Marketing Consultant

Marketing Consultant Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Consultant job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Strategy
  • Social Media Marketing
  • Marketing
  • Digital Marketing
  • Market Research
  • Social Media
  • Search Engine Optimization (SEO)
  •  Find out what your resume's missing
  • Qualtrics
  • Business Strategy
  • Online Marketing
  • Customer Relationship Management (CRM)
  • Business Development
  • Event Management
  • Email Marketing
  • Strategy
  • Google Analytics
  • Online Advertising
  • Management
  • Brand Management
  • Sales
  • Real Estate
  • Advertising
  • Investment Properties
  • Residential Real Estate
  • Strategic Planning
  • Sellers
  • Customer Service

  •   Show full list

Resume Skills: Marketing Tools

Resume Skills: Digital Marketing

Resume Skills: Communication & Design

Resume Skills: Analytics

Resume Skills: Project Management Software

Resume Skills: Content Management Systems

Resume Skills: Languages

Resume Skills: Marketing Management & Strategy

Resume Skills: Communication & Collaboration Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Consultant Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Consultant Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2020 - Present
Senior Marketing Consultant
Devised and implemented comprehensive marketing strategies, driving a 35% increase in brand awareness and scaling online traffic by 25% within the first year.
Conducted extensive market research using tools such as Qualtrics, leading to a redesign of our content strategies and a 20% increase in customer engagement.
Optimized cost-per-click campaigns through SEO strategies, reducing marketing spend by 30% while maintaining consistent engagement levels.
Leveraged Google Analytics to analyze online customer behaviour, providing insights that enhanced customer experience by 40%.
Managed a team of 15, fostering a creative and teamwork-focused environment that improved project completion rates by 60%. June 2016 - July 2020
Marketing Specialist
Introduced an email marketing campaign leading to a 10% increase in conversion rates within 6 months.
Implemented social media marketing initiatives on various platforms, resulting in a 50% increase in followers and improved engagement.
Increased online advertising effectiveness by revising ad copies based on A/B test outcomes, garnering a higher click-through rate of 18%.
Adobe April 2014 - May 2016
Marketing Assistant
Assisted in business development strategies leading to a 15% boost in annual sales.
Collaborated in the creation of print and online advertising materials, driving a 10% improvement in audience reach.
Closely monitored the effectiveness of marketing campaigns using CRM software, improving lead conversion by 12%.
Google January 2013 - March 2014
Junior Marketing Coordinator
Organized successful marketing events leading to a direct growth in potential customer contacts by 700+.
Contributed to SEO best practices implementation leading to a 15% increase in website organic traffic.
Supported the management of social media accounts leading to a notable 10% growth in audience engagement.
Resume Worded Institute August 2020
Certification in Advanced Digital Marketing
Coursework: SEO, Social Media Advertising, Content Marketing, Email Marketing
Resume Worded University May 2016
Master of Business Administration (MBA) - Marketing
Thesis: 'Leveraging Behavioral Economics for Improved Advertising Efficacy'
Marketing Tools: SEMrush, Mailchimp, Google Analytics, WordPress, HubSpot, Salesforce
Digital Marketing: SEO, PPC, Content Marketing, Social Media Advertising, Google AdWords, Email Marketing
Communication & Design: Adobe Creative Suite, Canva, InDesign, Photoshop, Powerpoint, Excel
Analytics: Data Analysis, Market Research, A/B Testing, Conversion Rate Optimization, Customer Journey Mapping, Competitive Analysis
Certifications: Google Ads Certified, HubSpot Content Marketing Certification
Projects: Developed and executed marketing plan for leading e-commerce firm, increasing sales by 20% in first quarter
Leadership & Volunteering: Mentor, 'Next Gen Marketing Leaders' program, Resume Worded Community
Training: Speaker, Annual Digital Marketing Summit 2020, 'Leveraging SEO in the Age of Algorithm Changes'
Your Name
Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2019 - Present
Senior Marketing Strategist
Designed business strategies to deliver a 20% rise in annual sales while reducing operation costs by 15%.
Leveraged market trends to recommend profitable adjustments to product offerings, resulting in an uplift of 25% in sales.
Implemented CRM tools for efficient customer management, driving customer satisfaction rates up by 30%.
Utilized Google Analytics for actionable customer insights, resulting in a 20% improvement in customer engagement.
Guided and motivated a team of 10 marketing professionals, leading to a 30% increase in team productivity. June 2016 - September 2019
Brand Manager
Managed successful product launches, bringing a 40% increase in market share over 2 years.
Integrated consumer feedback in brand strategy leading to a 30% boost in customer loyalty.
Orchestrated multichannel advertising campaigns, escalating brand visibility by 20%.
IBM February 2014 - May 2016
Marketing Analyst
Analyzed sales data to identify potential markets, facilitating an 8% increase in business opportunities.
Conducted competitive analysis, providing strategic insights that improved our product positioning, resulting in a 10% rise in sales.
Utilized Google Analytics for data analysis and reporting, improving campaign effectiveness by 15%.
Resume Worded University September 2019
Master of Business Administration (Marketing)
Specialized in Digital Marketing and Brand Management
Resume Worded Institute May 2014
Bachelor of Business Administration - Marketing
Minor in Data Analysis
Award: Dean's List 2014 (Top 10%)
Marketing Management & Strategy: Brand Development, Market Research Analysis, Content Strategy, Competitive Analysis
Digital Marketing: SEO, SEM, Google AdWords, Social Media Marketing, Email Marketing, Digital Analytics
Marketing Software: HubSpot, Adobe Marketing Cloud, Salesforce Marketing Cloud, Google Analytics, Tableau
Communication & Collaboration Tools: Slack, Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Drive)
Certifications: Google AdWords Certified, Certified Professional Marketer (CPM) - American Marketing Association
Awards: Best Brand Manager Award -, 2018
Leadership & Volunteering: Volunteer, Marketing Mentor - National Marketing Association, Treasurer - Local Toastmasters Club
Continued Education: Completed an online course on Influencer Marketing - Coursera, Participated in 'Grow with Google' Digital Marketing Challenge
Your Name
Media Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2018 - Present
Senior Media Consultant
Instituted a new digital marketing strategy that bolstered online advertising reach by 30% leading to an increase in revenue by $500k
Championed the optimization of search engine campaigns which led to a 40% increase in overall lead generation
Streamlined social media marketing strategies across various platforms increasing follower count by 20%
Conducted media planning that led to an increase of PR engagement by 15%, boosting company's public image
Supervised a dynamic team to effectively execute our strategic marketing plan leading to a 25% increase in organic traffic and heightening overall brand presence January 2015 - May 2018
Media Consultant
Developed an astute online marketing plan that improved the company's online presence by 34%
Orchestrated advertising sales strategies that shored up revenue by $400k
Employed SEO techniques to augment the company's visibility on top search engines leading to 30% organic growth of the company's site
Spearheaded effective media planning strategies to increase engagement with tier-1 media houses by 40%
Omnicom Media Group February 2012 - December 2014
Junior Media Consultant
Implemented a robust email marketing strategy to cultivate and maintain client relationships. This led to a client retention rate of above 90%
Assisted with marketing strategies, contributing to an increment in sales by 25% annually
Improved company's ad generation technique which led to a 20% growth in Leads generated
Resume Worded University May 2018
Master of Business Administration (MBA) - Media Management
Awards: Summa Cum Laude
Resume Worded Academic Center December 2011
Professional Certificate in Media Strategy
Coursework: Media Planning, Advertising and Promotions
Part-Time Study
Media Tools: AVID, Final Cut Pro, Wordpress, Google Analytics, Adobe Creative Suite, Buffer
Techniques: Media Planning, Search Engine Optimization, Social Media Marketing, Content Strategy, Web Analytics, Media Buying
Programming & Design: HTML, XML, CSS, JavaScript, Photoshop, InDesign
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Google AdWords Certified, Facebook Blueprint Certified
Leadership & Volunteering: Media Professional Network (Board Member and Treasurer), Mentor for Young Media Professionals Program
Projects: Developed a successful media campaign strategy for a Fortune 500 company, leading to a 30% increase in brand awareness
Awards: Media Maven of the Year 2019, Best Media Strategy 2017
Your Name
Media Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
iProspect July 2017 - Present
Senior Media Strategist
Led a cross-functional team in formulating digital media strategies that increased customer engagement by 35% annually
Negotiated advertising contracts with vendors to realize 15% savings to the advertising budget, contributing to increased profitability
Confidently managed A/B testing on social media platforms, which sped up lead conversion rate by 30%
Conducted comprehensive SEM analyses to better understand consumer behavior resulting in a 40% increase in site visibility on SERPs
Facilitated workshops on video editing and production techniques, subsequently increasing staff's proficiency and department output by 20%
Resume Worded May 2015 - June 2017
Media Strategist
Spearheaded the development and execution of online marketing campaigns that led to a 30% reduction in client churn
Redesigned and implemented innovative social media campaigns that improved brand awareness by 50%
Analyzed different marketing strategies leading to an increment of 25% in sales and revenue
Collaborated with the sales team to drive a 40% increase in advertising sales through strategic planning
Carat April 2013 - April 2015
Junior Media Strategist
Played key role in email marketing campaigns that improved customer retention by 20%
Performed editing tasks for video content, leading to a company-wide increase in video production quality by 15%
Initiated and managed Facebook advertising campaign that bolstered customer engagement by 30%
Resume Worded Institute October 2016
Certified Digital Marketing Professional
360-degree learning approach covering various aspects of digital marketing
Resume Worded University April 2013
Bachelor of Science - Media Communication & Management
Specialization in Digital Media and Strategic Media Management
Awards: Dean's List 2012 (Top 10%), Resume Worded Scholar (Full Tuition Merit Scholarship)
Media Management Tools: Nielsen, MediaMath, Google Ads, Adroll, Hootsuite, Adobe Analytics
Data Analysis & Reporting: Google Analytics, Tableau, Microsoft Excel, SQL, Omniture
Project Management Tools: Jira, Asana, Trello, Slack
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Google Ads Certification (2022), Facebook Certified Media Planning Professional (2021)
Leadership & Volunteering: Founding Member of Marketing for Non-profits, a volunteer group advising small charities on marketing strategy (2018-Present)
Projects: Developed a strategic media plan that increased website traffic by 30% for the ‘Startup Weekend’ project.
Awards: Received the ‘Best Media Strategy Award’ at the iProspect Annual Awards 2019
Your Name
Digital Media Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2016 - Present
Senior Digital Media Specialist
Engineered a robust digital marketing strategy that increased traffic to the company's website by 30%
Directed an effective SEO campaign, improving organic site visits by 40% within the first year
Strategically managed an advertising budget of $200k, increasing ROI by 25%
Delivered comprehensive video editing training to junior staff resulting in a 20% increase in production quality
Managed online advertising campaigns, leading to a 35% increase in new client acquisition
GroupM January 2012 - July 2016
Digital Media Specialist
Spearheaded a team to develop and implement digital marketing strategies, boosting online sales by 25%
Orchestrated successful lead generation strategies, which resulted in a 30% increase in customer database
Navigated SEM campaigns, achieving a 25% increase in organic search engine rankings
Conducted media planning, resulting in the formation of three long-term partnerships with top-tier media outlets
Mindshare June 2010 - December 2011
Digital Media Associate
Assisted in the execution of digital media campaigns which led to a 20% increase in brand recognition
Supported team in managing a $150k advertising budget leading to a 10% reduction in expenditures
Aided in the SEO process, contributing significantly to a 15% increase in page rankings on Google and other search engines
Resume Worded Institute July 2016
Certified Digital Marketing Professional
Specialized training in online advertising, social media marketing, mobile marketing, and web analytics
Resume Worded University May 2010
Bachelor of Arts in Media Studies
Minors in Business Studies and Technology
Award: Media Studies Top Student Award (highest grade in major)
Digital Marketing Software: Adobe Creative Suite, Google Ads, Facebook Ads Manager, Hootsuite, SEMRush, MailChimp
Web Design: HTML, CSS, JavaScript, WordPress, Webflow, Bootstrap
Data Analysis: Google Analytics, Tableau, Excel, SQL
Content Creation: Copywriting, Video Editing (Final Cut Pro, Adobe Premier), SEO Optimization
Certifications: Google Analytics IQ Certification (2021), Hootsuite Social Marketing Certification (2020)
Awards: GroupM Digital Innovator Award (2015), Mindshare Rising Star Award (2011)
Volunteering: Media Mentor, Resume Worded Youth Initiative (2010-present)
Projects: Developed and launched personal blog, 'Digital Digest', featuring industry news, trends and tutorials

How do I add skills to a Marketing Consultant resume?

Review the job posting closely.

Go through the Marketing Consultant posting you're applying to, and identify hard skills the company is looking for. For example, skills like Qualtrics, Digital Marketing and Market Research are possible skills. These are skills you should try to include on your resume.

Add industry skills like Marketing and Social Media Marketing.

Add other common skills from your industry - such as Search Engine Optimization (SEO), Marketing Strategy and Social Media - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Sales, Strategic Planning and Customer Service - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your consulting experience.

Your Marketing Consultant resume should focus on the impact you made on your clients, ideally in terms of dollar ($) value or cost savings. We've included some examples of consulting bullet points you can use in the infographic.

Emphasize your marketing experience.

In your Marketing Consultant resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Consultant, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Consultant Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Consultant job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Consultant Skills and Keywords to Include On Your Resume

Marketing Consultant Soft Skills

Here are common soft skills that appear on Marketing Consultant job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Working with Investors

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

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Marketing Consultant Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Marketing Consultant resume?

On top Marketing Consultant resumes, skills like Marketing Strategy, Social Media Marketing, Marketing, Digital Marketing, Market Research, Social Media, Search Engine Optimization (SEO) and Qualtrics appear most often.

Depending on the exact role you're applying to, skills like Business Strategy, Strategy, Customer Service, Sales and Strategic Planning can also be effective keywords to include on your resume.

What are the differences in resume skills between a Digital Marketing Consultant and a Brand Marketing Consultant?

If you are writing a Digital Marketing Consultant resume, try to emphasize skills like Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Google Analytics, Google Ads, Pay Per Click (PPC) and Online Marketing.

Similarly, if you are writing a Brand Marketing Consultant resume, emphasize skills like Brand Marketing, Brand Development, Integrated Marketing, Brand Strategy, Brand Management, Brand Awareness, Branding and Branding & Identity.

What are good resume skills to include for different Marketing Consultant roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Digital Marketing Consultant: Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing and Google Analytics
  • Online Marketing Consultant: Online Marketing, Google Ads, Search Advertising, Online Advertising and E-commerce
  • Strategic Marketing Consultant: Marketing Strategy, Marketing Management, Integrated Marketing, Strategy and Disability Studies
  • Social Media Marketing Consultant: Facebook, Instagram, Social Media Consulting, Social Media and Twitter
  • Brand Marketing Consultant: Brand Marketing, Brand Development, Brand Strategy, Brand Management and Brand Awareness

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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