Marketing Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Google Analytics
  • Digital Marketing
  • Pay Per Click (PPC)
  • Marketing
  • Tableau
  • Data Analysis
  • Marketing Strategy
  • SQL
  • Marketing Analytics
  • Google Ads
  • Analytics
  • Market Research
  • Social Media Marketing
  • Web Analytics
  • Online Marketing
  • Data Visualization
  • Email Marketing
  • Microsoft Access
  • Zmap
  • Advertising
  • Social Media
  • Adobe Photoshop
  • Marketing Management
  • Online Advertising
  • Strategic Planning
  • Content Marketing
  • Adobe Illustrator
  • Inbound Marketing
  • Search Engine Optimization (SEO)
  • Event Planning
  • Business Strategy
  • Salesforce.com
  • Data Analytics
  • R (Programming Language)
  • Search Engine Marketing (SEM)
  • Product Marketing
  • Lead Generation
  • Business Development
  • Strategy
  • Teamwork
  • Analytical Skills
  • Business Analysis
  • Market Analysis
  • Adobe Analytics
  • Customer Relationship Management (CRM)
  • Business Planning
  • Competitive Analysis
  • Reporting & Analysis
  • Management
  • Project Management
  • Business Intelligence (BI)
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Marketing Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Analyst resume?

1
Review the job posting closely.

Go through the Marketing Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Google Analytics, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Pay Per Click (PPC) and Marketing Strategy.

Add other common skills from your industry - such as Tableau, Data Analysis and SQL - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Social Media Marketing, R (Programming Language) and Competitive Analysis - into your work experience too. This shows hiring managers that you have practical experience with these tools.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Marketing Analyst, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Use the exact job title.

Try to add the exact job title, Marketing Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Analyst Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Analyst resume?

Some popular Marketing Analyst hard skills are Google Analytics, Digital Marketing, Pay Per Click (PPC), Marketing, Tableau, Data Analysis, Marketing Strategy and SQL.

Depending on the job you apply to, skills like Social Media Marketing, R (Programming Language), Product Marketing, Project Management and Competitive Analysis can also be good to include on your resume.

How do resume skills compare between a Trade Marketing Analyst and an Internet Marketing Analyst?

Popular skills we often see on resumes for Trade Marketing Analyst positions include:

  • Trade Marketing
  • Market Planning
  • Marketing Management
  • Marketing Strategy
  • Marketing
  • Market Analysis
  • Business Planning
  • Digital Marketing

In comparison, skills we see on Internet Marketing Analyst resumes include:

  • Google Analytics
  • Google Ads
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Online Marketing
  • Inbound Marketing
  • Content Marketing
  • Facebook Marketing

What are good resume skills to include for different Marketing Analyst roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Internet Marketing Analyst: Digital Marketing, Google Analytics, Google Ads, Search Engine Optimization (SEO) and Email Marketing
  • Trade Marketing Analyst: Trade Marketing, Market Planning, Marketing Management, Marketing Strategy and Marketing
  • Search Engine Marketing Analyst: Search Engine Marketing (SEM), Pay Per Click (PPC), Keyword Research, Bing Ads and Facebook Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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