Marketing Analyst

Marketing Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Google Analytics
  • Digital Marketing
  • Pay Per Click (PPC)
  • Marketing
  • Tableau
  • Data Analysis
  • Marketing Strategy
  •  Find out what your resume's missing
  • SQL
  • Marketing Analytics
  • Google Ads
  • Analytics
  • Market Research
  • Social Media Marketing
  • Web Analytics
  • Online Marketing
  • Data Visualization
  • Email Marketing
  • Microsoft Access
  • Zmap
  • Advertising
  • Social Media
  • Adobe Photoshop
  • Marketing Management
  • Online Advertising
  • Strategic Planning
  • Content Marketing
  • Adobe Illustrator
  • Inbound Marketing
  • Search Engine Optimization (SEO)
  • Event Planning
  • Business Strategy

  •   Show full list

Resume Skills: Marketing Tools

  • HubSpot
  • Google Analytics
  • Marketo
  • SEMrush
  • Salesforce
  • Moz
  • Google Ads
  • Bing Ads
  • Adobe Marketing Cloud
  • Hubspot
  • Mailchimp
  • Google Adwords
  • Hootsuite Pro
  • Adobe Analytics
  • Ahrefs
  • SEO
  • Content Marketing
  • Social Media Campaigns
  • Email Marketing
  • Affiliate Marketing
  • Microsoft Advertising
  • Amazon Advertising
  • Facebook Ads Manager
  • LinkedIn Ads
  • Google AdWords
  • PPC Campaign Management
  • A/B Testing
  • SEM
  • Social Media Advertising
  • E-mail Marketing
  • Market Research
  • Regression Analysis
  • Hypothesis Testing
  • Predictive Analytics
  • Principal Component Analysis
  • SEMRush
  • MailChimp
  • Tableau
  •  Match your resume to these skills

Resume Skills: Design Tools

Resume Skills: Data Analysis

Resume Skills: Data Analytics Tools

Resume Skills: Languages

Resume Skills: SEO/SEM Tools

Resume Skills: Content Management

Resume Skills: Programming & Querying

Resume Skills: Other Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Analyst Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft January 2020 - Present
Senior Marketing Analyst
Doubled marketing ROI up to 200% through strategic application of Google Analytics coupled with data-driven decision making.
Maximized efficiency of marketing expenditure by 30% via implementing PPC strategies.
Collaborated with diverse teams to integrate social media marketing strategies, driving online visibility up by 50%.
Built a dynamic Tableau dashboard for tracking real-time market trends, reducing data processing time by 20%.
Modernized outdated reporting strategies by use of SQL, lowering decision-making time by 15%. August 2016 - December 2019
Marketing Analyst
Garnered 1.5 times increase in marketing leads through implementation of robust digital marketing strategies.
Advanced the usage of web and email marketing campaigns leading to a 70% increase in digital footprint.
Enhanced client engagement by 40% through Zmap-based geo-targeted strategies.
Optimized ad budget allocation by 30% through consistent data analysis.
Resume Worded May 2014 - July 2016
Junior Marketing Analyst
Leveraged Google Ads for PPC campaigns driving inbound marketing success rate up by 20%.
Revamped company’s marketing approach resulting in 15% increase in consumer base.
Used Microsoft Access to design data management systems improving data accessibility.
Resume Worded Institute June 2016
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded University May 2014
Bachelor of Business Administration - Marketing
Minor in Data Science & Analytics
Awards: Dean's List 2012 & 2013 (Top 10%)
Marketing Software: HubSpot, Google Analytics, Marketo, SEMrush, Salesforce, Moz
Data Analytics Tools: SPSS, Python (pandas, numpy), R, Tableau, Microsoft Excel, SQL
Digital Marketing: SEO, Content Marketing, Social Media Campaigns, Email Marketing, Google Adwords, Affiliate Marketing
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
Certifications: Google Analytics Individual Qualification (2020), HubSpot Content Marketing Certification (2021)
Leadership & Volunteering: Marketing Mentor at Resume Worded Charity Foundation (2018-Present), Volunteer Social Media Marketer at Local Animal Shelter (2016-2018)
Projects: Developed and launched successful digital marketing campaign for local nonprofit, increasing web traffic by 150%
Continuing Education: Currently enrolled in Advanced Data Analysis Course via Coursera
Your Name
Digital Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Amazon December 2018 - Present
Senior Digital Marketing Analyst
Pioneered online marketing campaigns resulting in 50% increase in website traffic.
Supervised development of Tableau visualizations yielding 12% increase in sales.
Orchestrated PPC campaigns through Google Ads securing 20% increase in leads.
Championed analytics-based strategies elevating online conversion rates by 30%.
Curated personalized email marketing messages boosting customer interaction by 25%. May 2016 - November 2018
Digital Marketing Analyst
Boosted email marketing success by 40% through utilization of customer segmentation techniques.
Streamlined marketing efforts via advanced web analytics, improving website click-through rates by 15%.
Implemented data-driven marketing strategies leading to 20% improvement in sales.
Resume Worded February 2014 - April 2016
Junior Digital Marketing Analyst
Contributed to advertising strategies that saw a 10% increase in conversion rates.
Assisted in the development of a Microsoft Access database system for efficient data storage.
Resume Worded University April 2016
Master of Business Administration (MBA) - Marketing
With a specialization in Digital Marketing, focusing on SEO, SEM, Social Media Marketing
Resume Worded University February 2014
Bachelor of Arts - Mass Communication
Minors in Business and Marketing
Graduated with Honors (Top 5% of the class)
Marketing Platforms: Google Ads, Microsoft Advertising, Amazon Advertising, Facebook Ads Manager, LinkedIn Ads
SEO/SEM Tools: SEMrush, Google Analytics, WordPress, MOZ, Ahrefs, Screaming Frog SEO Spider
Content Management: Contentful, WordPress, Shopify, Magento, Drupal, Joomla
Design Tools: Adobe Photoshop, Illustrator, InDesign, Canva, Sketch
Certifications: Google Ads Search Certification (2020), Google Analytics Individual Qualification (2021), HubSpot Inbound Marketing Certification (2021)
Leadership & Volunteering: Secretary of Resume Worded University Marketing Club (2013-2014), Volunteer at local animal shelter (2011-Present)
Projects: Managed and Boosted Coached blog's SEO performance resulting in a 30% increase in organic traffic within a year
Awards & Achievements: Amazon Best Performer - Q1 2020 & Q3 2019, Resume Worded Star Employee of the Year - 2016
Your Name
Marketing Data Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
LinkedIn February 2019 - Present
Senior Marketing Data Analyst
Elevated user acquisition by 35% through astute application of data analytics.
Optimized PPC campaigns via Google Analytics resulting in cost savings of 25%.
Created scalable marketing strategies via SQL boosting campaign efficiency by 20%.
Enhanced market research methodologies accelerating product development by 15%.
Crafted data visualization strategies that guided marketing strategies leading to a 30% increase in ROI. June 2014 - January 2019
Marketing Data Analyst
Utilized Tableau for visualization of market trends resulting in 20% increase in marketing campaigns’ success rates.
Integrated Google Ads in advertising strategies augmenting advertisement reach by 15%.
Spearheaded data-oriented marketing initiatives raising customer retention by 30%.
Resume Worded January 2012 - May 2014
Junior Marketing Data Analyst
Aided in the execution of social media marketing plans increasing brand awareness by 10%.
Enhanced company database system through Microsoft Access making data retrieval 20% faster.
Resume Worded University May 2011
Master of Science - Marketing Analytics
Concentration in Statistical Methodologies
Awards: Resume Worded Cognition Scholar
Resume Worded Institute February 2012
Certification - Google Analytics and Google Data Studio
Completed as a part-time certification alongside full-time employment
Data Analysis Tools: Google Analytics, Google Data Studio, Tableau, Looker, Adobe Analytics, Amplitude
Programming & Querying: Python (numpy, pandas), SQL, R, SPSS, SAS
Marketing Platforms: LinkedIn Ads, Google AdWords, Salesforce, Marketo, HubSpot
Statistical Techniques: A/B Testing, Regression Analysis, Hypothesis Testing, Predictive Analytics, Principal Component Analysis
Certifications: Tableau Certified Associate (2020), Advanced Google Analytics Certification (2019)
Publications: Co-authored 'Data-Driven Marketing: A Step-by-Step Guide', published in Marketing Analytics Journal
Leadership and Volunteering: Mentor, Resume Worded Women in Tech Initiative (2018 - Present), Member, Data Analysis Professional Group (2014 - Present)
Continued Professional Development: Regular attendee of Analytics Insight Summit, Online Learning: Advanced Data Visualization (LinkedIn Learning), Machine Learning Foundations: A Case Study Approach (Coursera)
Your Name
Marketing Operations Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2022 - Present
Senior Marketing Operations Analyst
Leveraged to drive sales operations, improving lead generation processes by 45%
State-of-the-art email marketing strategies became an instrument to grow the customer base by 5,000+ within 6 months
Managed our Marketo and Pardot platforms, increasing marketing automation efficiency by 25%
Optimized digital marketing strategies using SEO, resulting in a 60% increase in organic web traffic
Data analytics used to pinpoint market trends, leading to a 30% increase in targeted marketing campaigns January 2021 - June 2022
Marketing Operations Specialist
Created a comprehensive marketing strategy utilizing Google Analytics, causing a 35% improvement in campaign performance
Tableau was used for insightful data analysis, leading to more targeted market research
Developed new SaaS onboarding process, reducing customer support issues by 40%
Google May 2019 - December 2020
Marketing Analyst
Conducted CRM and SQL database management, improving data accessibility by 50%
Developed and implemented marketing strategies, increasing conversion rates by 20%
Lead generation was improved using advanced analytics, resulting in a 30% increase in potential customer leads
Resume Worded Institute June 2021
Certification in Advanced Marketing Analytics
Coursework included: Consumer Behavior, Predictive Analytics and Market Research
Resume Worded University May 2018
Master of Business Administration - Marketing
Thesis: Marketing Strategies for Startups, Dean's List 2017 - 2018 (Top 10%)
Marketing: Customer Segmentation, Market Research, Brand Management, Content Marketing, SEO and SEM strategies
Software: Adobe Suite (Photoshop, Illustrator), Office Suite, Google Analytics, Hub-spot, CRM software Salesforce, Marketo
Data Analysis: Quantitative & Qualitative Analysis, A/B Testing, Google Trends, Consumer Behavior Analysis, Conversion Optimization
Certifications: Hubspot Inbound Marketing Certification (2022), Google Analytics Individual Qualification (2021)
Leadership: Marketing Mentor at Start-Up Incubator Program (2021 - Present)
Webinars & Training: Attended 'Digital Marketing Trends Webinar 2022', 'Google Analytics Training Course 2022'
Your Name
Marketing Operations Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2022 - Present
Senior Marketing Operations Specialist
Implemented sales operations strategies increasing lead generation by 50%
Boosted email marketing performance by 45% through innovative strategies
Managed and optimized Marketo and Pardot platforms, increasing marketing automation efficiency by 23%
SEO optimized digital marketing strategies resulted in a 55% increase in organic traffic
Conducted data analytics for market trend identification, leading to a 27% increase in targeted marketing campaigns
Resume Worded January 2020 - July 2022
Marketing Operations Analyst
Utilized Google Analytics in crafting marketing strategies, resulting in a 30% increase in campaign performance
Performed data analysis through Tableau for effective market research
Implemented a SaaS onboarding process that reduced customer support request by 35%
Adobe June 2018 - December 2019
Marketing Analyst
Performed CRM and SQL database management, enhancing data accessibility by 45%
Developed marketing strategies that increased conversion rates by 18%
Improved lead generation using advanced analytics, resulting in a 25% increase in potential customer leads
Resume Worded Institute August 2022
Certification in Digital Marketing Management
Part-time certification course overlapped with current job position at
Resume Worded University May 2019
Master of Business Administration - Marketing
Graduated with distinction, member of the MBA Honors Program
Marketing Automation Tools: HubSpot, Marketo, Pardot, Eloqua, Mailchimp, Act-On
Data Analysis: Google Analytics, Tableau, Excel, SPSS, SQL
Project Management / CRM: Salesforce, Zoho CRM, Jira, Trello, Microsoft Project
Content Creation & SEO: Canva, Adobe Creative Suite, WordPress, SEMrush, Yoast SEO
Certifications: Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, Certified Product Marketing Manager
Conferences & Workshops: Speaker at Adobe Summit 2021, Participant of SXSW 2020
Leadership & Volunteering: Marketing Mentor for 'Resume Worded Youth Program', Board Member at 'Marketing Association of NY'
Side Projects: Created and Managing 'Marketer's Junction' - An online community of 2000+ marketing professionals
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2022 - Present
Senior Marketing Analyst
Utilized for sales operations, increasing lead generation by 40%
Developed innovative email marketing strategies, resulting in a 35% increase in customer base
Improved Marketo and Pardot platform management, boosting marketing automation efficiency by 20%
Digital marketing strategies optimized for SEO, causing a 50% increase in organic traffic
Used data analytics for market trend identification, leading to a 20% increase in targeted marketing campaigns January 2020 - August 2022
Marketing Operations Specialist
Boosted campaign performance by 25% by leveraging Google Analytics for marketing strategies
Performed insightful data analysis using Tableau, aiding market research
Developed a SaaS onboarding process, causing a 33% reduction in customer support requests
Amazon July 2018 - December 2019
Junior Marketing Analyst
Efficiently managed CRM and SQL databases, improving accessibility by 40%
Marketing strategies that were developed increased conversion rates by 15%
Improved lead generation through the use of advanced analytics, resulting in a 20% increase in customer leads
Resume Worded Institute June 2020
Master of Business Administration - Marketing
Specializations: Brand Management, Digital Marketing
Resume Worded University June 2018
Bachelor of Business Administration - Marketing
Minors: Data Analysis and Consumer Behavior
Awards: Honors Program Graduates, Dean's List 2017 (Top 5%)
Marketing Software: Google Adwords, Hootsuite Pro, Adobe Analytics, Salesforce, SEMrush, Ahrefs
Data Analysis: Excel (Expert), SQL (Intermediate), Tableau, Power BI, Python
Marketing Techniques: PPC Campaign Management, A/B Testing, SEO, SEM, Google Analytics, Content Marketing
Other Tools: MS Office Suite (Advanced), Google Docs, Slack, Asana, Trello
Certifications: Google Analytics IQ Certification, HubSpot Content Marketing Certification
Leadership & Volunteering: Red Cross (Volunteer), Marketing Mentor at Resume Worded Foundation
Projects: Developed comprehensive marketing strategy for local small business, increasing online engagement by 60%
Your Name
Marketing Data Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2019 - Present
Senior Marketing Data Analyst
Leveraged SQL and Python scripting skills to automate data collection and manipulations processes, enhancing operational efficiencies by 35%.
Executed data visualization using Tableau, generating comprehensive monthly performance reports that drove an 18% improvement in marketing campaign efficiency.
Initiated comprehensive data analytics and market research practices, uncovering hidden market trends resulting in a 10% increase in product uptake.
Employed Google Analytics and Web Analytics to perform advanced analysis on customer behavior, contributing to a 20% increase in targeted marketing effectiveness.
Developed an automated marketing email system using R programming language, boosting email marketing conversion rates by 15%. January 2017 - February 2019
Marketing Data Analyst
Formulated marketing strategies by analyzing market risk using data mining methodologies, mitigating potential losses by 25%.
Applied SAS analytics skills for predictive modeling, fostering a 12% increase in forecast accuracy.
Led product marketing campaigns using Microsoft Power BI for dynamic visualization, accelerating launch efficiency by 17%.
Google September 2014 - December 2016
Junior Marketing Data Analyst
Enhanced marketing analytics approach by integrating digital marketing data with sales, positively affecting customer satisfaction by 8%.
Supported marketing initiatives by creating segmentation, marketing mix, and trend analysis using SQL, boosting campaign ROI by 20%.
Resume Worded University May 2014
Master of Business Administration (MBA) - Marketing
Focus on Data Driven Marketing Strategy
Resume Worded Academic Center May 2012
Bachelor of Science (BSc) - Statistics
Concentration on Statistical Data Analysis
Awards: Dean's List 2012 (Top 10%)
Data Analysis Tools: R, Python (pandas, numpy), Excel, SQL, Tableau
Big Data Tools: Hadoop, Spark, Hive, Pig, Kafka
CRM Software: HubSpot, Salesforce, Zoho CRM, Pipedrive
Marketing Tools: SEMrush, Google Analytics, MailChimp, Microsoft Dynamics 365
Certifications: Google Data Analytics Certificate (2021), HubSpot Inbound Marketing Certified
Leadership & Volunteering: Coached Volunteer Program (Mentored 10+ junior marketing data analysts)
Projects: Implemented an analytics tool that increased marketing efficiency by 30%
Your Name
Digital Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2019 - Present
Senior Digital Marketing Analyst
Launched effective digital marketing strategies using data analysis, driving 30% growth in online traffic.
Implemented omnichannel campaigns by leveraging Google Analytics and Tableau, increasing customer engagement by 18%.
Performed SQL and Python-based analysis on web analytics, optimizing marketing funnel and enhancing online conversion rates by 12%.
Applied R programming skills to analyze a dataset of over 1 million records, enabling precision targeting and boosting campaign response rates by 22%.
Championed analytics-led marketing initiatives using data mining, leading to a 28% uptick in digital customer acquisition.
Facebook January 2017 - February 2019
Digital Marketing Analyst
Decreased sales cycle length by 20% through market risk analysis and probability scenario modeling using SAS.
Improved email marketing campaign performance by 10% through in-depth data analytics.
Implemented a real-time dashboards using Microsoft Power BI, fostering data-driven decision-making across all marketing campaigns.
Oracle Corporation September 2014 - December 2016
Junior Digital Marketing Analyst
Served as a key contributor in a marketing analytics team, which improved ROI on major campaigns by 15%.
Pioneered a Python-based automated system to manage digital marketing assets, saving 10 hours per week in manual labor.
Resume Worded University January 2016
Master of Business Administration - Marketing
Specialized in Digital Marketing Strategies
Resume Worded Academic Center August 2014
Certification in Data Analysis
Introduction to data manipulation & visualization tools
Digital Marketing Tools: Google Analytics, SEMRush, Moz, HubSpot, Adobe Marketing Cloud, Ahrefs, Canva
Social Media Platforms: Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Instagram Insights, Pinterest Ads
Data Analysis: Microsoft Excel, Tableau, PowerBI, R (Intermediate), Python (Beginner)
Email Marketing: MailChimp, SendinBlue, Constant Contact, GetResponse, Drip
Certifications: Google Analytics Certification (2018), Facebook Blueprint Certification (2017)
Projects: Digital Marketing Strategy for XYZ Startup (Increased organic search traffic by 200%)
Leadership & Volunteering: Social Media Chair, Business Students Association (2016), Volunteer, City Food Bank (2014-Present)
Awards: Outstanding Digital Marketing Professional 2020, Received Employee of the Year at Facebook (2018)
Your Name
Data Analytics Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2019 - Present
Senior Data Analytics Specialist
Reduced data processing times by 35% through expert utilization of SQL and Python, increasing team productivity.
Revolutionized data reporting by applying Tableau, enhancing comprehensibility and accessibility for non-technical stakeholders.
Implemented new data analytics methodologies that improved demand forecasting by 22%, optimizing stock levels and reducing wastage.
Secured a 15% increase in email open rates by developing an R-based predictive model for optimal sending times.
Collaborated in market research initiatives that unveiled new customer segments, resulting in a 18% sales increase.
Salesforce January 2017 - February 2019
Data Analytics Specialist
Monitored and forecasted market risk through data mining techniques, mitigating trading losses by 25%.
Used Microsoft Power BI for dynamic data visualization, which helped marketing team to understand customer trends more quickly.
Utilized SAS to analyze and predict consumer buying patterns, increasing cross-sell rates by 10%.
Adobe Systems September 2014 - December 2016
Junior Data Analytics Specialist
Constructed data consistency checks and automated error correction, improving data quality by 15%.
Employed digital marketing data driven decisions leading to an 8% boost in overall digital campaign efficiency.
Resume Worded Institute May 2014
Master of Science in Data Analysis
Specialization: Machine Learning and Artificial Intelligence
Resume Worded University June 2012
Bachelor of Science in Computer Science
Minor in Statistics
Awards: Summa Cum Laude, Dean's List 2010-2012
Data Analysis Tools: Tableau, SQL, SAS, Apache Hadoop, Python (Pandas, NumPy), R
Big Data: Spark, Hive, Pig, Kafka, ElasticSearch
Statistical Techniques: Regression, Classification, Clustering, Dimension Reduction
Machine Learning: Supervised Learning, Unsupervised Learning, Reinforcement Learning, Neural Networks
Certifications: Google Analytics Certified, Microsoft Certified: Data Analyst Associate
Volunteering: Data Science Volunteer,
Projects: Developed predictive model for churn rates at local utility company

How do I add skills to a Marketing Analyst resume?

Review the job posting closely.

Go through the Marketing Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Google Analytics, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Pay Per Click (PPC) and Marketing Strategy.

Add other common skills from your industry - such as Tableau, Data Analysis and SQL - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Marketing, Zmap and Marketing Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show evidence of your analytical skills.

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Marketing Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

Emphasize your marketing experience.

In your Marketing Analyst resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Analyst Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketing Analyst recruiter sees it. For free.

Marketing Analyst Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Analyst resume?

Some popular Marketing Analyst hard skills are Google Analytics, Digital Marketing, Pay Per Click (PPC), Marketing, Tableau, Data Analysis, Marketing Strategy and SQL.

Depending on the job you apply to, skills like Online Marketing, Zmap, Content Marketing, Inbound Marketing and Marketing Analytics can also be good to include on your resume.

How do resume skills compare between a Trade Marketing Analyst and an Internet Marketing Analyst?

Popular skills we often see on resumes for Trade Marketing Analyst positions include:

  • Trade Marketing
  • Market Planning
  • Marketing Management
  • Marketing Strategy
  • Marketing
  • Market Analysis
  • Business Planning
  • Digital Marketing

In comparison, skills we see on Internet Marketing Analyst resumes include:

  • Google Analytics
  • Google Ads
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Online Marketing
  • Inbound Marketing
  • Content Marketing
  • Facebook Marketing

What are good resume skills to include for different Marketing Analyst roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Internet Marketing Analyst: Digital Marketing, Google Analytics, Google Ads, Search Engine Optimization (SEO) and Email Marketing
  • Trade Marketing Analyst: Trade Marketing, Market Planning, Marketing Management, Marketing Strategy and Marketing
  • Search Engine Marketing Analyst: Search Engine Marketing (SEM), Pay Per Click (PPC), Keyword Research, Bing Ads and Facebook Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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