Here are the keywords and skills that appear most frequently on recent Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible. Go to the Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Marketing Management and Product Marketing are possible skills. These are skills you should try to include on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.
While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.
The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.
This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.
Creative directors can have niches, but a specialized one for marketing makes the most sense since creativity is often used for various marketing strategies. You’ll want to use specific projects that you’ve accomplished while showcasing your marketing prowess and leadership abilities. This resume template will help you stand out when applying for a senior-level marketing role with creative marketing experience.
You want to make sure that you talk about what you did in your role, rather than the responsibilities of the job that anyone might be able to do. This resume uses verbs like “applied,” “established, “directed,” and “researched.” These action verbs highlight things like leadership, initiative and technical acumen with one word.
Completed projects are important, especially when successful and within deadlines. The resume template specifically offers two successful projects of marketing plan development and social media campaigns, such as “developed 5+ videos and unique promotions, generating over 1,000 views.” You should include examples of marketing projects like these to demonstrate concrete accomplishments and show what you could do at the company.
Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.
Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.
You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.
Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.
Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.
If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.
A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.
Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.
Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.
The following word cloud highlights the most popular keywords that appear on Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
The most common skills and keywords we found on Marketing resumes and job postings were Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Online Marketing, Marketing Management, Social Media and Product Marketing.
Skills like Integrated Marketing, Brand Development, Brand Management, Event Planning and Customer Service also appeared on related job postings.
Popular skills we often see on resumes for Marketer positions include:
In comparison, skills we see on Brand Director resumes include:
Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
