Marketing Assistant

Marketing Assistant Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Assistant job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Digital Marketing
  • Social Media
  • Marketing Strategy
  • Advertising
  • Microsoft Access
  • Social Media Marketing
  • Adobe Photoshop
  • Strategic Planning
  • Customer Service
  • Sales
  • Photonic Crystals
  • Graphic Design
  • Adobe Illustrator
  • Public Relations
  • Multimedia
  • Online Advertising
  • Market Research
  • Event Planning
  • Management
  • Event Management
  • Email Marketing
  • Online Marketing
  • Research
  •   Show full list

Resume Skills: Digital Marketing

  • SEO
  • PPC
  • Content Management
  • Video Marketing
  • Mobile Marketing
  • Influencer Marketing
  • SEM
  • Google Ads
  • Google Analytics
  • Marketing Automation
  • Email Marketing
  • Content Marketing
  • Social Media Advertising
  • A/B Split Testing
  • Conversion Rate Optimization
  • Behavioral Segmentation
  • Multichannel Campaigns
  • Copywriting
  • Social Media Marketing

Resume Skills: Software and Tools

  • Google Analytics
  • AdWords
  • Microsoft Advertising
  • SEMRush
  • Ahrefs
  • MailChimp
  • Canva

Resume Skills: Social Media Platforms

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Snapchat
  • TikTok

Resume Skills: Project Management

  • Trello
  • Jira
  • Asana
  • Basecamp
  • Slack

Resume Skills: Business Development

  • Prospecting
  • Cold Calling
  • CRM Management
  • Contract Negotiation
  • Business Partnerships
  • Account Management

Resume Skills: Sales & Retail

  • Sales Tracking
  • Customer Service
  • Inventory Management
  • POS Systems
  • Product Display
  • Vendor Relations

Resume Skills: Technical

  • MS Office Suite
  • HTML
  • CSS
  • WordPress
  • CRM software (Salesforce)
  • Adobe Creative Suite

Resume Skills: CRM and Sales Tools

  • HubSpot
  • Salesforce
  • Pipedrive
  • Microsoft Dynamics 365
  • Zoho CRM

Resume Skills: Graphic Design Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • CorelDRAW
  • Sketch
  • Canva

Resume Skills: Languages

  • English
  • Spanish
  • French
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Assistant Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Assistant Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Assistant
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Marketing Assistant
Devised strategic marketing plans that resulted in a 30% increase in customer engagement across all digital platforms
Coordinated and executed event planning strategies to help drive brand awareness and generate leads, resulting in 20% increase in sales
Utilized Adobe Photoshop and Illustrator to create engaging multimedia content, leading to a 50% increase in social media engagement
Coached.com June 2020 - December 2021
Sales Representative
Reached 120% of the yearly sales target through strategic sales techniques and focusing on customer service satisfaction
Collaborated with the marketing team on market research to identify potential clients, which translated to an increase in new accounts by 15%
Contributed to the development of online advertising campaigns resulting in a 10% increase in brand visibility
Ogilvy January 2019 - June 2020
Graphic Designer
Headed the redesign of the company's website which drove a 35% increase in traffic
Implemented Adobe Illustrator to design over 100 advanced graphic designs for promotional materials which led to a 20% boost in company sales
EDUCATION
Resume Worded University Nov 2021
Master's in Marketing and Sales Management
Concentration in Digital Marketing and E-commerce
Graduated with 4.0 GPA (Top 1% of the Class)
Resume Worded Institute June 2018
Bachelor of Fine Arts (BFA) - Graphic Design
Minors in Marketing and Communication
Dean's List 2016 - 2018 (Top 10%)
SKILLS
Marketing Techniques: SEO, SEM, Content Marketing, Copywriting, Email Marketing, Social Media Marketing
CRM and Sales Tools: HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM
Graphic Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, CorelDRAW, Sketch, Canva
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Google's Digital Marketing Certification (2022), Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
Projects: Managed successful marketing campaigns increasing organization's reach by over 30%
Leadership & Volunteering: Volunteer, YMCA Community Service (Social Media Campaign Coordinator)
Awards: Rookie of the Year - Coached.com, 2020
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com March 2022 - Present
Digital Marketing Specialist
Launched and managed successful Social Media Marketing campaign that boosted website traffic by 70%
Implemented SEO and PPC strategies leading to a 40% increase in organic website traffic
Increased conversion rates by 25% through creative content marketing using multimedia assets
Resume Worded January 2020 - February 2022
Marketing Associate
Executed marketing strategies that amplified customer base by 30%
Managed marketing events that resulted in a 45% increase in brand visibility and sales
Utilized Microsoft Access and Adobe Photoshop to design and track campaigns, improving campaign efficiency by 15%
Microsoft June 2018 - December 2019
Customer Service Representative
Maintained customer service satisfaction above 90% consistently and helped company grow customer retention by 10%
Enhanced company reputation by providing exceptional customer service, resulting in increased repeat customers by 15%
Collaborated with Sales and Marketing departments to develop strategies to attract new customers, contributing to a 20% growth in customer base
EDUCATION
Resume Worded Institute March 2022
Certified Digital Marketing Professional
Focus: Advanced SEO, Advertising, Analytics, Content, Email, Social Media
Resume Worded University May 2018
Bachelor of Arts - Marketing
Specialization in Digital Strategies
Recipient of the Dean's List Award 2016-2017
SKILLS
Digital Marketing: SEO, PPC, Content Management, Video Marketing, Mobile Marketing, Influencer Marketing
Software and Tools: Google Analytics, AdWords, Microsoft Advertising, SEMRush, Ahrefs, MailChimp, Canva
Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, TikTok
Project Management: Trello, Jira, Asana, Basecamp, Slack
OTHER
Certifications: Google Ads Search Certification, Google Analytics Individual Qualification
Projects: Developed and executed a digital marketing campaign that increased conversion rate by 7%
Volunteering: SEO Consultant for a local non-profit, increasing organic site traffic by 60%
Professional Development: Ongoing online courses in SEO, Content Marketing, and UX Design
Your Name
Marketing Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded April 2022 - Present
Marketing Coordinator
Conceptualized, developed, and executed well-targeted marketing strategies contributing to a 35% increase in customer conversion rate
Managed SEO and PPC campaigns leading to a sustained increase in website traffic by 40%
Generated a 25% increase in lead generation through strategic event planning and management
Applied expertise in Adobe Photoshop and Illustrator to create engaging print and digital marketing materials, boosting brand presence by 45%
IBM August 2020 - March 2022
Marketing Assistant
Facilitated successful marketing campaigns resulting in a 30% increase in sales
Managed social media platforms, increasing followers by 18% and engagement by 25%
Contributed to the development of effective email marketing campaigns resulting in a 20% rise in open rates and CTRs
Coached.com May 2019 - July 2020
Public Relations Intern
Collaborated on the creation of a successful PR campaign leading to a 10% increase in brand awareness
Managed client relationships, improving customer retention rates by 15%
Assisted in the arrangement of over 20 corporate events successfully, increasing media coverage by 35%
EDUCATION
Resume Worded Institute March 2022
Certification in Advanced Digital Marketing
Focused on concepts of SEO, SEM, and Social Media Management
Resume Worded University April 2020
Bachelor of Commerce - Marketing
Relevant Coursework: Integrated Marketing Communications, Services Marketing, Consumer Behaviour
Recipient of the Excellence in Market Research Award
SKILLS
Digital Marketing: SEO, SEM, Email Marketing, Content Marketing, Google Analytics, Social Media Advertising
Technical: MS Office Suite, HTML, CSS, WordPress, CRM software (Salesforce), Adobe Creative Suite
Marketing Techniques: A/B Split Testing, Conversion Rate Optimization, Influencer Marketing, Behavioral Segmentation, Multichannel Campaigns
OTHER
Certifications: Google Ads Certification (2022)
Awards: IBM's 'Outstanding Achievement in Marketing' award (2021)
Projects: Developed and executed digital marketing strategy for a high-profile nonprofit organization, resulting in a 30% increase in donors
Volunteering: Marketing and Events Volunteer for Local Animal Shelter (2018-Present)
Your Name
Promotions Assistant
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com May 2019 - Present
Senior Promotions Associate
Streamlined social media marketing process, increasing brand visibility by 45% and attracting over 1500 new online clients
Implemented innovative PR strategies, successfully increasing overall market access by 30% within the first year
Developed and coordinated over 20 marketing campaigns using Adobe Audition software, leading to an increase in customer engagement by 55%
Led a team of 10 in event planning and management, resulting in a 35% increase in event attendance
Utilized digital media platforms to promote company products, contributing to a 25% spike in overall sales
Resume Worded January 2017 - April 2019
Promotions Coordinator
Leveraged radio promotions, resulting in a 40% increase in local audience reach and a 20% rise in regional audience
Coordinated broadcasting schedules with a team of 5, optimizing program timing and improved audience retention by 15%
Employed PromoSuite for project management, enhancing team productivity by 30%
Live Nation Entertainment June 2016 - December 2016
Event Planner
Managed event logistics for over 15 large-scale events, contributing to a 20% rise in corporate ticket sales
Enhanced market risk assessments, reducing event cancellation rates by 10%
EDUCATION
Resume Worded Institute April 2016
Certified Event Planning Specialist
Emphasis on corporate event planning and promotions
Resume Worded University May 2015
Bachelor of Business Administration - Marketing
Minors in Public Relations and Event Management
Vice President, Events Management Team
SKILLS
Technical Skills: Adobe Creative Suite, MailChimp, Hootsuite, WordPress, Google Analytics, MS Office Suite
Event Planning: Budgeting, Logistics, Vendor Negotiation, Public Safety, Governance & Compliance
Marketing & Promotions: SEO, SEM, Social Media Marketing (Instagram, Twitter, Facebook), Email Marketing, Google AdWords
Languages: English (Native), Spanish (Fluent), French (Intermediate)
OTHER
Certifications: Google Digital Marketing Certification (2021)
Leadership & Volunteering: Member, American Marketing Association (Since 2015), Volunteer Event Planner, Community Food Bank (2017 - Present)
Projects: Developed a promotional campaign for a local non-profit, increasing their annual fundraising by 15%
Your Name
Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com July 2018 - Present
Senior Marketing Associate
Authored compelling content across Facebook and other social media platforms, achieving 50,000+ engagements and boosting followers by 35%
Analyzed market risk and developed effective damage control strategies, preventing potential financial loss by 25%
Enhanced company's public relations by nurturing relationships with key industry influencers, leading to 30 public appearances
Coordinated with internal teams to plan and execute over 15 company events, significantly enhancing brand awareness
Managed digital media campaigns using video production and video editing tools, resulting in a 40% increase in online conversion rates
Resume Worded January 2016 - June 2018
Public Relations Coordinator
Launched a successful radio advertising campaign, reaching 30,000+ potential customers
Used Adobe Audition to edit promotional materials, improving design quality and saving 10 hours of external editing services each week
Strengthened market access by effectively planning and executing 5+ promotional events annually
Buzzfeed June 2014 - December 2015
Content Creator
Led a content team of 5, developing an online advertising strategy that increased ad revenue by 15%
Generated high-quality video content, driving website traffic by over 30%
EDUCATION
Resume Worded University June 2016
Master of Business Administration - Strategic Marketing
Specialization in Digital Marketing and Public Relations
Graduated with Distinction (Top 5% of class)
Resume Worded Institute May 2014
Bachelor of Arts - Communications Studies
Minors in Business and Graphic Design
Recipient of Dean's List 2014 – in Top 10% of class
SKILLS
Marketing & PR: Integrated Marketing Communications, Brand Management, Social Media Marketing, Public Relations (PR), Media Planning, Digital Marketing
Content Creation: Copywriting, Graphic Design, Content Management Systems (CMS), SEO, SEM, Google Analytics
Project Management: Agile & Scrum methodologies (Certified Scrum Master), Campaign Management, Data Analysis, Strategic Planning, Business Development
Software: Adobe Creative Suite, Microsoft Office Suite, CRM (HubSpot, Salesforce), Google AdWords, Mailchimp
OTHER
Certifications: Google Ads Certified, HubSpot Inbound Marketing Certification, Certified Scrum Master
Leadership & Volunteering: Resume Worded Community - Volunteer Mentor, American Marketing Association - Active Member
Projects: Developed and launched integrated marketing campaign for a Fortune 500 company, Resulted 30% increase in brand engagement rates on key social media channels
Awards: Ranked #1 for driving growth across 50+ nationwide sales teams at Coached.com
Your Name
Event Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com August 2019 - Present
Senior Event Supervisor
Spearheaded the planning and execution of 25+ corporate events, resulting in $1M+ in annual revenue
Mapped out comprehensive event marketing strategies via social media, yielding a consistent 50% attendee increase
Conducted video editing for promotional materials, significantly improving the quality and consistency of brand messaging
Oversaw radio broadcasting schedule, ensuring maximum market coverage and enhancing audience reach by 20%
Managed relationships with major industry influencers to promote events, contributing to a 30% increase in high-profile attendees
Resume Worded March 2016 - July 2019
Public Relations Specialist
Launched successful radio and social media promotion campaigns, achieving 100,000+ impressions
Conducted risk management strategies, curbing potential event problems and leading to a 15% reduction in event cancellation
MTV Networks January 2014 - February 2016
Digital Media Coordinator
Developed video content for social platforms, increasing viewer engagement by 40%
Boosted company visibility across digital media platforms, drawing in 10,000+ new website visitors
EDUCATION
Resume Worded Institute January 2019
Master of Business Administration (MBA) - Marketing and Public Relations
Thesis on the Impact of Digital Media on Event Management
Resume Worded University December 2013
Bachelor of Arts - Communication Studies
Minor in Multimedia Integration
Awards: Resume Worded Debating Champion 2013, Dean's List 2012 (Top 10%)
SKILLS
Event Management: Event Planning, Budget Management, Vendor Management, On-site Coordination, Event Promotion, Audience Engagement
Digital Media Management: Social Media Management, Content Creation, SEO, Google Analytics, Video Production, Graphic Design (Photoshop, Illustrator)
Public Relations: Press Release Writing, Brand Management, Market Research, Crisis Communication, Event Sponsorship, Stakeholder Engagement
Software: Microsoft Office Suite (Word, Excel, PowerPoint), Project Management Software (Trello, Asana), Adobe Creative Suite, CRM Software (Salesforce, Hubspot)
OTHER
Certifications: Certified Meeting Professional (CMP), Certificate in Digital Marketing from Google Digital Garage
Leadership & Volunteering: Board Member for The Event Organizers Society, Organized Charity Gala for 'Feed the Needy' Foundation
Projects: Coordinated a successful 100+ exhibitor trade show with over 10,000 attendees, Created marketing strategy that increased event attendance by 20%
Awards: Recipient of the 2020 'Best Event Planner' award by the National Events Association

How do I add skills to a Marketing Assistant resume?

1
Review the job posting closely.

Go through the Marketing Assistant posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising, Marketing Strategy and Adobe Photoshop are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Social Media and Social Media Marketing.

Add other common skills from your industry - such as Marketing, Microsoft Access and Digital Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Online Marketing, Management and Multimedia - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize accomplishments that involved a team.

Teamwork is a common competency hiring managers look for, particularly for Marketing Assistant roles, so include at least 1-2 examples of accomplishments that involved leading a team, or collaborating with others to complete a project.

5
Emphasize your marketing experience.

In your Marketing Assistant resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Assistant, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Assistant Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Assistant job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Assistant Skills and Keywords to Include On Your Resume

Marketing Assistant Soft Skills

Here are common soft skills that appear on Marketing Assistant job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

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Marketing Assistant Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Marketing Assistant resume?

On top Marketing Assistant resumes, skills like Marketing, Digital Marketing, Social Media, Marketing Strategy, Advertising, Microsoft Access, Social Media Marketing and Adobe Photoshop appear most often.

Depending on the exact role you're applying to, skills like Multimedia, Event Management, Online Marketing, Management and Graphic Design can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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