Marketing Analyst

Marketing Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Google Analytics
  • Digital Marketing
  • Pay Per Click (PPC)
  • Marketing
  • Tableau
  • Data Analysis
  • Marketing Strategy
  • SQL
  • Marketing Analytics
  • Google Ads
  • Analytics
  • Market Research
  • Social Media Marketing
  • Web Analytics
  • Online Marketing
  • Data Visualization
  • Email Marketing
  • Microsoft Access
  • Zmap
  • Advertising
  • Social Media
  • Adobe Photoshop
  • Marketing Management
  • Online Advertising
  • Strategic Planning
  • Content Marketing
  • Adobe Illustrator
  • Inbound Marketing
  • Search Engine Optimization (SEO)
  • Event Planning
  • Business Strategy
  •   Show full list

Resume Skills: Marketing Tools

  • HubSpot
  • Google Analytics
  • Marketo
  • SEMrush
  • Salesforce
  • Moz
  • Google Ads
  • Bing Ads
  • Adobe Marketing Cloud
  • Hubspot
  • Mailchimp
  • Google Adwords
  • Hootsuite Pro
  • Adobe Analytics
  • Ahrefs
  • SEO
  • Content Marketing
  • Social Media Campaigns
  • Email Marketing
  • Affiliate Marketing
  • Microsoft Advertising
  • Amazon Advertising
  • Facebook Ads Manager
  • LinkedIn Ads
  • Google AdWords
  • PPC Campaign Management
  • A/B Testing
  • SEM
  • Social Media Advertising
  • E-mail Marketing
  • Market Research
  • Regression Analysis
  • Hypothesis Testing
  • Predictive Analytics
  • Principal Component Analysis
  • SEMRush
  • MailChimp
  • Tableau

Resume Skills: Design Tools

  • Adobe Photoshop
  • Illustrator
  • InDesign
  • Canva
  • Sketch
  • Adobe Dreamweaver
  • Adobe Illustrator

Resume Skills: Data Analysis

  • Google Analytics
  • Google Data Studio
  • Tableau
  • Looker
  • Adobe Analytics
  • Amplitude
  • Excel
  • SQL
  • R
  • Power BI
  • Python
  • SPSS
  • SAS

Resume Skills: Data Analytics Tools

  • SPSS
  • Python (pandas, numpy)
  • R
  • Tableau
  • Microsoft Excel
  • SQL

Resume Skills: Languages

  • English
  • Spanish
  • Mandarin

Resume Skills: SEO/SEM Tools

  • SEMrush
  • Google Analytics
  • WordPress
  • MOZ
  • Ahrefs
  • Screaming Frog SEO Spider
  • SEMRush
  • Moz
  • Screaming Frog
  • Google Search Console

Resume Skills: Content Management

  • Contentful
  • WordPress
  • Shopify
  • Magento
  • Drupal
  • Joomla

Resume Skills: Programming & Querying

  • Python (numpy, pandas)
  • SQL
  • R
  • SPSS
  • SAS

Resume Skills: Other Tools

  • MS Office Suite
  • Google Docs
  • Slack
  • Asana
  • Trello
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Marketing Analyst Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft January 2020 - Present
Senior Marketing Analyst
Doubled marketing ROI up to 200% through strategic application of Google Analytics coupled with data-driven decision making.
Maximized efficiency of marketing expenditure by 30% via implementing PPC strategies.
Collaborated with diverse teams to integrate social media marketing strategies, driving online visibility up by 50%.
Built a dynamic Tableau dashboard for tracking real-time market trends, reducing data processing time by 20%.
Modernized outdated reporting strategies by use of SQL, lowering decision-making time by 15%. August 2016 - December 2019
Marketing Analyst
Garnered 1.5 times increase in marketing leads through implementation of robust digital marketing strategies.
Advanced the usage of web and email marketing campaigns leading to a 70% increase in digital footprint.
Enhanced client engagement by 40% through Zmap-based geo-targeted strategies.
Optimized ad budget allocation by 30% through consistent data analysis.
Resume Worded May 2014 - July 2016
Junior Marketing Analyst
Leveraged Google Ads for PPC campaigns driving inbound marketing success rate up by 20%.
Revamped company’s marketing approach resulting in 15% increase in consumer base.
Used Microsoft Access to design data management systems improving data accessibility.
Resume Worded Institute June 2016
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded University May 2014
Bachelor of Business Administration - Marketing
Minor in Data Science & Analytics
Awards: Dean's List 2012 & 2013 (Top 10%)
Marketing Software: HubSpot, Google Analytics, Marketo, SEMrush, Salesforce, Moz
Data Analytics Tools: SPSS, Python (pandas, numpy), R, Tableau, Microsoft Excel, SQL
Digital Marketing: SEO, Content Marketing, Social Media Campaigns, Email Marketing, Google Adwords, Affiliate Marketing
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
Certifications: Google Analytics Individual Qualification (2020), HubSpot Content Marketing Certification (2021)
Leadership & Volunteering: Marketing Mentor at Resume Worded Charity Foundation (2018-Present), Volunteer Social Media Marketer at Local Animal Shelter (2016-2018)
Projects: Developed and launched successful digital marketing campaign for local nonprofit, increasing web traffic by 150%
Continuing Education: Currently enrolled in Advanced Data Analysis Course via Coursera
Your Name
Digital Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Amazon December 2018 - Present
Senior Digital Marketing Analyst
Pioneered online marketing campaigns resulting in 50% increase in website traffic.
Supervised development of Tableau visualizations yielding 12% increase in sales.
Orchestrated PPC campaigns through Google Ads securing 20% increase in leads.
Championed analytics-based strategies elevating online conversion rates by 30%.
Curated personalized email marketing messages boosting customer interaction by 25%. May 2016 - November 2018
Digital Marketing Analyst
Boosted email marketing success by 40% through utilization of customer segmentation techniques.
Streamlined marketing efforts via advanced web analytics, improving website click-through rates by 15%.
Implemented data-driven marketing strategies leading to 20% improvement in sales.
Resume Worded February 2014 - April 2016
Junior Digital Marketing Analyst
Contributed to advertising strategies that saw a 10% increase in conversion rates.
Assisted in the development of a Microsoft Access database system for efficient data storage.
Resume Worded University April 2016
Master of Business Administration (MBA) - Marketing
With a specialization in Digital Marketing, focusing on SEO, SEM, Social Media Marketing
Resume Worded University February 2014
Bachelor of Arts - Mass Communication
Minors in Business and Marketing
Graduated with Honors (Top 5% of the class)
Marketing Platforms: Google Ads, Microsoft Advertising, Amazon Advertising, Facebook Ads Manager, LinkedIn Ads
SEO/SEM Tools: SEMrush, Google Analytics, WordPress, MOZ, Ahrefs, Screaming Frog SEO Spider
Content Management: Contentful, WordPress, Shopify, Magento, Drupal, Joomla
Design Tools: Adobe Photoshop, Illustrator, InDesign, Canva, Sketch
Certifications: Google Ads Search Certification (2020), Google Analytics Individual Qualification (2021), HubSpot Inbound Marketing Certification (2021)
Leadership & Volunteering: Secretary of Resume Worded University Marketing Club (2013-2014), Volunteer at local animal shelter (2011-Present)
Projects: Managed and Boosted Coached blog's SEO performance resulting in a 30% increase in organic traffic within a year
Awards & Achievements: Amazon Best Performer - Q1 2020 & Q3 2019, Resume Worded Star Employee of the Year - 2016
Your Name
Marketing Data Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
LinkedIn February 2019 - Present
Senior Marketing Data Analyst
Elevated user acquisition by 35% through astute application of data analytics.
Optimized PPC campaigns via Google Analytics resulting in cost savings of 25%.
Created scalable marketing strategies via SQL boosting campaign efficiency by 20%.
Enhanced market research methodologies accelerating product development by 15%.
Crafted data visualization strategies that guided marketing strategies leading to a 30% increase in ROI. June 2014 - January 2019
Marketing Data Analyst
Utilized Tableau for visualization of market trends resulting in 20% increase in marketing campaigns’ success rates.
Integrated Google Ads in advertising strategies augmenting advertisement reach by 15%.
Spearheaded data-oriented marketing initiatives raising customer retention by 30%.
Resume Worded January 2012 - May 2014
Junior Marketing Data Analyst
Aided in the execution of social media marketing plans increasing brand awareness by 10%.
Enhanced company database system through Microsoft Access making data retrieval 20% faster.
Resume Worded University May 2011
Master of Science - Marketing Analytics
Concentration in Statistical Methodologies
Awards: Resume Worded Cognition Scholar
Resume Worded Institute February 2012
Certification - Google Analytics and Google Data Studio
Completed as a part-time certification alongside full-time employment
Data Analysis Tools: Google Analytics, Google Data Studio, Tableau, Looker, Adobe Analytics, Amplitude
Programming & Querying: Python (numpy, pandas), SQL, R, SPSS, SAS
Marketing Platforms: LinkedIn Ads, Google AdWords, Salesforce, Marketo, HubSpot
Statistical Techniques: A/B Testing, Regression Analysis, Hypothesis Testing, Predictive Analytics, Principal Component Analysis
Certifications: Tableau Certified Associate (2020), Advanced Google Analytics Certification (2019)
Publications: Co-authored 'Data-Driven Marketing: A Step-by-Step Guide', published in Marketing Analytics Journal
Leadership and Volunteering: Mentor, Resume Worded Women in Tech Initiative (2018 - Present), Member, Data Analysis Professional Group (2014 - Present)
Continued Professional Development: Regular attendee of Analytics Insight Summit, Online Learning: Advanced Data Visualization (LinkedIn Learning), Machine Learning Foundations: A Case Study Approach (Coursera)

Compare Your Resume To These Marketing Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Analyst resume?

Review the job posting closely.

Go through the Marketing Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Google Analytics, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Pay Per Click (PPC) and Marketing Strategy.

Add other common skills from your industry - such as Tableau, Data Analysis and SQL - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Marketing, Zmap and Marketing Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show evidence of your analytical skills.

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Marketing Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

Emphasize your marketing experience.

In your Marketing Analyst resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Analyst Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

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Marketing Analyst Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Analyst resume?

Some popular Marketing Analyst hard skills are Google Analytics, Digital Marketing, Pay Per Click (PPC), Marketing, Tableau, Data Analysis, Marketing Strategy and SQL.

Depending on the job you apply to, skills like Online Marketing, Zmap, Content Marketing, Inbound Marketing and Marketing Analytics can also be good to include on your resume.

How do resume skills compare between a Trade Marketing Analyst and an Internet Marketing Analyst?

Popular skills we often see on resumes for Trade Marketing Analyst positions include:

  • Trade Marketing
  • Market Planning
  • Marketing Management
  • Marketing Strategy
  • Marketing
  • Market Analysis
  • Business Planning
  • Digital Marketing

In comparison, skills we see on Internet Marketing Analyst resumes include:

  • Google Analytics
  • Google Ads
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Online Marketing
  • Inbound Marketing
  • Content Marketing
  • Facebook Marketing

What are good resume skills to include for different Marketing Analyst roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Internet Marketing Analyst: Digital Marketing, Google Analytics, Google Ads, Search Engine Optimization (SEO) and Email Marketing
  • Trade Marketing Analyst: Trade Marketing, Market Planning, Marketing Management, Marketing Strategy and Marketing
  • Search Engine Marketing Analyst: Search Engine Marketing (SEM), Pay Per Click (PPC), Keyword Research, Bing Ads and Facebook Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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