Marketing Executive

Marketing Executive Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Executive job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Social Media
  • Digital Marketing
  • Event Management
  •  Find out what your resume's missing
  • Advertising
  • Customer Service
  • Management
  • Market Research
  • Event Planning
  • Sales & Marketing
  • Strategic Planning
  • Public Relations
  • Microsoft Access
  • Online Marketing
  • Marketing Management
  • Business Development
  • Sales Management
  • Business Planning
  • Business Strategy

  •   Show full list

Resume Skills: Marketing Tools

  • HubSpot
  • Marketo
  • Pardot
  • Eloqua
  • Google Analytics
  • Salesforce
  • MailChimp
  • SEMrush
  • Hootsuite
  • Adobe Illustrator
  • Adobe Photoshop
  • SEO
  • SEM
  • Google AdWords
  • Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram)
  • PPC campaigns
  • Content marketing
  •  Match your resume to these skills

Resume Skills: Content Management Systems

Resume Skills: Data Analysis

Resume Skills: SEO & Content Creation

Resume Skills: Marketing Techniques

Resume Skills: Project Management

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Executive Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Executive Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Executive
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE December 2019 - Present
Senior Marketing Executive
Conceptualized and executed a comprehensive digital marketing strategy, resulting in a 45% increase in brand visibility across multiple platforms
Spearheaded market research initiatives using a combination of primary and secondary data, contributing to a 30% increase in customer engagement
Developed and managed a cross-functional team of 12, fostering an environment that encouraged innovative marketing strategies
Orchestrated online customer service initiatives, achieving a 25% uplift in customer retention
Led sales and marketing efforts which resulted in 40% increase in revenue.
Resume Worded August 2016 - November 2019
Marketing Manager
Commanded a campaign that boosted website traffic by 35% using advanced SEO techniques
Managed and optimized the corporate social media presence, driving a 50% increase in likes, follows, and shares
Implemented an innovative event management approach, reducing costs by 20%
Microsoft March 2013 - July 2016
Assistant Marketing Manager
Leveraged the use of Microsoft Access in overseeing targeted marketing campaigns
Coordinated promotional events, which resulted in a 15% increase in sales.
Assisted in strategic planning sessions, contributing to a 20% uplift in product take up rates.
Resume Worded Institute July 2014
Master of Business Administration (MBA) - Marketing
Award: Ranked in top 5% of class for marketing strategy project
Resume Worded University May 2012
Bachelor's Degree in Business and Marketing
Minors in Public Relations and Sales
Member of university's Marketing Club and Debate Team
Marketing Automation Tools: HubSpot, Marketo, Pardot, Eloqua
Digital Marketing: SEO, SEM, Google AdWords, Google Analytics, Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram)
Content Management Systems: WordPress, Drupal, Joomla, Wix
Data Analysis: Tableau, SQL, Google Data Studio, Excel
Certifications: Google Analytics Individual Qualification (GAIQ), HubSpot Content Marketing Certification
Leadership & Volunteering: Marketing Advisor for XYZ Non-Profit (Assisted in developing & implementing marketing strategies and plans)
Projects: Designed and launched a successful marketing campaign for a local small business (Generated a 30% increase in revenue within 6 months)
Awards: Recipient of 'Marketer of the Year' award, Resume Worded, 2017
Your Name
Digital Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE May 2017 - Present
Digital Marketing Manager
Orchestrated a digital marketing strategy overhaul that increased conversion rates by 40%
Championed a customer service initiative, increasing customer satisfaction levels by 30%
Coordinated with the sales team to map sales and marketing targets, leading to a 20% increase in sales.
Led multi-channel advertising campaigns, yielding a return on ad spend (ROAS) of 4.2
Elevated company’s social media presence, generating a 70% surge in organic followers
Resume Worded January 2014 - April 2017
Digital Marketing Specialist
Augmented online advertising initiatives, achieving a 30% boost in click-through rates
Implemented SEO strategies, driving a 20% increase in organic traffic to the site
Managed social media campaigns, resulting in a 150% increase in engagement
Oracle November 2010 - December 2013
Marketing Associate
Assisted in the development of the business development plan, resulting in a 15% increase in profits
Played a key role in PR activities which grew media coverage by 25%
Contributed to market research that improved product development, leading to a 10% rise in sales.
Resume Worded Institute April 2018
Certification in Advanced SEO & Content Strategy
Obtained skills in advanced search engine optimization techniques and integrated content strategies.
Resume Worded University May 2010
Master of Business Administration (MBA) - Marketing
Specialized in Digital Marketing Strategy.
Top 5% of class
Digital Marketing Tools: Google Analytics, HubSpot, Salesforce, MailChimp, SEMrush, Hootsuite
SEO & Content Creation: Keyword Research, Backlinking, Link Building, Editorial Calendar Creation, Blogging, Copy Writing
Marketing Techniques: Inbound Marketing, Pay-Per-Click (PPC), Direct Email Marketing, Social Media Marketing, Customer Segmentation
Project Management: Agile & Scrum methodologies, Project Planning, Risk Management, Scheduling, Quality Control
Certifications: Certified Digital Marketing Professional (CDMP) from Digital Marketing Institute
Publications: Regular Contributor, 'Digital Marketing Today' Blog
Leadership & Volunteering: Mentor, Future Digital Leaders Program
Projects: Led successful marketing campaigns for local businesses in voluntary 'Digital Boost' initiative
Your Name
Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2020 - Present
Marketing Director
Steered the business planning process, achieving a 20% increase in revenue growth
Spearheaded market research strategy, leading to the formation of two new high-performing product lines
Optimized digital advertising campaigns, driving a 30% increase in brand impressions
Directed a team of 15 marketing professionals to promote company services, resulting in a 40% increase in client base.
Crafted and executed successful event planning strategy, leading to a 50% boost in event attendance.
Resume Worded January 2015 - July 2020
Senior Marketing Manager
Managed marketing strategy development, resulting in a 60% increase in customer acquisition
Implemented sales management strategies, improving KPIs by 30%
Oversaw the integration of digital marketing automation tools, leading to a 40% increase in campaign efficiency
Adobe September 2011 - December 2014
Marketing Manager
Increased marketing ROI by applying customer behavior analysis in marketing strategies
Managed customer service initiatives achieving a 35% decrease in customer complaints
Improved the public relations approach, resulting in a 20% increase in brand reputation ratings.
Resume Worded Institute August 2020
Certified Digital Marketing Professional (CDMP)
Coursework Included: Digital Marketing Strategies, Social Media Marketing, and Search engine optimization
Resume Worded University May 2011
Master of Business Administration - Marketing
Specialized in Brand Management and Product Marketing
Digital Marketing: SEO, SEM, PPC campaigns, Content marketing, Google AdWords, Google Analytics
Marketing Tools: HubSpot, Marketo, MailChimp, Adobe Illustrator, Adobe Photoshop
Data Analysis: Excel (Advanced), Tableau, Salesforce CRM, SQL (Intermediate)
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: HubSpot Content Marketing Certification, Google Analytics IQ Certification
Conferences & Training: Adobe MAX 2019, Digital Marketer Traffic & Conversion Summit 2018
Leadership & Volunteering: President of Local Chapter - American Marketing Association, Volunteered at Digital Marketing Workshop for Non-Profits
Publications: Responsible for 40+ articles on marketing best practices on the Resume Worded blog
Your Name
Advertising Account Executive
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2021 - Present
Senior Advertising Account Executive
Nurtured a customer portfolio, increasing client retention to 95%, by leveraging expert knowledge in digital marketing and online advertising.
Led a dynamic sales team, which grew revenue by $4M through the development and execution of robust marketing strategies.
Revolutionized client interaction approach, resulting in an 85% success rate in upselling products through the use of highly effective email marketing methods.
Renegotiated 30+ contract terms, securing an average of 15% cost saving for the company, and managing accounts better.
Instrumental in a 35% increase in lead generation contributing to a definitive increase in sales conversions.
Resume Worded May 2018 - December 2020
Advertising Account Executive
Influenced the growth of the business by improving the corporate Public Relations strategy, contributing to a 50% rise in company reputation score.
Played a key role in the annual Media Planning process, achieving a record sales volume increment of $1.5M.
Implemented an innovative cold calling approach, which improved potential customer reach by 45%.
Google August 2015 - April 2018
Junior Advertising Executive
Developed and executed SEM-based advertising campaigns that led to a 30% increase in website traffic.
Played a crucial role in managing Facebook promotional campaigns, with an emphasis on a 25% conversion increase.
Managed social media marketing efforts, resulting in a 20% boost in overall brand awareness.
Resume Worded University April 2015
Master's Degree in Marketing Management
Specialization in Advertising and Consumer Psychology
Resume Worded Institute May 2012
Bachelor's Degree in Business Administration
Minors in Marketing and Finance
Awards: Dean's List 2012 (Top 10%)
Marketing Analytics: Google Analytics, Tableau, QlikView, PowerBI, Excel, SPSS
Advertising Platforms: Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads
Marketing Automation: HubSpot, Marketo, Salesforce Pardot, Constant Contact, MailChimp
CRM Softwares: Salesforce, Zoho CRM, Microsoft Dynamics 365, SugarCRM
Certifications: Google Certified Professional - Search Ads (2021), HubSpot Inbound Marketing Certification (2020)
Leadership & Volunteering: Marketing Volunteering - Save the Children (Fundraising Project Lead, 2020-21)
Projects: Created a comprehensive CRM usage guide for Resume Worded, driving a 25% increase in CRM efficacy across teams
Your Name
Advertising Sales Representative
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2019 - Present
Advertising Sales Manager
Steered a team of 10 sales representatives, improving team efficiency by 40% with tailor-made training and performance incentives.
Surpassed revenue targets consistently, contributing to a direct increase in sales by $3M, using relevant digital media tools.
Created compelling marketing and advertising solutions, attracting 25% more small business customers to the company.
New York Times December 2015 - May 2019
Senior Advertising Sales Representative
Transformed the sales portfolio by venturing into niche advertising sectors, resulting in a 15% increase in the client roster.
Developed and implemented a powerful online marketing strategy that expanded the geographical reach of the newspapers by 35%.
Managed key accounts, securing an annual growth rate of 20% with strategic account management methods.
Resume Worded October 2012 - November 2015
Advertising Sales Representative
Increased new customer acquisition rate by 30% using social media marketing tactics.
Achieved consistently high customer satisfaction ratings by delivering tailored advertising solutions.
Resume Worded Institute May 2019
Certified Professional Sales Person (CPSP) - Advanced
Trained in advanced sales techniques and strategies
Resume Worded University May 2012
Bachelor's Degree in Advertising
Specialized in Digital Marketing and Advertising
Awarded: Top 5% of the class, Dean's List 2012
Advertising Platforms: Google AdWords, Facebook Advertising, LinkedIn Advertising, Instagram Advertising, Twitter Ads, YouTube Advertising
Software: Salesforce, HubSpot CRM, Zoho CRM, Microsoft Office Suite, Adobe Creative Suite
Digital Marketing Skills: SEO, SEM, Social Media Marketing, Content Management (CMS), Email Marketing, PPC Management
Languages: English (Native), Spanish (Conversational)
Certifications: Google Ads Certified, Facebook Blueprint Certification
Awards: Top Performing Sales Manager Award at 2020, Best Salesperson Award at New York Times 2018
Leadership & Volunteering: National Association of Sales Professionals (Committee Member), Volunteered at local food bank bi-weekly
Personal Projects: Designed and managed successful digital advertising campaign for a local non-profit
Your Name
Digital Advertising Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
Digital Advertising Manager
Spearheaded an ambitious project to automate the advertising process, saving the team 20 hours per week.
Increased the advertising sales conversion by 25%, utilizing a blend of SEM and online advertising techniques.
Introduced effective email marketing campaigns, contributing to a 30% growth in customer base over a year.
Facebook February 2016 - April 2019
Senior Digital Advertising Specialist
Effectively monitored and optimized brand metrics, increasing advertising campaign performance by 20%.
Developed and managed engaging social media marketing campaigns which led to a 15% increase in user engagement.
Executed an effective lead generation strategy that led to a 30% increase in sales. January 2012 - January 2016
Digital Advertising Specialist
Secured an average CTR of 2% on all email marketing campaigns, surpassing the industry average by 0.5%.
Maximized product visibility by creating and managing effective paid search campaigns across several digital platforms.
Conducted market research regularly to identify new trends and adjusted campaigns accordingly, driving a 25% increase in market penetration.
Resume Worded Institute June 2019
Certified Master in Digital Marketing
Awarded for mastery in crafting effective digital advertisement campaigns
Resume Worded University December 2011
Bachelor's of Science in Business Administration - Marketing Specialization
Minors in Computer Science
Awards: Dean's List 2010 and 2011 (Top 5% of Class)
Certifications: Google Ads Certified (2021), Facebook BluePrint Certified (2020)
Projects: Designed and implemented a digital marketing campaign that increased web traffic by 300%
Volunteer Experience: Volunteer Digital Marketer, Non-Profit Organization – Boosted donation visits by 250% through SEO optimization and Ads
Awards: Winner, 'Best Digital Campaign' - Internet Advertising Awards, 2018

How do I add skills to a Marketing Executive resume?

Review the job posting closely.

Go through the Marketing Executive posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Marketing and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media Marketing and Sales.

Add other common skills from your industry - such as Event Management, Advertising and Digital Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Marketing, Public Relations and Business Planning - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Marketing Executive, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Marketing Executive resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Executive, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Executive Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Executive job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Executive Skills and Keywords to Include On Your Resume

Marketing Executive Soft Skills

Here are common soft skills that appear on Marketing Executive job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Marketing Executive Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Marketing Executive resume?

Some effective Marketing Executive skills you can add to your resume include:

  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Social Media
  • Digital Marketing
  • Event Management
  • Advertising

How do resume skills compare between an International Marketing Executive and an Online Marketing Executive?

Popular skills we often see on resumes for International Marketing Executive positions include:

  • International Marketing
  • International Sales & Marketing
  • International Sales
  • Marketing Strategy
  • Marketing
  • International Business
  • Business Development
  • Market Research

In comparison, skills we see on Online Marketing Executive resumes include:

  • Online Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Digital Marketing
  • Online Advertising
  • Google Analytics
  • Social Media Optimization (SMO)

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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