Marketing Director

Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Business Strategy
  • Strategy
  • Advertising
  • Brand Development
  • Email Marketing
  • Integrated Marketing
  • Brand Management
  • Business Development
  • Online Advertising
  • Social Media
  • Digital Strategy
  • Public Relations
  • Product Marketing
  • Direct Marketing
  • Strategic Planning
  • Sales
  • Management
  • Business Planning
  • Sales Management
  • Market Planning
  • Business-to-Business (B2B)
  • Product Development
  • Market Research
  • Customer Insight
  • Brand Equity
  • Account Management
  • Event Management
  • Customer Service
  • Project Management
  • Merchandising
  • Microsoft Access
  • Adobe Photoshop
  • Adobe Illustrator
  • Graphic Design
  • Branding
  • Real Estate
  • Investment Properties
  • Real Estate Transactions
  • Residential Real Estate
  • Property Management
  • Change Management
  • Product Management
  • Search Engine Optimization (SEO)
  • Lead Generation
  • E-commerce
  • Customer Relationship Management (CRM)
  • International Marketing
  • B2B Marketing
  • Cross-functional Team Leadership
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Director resume?

Review the job posting closely.

Go through the Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Business Strategy and Marketing Management.

Add other common skills from your industry - such as Strategy, Online Marketing and Marketing Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Advertising, Customer Insight and Email Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Director resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Director Skills and Keywords to Include On Your Resume

Marketing Director Soft Skills

Here are common soft skills that appear on Marketing Director job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Leadership

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Marketing Director resume?

Some popular Marketing Director hard skills are Marketing Strategy, Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Marketing Management, Business Strategy and Strategy.

Depending on the job you apply to, skills like Email Marketing, Product Marketing, Investment Properties, Customer Insight and Online Advertising can also be good to include on your resume.

What are the differences in resume skills between a Consumer Marketing Director and a Creative Marketing Director?

If you are writing a Consumer Marketing Director resume, try to emphasize skills like Integrated Marketing, Digital Marketing, Consumer Marketing, Digital Strategy, Brand Management, Marketing Strategy, Multi-channel Marketing and Brand Development.

Similarly, if you are writing a Creative Marketing Director resume, emphasize skills like Graphic Design, Creative Strategy, Branding & Identity, Adobe Illustrator, Adobe Creative Suite, Photography, Web Design and Adobe Photoshop.

What are good resume skills to include for different Marketing Director roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Digital Marketing Director: Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, Search Engine Marketing (SEM) and Email Marketing
  • Creative Marketing Director: Art Direction, Brand Development, Social Media Marketing, Graphic Design and Creative Strategy
  • Consumer Marketing Director: Integrated Marketing, Consumer Marketing, Brand Management, Marketing Strategy and Multi-channel Marketing
  • Global Marketing Director: International Marketing, Core Analysis, Excavation Safety, Missiology and Marketing Management

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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