Marketing Director

Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Business Strategy
  •  Find out what your resume's missing
  • Strategy
  • Advertising
  • Brand Development
  • Email Marketing
  • Integrated Marketing
  • Brand Management
  • Business Development
  • Online Advertising
  • Social Media
  • Digital Strategy
  • Public Relations
  • Product Marketing
  • Direct Marketing
  • Strategic Planning
  • Sales
  • Management

  •   Show full list

Resume Skills: Software

  • HubSpot
  • Marketo
  • Hootsuite
  • Google Analytics
  • SEO Profiler
  • MailChimp
  • SEMrush
  • Salesforce
  • Canva
  • Buzzsumo
  • Tableau
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Mailchimp
  • Zoho CRM
  •  Match your resume to these skills

Resume Skills: Marketing Tools

  • HubSpot
  • Marketo
  • Hootsuite
  • Google Analytics
  • SEO Profiler
  • MailChimp
  • SEMrush
  • Salesforce
  • Canva
  • Buzzsumo
  • SEO
  • SEM
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • PPC campaigns
  • Content marketing
  • Google AdWords
  • PPC
  • A/B Testing
  • Conversion Rate Optimization
  • Ahrefs
  • Moz
  • Adobe Illustrator
  • Adobe Photoshop
  • SEMRush
  •  Match your resume to these skills

Resume Skills: Marketing

  • Brand Development
  • Product Positioning
  • Market Research
  • Marketing Analytics
  • Competitive Analysis
  • Trends Forecasting
  • Consumer Segmentation
  • Influence Marketing
  • Insights Development
  • SWOT Analysis
  • Funnel Analytics
  • Target Market Analysis
  • Marketing Plans
  • ROI Analysis
  •  Match your resume to these skills

Resume Skills: Strategic Planning

  • Brand Development
  • Product Positioning
  • Market Research
  • Marketing Analytics
  • Competitive Analysis
  • Trends Forecasting
  • Target Market Analysis
  • SWOT Analysis
  • Marketing Plans
  • ROI Analysis
  • Market Analysis
  • Client Profiling
  • Competitor Analysis
  • Sales Forecasting
  •  Match your resume to these skills

Resume Skills: Content Creation

Resume Skills: Data Analytics

Resume Skills: Languages

Resume Skills: Campaign Management

Resume Skills: Technical

Resume Skills: Communication

Resume Skills: Platforms

Resume Skills: Data Analysis

Resume Skills: Other

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Marketing Manager
Pioneered an integrated online marketing strategy that increased website traffic by 60%, leading to a 25% boost in sales
Elevated brand visibility by leveraging social media marketing, resulting in a 45% increase in followers and improved customer engagement
Devised and implemented an email marketing campaign that successfully retained our client base, ultimately increasing annual revenue by 15%
Led a team of Marketing Associates and guided their career growth, resulting in two promotions within the team
Directed the development of a digital marketing strategy that streamlined customer acquisition, reducing costs by 30% August 2017 - December 2021
Digital Marketing Manager
Implemented a dynamic advertising strategy that boosted product sales by 40%, outputting a significant increase in company's quarterly profit
Managed online advertising initiatives resulting in a 20% jump in brand reputation and visibility
Formulated a strategic business development approach that incorporated modern techniques, resulting in a marked growth of partnerships by 35%
Achieved cost-effective direct marketing by efficiently targeting the potential customer base, saving up to $20000 annual budget
Amazon April 2014 - July 2017
Marketing Specialist
Successfully operated a product marketing campaign that pushed our new product line into the spotlight, generating an unexpected rise in sales by 30%
Implemented effective SEO strategies that resulted in a 50% increase in organic traffic
Decreased customer inquiries by 20% by optimizing FAQ section and product descriptions
Resume Worded Academic Center January 2014
Master of Business Administration (MBA) - Marketing and Strategy
Top 15% of graduating class, Specialized in Digital Marketing
Resume Worded University May 2012
Bachelor of Science - Business Administration
Concentrated in Marketing, Received Resume Worded Scholar Award
Digital Marketing: SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing
Marketing Tools: Google Analytics, Ahrefs, SEMrush, Moz, Hootsuite, MailChimp
Marketing Strategy & Analysis: Market Research, Target Market Analysis, SWOT Analysis, Marketing Plans, ROI Analysis
Platforms: WordPress, Wix, Shopify, Salesforce
Certifications: HubSpot Inbound Marketing Certification (2022), Google Analytics Individual Qualification (2020)
Projects: Leading a multi-channel marketing campaign for a startup (increased traffic by 300%)
Leadership & Volunteering: Marketing Director for Local Non-Profit Organization, Mentor for Young Marketing Professionals
Professional Development: Attended Marketing Profs B2B Marketing Forum, Regularly attend webinars and workshops related to digital marketing trends
Your Name
Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
Marketing Strategist
Engineered a comprehensive business strategy leading to 50% growth in annual revenue and 35% increase in market share
Built a social media marketing approach that catapulted the brand with a follower count surge by 70%
Connected with major retailers and secured 10 new business partnerships, growing company reach
Managed and mentored a team of 5 junior marketers, fostering professional growth in the department
Optimized the email marketing process leading to an increase in customer retention rate by 20% January 2016 - April 2019
Brand Manager
Spearheaded re-branding initiative which catapulted online presence, yielding an increase in digital traffic by 60%
Orchestrated market expansion by closing 5 significant deals with industry leaders
Tailored an advertising campaign that leveraged modern trends, capturing an increased demographic and growing our customer base by 30%
Apple June 2012 - December 2015
Marketing Associate
Crafted concise product descriptions that translated to a 15% increase in page visits
Assisted in developing a successful brand management strategy that improved brand perception by 40%
Increased online engagement by 30% through the execution of an effective social media strategy
Resume Worded Institute May 2019
Certified Professional Marketer (CPM) - American Marketing Association
Springboard into advanced level marketing career
Resume Worded University May 2015
Master of Business Administration - Marketing
Specialization in Brand Management
Achievements: Graduated with Dean’s High Honors
Strategic Marketing: Brand Development, Product Positioning, Market Research, Marketing Analytics, Competitive Analysis, Trends Forecasting
Campaign Management: Content Creation, Social Media Strategy, SEO/SEM, Performance Tracking, A/B Testing, Conversion Optimization
Technical Skills: Google Analytics, AdWords, Marketo, CRM (SalesForce, HubSpot), MS Office Suite, Ahrefs, MOZ
Awards: Marketer of the Year (2018) - Awarded by, 'Top 40 Under 40' award by American Marketing Association (2017)
Leadership & Volunteering: Lead Volunteer at local Feed the Children branch, Toastmasters International (President 2014 - 2015)
Professional Associations: Active member of the American Marketing Association, Certified Professional Marketers Association
Conferences & Training: Participant of the Annual Marketing Summit (2015-2020), Advanced SEO Training Certification (Udemy, 2020)
Your Name
Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2018 - Present
Senior Brand Strategist
Guided the refashioning of brand image, making it more market relevant and increasing the customer base by 35%
Facilitated a collaborative brand development process that increased team efficiency and drastically reduced project delivery time by 40%
Managed a cross-functional marketing team, leading to three promotions within two years
Steered a successful advertising campaign that spiked product demand by 25%
Boosted customer email subscription by 20% using strategic direct marketing techniques January 2015 - July 2018
Public Relations Manager
Launched a public relations campaign that broadened company exposure, increasing inbound business inquiries by 70%
Elevated company rapport by formulating a transparent communication strategy, leading to a 20% increase in customer satisfaction
Devised and executed a successful crisis management strategy that reduced brand damage and retained 97% of customer base
Microsoft June 2010 - December 2014
Social Media Coordinator
Boosted brand’s social media presence by 60%, resulting in increased conversions by 30%
Increased campaign click-through-rate by 22% by optimizing social media advertising
Expanded social media reach by 30% through collaboration with influential bloggers and vloggers
Resume Worded University May 2014
Master of Arts in Public Relations
Concentrated in Brand Management and Digital Communications
Resume Worded Institute June 2010
Bachelor of Science - Marketing Management
Member of the Institute’s Honor Society
Received Scholarship for Outstanding Academic Performance
Marketing: Market Research, Consumer Segmentation, Influence Marketing, Insights Development, SWOT Analysis, Funnel Analytics
Software: Google Analytics, HubSpot, Tableau, MailChimp, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Communication: Copywriting, Blogging, Content Creation, Social Media Management, Search Engine Optimization, Public Speaking
Languages: English (Native), French (Conversational), Spanish (Basic)
Certifications: Google Ads Search Certification, Facebook BluePrint Certification, HubSpot Content Marketing Certification
Leadership & Volunteering: Local Business Union (Vice President, Led charity fundraising campaigns), Marketing Professionals Association (Board Member, Initiated community outreaching projects)
Projects: Led successful brand revamping for local non-profit organization, Initiated and implemented digital marketing campaign for local startup
Awards: Awarded 'Employee of the Year' for exceptional performance and contribution at Resume Worded (2020), Honored with 'Emerging PR Professional of the Year' by PR News (2017)
Your Name
Global Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2021 - Present
Global Marketing Director
Established a market redefinition strategy, leading to a 35% increase in global market share
Implemented innovative digital marketing campaigns, bringing in 500k new prospects with a 15% conversion rate
Initiated integrated marketing strategies, boosting brand visibility, and enhancing customer engagement by 60%
Directed cross-functional teams across five countries, fostering collaboration and enhancing overall productivity by 80%
Empowered team members, leading to two successful promotions to leadership roles January 2007 - May 2021
Senior Marketing Manager
Formulated a business strategy that increased company revenue by 25% over three years
Realized brand development initiative, leading to 50% increase in consumer brand recall
Boosted lead generation by 250% through targeted B2B marketing campaigns
Apple Inc. May 2000 - December 2006
Marketing Analyst
Spearheaded competitive analysis, identifying key business opportunities and increasing market penetration by 15%
Conducted customer insight studies, directly influencing the development of three successful products
Resume Worded Institute April 2021
Executive Program in Digital Marketing
Focused studies on global marketing strategy and digital media planning
Resume Worded University April 2000
Master of Business Administration (MBA) - Marketing
Graduated with Honors, Emphasis in International Business
Digital Marketing: SEO/SEM, Social Media Management, Content Marketing, Video Marketing, Email Marketing, PPC Advertising
Marketing Tools & Software: Google Analytics, Marketo, Hootsuite, HubSpot, Salesforce, Adobe Photoshop
Skills & Techniques: Marketing Strategy, Brand Development, Market Research, Direct Marketing, Product Launch, Event Planning
Languages: English (Native), Spanish (Advanced), French (Conversational)
Certifications: Google Analytics IQ Certification, Certified Professional Marketer (CPM)
Leadership & Volunteering: Marketing Association (Board Member and Conference Speaker), Resume Worded CSR initiatives (Volunteer)
Projects: Developed and launched successful global marketing campaign for, Increasing web traffic by 30% and lead generation by 20%
Awards & Achievements: Marketing Leader of the Year (2019), Nominated for prestigious M&M Global Award (2018)
Your Name
Vice President of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2020 - Present
Vice President of Marketing
Led development of international marketing campaigns, resulting in a 40% expansion in overseas markets
Spearheaded a comprehensive marketing strategy, leading to a 30% growth in corporate market value
Implemented effective product marketing tactics, resulting in a 20% increase in product sales
Developed a highly successful demand generation program, which bolstered lead pipeline by 75%
Contributed to cross-functional team leadership, improving project execution efficiency by 50% July 2011 - February 2020
Director of Marketing
Led brand management initiatives, strengthening corporate identity and customer loyalty
Implemented a multichannel digital advertising strategy, fueling a 60% increase in conversion rates
Orchestrated product launch of 5 new products, successfully reaching over 4 million potential customers
Pfizer June 2005 - June 2011
Senior Marketing Specialist
Leveraged customer insight data to refine marketing initiatives, resulting in a 20% increase in customer purchase frequency
Conducted core market analysis, influencing the restructuring of marketing strategies
Resume Worded Academic Center March 2019
Executive Education Program in Advanced Digital Marketing
Focused coursework: SEO Strategies, Social Media Analytics
Resume Worded University June 2005
Master of Business Administration (MBA) - Marketing
Honors: Phi Kappa Phi, Graduated top 10% of class
Marketing Automation: HubSpot, Marketo, Pardot, ActiveCampaign, Iterable, Klaviyo
SEO & SEM Tools: SEMrush, Ahrefs, MOZ, Google AdWords, Bing Ads
Social Media Platforms: LinkedIn, Twitter, Facebook, Instagram, Snapchat, Pinterest, Hootsuite, Buffer
Analytics: Google Analytics, Google Data Studio, Tableau, Salesforce, Mixpanel, Adobe Analytics
Certifications: Google Analytics IQ Certification (2019), Facebook Blueprint Certification (2016)
Leadership & Volunteering: American Marketing Association, Board Member (2013 - Present), Volunteers for Economic Growth Alliance (VEGA), Marketing Consultant (2017)
Projects: Authored 'Online Marketing 101' eBook; 10,000+ downloads in the first 6 months
Professional Development: Continuous learning and improvement in online marketing, sales techniques, and leadership
Your Name
Head of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2019 - Present
Head of Marketing
Pioneered data-driven digital marketing strategies, yielding a 45% growth in website traffic
Championed product marketing initiatives, leading to a 55% increase in quarterly sales
Led a cross-functional team across multiple campaigns, achieving over 95% on time project completion
Harnessed customer insight data to guide business strategy, attracting over 10,000 new customers
Revitalized brand development, yielding a substantial 70% increase in brand awareness February 2010 - August 2019
Marketing Manager
Leveraged B2B marketing strategies to secure 50 key partnerships, resulting in a 30% increase in annual revenue
Spearheaded advertising campaigns that achieved a 25% increase in market share
Conducted extensive competitive analysis, yielding advantageous market positioning throughout tenure
Facebook June 2002 - January 2010
Assistant Marketing Manager
Played a key role in market research initiatives; provided essential data used in corporate planning strategy
Resume Worded University January 2006
Master of Business Administration (MBA) - Marketing
Specialization in Digital and Social Media Marketing
Resume Worded Academic Center June 2002
Bachelor of Science - Marketing Management
Minor in Business Administration
Awards: Dean's List 2001 (Top 5%)
Marketing Tools: HubSpot, Google Analytics, Salesforce, Marketo, SEMRush, Hootsuite
Digital Marketing: SEO, SEM, Email Marketing, Content Marketing, Social Media Marketing, Web Analytics
Advanced IT Skills: Microsoft Office Suite, CRM Systems, CMS Platforms
Languages: English (Fluent), Spanish (Conversational), French (Basic)
Certifications: Google Ads Certification, Facebook Blueprint Certification, Certified Professional Marketer (AMA)
Leadership & Volunteering: Marketing Professionals Association (Board Member and Treasurer), Mentor for Rising Marketers Initiative
Awards: Recognized as Top Marketing Manager by in 2017, Recipient of Outstanding Achievement Award by Facebook in 2009
Your Name
Media Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Media Director
Revolutionized online advertising strategy by implementing analytical tools, boosting campaign ROI by 30%
Directed the development of an integrated marketing campaign leading to a 25% increase in audience engagement
Incorporated video production and editing techniques in social media marketing, contributing to an 18% rise in followers count
Formulated a comprehensive digital media plan, assisting in increasing website traffic by 22%
Optimized media buying tactics, driving a 20% cost reduction in the company's marketing budget April 2017 - December 2021
Senior Media Manager
Spearheaded social media marketing strategy, resulting in a 45% rise in brand awareness
Managed digital strategy for campaigns, propelling online sales by 25%
Championed a media strategy that enhanced company's public relations and boosted credibility by 35%
JWT October 2013 - March 2017
Media Planner
Constructed data-driven media buying plans, effectively reducing marketing costs by 15%
Executed marketing strategy utilizing a blend of traditional and digital media, increasing target reach by 18%
Resume Worded Academic Center June 2019
Certified Social Media Professional
Completed comprehensive course in Media Strategy and Execution
Resume Worded University May 2016
Master's of Business Administration - Marketing
Specialization in Digital Marketing and Analytics
Media Planning: Adobe Creative Suite, Hootsuite, Canva, TweetDeck, Marketo, Google AdWords
Data Analysis: Google Analytics, Tableau, Excel (Pivot Tables and formulas), SQL, SAS, SAP
Project Management: Trello, Basecamp, Workfront, Smartsheet, Asana, JIRA
SEO & SEM Tools: Moz, SEMrush, Google Trends, Google Search Console, Ahrefs, Neil Patel SEO Analyzer
Certifications: Google Advertising (2022), Facebook Blueprint Certified Media Planning Professional (2021)
Awards: Marketer of the year, (2018, 2020)
Leadership & Volunteering: Media Director - Young Professionals Networking Group (Current), Resume Worded Mentorship Program (2017-2018)
Projects: Initiated and lead the ‘Branding with Purpose’ project resulting in a 30% growth in brand awareness
Your Name
Advertising Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2019 - Present
Advertising Director
Implemented innovative advertising campaigns, resulting in a 25% increase in brand recognition
Enhanced company's online marketing sectors improving website's SEO ranking to top 3
Leveraged digital marketing strategies that amplified paid click-through rates by 40%
Led copywriting efforts for campaign, boosting conversion rates by 30%
Deployed Adobe Premiere Pro for video production, contributing to a 25% rise in YouTube subscribers
McCann July 2014 - January 2019
Advertising Manager
Devised creations of customer-centric ads, leading to a 10% increase in customer retention
Used data analytics to optimize HDR photography ad campaigns, resulting in a 15% increase in ROI
Managed team in executing digital ads, improving web traffic by 20%
Resume Worded Academic Center June 2014
Master of Business Administration (MBA)
Specialization in Advertising and Brand Strategy
Resume Worded University May 2010
Bachelor of Arts - Mass Communication
Major in Advertising & Public Relations
Awards: Chancellor's Award for Academic Excellence, Dean's List 2010 (Top 5%)
Advertising Technology: AdRoll, Quantcast, DoubleClick, TubeMogul, MailChimp, SEMrush, Google Analytics
Content Management: WordPress, Wix, SharePoint, Drupal, Adobe Experience Manager (AEM)
Creative Software: Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro, Illustrator), Sketch
Project Management: Trello, Asana, Slack, Microsoft Project, JIRA
Certifications: Google Ads Certification, Facebook Blueprint Certified Buying Professional
Leadership & Volunteering: Association for Computing Machinery (ACM) - Conference Organizer, Big Brothers Big Sisters - Mentor
Awards: ADC Annual Awards - Gold, 2021, Cannes Lions International Festival of Creativity - Silver, 2020
Crisis Management: Spearheaded PR crisis management campaign which helped recover brand reputation by 12.5% in Q4, 2022
Your Name
Communications Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2016 - Present
Communications Director
Shaped a novel Communications strategy, escalating brand visibility by 35%
Strengthened company's reputation and public relations, resulting in 30% increase in positive media coverage
Formulated media plans resulting in an effective reach to 20% more target audience
Maximized social media engagement by 25% through innovative content strategy
Developed integrated marketing communications plans leading to a 15% increase in internal communications efficiency
Ogilvy May 2011 - May 2016
Communications Manager
Created comprehensive media buying plans to increase ad efficiency by 20%
Executed digital media campaigns, leading to a 32% rise in organic user engagement
Implemented crisis communications that improved company’s PR recovery time by 50%
Resume Worded University May 2011
Master of Business Administration - Marketing and Communication
Thesis: Effectiveness of digital marketing in the modern age
Resume Worded Academic Center May 2007
Bachelor of Arts - Communications
Minors in Psychology and Public Relations
Dean's List 2005-2007 (Top 10%)
Marketing Communications: Public Relations, Brand Strategy, Advertising, Press Releases, Digital Marketing, Marketing Automation
Software and Tools: Adobe Creative Suite, Canva, Google Analytics, SEO Tools, CRM Systems, Microsoft Office Suite
Project Management: Strategic Planning, Campaign Management, Budget Administration, Event Planning, Social Media Monitoring, Vendor Relations
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Google Analytics Certification, HubSpot Content Marketing Certification, Project Management Professional (PMP)
Awards: 15x Communicator of the Year, Marketing Communication Awards 2017, Best Integrated Marketing Campaign 2019, PR Week Campaign of the Year 2020
Leadership & Volunteering: President of Professional Communication Association
Projects: Pro bono marketing campaign on environmental conservation, Increased social media followers by 50% with innovative content strategy
Your Name
Advertising Sales Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2019 - Present
Advertising Sales Director
Orchestrated a strategic shift to Online Advertising resulting in a 35% increase in quarterly revenue.
Revamped the Digital Strategy, enhancing lead generation processes and boosting conversion rates by 28%
Spearheaded the integration of Mobile Marketing tactics, catapulting ad sales by 45%
Pioneered the utilization of Social Media Marketing to increase brand visibility, contributing to a 30% hike in new customer acquisition.
Designed a robust Marketing Strategy that generated a 20% improvement in cross-selling opportunities using Email Marketing and Direct Marketing.
Resume Worded May 2014 - December 2018
Senior Advertising Sales Manager
Developed and enforced a new Media Planning regimen leading to a 25% spike in overall ad sales.
Implemented an Integrated Marketing approach to blend traditional and digital marketing efforts, raising customer engagement by 30%
Improved team efficiency by 40% through focused team training in Online Marketing strategies.
The New York Times October 2010 - April 2014
Advertising Sales Manager
Succeeded in raising Newspapers Ad sales by adhering to a rigorous Marketing strategy that drove a 15% increase in revenues.
Collaborated with the PR team to conduct controlled Public Relations activities, enhancing company image and lifting brand recognition by 20%.
Boosted Digital Media ad revenue by 18% through effective Media Buying policies.
Resume Worded University March 2010
Master of Business Administration - Marketing and Advertising
Top 5% of graduating class, Selected for University Leadership Program
Resume Worded Institute May 2008
Bachelor of Arts - Advertising
Emphasis on Marketing Strategy
Awarded Best Strategic Campaign
Advertising: Campaign Development, Advertising Concepts, Ad Design, Media Buying
Marketing: Digital Marketing, Social Media Marketing, Email Marketing, Market Research
Management: Team Leadership, Project Management, Risk Management, Strategic Planning
Software: CRM Systems (Salesforce), Adobe Creative Suite, Microsoft Office Suite, Google AdWords
Certificates: Certified Professional Sales Person (CPSP), Google Ads Certified
Professional Development: IABC World Conference, Advertising Week NYC
Awards: Top Seller Award, Resume Worded; Outstanding Ad Campaign, The New York Times
Volunteering: Digital Marketing Workshop Facilitator, Resume Worded Foundation
Your Name
Digital Advertising Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2020 - Present
Digital Advertising Director
Restructured the Online Marketing mechanism leading to a 50% surge in online traffic.
Leveraged Digital Strategy tools to increase page views by 35%
Directed synergistic use of Email Marketing and Social Media Marketing, increasing leads generation by 25%
Launched a comprehensive Media Planning schedule, increasing ad space booking by 30%
Championed a unified Digital Media approach, optimizing ad placements and achieving a 21% increase in returns.
Resume Worded July 2015 - February 2020
Senior Digital Advertising Manager
Increased viewer interaction by 40% by realigning the Social Media strategy.
Boosted year-over-year revenue by 28% by refining the Online Advertising protocols.
Collaborated cross-functionally with the marketing team to implement an Integrated Marketing concept that generated a 22% uptick in overall leads.
Google January 2011 - June 2015
Digital Advertising Manager
Enhanced Digital Advertising results through strategic Media Buying, leading to a 18% reduction in overall ad costs.
Executed Direct Marketing initiatives that lifted customer retention rates by 15%
Successfully managed advertising campaigns resulting in a 20% increase in CTR.
Resume Worded University September 2015
Master of Business Administration - Business Management and Digital Marketing
Specialization in Digital Marketing, covering key aspects in SEO, SEM, PPC and content marketing
Resume Worded Academic Center January 2011
Certified Digital Advertising Professional
Obtained a comprehensive understanding of the digital marketing landscape with specific focus on programmatic advertising, mobile marketing and social media marketing
Digital Marketing Tools: Google AdWords, Google Analytics, SEMRush, Yoast SEO, HubSpot, Hootsuite, Moz, Ahrefs, MailChimp
Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Snapchat Ads
Digital Marketing Skills: SEO, SEM, Pay-Per-Click (PPC), Content Marketing, Social Media Marketing, Email Marketing, Display and Video Advertising
Certifications: Google Ads Certification, Facebook BluePrint Certification, HubSpot Content Marketing Certification, SEMRush SEO Toolkit Certification
Projects: Developed comprehensive digital advertising strategy for leading to 20% increase in brand awareness and 15% increase in online conversions
Professional Associations: Member, Digital Marketing Institute, Member, American Marketing Association
Your Name
Advertising Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2018 - Present
Advertising Manager
Initiated an effective Marketing Strategy that propelled the growth of online ad sales by 33%
Elevated brand presence by utilizing Social Media Marketing, resulting in a 40% increase in brand recognition.
Supervised Digital Media campaigns that achieved a remarkable 23% increase in conversion rates.
Led a team to implement Mobile Marketing campaigns, driving up ad clicks by 35%.
Sharpened Email Marketing efforts which raised customer reach by 25%. March 2014 - September 2018
Senior Advertising Associate
Spearheaded the execution of an Integrated Marketing campaign that raised revenue by 27%
Negotiated Media Buying deals resulting in a 10% decrease in ad procurement costs.
Fostered a new Direct Marketing approach that boosted customer loyalty by 15%.
Facebook June 2010 - February 2014
Advertising Associate
Employed an effective Online Marketing strategy that drove a 10% increase in annual sales.
Invigorated the firm's Advertising Sales process, increasing quarterly targets achievement by 8%.
Incorporated innovative Digital Strategy tools, enhancing website traffic by 12%.
Resume Worded Institute August 2015
Executive Program - Advanced Integrated Marketing
Focused on Integrated Communications and Advanced Marketing Techniques
Resume Worded University May 2010
Bachelor of Arts in Advertising
Minors in Business and Graphic Design
Awards: Dean's List 2010 (Top 10%)
Marketing Automation: HubSpot, Marketo, Eloqua, Hootsuite, MailChimp, Sprout Social
Advertising: Google AdWords, Facebook Ads, Twitter Advertising, LinkedIn Advertising, Programmatic Display/Banner Ads, Video Ads
Design & Editing software: Adobe Creative Suite: Photoshop, Illustrator, InDesign; Canva, Final Cut, Balsamiq
Analytics Software: Google Analytics, Facebook Insights, SEMrush, Tableau, Hotjar
Certifications: Hubspot Inbound Marketing Certification, Google AdWords Certified, Google Analytics Individual Qualification
Awards & Achievements: Cannes Lion International Festival of Creativity Award, The Webbys Recognition for Social Media Excellence
Volunteering: Advertising Women of New York - Mentor (2016 - Present)
Professional Affiliations: Member of American Advertising Federation (AAF) and Data & Marketing Association (DMA)
Your Name
Director Marketing Communications
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2019 - Present
Director Marketing Communications
Implemented integrated marketing and public relations campaigns, leading to a 30% increase in B2B leads and improving overall brand positioning.
Orchestrated digital marketing efforts that boosted web traffic by 45% through targeted organic SEO strategies.
Re-engineered email marketing program which increased customer engagement by 50% and delivered a 20% rise in conversion rate.
Revamped corporate communications strategy internaally and externally, enhancing company’s reputation and stakeholder relationships by 35%.
Spearheaded strategic development plan for company brand management, resulting in a 40% enhancement in brand perception in target market segments. July 2014 - December 2018
Senior Marketing Manager
Devised and executed online marketing strategies that boosted online sales by 60% through social media platforms.
Developed and managed newsletters and press releases, contributing to a 25% increase in media presence.
Led the marketing management team in creating a long-term marketing strategy, increasing overall revenue by $1.5 million.
Facebook June 2009 - June 2014
Marketing Manager
Led a digital marketing campaign that increased platform user engagement by 70% through strategic content positioning.
Implemented brand development initiatives that enhanced overall brand loyalty by 50%.
Increased internal communications efficiency by 30% through an optimized process map targeting key operational areas.
Resume Worded Academic Center Dec 2009
Master of Business Administration (MBA) - Marketing
Specializations in Branding and Communication Strategy
Resume Worded University May 2007
Bachelor of Business Administration (BBA) - Marketing
Chancellor's Honor Roll (Top 5%)
Participated in University Advertising Team securing second position in inter-university competition
Digital Marketing Tools: Google Analytics, MailChimp, SEMrush, Hootsuite, Moz, Ahrefs
Creative Tools: Photoshop, InDesign, Canva, Illustrator, Premiere Pro
Content Management Systems (CMS): WordPress, Drupal, Joomla, Wix
General Business Tools: Microsoft Office Suite, Salesforce, Trello, Slack
Certifications: Google Digital Marketing Certification, HubSpot Content Marketing Certification
Awards & Recognitions: Employee of the Year 2017, Facebook Rising Star Award 2012
Volunteering: Marketing Mentor at Resume Worded Community Outreach Program (2015-2018)
Publications: Author of 'Marketing in the Digital Age' published by Resume Worded Publishing (2018)
Your Name
Head of Marketing Communications
City, Country  •  (123) 456-789  •  [email protected]  •
Google February 2020 - Present
Head of Marketing Communications
Implemented integrated marketing strategies leading to a 55% increase in leads and market penetration in new sectors.
Led the transformation of the digital marketing system, resulting in a 60% increase in website conversions.
Led the strategic communications team to launch a new product line, which resulted in a 40% increase in revenue.
Developed email marketing campaigns aimed at re-engaging inactive clients, leading to a 70% increase in client activity.
Led copywriting team to create compelling marketing materials, resulting in a 35% increase in customer conversion rate.
Apple January 2015 - January 2020
Senior Communications Manager
Implemented public relations strategies that produced a 30% increase in local media coverage.
Managed the launch of a successful advertising campaign resulting in a 40% increase in sales.
Launched a corporate communications program that increased stakeholder engagement by 60%.
Microsoft June 2010 - December 2014
Digital Marketing Specialist
Formulated online marketing strategies that increased website traffic by 200% through search engine optimization.
Developed a social media marketing plan resulting in a 30% increase in followers.
Launched an email marketing strategy leading to a 50% increase in newsletter subscription.
Resume Worded Institute March 2020
Executive Leadership Certification
The course covers C-suite leadership methods, stakeholder management, and strategic planning.
Resume Worded University May 2010
Masters in Business Administration - Marketing
Specialized in Digital Marketing, Golobal Top 5% of the cohort
Marketing Tools: Google Analytics, Adobe Creative Suite, Marketo, Hootsuite, Salesforce CRM, SEMRush
Communications: Crisis Communication, Internal Communication, Corporate Communication, Media Relations, Public Relations, Brand Communication
Digital Marketing: Search Engine Optimization (Advanced), Content Management Systems, Email Marketing, Social Media Marketing, Mobile Marketing, Web Analytics
Research: Market Research, Consumer Behavior Analysis, Trend Forecasting, Competitive Analysis, Data Interpretation, UX Research
Certifications: Google AdWords Certification, Certified Marketing Management Professional (CMMP)
Awards: Marketer of The Year 2018, Excellence in Communications Award
Speaking Engagements: Guest speaker at annual Digital Marketing Summit, Featured at the Forbes Under 30 Summit
Volunteering Activities: Marketing Advisor for local non-profit, Organized a charity marathon
Your Name
Senior Marketing and Communications Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2018 - Present
Senior Marketing and Communications Director
Implemented a new brand management strategy, resulting in a 46% increase in brand recognition.
Directed a cross-departmental team to achieve a 65% improvement in lead conversion through an optimized marketing plan.
Instituted a new email marketing automation workflow leading to a 35% greater response rate.
Spearheaded a strategic communications initiative, streamlining internal processes leading to a 20% gain in team efficiency.
Improved content strategy resulting in a 55% increase in user engagement and a 28% increase in dwell time on site. July 2013 - February 2018
Marketing Director
Launched a new brand development campaign, increasing social media followers by 40%.
Managed a successful PR drive resulting in 15 positive press releases within 3 quarters.
Implemented an inbound marketing strategy leading to a 30% increase in organic traffic.
Twitter May 2008 - June 2013
Marketing Manager
Transformed online presence by optimizing SEO efforts, leading to a 150% increase in organic traffic.
Impressed the value of strategic marketing to company leadership, leading to a 25% increase in marketing budget.
Developed compelling marketing copy resulting in a 20% increase in email open rates.
Resume Worded University December 2007
Master of Business Administration - Marketing
Specialized in Strategic Marketing Management
Resume Worded Institute May 2003
Bachelor of Business Administration - Marketing
Graduated cum laude, Marketing Honor Society (Alpha Mu Alpha)
Marketing: SEO, SEM, Content Management Systems, Branding, Social Media Advertising, Email Marketing
Software Platforms: Salesforce CRM, HubSpot, Adobe Suite, Google Analytics, WordPress, Hootsuite
Languages: English (Native), Spanish (Conversational)
Methods: A/B Testing, Customer Segmentation, Data Analysis, Campaign Management, Market Research, Performance Metrics
Certifications: Google Analytics Individual Qualification, HubSpot Content Marketing Certification
Leadership & Volunteering: Public Relations Society of America - Board Member, Big Brothers Big Sisters - Volunteer Mentor
Projects: Developed and executed successful product launch campaign that led to a 25% increase in first quarter sales
Awards & Honors: Exemplary Marketing Award by (2015), Social Media Influencer of the Year by Twitter (2012)

How do I add skills to a Marketing Director resume?

Review the job posting closely.

Go through the Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Business Strategy and Marketing Management.

Add other common skills from your industry - such as Strategy, Online Marketing and Marketing Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Digital Strategy, Business Development and Email Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Director resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Director Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Marketing Director resume?

Some popular Marketing Director hard skills are Marketing Strategy, Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Marketing Management, Business Strategy and Strategy.

Depending on the job you apply to, skills like Email Marketing, Advertising, Direct Marketing, Business Development and Digital Strategy can also be good to include on your resume.

How do resume skills compare between a Consumer Marketing Director and a Creative Marketing Director?

Popular skills we often see on resumes for Consumer Marketing Director positions include:

  • Integrated Marketing
  • Digital Marketing
  • Consumer Marketing
  • Digital Strategy
  • Brand Management
  • Marketing Strategy
  • Multi-channel Marketing
  • Brand Development

In comparison, skills we see on Creative Marketing Director resumes include:

  • Graphic Design
  • Creative Strategy
  • Branding & Identity
  • Adobe Illustrator
  • Adobe Creative Suite
  • Photography
  • Web Design
  • Adobe Photoshop

What are good resume skills to include for different Marketing Director roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Digital Marketing Director: Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, Search Engine Marketing (SEM) and Email Marketing
  • Creative Marketing Director: Art Direction, Brand Development, Social Media Marketing, Graphic Design and Creative Strategy
  • Consumer Marketing Director: Integrated Marketing, Consumer Marketing, Brand Management, Marketing Strategy and Multi-channel Marketing
  • Global Marketing Director: International Marketing, Core Analysis, Excavation Safety, Missiology and Marketing Management

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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