Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  • Product Marketing
  • Event Management
  • Management
  • Advertising
  • Project Management
  • Strategy
  • Business Strategy
  • Product Management
  • Business Development
  • Market Research
  • Brand Management
  • B2B Marketing
  • Content Marketing
  • Sales
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Leadership
  • Sales Management
  • Negotiation
  • Customer Service
  • Microsoft Access
  • Product Development
  • Merchandising
  • Account Management
  • Market Planning
  • Team Leadership
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Public Relations
  • Online Advertising
  • Integrated Marketing
  • Brand Development
  • Business-to-Business (B2B)
  • Direct Marketing
  • Copywriting
  • Business Planning
  • Google Analytics
  • Trade Marketing
  • Google Ads
  • E-commerce
  • Market Analysis
  • Communication
  • Lead Generation
  •   Show full list

  Where on my resume do I add these buzzwords?

Try to add these keywords directly into your resume's work experiences. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Oh and one more thing! It goes without saying, but only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing resume?

1
Review the job posting closely.

Go through the Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Marketing Management and Product Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Social Media Marketing and Marketing.

Add other common skills from your industry - such as Marketing Strategy, Digital Marketing and Online Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Marketing Analytics, Event Planning and Cross-functional Team Leadership - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Emphasize your marketing experience.

In your Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Word Cloud for Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Skills and Keywords to Include On Your Resume

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Marketing Soft Skills

Here are common soft skills that appear on Marketing job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills.

Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Frequently Asked Questions

What hard skills should you include on a Marketing resume?

The most common skills and keywords we found on Marketing resumes and job postings were Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Online Marketing, Marketing Management, Social Media and Product Marketing.

Skills like Marketing Analytics, Change Management, Negotiation, Cross-functional Team Leadership and Event Planning also appeared on related job postings.

What are the differences in resume skills between a Marketer and a Brand Director?

If you are writing a Marketer resume, try to emphasize skills like Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing, Content Marketing, Online Marketing, Social Media and Advertising.

Similarly, if you are writing a Brand Director resume, emphasize skills like Brand Development, Brand Management, Integrated Marketing, Brand Strategy, Branding, Art Direction, Creative Strategy and Digital Strategy.

What are good resume skills to include for different Marketing roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Brand Director: Brand Development, Brand Management, Integrated Marketing, Brand Strategy and Marketing Strategy
  • Marketer: Marketing, Digital Marketing, Social Media Marketing, Content Marketing and Online Marketing
  • Social Media Manager: Social Media, Facebook, Instagram, Social Media Communications and Adobe Photoshop

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume


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