Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible. Go to the Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  •  Find out what your resume's missing
  • Product Marketing
  • Event Management
  • Management
  • Advertising
  • Project Management
  • Strategy
  • Business Strategy
  • Product Management
  • Business Development
  • Market Research
  • Brand Management
  • B2B Marketing
  • Content Marketing
  • Brand Development
  • Email Marketing
  • Integrated Marketing
  • Online Advertising
  • Digital Strategy
  • Public Relations
  • Direct Marketing
  • Microsoft Access
  • Customer Service
  • Strategic Planning
  • Leadership
  • Adobe Photoshop
  • Negotiation
  • Sales Management
  • Data Analysis
  • Event Planning
  • Sales
  • Google Analytics
  • Teamwork
  • Photonic Crystals
  • Graphic Design
  • Adobe Illustrator
  • Team Leadership
  • Multimedia
  • Market Analysis
  • Fast-Moving Consumer Goods (FMCG)
  • Brand Marketing
  • Brand Strategy
  • International Marketing
  • Trade Marketing
  • Product Launch
  • Branding
  • Strategic Partnerships
  • Lead Generation
  • Copywriting
  • Search Engine Optimization (SEO)
  • Creative Writing
  • Blogging
  • Web Content Writing
  • Writing
  • WordPress
  • Editing
  • Copy Editing
  • SEO Copywriting
  • Digital Media
  • Content Strategy
  • Qualtrics
  • Customer Relationship Management (CRM)
  • Sales & Marketing
  • Competitive Analysis
  • Product Development
  • Go-to-market Strategy
  • Cross-functional Team Leadership
  • B2C Marketing
  • Pricing Strategy
  • Account Management
  • Pay Per Click (PPC)
  • Tableau
  • SQL
  • Marketing Analytics
  • Google Ads
  • Analytics
  • Web Analytics
  • Data Visualization
  • Zmap
  • Start-ups
  • E-commerce
  • Search Engine Marketing (SEM)
  • Entrepreneurship
  • Conversion Optimization
  • Communication
  • Art Direction
  • Creative Strategy
  • Branding & Identity
  • Brand Architecture
  • Brand Awareness
  • Customer Insight
  • Facebook
  • Instagram
  • Social Media Communications
  • Social Media Advertising
  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Hootsuite
  • Mailchimp
  • Marketo
  • Canva
  • Google Adwords
  • Facebook Ads Manager
  • SEMRush
  • Google AdWords
  • SEMrush
  • MailChimp
  • HubSpot
  • CRM systems (Salesforce, Hubspot)
  • A/B Testing tools (Optimizely, Visual Website Optimizer)
  • SEO tools (SEMRush, Moz)
  • Social Media platforms (Facebook Ads, LinkedIn Ads, Instagram Ads)
  • Email Marketing (Mailchimp, Constant Contact)
  • Salesforce
  • Business 2 Community
  • Microsoft Dynamics
  • Moz
  • Hubspot
  • Tableau
  •  Match your resume to these skills

Resume Skills: Content Creation

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro
  • MailChimp
  • Adobe Suite (Photoshop, Illustrator, InDesign)
  • Final Cut Pro
  • WordPress
  •  Match your resume to these skills

Resume Skills: Data Analysis

  • Excel
  • Tableau
  • R
  • SPSS
  • SAS
  • Advanced Excel
  • SQL
  • Google Data Studio
  • Google Analytics
  • Data Studio
  • A/B Testing
  • Conversion Rate Optimization
  • User journey analysis
  • RoI analysis
  • Power BI
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: SEO/SEM

Resume Skills: Social Media Management

Resume Skills: SEO Techniques

Resume Skills: Promotional Techniques

Resume Skills: Marketing Techniques

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Professional
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2018 - Present
Marketing Director
Orchestrated the successful launch of our website revamp project resulting in a 25% increase in traffic
Developed an updated brand strategy that led to a 40% increase in targeted consumer engagement
Directed a team of 12 in achieving an average 30% increase in the lead generation rate quarter over quarter
Designed a new digital marketing plan that yielded cost savings of $100K annually
Executed SEO optimization of website content resulting in a 70% improvement of website visibility on Google search results January 2015 - July 2018
Senior Marketing Specialist
Increased online customer engagement by 35% through innovative social media campaigns
Boosted content marketing efficiency by integrating an AI-based content analysis tool, enhancing productivity by 25%
Managed a project that implemented personalized marketing, resulting in a 20% increase in customer conversion rate
Microsoft June 2013 - December 2014
Marketing Associate
Increased B2B sales leads by 15% through targeted email marketing campaigns
Assisted in conducting market research that refined targeting strategy, leading to a 10% increase in sales
Coordinated with the product management team to launch the new product line, achieving 95% of annual sales targets within 6 months
Resume Worded University June 2015
Master's in Business Administration - Marketing
Honors: Summa Cum Laude
Resume Worded Institute May 2013
Bachelor of Business Administration - Marketing
Award: Best Innovation Project, 2013
Internship: Brand Management, Microsoft
Marketing Tools: Google Adwords, Salesforce, SEMRush, Marketo, Business 2 Community, Microsoft Dynamics
Data Analysis: Google Analytics, SAS, SPSS, Excel, Data Studio, Tableau
Social Media Management: Hootsuite, Buffer, SocialFlow, Sprout Social, TweetDeck, Sprinklr
Project Management: Microsoft Project, Trello, Asana, Basecamp, JIRA
Certifications: Google Ads Certified, Hubspot Inbound Marketing Certification
Awards & Achievements: Digital Marketer of the Year (Resume Worded, 2019), Best Advertising Campaign (, 2017)
Volunteering: LaunchX Clubs: Marketing Mentor (July 2018 - Present)
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Google April 2016 - Present
Senior Digital Marketing Specialist
Enhanced brand visibility by 65% by leveraging search engine marketing and optimizing website keywords
Designed and implemented a comprehensive online marketing strategy that increased sales by 45%
Innovatively used data analysis tools to streamline marketing strategy, resulting in a 30% cost reduction
Successfully led the launch of three online marketing campaigns that increased customer conversion by 25%
Managed a team of 10 associates to achieve quarterly goals, increasing productivity by 35% October 2012 - March 2016
Digital Marketing Associate
Increased web traffic by creating compelling SEO-friendly content, leading to a 35% increase in organic search results
Implemented a new social media marketing strategy that boosted follower engagement by 25%
Spearheaded an email marketing campaign that led to a 15% increase in customer retention rate
Resume Worded Institute June 2014
Certified Digital Marketing Professional (CDMP)
Training: Search Engine Optimization (SEO), Social Media Marketing, and Data-Driven Marketing
Resume Worded University May 2012
Master of Business Administration - Marketing
Specialization in Digital Marketing, Graduated with Distinction
Digital Marketing Tools: Google AdWords, Google Analytics, SEMrush, MailChimp, HubSpot, Hootsuite
SEO Techniques: Keyword Research, Content Optimization, Backlinking, Mobile SEO, Local SEO, International SEO
Promotional Techniques: Email Marketing, Paid Search (PPC), Display Advertising, Social Media Marketing, Landing Page Optimization
Data Analysis: A/B Testing, Conversion Rate Optimization, User journey analysis, RoI analysis
Professional Development: Attended various global digital marketing conferences: SXSW Interactive (2018, 2019), Ad:Tech New York (2017, 2018), Content Marketing World (2015, 2016, 2017)
Awards: Recipient of 'Best Digital Marketing Campaign' award from the American Marketing Association in 2016 and 2018
Leadership & Volunteering: Served as mentor for’s new recruits in the digital marketing department (2013-2016), Volunteers at local non-profit for website and social media management (since 2017)
Projects: Side project: Developed and maintain a successful personal blog centered around modern digital marketing trends and strategies
Your Name
Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2017 - Present
Marketing Manager
Led the product marketing team of 8 in executing a streamlined marketing strategy, resulting in a 33% increase in sales
Successfully managed event management for five international conferences with 1000+ attendees each
Introduced process improvements in project management that improved lead times by 30%
Revamped advertising strategy, leading to a 25% increase in lead generation
Implemented a new content marketing approach that boosted website traffic by 30%
Microsoft January 2014 - April 2017
Assistant Marketing Manager
Successfully executed marketing strategy, contributing to a 20% increase in annual sales
Led B2B marketing efforts, resulting in a 15% increase in business partnerships
Conducted extensive market research, providing valuable insights for product positioning
Resume Worded University May 2017
Master of Business Administration (MBA) - Marketing Specialization
Awards: Dean's List 2017 (Top 10%)
Resume Worded Academic Center April 2012
Certified Professional Marketer (CPM) - American Marketing Association
Key modules: Strategic Marketing Planning, Digital Marketing, Market Research
Marketing Software: Google Analytics, SEO/SEM, Hootsuite, Mailchimp, Marketo, Canva
Content Creation: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, HTML/CSS
Data Analysis: Excel (Advanced), Tableau, R, SPSS, SAS
Project Management: Trello, Slack, Asana, MS Project, Google Suite
Awards: Resume Worded Marketing Excellence Award (2018), Microsoft Best Campaign Execution Winner (2016)
Professional Affiliations: Member, American Marketing Association; Member, Project Management Institute
Volunteering: Charity Focus - Worked in leading philanthropy efforts for local nonprofit (2016 - present)
Conferences & Workshops: Attended 'Future of Digital Marketing' conference (2019), Led workshop at 'Annual Marketing Symposium' (2018)
Your Name
Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Apple January 2018 - Present
Senior Product Marketing Manager
Spearheaded product launch that achieved 105% of first-year sales targets
Led a cross-functional team of 18 members to meet project deadlines, improving efficiency by 30%
Developed a business strategy that expanded product reach by 25%
Implemented a brand development plan that increased brand recognition by 40%
Created a unique go-to-market strategy leading to a 30% increase in customer engagement
Resume Worded June 2013 - December 2017
Product Marketing Specialist
Regularly worked with the sales team to develop effective product marketing strategies to achieve sales targets
Conducted product marketing, resulting in a 20% increase in product sales
Implemented an innovative digital marketing strategy that improved online visibility by 35%
Resume Worded Academic Center December 2017
Master of Business Administration (MBA) - Marketing
Concentration: Digital Marketing Strategy
Resume Worded University May 2013
Bachelor of Science - Marketing
Minor in Data Analysis
Award: Dean's List 2011 - 2013 (Top 10%)
Marketing Tools: Google Analytics, CRM systems (Salesforce, Hubspot), A/B Testing tools (Optimizely, Visual Website Optimizer), SEO tools (SEMRush, Moz), Social Media platforms (Facebook Ads, LinkedIn Ads, Instagram Ads), Email Marketing (Mailchimp, Constant Contact)
Data Analysis: Excel (Advanced), Tableau, Google Data Studio, SQL, R
Certifications: Google Analytics Individual Qualification, Hubspot Inbound Marketing Certification, Certified Product Marketing Manager (AIPMM)
Projects: Developed comprehensive digital marketing strategy plan for a local non-profit, resulting in 200% increase in online donations
Volunteering: Mentor at Start-Up Weekends, guiding early-stage startups on effective marketing strategies
Your Name
Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Amazon February 2017 - Present
Senior Marketing Strategist
Conceived and implemented a new multi-channel marketing strategy that increased sales by 40%
Led a team of 10 marketers to revamp the company's social media presence, increasing followers by 60%
Introduced market research studies that enhanced understanding of consumer behavior, increasing product market share by 15%
Guided the team to increase the email marketing conversion rate by 20%
Spearheaded the initiative to redefine marketing management processes, leading to increased team productivity by 25% August 2011 - January 2017
Marketing Strategist
Boosted marketing efforts, leading to a 25% increase in customer retention
Developed an effective marketing strategy that improved brand recall by 20%
Directed a social media campaign that resulted in an increase of followers by 30%
Resume Worded Institute January 2019
Certification in Digital Marketing
Coursework Included: Advanced Google AdWords, SEO, Content Marketing
Resume Worded University May 2010
Master of Business Administration - Marketing
Marketing Platforms: Google Adwords, Google Analytics, Facebook Ads Manager, SEMRush, Marketo, Hootsuite
SEO/SEM: Keyword Research, Link Building, Google Search Console, Google Tag Manager, Yoast SEO, Ahrefs
Content Management & Design: MailChimp, Adobe Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, WordPress, HTML/CSS
Data Analysis: Tableau, Advanced Excel, SQL
Certifications: Google Adwords Certified, Hubspot Inbound Marketing Certified
Leadership & Volunteering: Co-Founder of Neighborhood Business Alliance, Marketing Lead for City Reading Initiative
Publications & Projects: Published 'The Ultimate Guide to Local SEO' on Medium, Conducted an extensive market analysis project for a local non-profit
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
IBM March 2019 - Present
Senior Marketing Analyst
Increased sales by 45% by using data analysis to refine marketing strategy
Implemented an innovative market research methodology, increasing market understanding and boosting sales by 15%
Guided the content marketing team based on analyzed data, resulting in a 30% increase in organic website traffic
Assisted the product management team, resulting in a swift and efficient product launch
Diverted marketing strategies towards untapped customer segments identified through analysis, resulting in newly acquired 15% customer base
Resume Worded September 2014 - February 2019
Marketing Analyst
Contributed to product branding strategies based on market research, boosting product recognition by 20%
Developed a unique performance metrics assessment system to track marketing campaign success
Recommended strategy modification based on trends analysis, resulting in a 10% increase in conversion rate
Resume Worded Institute June 2014
Master's Degree in Business Administration - Marketing
Awards: Lead Presenter in Annual Marketing Symposium (2012, 2013)
Resume Worded University May 2012
Bachelor's Degree in Business Administration
Minor: Economics
Dean's List 2010 (Top 15%)
Marketing Tools: Google Analytics, Moz, SEMRush, Hubspot, MailChimp, Tableau
Marketing Techniques: SEO, SEM, Content Marketing, Social Media Advertising, E-mail Marketing, Market Research
Data Analysis: Excel (Advanced), SPSS, R (Intermediate), Power BI, SAS, MATLAB
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
Certifications: Google Analytics IQ Certification, HubSpot Content Marketing Certification
Leadership & Volunteering: Marketing Mentors Network (Mentor, helped 50+ mentees land jobs in marketing arena), United Way (Volunteer Fundraiser, helped raise over $10,000)
Projects: Capstone project on 'Impact of Digital Marketing on buying behavior', Project Presentation on 'Marketing strategies post COVID-19'

How do I add skills to a Marketing resume?

Review the job posting closely.

Go through the Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Marketing Management and Product Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media Marketing and Marketing.

Add other common skills from your industry - such as Marketing Strategy, Digital Marketing and Online Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Integrated Marketing, Customer Service and Event Planning - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Word Cloud for Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Skills and Keywords to Include On Your Resume

Browse Jobs in this Category

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Frequently Asked Questions

What hard skills should you include on a Marketing resume?

The most common skills and keywords we found on Marketing resumes and job postings were Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Online Marketing, Marketing Management, Social Media and Product Marketing.

Skills like Integrated Marketing, Brand Development, Brand Management, Event Planning and Customer Service also appeared on related job postings.

How do resume skills compare between a Marketer and a Brand Director?

Popular skills we often see on resumes for Marketer positions include:

  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Online Marketing
  • Social Media
  • Advertising

In comparison, skills we see on Brand Director resumes include:

  • Brand Development
  • Brand Management
  • Integrated Marketing
  • Brand Strategy
  • Branding
  • Art Direction
  • Creative Strategy
  • Digital Strategy

What are good resume skills to include for different Marketing roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Brand Director: Brand Development, Brand Management, Integrated Marketing, Brand Strategy and Marketing Strategy
  • Marketer: Marketing, Digital Marketing, Social Media Marketing, Content Marketing and Online Marketing
  • Social Media Manager: Social Media, Facebook, Instagram, Social Media Communications and Adobe Photoshop

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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