Marketing Specialist

Marketing Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Marketing Strategy
  • Social Media
  • Microsoft Access
  • Customer Service
  • Strategic Planning
  • Management
  • Social Media Marketing
  • Project Management
  • Adobe Photoshop
  • Market Research
  • Business Development
  • Sales Management
  • Digital Marketing
  • Data Analysis
  • Event Planning
  • Sales
  • Public Relations
  • Advertising
  • Online Marketing
  • Business Strategy
  • Market Planning
  • Online Advertising
  • Product Marketing
  •   Show full list

Resume Skills: Email & CRM

  • Google Analytics
  • Moz
  • Hootsuite
  • SEMRush
  • BuzzSumo
  • Sprout Social
  • Google Adwords
  • Facebook Advertising
  • SEMrush
  • Buffer
  • SEO
  • SEM
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Google AdWords
  • Content Marketing
  • Email marketing
  • Email Marketing
  • Social Media Marketing
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • SendinBlue
  • Integrated Marketing Communications
  • Brand Management
  • Public Relations (PR)
  • Media Planning
  • Digital Marketing
  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • InVision
  • Figma
  • Salesforce
  • WordPress
  • MailChimp
  • Constant Contact
  • HubSpot CRM
  • Drip Campaigns
  • A/B Testing
  • Performance Analysis

Resume Skills: Software

  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • InVision
  • Figma
  • Salesforce
  • Google Analytics
  • WordPress
  • Hootsuite
  • Sprout Social
  • MailChimp
  • Adobe Creative Suite
  • Microsoft Office Suite
  • CRM (HubSpot, Salesforce)
  • Google AdWords
  • Mailchimp
  • LinkedIn Marketing Solutions
  • Slack
  • Asana

Resume Skills: Content Creation

  • WordPress
  • Joomla
  • Drupal
  • Squarespace
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • PowerPoint
  • Photoshop
  • Canva
  • InfusionSoft
  • Video Editing (Adobe Premiere Pro)
  • Copywriting
  • Graphic Design
  • Content Management Systems (CMS)
  • SEO
  • SEM
  • Google Analytics

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French

Resume Skills: Miscellaneous

  • Excel
  • Word
  • Data Analysis
  • Market Research
  • Copywriting
  • Strategic Planning

Resume Skills: SEO Techniques

  • Keyword Research
  • On-page Optimization
  • Off-page Optimization
  • SEO Content Writing
  • Link Building
  • Technical SEO

Resume Skills: Data Analysis and Reporting

  • Microsoft Excel
  • Google Sheets
  • Tableau
  • SQL

Resume Skills: Web Analytics

  • Google Analytics
  • SEO (Moz, Ahrefs)
  • SEMRush

Resume Skills: Project Management

  • Trello
  • Slack
  • Asana
  • Microsoft Office Suite
  • Agile & Scrum methodologies (Certified Scrum Master)
  • Campaign Management
  • Data Analysis
  • Strategic Planning
  • Business Development

Resume Skills: Communication

  • Public Speaking
  • Presentation
  • Content Writing
  • Market Research
  • Negotiation
  • Collaboration

Resume Skills: Analytics & Reporting

  • ROI Analysis
  • Conversion Tracking
  • Web Analytics
  • Marketing Automation
  • A/B testing
  • Data Visualization

Resume Skills: Social Media

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • TikTok
  • Snapchat
  • Pinterest
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Campaign Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2021 - Present
Senior Campaign Specialist
Executed email marketing strategies that resulted in a 20% increase in voter engagement
Drove digital marketing initiatives that grew online campaign exposure by 35%
Managed a diverse team to implement political campaigns, streamlining processes and improving efficiency by 25%
Elevated social media presence, fostering community outreach and raising campaign donations by $100k
Utilized political science research to direct campaign tactics, securing a 15% increase in voter support
Biden for President 2020 June 2018 - December 2020
Campaign Specialist
Forged strategic partnerships that resulted in a 30% increase in campaign funds
Established a robust social media strategy leading to a 25% growth in followers
Implemented efficient, data-driven campaign management techniques which improved targeting by 20%
Democratic National Committee May 2016 - June 2018
Campaign Assistant
Collaborated in designing and promoting community outreach events, attracting over 500 attendees per event
Assisted in fundraising efforts, raising $50k in support during tenure
EDUCATION
Resume Worded University June 2016
Master's Degree - Political Science, Emphasis on Campaign Management
Part-time study during employment at the Democratic National Committee
Resume Worded Academic Center May 2014
Certificate in Political Campaign Strategies
Focused on grassroots mobilization, raising funds, and leveraging social media for campaign promotion
SKILLS
Campaign Tools: Votebuilder, Google Analytics, Hootsuite, Canva, SendGrid, Marketo
Event Planning: Venue selection, Engagement logistics, Budget management, Vendor negotiation, Guest management, Program scheduling
Communication Tools: Slack, Teams, Trello, Zoom, Google Workspace, Microsoft Office Suite
OTHER
Certifications: Certified in Crisis Management (2020), Certified FundRaising Executive (2018)
Leadership & Volunteering: Campaign Volunteer Manager for local non-profit, Successfully organized annual charity runs (2016-2021)
Awards: Recognized as 'Outstanding Campaign Specialist' at Biden for President 2020
Professional Development: Attended 10+ workshops on campaign strategies and political communications.
Your Name
Senior Campaign Advisor
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2020 - Present
Senior Campaign Advisor
Devised a range of successful policy analysis methodologies, enhancing policy impact by 30%
Led a team of 10 in executing integrated media campaigns, boosting profile awareness by 40%
Orchestrated strategic fundraising events, raising over $500k in campaign funds
Performed comprehensive market research, informing campaign tactics and improving campaign success by 15%
Utilized Votebuilder to optimize canvassing efforts, resulting in 20% higher voter contact
2020 Democratic Coordinated Campaign December 2017 - January 2020
Campaign Operations Manager
Developed a team responsible for a 25% increase in event planning success
Leveraged digital marketing techniques, leading to a 34% uptake in campaign visibility
Organized strategic event management activities, boosting voter engagement by 18%
American Civil Liberties Union September 2015 - November 2017
Campaign Coordinator
Coordinated email marketing campaigns increasing donor contributions by $20k
Conducted in-depth political science studies to inform campaign strategy
Built effective community outreach programs, generating a 10% rise in new supporters
EDUCATION
Resume Worded Institute July 2017
Certified Political Consultant
Certification awarded following comprehensive study of contemporary political techniques and campaign management measures.
Resume Worded University May 2015
Master of Arts in Political Science
Focus on Campaign Strategies, Public Relations and Media Management.
SKILLS
Project Management Tools: Microsoft Project, Basecamp, Trello, Asana
CRM Software: Salesforce, Streak, Zoho CRM, HubSpot
Data Analysis: Excel (Advanced), SPSS, SAS, R (Basic)
General Tools: Microsoft Office Suite, Google Workspace, Slack
OTHER
Certifications: Certified SCRUM Master, Six Sigma Green Belt
Volunteering: Teaching Assistant, Introduction to Politics, Resume Worded University
Publications: Contributor for Political Quarterly, write on contemporary campaign techniques and strategies
Languages: English (Native), Spanish (Conversational)
Your Name
Political Campaign Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Bernie Sanders 2020 Presidential Campaign March 2019 - Present
Political Campaign Manager
Designed comprehensive campaign strategies resulting in the candidate winning 25% of the primary vote
Led a team to success in reaching 35% more voters via social media marketing
Improved fundraising by 40% by optimizing solicitation and donor dedication strategies
Elevated community outreach schemes, launching 10 successful initiatives leading to increased voter participation
Managed an extensive political campaign that motivated an increase in polling numbers by 20%
Resume Worded July 2015 - February 2019
Senior Campaign Specialist
Orchestrated successful political campaigns, improving candidate visibility by 30%
Conducted extensive political research, shaping powerful presentations that gained 15% in media coverage
Supervised event planning for large-scale functions, accommodating up to 1000 guests per event
Biden for President 2020 January 2012 - June 2015
Campaign Specialist
Pioneered successful digital marketing strategies, expanding campaign reach by 25%
Assisted in managing campaign budget, saving an average 10% in operational costs per quarter
EDUCATION
Resume Worded Institute June 2011
Master in Political Science and Public Administration
Specialized in electoral politics and campaign strategy
Published thesis on data-driven electioneering strategies
Resume Worded University May 2009
Bachelor in Political Science
Minors in Communication Studies and Sociology
Led the university debate team to national championships two years in a row
SKILLS
Campaign Management: Voter Targeting, Fundraising, Strategic Communications, Grassroots Organizing, Message Development, Public Speaking
Digital Tools: NGP VAN, Microsoft Office Suite, Canva, Google Analytics, MailChimp, Hootsuite
Polling & Data Analysis: Survey Design, Data Mining, SPSS, Quantitative Analysis, Qualitative Research, Statistical Modelling
Legislation & Compliance: Political Law, Federal Election Campaign Act (FECA), Lobbying Disclosure Act (LDA), Federal Communications Commission (FCC) regulations
OTHER
Certifications: Certified Digital Marketer from Digital Marketing Institute
Awards & Recognition: Best Campaign Manager Award, Political Consultants Association, USA (2020), Most Innovative Campaign Strategy, Elections Conference, Washington D.C. (2016)
Leadership & Volunteering: Volunteer at Community Food Bank, Board member of 'Future Leaders' mentoring program for young political aspirants
Publications & Media: Contributor for The Politico, Authored 'Data-Driven Campaign Strategies in Modern Politics'
Your Name
Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded April 2020 - Present
Marketing Specialist
Developed and implemented strategic multi-channel marketing plans resulting in a 25% increase in leads
Launched a successful social media campaign that grew followers by 45%
Leveraged customer service feedback to enhance online marketing efforts, boosting website traffic by 35%
Led a comprehensive market research project that drove the expansion of our product line, increasing sales by 30%
Implemented an updated use of Adobe Photoshop designs in ad campaigns, resulting in an uptick in engagement by 25%
Coached.com October 2017 - March 2020
Associate Marketing Specialist
Coordinated cross-functional teams in the execution of marketing strategy, hitting all targets and deadlines
Managed event planning for trade shows, leading to a significant increase in industry contacts
Expanded digital marketing efforts resulting in a 20% increase in online sales
ADP May 2017 - September 2017
Marketing Intern
Assisted in data analysis for marketing campaign evaluation, contributing to a streamlined approach and 10% cost savings
Developed public relations content for new business strategy launch, resulting in 200k+ impressions on social channels
EDUCATION
Resume Worded Institute October 2019
Master's Degree in Business Administration
Specialization in Marketing
Resume Worded University April 2017
Bachelor of Science in Business Administration
Minors in Marketing and Economics
Honors: Summa Cum Laude
SKILLS
Digital Marketing: SEO, SEM, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads
Content Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint
Email & CRM: MailChimp, Constant Contact, HubSpot CRM
Miscellaneous: Excel, Word, Data Analysis, Market Research, Copywriting, Strategic Planning
OTHER
Certifications: Google Analytics Certified, HubSpot Inbound Marketing Certification
Volunteering: Helped to organize local charity marketing campaigns, Developed free digital marketing courses for community youth
Language Skills: English (Native), French (Fluent), Spanish (Intermediate)
Courses: Advanced SEO Strategies, Social Media Management, Google Ads Bootcamp
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2019 - Present
Digital Marketing Specialist
Led a cross-functional team in developing and executing a comprehensive digital marketing strategy, resulting in a revenue increase of 30%
Spearheaded social media optimization, growing audience engagement by 50% and garnering 1 million+ views
Used data analysis techniques to refine PPC campaigns, reducing cost-per-click by 20%
Managed a high-performing e-mail marketing campaign that boosted sales by 25%
Conducted market research for UI/UX improvements, leading to a 10% decrease in page exit rates
Apple Inc. June 2016 - December 2018
Digital Marketing Coordinator
Implemented SEO tactics, improving organic search results by 30%
Managed content for all social media channels, growing followers by 40%
Oversaw website redesign project, improving bounce rate by 15%
IBM January 2016 - May 2016
Digital Marketing Intern
Assisted in the development of an online marketing strategy, leading to a 10% increase in web traffic
Supported the creation of weekly performance reports to streamline marketing efforts
EDUCATION
Resume Worded University August 2018
Master of Science in Digital Marketing
Focus on Advanced Digital Strategy
Dissertation: Exploring Effective Digital Marketing Strategies in Tech Sector
Resume Worded Institute May 2016
Bachelor of Science in Marketing - Major in Digital Marketing
Relevant coursework: SEO, Social Media Marketing, Google Adwords
Graduated with Honors (Top 10% of class)
SKILLS
Digital Marketing Tools: Google Analytics, Google Adwords, Facebook Advertising, Hootsuite, Moz, SEMrush, Buffer
SEO Techniques: Keyword Research, On-page Optimization, Off-page Optimization, SEO Content Writing, Link Building, Technical SEO
Content Creation: WordPress, Photoshop, Canva, InfusionSoft, Video Editing (Adobe Premiere Pro)
Data Analysis and Reporting: Microsoft Excel, Google Sheets, Tableau, SQL
OTHER
Certifications: Google Analytics Individual Qualification, Facebook BluePrint Certification, Certified Content Marketer – Copyblogger
Professional Development: Attended Social Media Strategies Summit (2021), Member of Digital Marketing Institute
Volunteering Experience: Managed social media campaigns for local animal shelter (2019-Present)
Projects: Developed comprehensive digital marketing strategy for local start-up, leading to a 60% increase in online sales
Your Name
Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded July 2019 - Present
Marketing Manager
Created and led a high-performing marketing team to achieve 35% revenue growth in the first year
Developed strategic marketing plans, improving market share by 20%
Managed extensive market research for business development opportunities, leading to three successful new products
Implemented sales management practices that increased team performance by 30%
Overhauled advertising strategy, boosting brand recognition by 45%
Microsoft January 2016 - June 2019
Marketing Coordinator
Coordinated multi-channel marketing campaigns, leading to 25% increased brand awareness
Streamlined project management for marketing initiatives, improving output by 15%
Conducted competitor analysis which influenced strategic planning, resulting in a 10% increase in market share
Coached.com May 2015 - December 2015
Marketing Assistant
Supported the development of a new product marketing campaign, contributing to a 20% increase in sales
Assisted in organizing trade shows, improving relations with major industry partners
EDUCATION
Resume Worded Institute July 2013 - June 2015
Master of Business Administration (MBA) - Marketing
Elected as Public Relations Officer of the MBA Student Committee
Resume Worded University September 2009 - April 2013
Bachelor of Commerce - Marketing
Specialization in Digital Marketing
Received 'Outstanding Student Award' in final year
SKILLS
Marketing Platforms: Google Adwords, Facebook Ads Manager, LinkedIn Campaign Manager, Hootsuite, Sprout Social, SendinBlue
Content Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, WordPress
Web Analytics: Google Analytics, SEO (Moz, Ahrefs), SEMRush
Project Management: Trello, Slack, Asana, Microsoft Office Suite
OTHER
Certifications: Google Ads Certified, Facebook BluePrint Certification, HubSpot Content Marketing Certification
Volunteering: Volunteer Marketing Coordinator for Local Non-profit Foundation
Leadership: Served as President of university’s Marketing Society
Your Name
Digital Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2021 - Present
Senior Digital Media Planner
Strategized and executed all digital media activities, leading to a 35% increase in brand visibility in Q4, 2021
Implemented Programmatic Media Buying, saving 25% campaign costs through efficient real-time bidding
Optimized the use of Google Ads, improving click-through-rates by 15%
Coordinated with sales team to strategize integrated marketing efforts, resulting in a 20% increase in lead conversions
Designed and deployed targeted Facebook campaigns, uplifting social media engagement by 30%
Coached.com July 2018 - December 2020
Digital Media Executive
Increased website traffic by 28% by proficiently utilizing SEO techniques
Employed comScore to provide detailed customer insights, facilitating the creation of more effective marketing campaigns
Helped increase online revenue by 35% by designing engaging display advertisements
Publicis Media January 2016 - June 2018
Media Buying Analyst
Assisted in media planning, supporting the team's decision-making through comprehensive analytics
Provided consistent market trend reports that proved instrumental in steering strategy
Contributed to the streamlining of media buying activities reducing average lead response time by 10%
EDUCATION
Resume Worded Academic Center February 2021
Certification in Advanced Programmatic Advertising
Part-Time Certification alongside Senior Digital Media Planner role at Resume Worded
Resume Worded University June 2018
Master of Business Administration (MBA) - Marketing and Digital Media
Specialization in Digital Advertising and Media Buying
Award: Outstanding Graduate, Marketing and Digital Media
SKILLS
Digital Advertising: Programmatic Advertising, SEM, SEO, Retargeting, Social Media Advertising, Display Ads
Media Buying & Planning Tools: Nielsen IMS, Comscore, AppNexus, Mediaocean, Google Ad Manager, Taboola
Analytics Tools: Google Analytics, Tableau, Google Data Studio, R (intermediate), SQL (intermediate), Excel (Advanced)
Other Skills: Budgeting & Forecasting, Vendor Management, Performance Reporting, Strategic Planning, Client Servicing, Campaign Optimization
OTHER
Certifications: Google Ads Certification (2020), Facebook Certified Media Buying Professional (2019)
Leadership & Volunteering: Chair, 'Digital Savvy' - A non-profit promoting digital literacy in schools (Present), Member, Internet Advertising Bureau (IAB) (2016-Present)
Awards: Digital Marketer of the Year, Coached.com (2019), Exceptional Performance Award, Publicis Media (2017)
Conferences & Workshops: Participant, 'AdTech: Future of Digital Advertising' conference (2020), Workshop Attendee, 'Decoding Programmatic Buying and RTB' (2019)
Your Name
Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2019 - Present
Senior Media Planner
Developed media planning strategies that saw a 25% increase in customer reach
Leveraged the use of Google Analytics to evaluate campaign performance and optimize future efforts
Managed a diverse team of digital strategists, contributing to a 20% uplift in team productivity
Directed the implementation of a mobile marketing initiative, resulting in a 30% increase in mobile user engagement
Orchestrated successful integrated marketing campaigns for key clients improving client retention by 15%
Coached.com October 2016 - December 2018
Media Planning Specialist
Generated comprehensive consumer insights reports utilizing comScore, enhancing the effectiveness of media planning
Played a key role in team that achieved a 30% increase in online ad revenue
Contributed to the reduction of marketing expenditure by 15% through data-driven strategic planning
Mindshare June 2016 - September 2016
Media Intern
Assisted in executing effective media strategies, learning industry best practices
Gained exposure to online marketing platforms like Google Ads, Facebook Ads
Introduced to using DFP and DoubleClick for seamless, efficient ad communications
EDUCATION
Resume Worded University August 2016
Master's in Media and Communications
Specialization in Digital Media Planning
Resume Worded Institute May 2014
Bachelor of Arts in Advertising
Major in Media Studies, Minor in Marketing
Received 'Outstanding Achievement Award' in Media Planning
SKILLS
Media Marketing Tools: Nielsen, comScore, Kantar, TubeMogul, Vindico
Platforms: Facebook Ads Manager, Google Ads, Snapchat Ad Manager, Twitter Ads, LinkedIn Marketing Solutions
Software: MS Office, Adobe Creative Suite, Keynote, Slack, Trello
Analytical Tools: Google Analytics, Tableau, Moat Analytics, Excel (Advanced)
OTHER
Certifications: Certified Digital Media Professional from Interactive Advertising Bureau (IAB), Google Certified Mobile Advertising Specialist
Awards: Earned 'Media Planner of the Year' award in Resume Worded for three consecutive years (2019-2021)
Volunteering: Volunteer Media Strategist for local non-profit organization - Planned successful ad campaigns leading to 30% increase in donations
Publications: Authored research paper 'Evolving Landscape of Digital Advertising' published in the Journal of Advertising Research
Your Name
Media Strategy Planner
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2020 - Present
Senior Media Strategy Planner
Created annual media plan that resulted in 20% increase in brand engagement
Leveraged Digital Strategy to optimize ROI on campaigns, increasing overall ROI by 15%
Supervised a cross-functional team to deliver high-impact online advertising campaigns
Championed the use of Google Analytics to gain deeper insights into user behavior, improving targeting
Implemented DoubleClick for Publishers to streamline ad serving operations increasing ad impressions by 25%
Coached.com August 2016 - February 2020
Media Strategy Associate
Adopted DoubleClick for effective media buying, reducing costs by 15%
Contributed to a 40% spike in social media engagement through the development of impactful content
Facilitated the integration of Google Ads to the media strategy, driving a 30% uplift in website traffic
Dentsu Aegis Network January 2015 - July 2016
Junior Media Planner
Learned the nuances of online marketing, supporting more targeted ad placements
Exposed to integrated marketing practices, contributing to a holistic approach to reach consumer bases
Assisted in the effective coordination of display advertising, contributing to a 20% increase in ad visibility
EDUCATION
Resume Worded University August 2016
Master's Degree in Marketing & Strategic Management
Awarded Merit Scholarship for academic performance.
Resume Worded Institute May 2014
Certification in Digital Media Planning
Program length: 6 Months
Part-time certification concurrent with employment at Dentsu Aegis Network
SKILLS
Research & Analysis: Audience analysis, Competition analysis, SWOT analysis, Business intelligence, Data visualization, Social media listening tool
Media Planning & Buying Tools: Nielsen AdIntel, Kantar Stradegy, comScore, Google Trends, NeuroInsights, MediaTools
Digital Marketing & SEO: Google Adwords, SEMrush, Moz, Google Analytics, Social media ad platforms, A/B testing
Project Management & Collaboration Tools: Workfront, Slack, Microsoft Teams, Trello, Google Workspace, Asana
OTHER
Certifications: Google Analytics Individual Qualification (2022), Facebook BluePrint Media Planning Professional Certification
Projects: Captains of Industry Podcast (Research and Content Developer, Sound Design)
Awards & Achievements: The Carat Crystal Award for Best Media Strategy (2019), The Radio Mercury Award Finalist, Radio Advertising Bureau (2018)
Memberships: Active member of 4A's (American Association of Advertising Agencies), The Advertising Club
Your Name
Brand Representative
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Senior Brand Representative
Mastered utilization of Adobe Photoshop and InDesign to develop compelling brand materials, contributing to a 20% increase in sales.
Revitalized marketing strategy, effectively harnessing social media platforms to reach a wider demographic, resulting in a 35% increase in brand visibility.
Spearheaded event planning for product launches, managing an average of 12 events a year, and ensured seamless execution for a memorable brand experience.
Supervised a team of 5 junior representatives, guiding them on customer service techniques and providing regular coaching for enhanced performance.
Implemented research strategies for competitive analysis using IBM SPSS, providing key insights to drive brand differentiation strategy.
Nike June 2019 - December 2021
Brand Representative
Initiated a regional retail sales competition, leading to an increase of 22% store sales within six months.
Expertly conducing customer research, and utilized insights to shape in-store marketing and merchandizing strategies, improving footfall by 30%.
Acted as a brand ambassador at key industry events, successfully networking and fostering partnerships, resulting in 3 key corporate deals.
EDUCATION
Resume Worded University May 2020
Master of Business Administration - Marketing
Focus on Digital Marketing and Social Media Advertising
Resume Worded Institute May 2017
Bachelor of Arts in Communication
Minor in Business Administration
Graduated Cum Laude
SKILLS
Branding & Marketing: Product Positioning, Market Segmentation, Brand Development, Competitive Analysis, Social Media Advertising, Influencer Marketing
Tools: Google Analytics, CRM Software (Salesforce), Microsoft Office Suite, Adobe Creative Suite, SEO tools, Social Media Platforms (Instagram, Facebook, LinkedIn, Twitter)
Creative: Graphic Design, Copywriting, Content Creation, Visual Communication, Storyboarding, Video Editing
OTHER
Certifications: Google Digital Marketing Course, Certified Content Marketer - Copyblogger, Facebook Blueprint Certification
Leadership & Volunteering: Mentor - Association of National Advertisers (ANA), Volunteer - United Way Branding Committee
Awards: Winner - Outstanding Brand Campaign, Resume Worded Annual Awards 2023
Projects: Conceptualized and executed online community for Nike sneaker enthusiasts, resulting in 50,000+ community members within first 6 months
Your Name
Brand Ambassador
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com March 2022 - Present
Senior Brand Ambassador
Managed and led a team of 10 brand representatives, fostering a high-performance culture that delivered a 35% increase in customer engagement.
Crafted and executed an impactful social media marketing campaign to advance brand positioning, growing brand followers by 40%.
Conceptualized and supervised in-store promotional events for product launches, resulting in a 25% increase in sales velocity.
Built and nurtured relationships with key retail partners, driving the implementation of strategic positioning and merchandising, and increased store sales by 15%.
Applied expert knowledge in Adobe InDesign to create engaging marketing materials that improved brand recall by 20%.
Amazon September 2018 - February 2022
Brand Ambassador
Launched a co-marketing campaign with retail partners, successfully increasing visibility and sales by 18%.
Regularly managed the sales booth at regional events, successfully capturing high quality leads and contributing to a 20% increase in new customer sign-ups.
Skillfully presented product features to customers and partners using effective sales strategies, pushing a 30% increase in revenue.
EDUCATION
Resume Worded University June 2018
Master of Business Administration (MBA)
Specialized in Marketing and Brand Management
Resume Worded University May 2016
Bachelor of Arts in Communication Studies
Minor in Digital Media
Dean's List 2015 (Top 10%)
SKILLS
Marketing Tools: Google Analytics, SEMrush, Mailchimp, Hootsuite, Canva, Adobe Creative Suite
Communication: Public Speaking, Copywriting, Digital Communication, Content Creation, Social Media Management, Influencer Engagement
Brand Development: Brand Strategy, Market Research, Consumer Behavior Analysis, Competitive Analysis, Product Positioning, Brand Messaging
Languages: English (Native), French (Conversational), Spanish (Basic)
OTHER
Certifications: Google Analytics Certification (2021), Mediabistro Digital Marketing Certificate (2022)
Leadership & Volunteering: Public Relations Society of America (PRSA) – Chair of Communications Committee (2022-Present)
Projects: Created and executed a personal branding project that generated over 100k Impressions on Social media (2021)
Honors and Awards: ‘Brand Ambassador of the Year’ – Awarded by Amazon (2021)
Your Name
Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded February 2023 - Present
Senior Brand Manager
Spearheaded a comprehensive rebranding strategy through extensive market research and customer feedback, leading to an increase in brand trust and loyalty by 45%.
Guided the marketing team in the implementation of social media marketing norms, effectively growing the brand followers by 50%.
Managed cross-functional teams in the project planning and execution of brand initiatives, resulting in a 35% increase in cost efficiency.
Invested in relevant event management initiatives and partnerships, which triggered brand interest among key demographics and lifted premium product sales by 30%.
Harnessed advanced competency in Microsoft Access to design and control a brand management database, increasing efficiency and accuracy by 25%.
Zara September 2020 - January 2023
Brand Manager
Identified unique brand positioning through extensive competitive research analysis, increasing the market share by 15%.
Oversaw and improved the team's customer service skills, enhancing customer satisfaction levels by 35%.
Implemented a successful advertising campaign that leveraged the strengths of trendy influencer marketing, resulting in an increase of brand awareness by 40%.
EDUCATION
Resume Worded University June 2020
Master of Business Administration - Marketing
Focus on Branding Strategy and Market Analysis
Resume Worded Academic Center June 2017
Bachelor of Arts - Communications
Specialization in Graphic Design
President of University Marketing Club
SKILLS
Brand Management: Brand Strategy, Product Development, Market Research, Customer Segmentation, Positioning Strategies, Content Creation
Graphic Design & Software: Adobe Photoshop, Adobe InDesign, Canva, CorelDRAW, Sketch, Illustrator
Digital Marketing: SEO, SEM, Google Analytics, Social Media Marketing, Content Marketing
Languages: English (Native), French (Conversational), Spanish (Basic)
OTHER
Certifications: Google Certified Professional Marketer, HubSpot Social Media Strategy Certification
Leadership & Volunteering: Mentor, Young Marketers Club; Volunteer, Local Animal Shelter
Awards: Zara’s Top Performing Brand Manager Award (2021), Resume Worded’s Rising Star Award (2024)
Projects: Developed and executed a successful rebranding strategy for a non-profit organization
Your Name
Search Engine Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Senior Search Engine Marketing Specialist
Orchestrated a complete revamp of the company's PPC bid management strategy, resulting in a 40% increase in click-through rates over a six-month period.
Initiated in-depth keyword research that comprehensively improved the SEO and SEM strategies, increasing site traffic by 30%.
Optimized paid search campaigns, leading to a 25% reduction in cost per acquisition.
Implemented a SEM strategy that increased ad relevancy and quality score, growing overall conversions by 35%
Elevated the use of Google Analytics, delivering better Web Analytics and improved ROI.
Coached.com August 2018 - December 2021
Search Engine Marketing Specialist
Spearheaded the development of the paid search strategy, earning a 20% increase in new user acquisition.
Overhauled the company's Google Ads strategies resulting in a 15% boost in online advertising efficiency.
Analysed and optimized Bing Ads, resulting in a 30% increase in click rates.
Leveraged Google Analytics, efficiently tracking KPI metrics and improved social media marketing performance by 25%.
Google May 2016 - July 2018
Junior Search Engine Marketer
Played a key role in Analysing and modifying Google Adwords schemes, which improved PPC performance by 20%.
Applied SEO best practices that increased website visibility by 35% on all major search engines.
Assisted in managing dynamic SEM campaigns which increased customer engagement by 30%.
EDUCATION
Resume Worded Institute February 2022
Certification in Advanced AdWords
Completed with Distinction
Areas of study: Ad creation, Keyword optimization, Performance monitoring
Resume Worded University April 2018
Master's Degree - Marketing
Concentration in Digital Marketing
Recipient of the Dean’s Award for Academic Excellence
SKILLS
SEM Tools: Google AdWords, Bing Ads, Yahoo Gemini, DoubleClick Bid Manager
SEO Tools: SEMRush, Google Analytics, Moz, Ahrefs, Screaming Frog
Programming Language: HTML, CSS, Python (Basic)
Other Tools: Tableau, Salesforce, MS Excel (Advanced), Google Docs
OTHER
Certifications: Google Ads Certification, Bing Ads Accredited Professional
Volunteering: Provided free digital marketing consultation for non-profit organizations through the Google Ad Grants program
Interests: Blogging about digital marketing trends and strategies on personal website, Running
Your Name
Pay Per Click Analyst
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded February 2022 - Present
Senior Pay Per Click Analyst
Led the Email Marketing campaigns leading to a 20% increase in subscription base within a quarter.
Pioneered and executed robust PPC bid management strategies, growing the click-through rates by 40% within six months.
Leveraged Google Analytics to glean insights, increasing site traffic by 50%.
Optimised paid search campaigns, resulting in a whopping 45% increase in return on ad spend.
Performed conversion optimization tests, which improved the conversion rates by 15%.
Coached.com September 2017 - February 2022
Pay Per Click Analyst
Managed paid search strategies independently, growing the number of new users by 20%.
Conducted keyword research to help streamline SEM, which contributed to a 10% increase in online advertising.
Utilized social media optimization (SMO) techniques to increase the customer base by 18%.
Used Bing Ads and Google Ads proficiently, increasing the click rates by 25%.
Gleaned actionable insights using web analytics to improve marketing campaigns and grew overall conversions by 17%.
Facebook April 2015 - August 2017
Junior Pay Per Click Analyst
Assisted in setting up PPC campaigns, achieving a notable 20% improvement in marketing performance.
Monitored and adjusted Google Adwords, contributing to a 15% boost in PPC performance.
Supported the SEO and SEM teams, resulting in a 10% enhancement in website visibility on all major search engines.
EDUCATION
Resume Worded Academic Center December 2022
Certification in Advanced Digital Marketing Strategies
Certification included special focus on Pay Per Click strategies.
Resume Worded University May 2015
Master's in Business Administration - Marketing and Data Analysis
Thesis on 'Aligning Pay Per Click Strategies with Business Goals'
SKILLS
PPC Platforms: Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads
PPC Tools & Analytics: SEMrush, SpyFu, Google Analytics, AdEspresso, Hootsuite, Canva
Other Relevant Tools: MS Excel (Advanced), SQL, HTML/CSS (Basic), Tableau
Marketing & CRM Tools: HubSpot, Zoho CRM, MailChimp, WordPress
OTHER
Certifications: Google Ads Search Certification (2022), Microsoft Advertising Certified Professional (2021)
Leadership & Volunteering: Rotary Club (Member), volunteered in various community service initiatives.
Projects: Developed PPC strategies for a local non-profit, leading to a 25% increase in donations.
Awards: ‘Digital Marketer of the Year’ - Resume Worded (2022)
Your Name
Digital Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2022 - Present
Senior Digital Marketing Analyst
Conceptualized and rolled-out a comprehensive Social Media Marketing strategy, skyrocketing user engagement by 40%
Employed advanced keyword research that enhanced the SEO effectiveness, increasing page views by 25%.
Realigned paid search campaigns, which lowered cost per acquisition by 30%
Oversaw Google Adwords strategies, achieving a 35% increase in PPC performance.
Introduced a user-friendly interface, that instigated web analytics and increased site traffic by 50%.
Coached.com June 2019 - February 2022
Digital Marketing Analyst
Led multifaceted digital marketing campaigns, resulting in a 20% increase in outreach.
Tapped into the Google Analytics platform, to improve ROI by 15%
Overhauled the start-ups SEO strategy, leading to a 30% surge in organic website traffic.
Innovatively optimized Bing Ads, increasing click rates by 20%
Conducted competitive market analysis and identified opportunities, which in turn increased overall conversions by 10%.
Amazon July 2017 - May 2019
Junior Digital Marketing Analyst
Assisted in crafting email marketing campaigns, which brought about a 15% rise in the subscription base.
Aided in Google Adwords setup and tracking, leading to a 10% boost in PPC performance.
Provided support in SEO best practices which increased website visibility by 20% on all major search engines.
EDUCATION
Resume Worded University May 2018
Master of Business Administration - Digital Marketing Specialist
Emphasized in Social Media Strategy
Resume Worded Institute June 2017
Bachelor of Business Administration - Marketing Management
Minors in Market Research and Behavioral Economics
Awards: Dean's List 2016 (Top 10%), Resume Worded Marketing Strategist of the Year 2017
SKILLS
Digital Tools: Google Analytics, Tableau, Adobe Illustrator, Photoshop, Power BI, Excel
SEO & SEM: Link-building, Keyword research, Technical SEO, Google Ads, AdSense, Bing Ads
Social Media: LinkedIn ads, Facebook Ad Manager, Twitter Advertising, YouTube SEO, Instagram Marketing
Marketing Automation: HubSpot, ActiveCampaign, Pardot, Constant Contact, Django
OTHER
Certifications: Google Ads Certification (2023), Facebook Blueprint Certified Planner (2022)
Projects: Developed comprehensive social media strategy for 10+ SME clients, increasing overall following by an average of 70%
Awards: Coached.com Employee of The Year 2020
Conferences: Speaker at Digital Marketing Analysts Conference 2021, Participant in AMA's Marketing Week 2019

How do I add skills to a Marketing Specialist resume?

1
Review the job posting closely.

Go through the Marketing Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Social Media and Microsoft Access are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Strategic Planning and Management.

Add other common skills from your industry - such as Marketing, Customer Service and Social Media Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Business Strategy, Event Planning and Online Advertising - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show how you have strong attention to detail.

A good Marketing Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

5
Emphasize your marketing experience.

In your Marketing Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Specialist Skills and Keywords to Include On Your Resume

Marketing Specialist Soft Skills

Here are common soft skills that appear on Marketing Specialist job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Team Leadership

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketing Specialist recruiter sees it. For free.

Marketing Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on a Marketing Specialist resume?

Some effective Marketing Specialist skills you can add to your resume include:

  • Marketing
  • Marketing Strategy
  • Social Media
  • Microsoft Access
  • Customer Service
  • Strategic Planning
  • Management
  • Social Media Marketing

How do resume skills compare between a Search Marketing Specialist and an Email Marketing Specialist?

Popular skills we often see on resumes for Search Marketing Specialist positions include:

  • Pay Per Click (PPC)
  • Google Ads
  • Search Engine Marketing (SEM)
  • Bing Ads
  • Google Analytics
  • Paid Search Strategy
  • Paid Search Campaigns
  • Search Engine Optimization (SEO)

In comparison, skills we see on Email Marketing Specialist resumes include:

  • Email Marketing
  • HTML Emails
  • Email Strategy
  • Salesforce Marketing Cloud
  • Marketing Automation
  • ExactTarget
  • Email Marketing Software
  • Email Design

What are good resume skills to include for different Marketing Specialist roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Strategic Marketing Specialist: Marketing Strategy, Digital Marketing, Market Research, Social Media Marketing and Marketing
  • Trade Marketing Specialist: Trade Marketing, Market Analysis, Marketing Management, Brand Management and Fast-Moving Consumer Goods (FMCG)
  • International Marketing Specialist: International Marketing, International Business, Email Marketing, Social Media and Event Planning
  • Search Marketing Specialist: Pay Per Click (PPC), Google Ads, Search Engine Marketing (SEM), Bing Ads and Google Analytics
  • Creative Marketing Specialist: Graphic Design, Adobe InDesign, Adobe Illustrator, Wedding Albums and Adobe Creative Suite

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.