Channel Marketing Manager

Channel Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Channel Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Multi-channel Marketing
  • Product Marketing
  • Channel Partners
  • Marketing Strategy
  • Strategic Partnerships
  • Digital Marketing
  • Demand Generation
  •  Find out what your resume's missing
  • B2B Marketing
  • Go-to-market Strategy
  • Marketing Management
  • Strategy
  • Competitive Analysis
  • Product Management
  • Email Marketing
  • Account Management
  • Lead Generation
  • Brand Management
  • Cross-functional Team Leadership
  • Integrated Marketing
  • Solution Selling

  •   Show full list

Resume Skills: Marketing Tools

Resume Skills: Marketing Strategy

  • Customer Segmentation
  • Competitive Analysis
  • Digital Marketing
  • Brand Development
  • Customer Acquisition / Retention
  • Content Strategy
  • Channel Marketing
  • Integrated Marketing
  • Go-to-Market Strategy
  • Consumer Behavior Analysis
  •  Match your resume to these skills

Resume Skills: Digital Marketing

Resume Skills: Product Marketing Software

Resume Skills: Languages

Resume Skills: Programming

Resume Skills: Media Knowledge

Resume Skills: Tools and Software

Resume Skills: Data Analysis

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Channel Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Channel Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Channel Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2020 - Present
Channel Marketing Manager
Drove a 45% increase in lead generation by launching a new multi-channel marketing campaign, including strategic partnerships with influencers and industry leaders.
Developed and managed a comprehensive marketing strategy, resulting in a 30% increase in click-through rates, and a revenue increase of 25% over 18 months.
Managed a cross-functional team, which resulted in improved project completion times by an average of 20%.
Led product launches using an integrated marketing approach, doubling the reach and increasing product sales by 35%.
Conducted competitive analysis and adjusted the marketing strategy, resulting in a 15% increase in market share.
Salesforce January 2018 - July 2020
Senior Marketing Specialist
Implemented demand generation tactics that increased the B2B lead pipeline by 40%.
Facilitated go-to-market strategy, pushing new solutions to the market, and increased solution selling rate by 30%.
Coordinated digital marketing initiatives that improved brand presence by 60%. June 2015 - December 2017
Product Marketing Associate
Contributed to product management, reducing development cost by $500,000 through competitive pricing analysis.
Supported email marketing efforts, increasing campaign open rates by 25%.
Assisted in strategic account management, retaining 90% of key client accounts.
Resume Worded Institute April 2017
MBA - Marketing
Specialization in B2B Marketing and Analytics
Recipient of the 2017 Best MBA Project for successful real-world marketing campaign proposal
Resume Worded University May 2015
Bachelor of Business Administration - Marketing
Minored in Data Analysis
Dean's List 2015 (Top 10%)
Marketing & Analytics Tools: Google Analytics, Salesforce, Python (Analytics Libraries), Tableau, Pardot, Marketo
Digital Marketing: SEO, SEM, Email Marketing, Content Marketing, Social Media Ads, Inbound Marketing
Product Marketing Software: Jira, Aha!, Pragmatic Marketing, Gainsight, Asana
Languages: English (Native), Spanish (Conversational)
Certifications: Google Analytics Certification (2020), Certified Product Marketing Manager (CPMM) (2018)
Projects: Successfully launched an influencer marketing campaign for Resume Worded, leading to a 20% increase in user engagement
Awards: Salesforce Marketing Cloud Champion - 2019
Volunteering: Mentor at Big Brothers Big Sisters, focusing on entrepreneurial education for disadvantaged youths
Your Name
Head of Marketing Channels
City, Country  •  (123) 456-789  •  [email protected]  •
Netflix July 2020 - Present
Head of Marketing Channels
Managed a portfolio of strategic partnerships contributing a 60% rise in subscriber base in 12 months.
Spearheaded a team focused on digital marketing, creating a year-over-year growth in online conversions by 35%.
Implemented a new platform for demand generation, increasing user interactions by 40%.
Revamped the company’s email marketing strategy, improving the open rates by 50%.
Led the go-to-market strategy for a new product line resulting in 30% revenue increase within the first quarter.
Resume Worded January 2016 - June 2020
Channel Marketing Manager
Introduced new marketing channels which increased the reach by 20%.
Managed B2B marketing strategies, successfully boosting client acquisition by 45%.
Coordinated cross-functional teams to streamline the marketing plan. August 2013 - December 2015
Marketing Coordinator
Collaborated on multi-channel marketing campaigns, driving a climb in market share by 10%.
Supported brand management initiatives that increased brand visibility by 27%.
Assisted in the competitive analysis which led to the repositioning of the product in the market.
Resume Worded University May 2013
Master of Business Administration - Marketing
Graduated with Distinction
Resume Worded Academic Center May 2011
Bachelor of Business Administration - Marketing
Minors in Business Analytics and Media
Awards: Dean's List 2010 (Top 5%)
Marketing Tools: Google Analytics, Adobe Marketing Cloud, Salesforce, Hubspot, MailChimp, Sprout Social
Marketing Concepts: Customer Segmentation, Competitive Analysis, Digital Marketing, Brand Development, Customer Acquisition / Retention, Content Strategy
Programming: HTML, CSS, JavaScript, Python, SQL, R
Languages: English (Native), Spanish (Fluent), Italian (Basic)
Certifications: Google Ads Search Certification (2020), HubSpot Content Marketing Certification (2019)
Leadership & Volunteering: Member, American Marketing Association (2015-Present), Volunteer, Feed the Children Campaign
Projects: Started and manage a Marketing blog with 30K+ monthly visitors and 5+ contributors, Developed comprehensive marketing strategy for a local non-profit, increasing fundraising by 40%
Your Name
Senior Director of Channel Marketing Strategy
City, Country  •  (123) 456-789  •  [email protected]  •
Google October 2019 - Present
Senior Director of Channel Marketing Strategy
Guided the company’s channel marketing strategy bringing an increased annual revenue of $5 million.
Established integrated marketing schemes ensuring consistency in messaging across channels.
Constructed a solution-selling approach that had a 35% success rate in the first six months.
Led a team of 10 for coordinating marketing efforts across 4 distinct product lines.
Increased lead generation by 40% through successful management of various marketing accounts.
Netflix March 2015 - September 2019
Head of Marketing Channels
Spearheaded the revamp of digital marketing initiatives - contributed a 15% increase in market share.
Managed strategic partnerships with content providers that increased user subscriptions by 20%.
Introduced an innovative B2B marketing strategy which increased partner acquisitions by 30%. May 2011 - February 2015
Channel Marketing Manager
Developed a go-to-market strategy for a new product line that reduced the entry time by 6 months.
Boosted conversion rates by 25% through redefining the email marketing strategy.
Assisted in managing product portfolios across multiple marketing channels, ensuring consistent brand messaging.
Resume Worded Academic Center April 2013
Master of Business Administration with a focus on Marketing
Thesis: Evolution of Digital Marketing Strategies
Resume Worded University May 2011
Bachelor of Science in Business Administration - Marketing
Minors in Communication Studies, Recipient of Resume Worded Marketing Excellence Award (2011)
Marketing Strategy: Channel Marketing, Brand Development, Integrated Marketing, Go-to-Market Strategy, Consumer Behavior Analysis, Digital Marketing
Media Knowledge: Google Adwords, Facebook Ad Manager, LinkedIn Advertising, Tableau, Mailchimp, Salesforce
Tools and Software: MS Office Suite (Expert), Adobe Creative Cloud (Intermediate), HTML/CSS (Intermediate), SEO Tools (Moz, Semrush, Ahrefs, Screaming Frog)
Data Analysis: Google Analytics, Quantitative Analysis, Qualitative Research, Social Media Metrics, UX Metrics, Conversion Rate Optimization
Certifications: Google Ads Certification, Facebook Blueprint Certification
Awards & Recognition: Netflix Inaugural Marketing Excellence Award (2017)
Professional Development: Attended annual Marketing Strategy Conferences (2016 - Present)
Volunteering: Pro Bono Marketing Consultant for Start-ups (2018-Present)

How do I add skills to a Channel Marketing Manager resume?

Review the job posting closely.

Go through the Channel Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Strategic Partnerships, B2B Marketing and Multi-channel Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Digital Marketing and Product Marketing.

Add other common skills from your industry - such as Marketing Strategy, Demand Generation and Channel Partners - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Brand Management, Lead Generation and Go-to-market Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Channel Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Channel Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Channel Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Channel Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Channel Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Channel Marketing Manager Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Channel Marketing Manager recruiter sees it. For free.

Channel Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Channel Marketing Manager resume?

On top Channel Marketing Manager resumes, skills like Multi-channel Marketing, Product Marketing, Channel Partners, Marketing Strategy, Strategic Partnerships, Digital Marketing, Demand Generation and B2B Marketing appear most often.

Depending on the exact role you're applying to, skills like Strategy, Brand Management, Integrated Marketing, Lead Generation and Go-to-market Strategy can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.

Get expert insights from hiring managers