resolution, Customer Retention Strategies
Technical Skills: MS Office Suite (Advanced), POS Systems (Intermediate), Retail Management Software (Intermediate)
Training & Coaching: Onboarding, Employee Training, Performance Assessment, Leadership Development
Certifications: Certified Retail Sales Professional (CRSP) - National Retail Federation
Awards: Bravo Award for Outstanding Leadership -, Employee of the Year - Nordstrom
Volunteering: Volunteer Coordinator - Community Food Bank, Mentor - The Pathway Program for Emerging Retail Leaders

How do I add skills to a Salesperson resume?

Review the job posting closely.

Go through the Salesperson posting you're applying to, and identify hard skills the company is looking for. For example, skills like Sales, Management and Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Microsoft Access and Customer Service.

Add other common skills from your industry - such as Sales Management, Marketing Strategy and Sales & Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Retail, Direct Sales and Sales Process - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Salesperson, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Salesperson roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, Salesperson, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Salesperson Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Salesperson job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Salesperson Skills and Keywords to Include On Your Resume

Salesperson Soft Skills

Here are common soft skills that appear on Salesperson job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Product Knowledge
  • Team Building

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Salesperson Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Retail Salesperson / Retail Salesman

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Frequently Asked Questions

What are the top skills you should add to your Salesperson resume?

Some effective Salesperson skills you can add to your resume include:

  • Sales
  • Customer Service
  • Marketing
  • Sales Management
  • Microsoft Access
  • Management
  • Marketing Strategy
  • Sales & Marketing

What are the differences in resume skills between a Retail Salesperson and a Car Salesperson?

If you are writing a Retail Salesperson resume, try to emphasize skills like Retail, Merchandising, Retail Sales, Sales, Customer Service, Visual Merchandising, Store Management and Cashiering.

Similarly, if you are writing a Car Salesperson resume, emphasize skills like Automotive Sales, Automotive, Sales Process, Customer Retention, Sales Operations, Vehicles, Automotive Industry and EXAFS.

What soft skills do hiring managers expect for a Salesperson role?

Soft skills like Customer Satisfaction, Teamwork, Time Management, Communication and Product Knowledge are essential for Salesperson roles and jobs.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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