Marketing Coordinator

Marketing Coordinator Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Coordinator job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media
  • Advertising
  • Email Marketing
  • Event Management
  • Event Planning
  • Sales
  • Public Relations
  • Customer Service
  • Online Marketing
  • Strategic Planning
  • Microsoft Access
  • Market Research
  • Brand Management
  • Management
  • Google Analytics
  • Online Advertising
  • Adobe InDesign
  • Adobe Photoshop
  • Graphic Design
  • MailChimp
  • Copywriting
  • Adobe Creative Suite
  •   Show full list

Resume Skills: SEO & SEM

  • Hootsuite
  • Google Analytics
  • MailChimp
  • Canva
  • SEMrush
  • Salesforce
  • Adobe Creative Suite
  • Google Ads
  • SemRush
  • HubSpot
  • Moz
  • Facebook Ad Manager
  • Google Adwords
  • PowerPoint
  • Google AdWords
  • Keyword Research
  • Data Analysis
  • Link Building
  • On-page SEO Optimization
  • Twitter Analytics
  • Instagram Insights
  • SEO optimization
  • Microsoft Excel
  • SPSS
  • Keyword research

Resume Skills: Data Analytics

  • Hootsuite
  • Google Analytics
  • MailChimp
  • Canva
  • SEMrush
  • Salesforce
  • Adobe Creative Suite
  • Google Ads
  • SemRush
  • HubSpot
  • Moz
  • Facebook Ad Manager
  • Google Adwords
  • PowerPoint
  • Twitter Analytics
  • Instagram Insights
  • Keyword Research
  • SEO optimization
  • Microsoft Excel
  • SPSS
  • Keyword research
  • Excel
  • SQL
  • PowerBI
  • Tableau
  • CRM Systems

Resume Skills: Software

  • Hootsuite
  • Google Analytics
  • MailChimp
  • Canva
  • SEMrush
  • Salesforce
  • Adobe Creative Suite
  • Google Ads
  • SemRush
  • HubSpot
  • Moz
  • Facebook Ad Manager
  • Google Adwords
  • PowerPoint
  • Microsoft Office Suite
  • WordPress
  • CRM software
  • CRM systems

Resume Skills: Marketing Tools

  • Hootsuite
  • Google Analytics
  • MailChimp
  • Canva
  • SEMrush
  • Salesforce
  • Adobe Creative Suite
  • Google Ads
  • SemRush
  • HubSpot
  • Moz
  • Ahrefs
  • Yoast SEO
  • Buzzsumo
  • Hubspot
  • Marketo
  • Google Marketing Platform
  • Brandwatch
  • SEMRush
  • Google AdWords
  • Bing Ads
  • Facebook Ads Manager
  • SEO
  • SEM
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Social Media Management
  • A/B Split Testing
  • Conversion Rate Optimization
  • Influencer Marketing
  • Behavioral Segmentation
  • Multichannel Campaigns

Resume Skills: Content Creation

  • Copywriting
  • Graphic Design
  • Video Editing
  • Blogging
  • Infographics
  • Content Planning
  • Photography
  • Adobe Creative Suite (Photoshop, InDesign, Premiere Pro)
  • Canva
  • WordPress
  • Adobe Photoshop
  • Adobe Illustrator
  • MailChimp
  • Hootsuite
  • Mailchimp
  • Google Docs
  • Adobe Creative Cloud
  • Slack

Resume Skills: Marketing Strategy

  • Market Research
  • Brand Development
  • Analytics & Reporting
  • SEO/SEM
  • Brand Management
  • Competitive Analysis
  • Customer Segmentation
  • Pricing Strategies

Resume Skills: Social Media

  • LinkedIn Advertising
  • Facebook Advertising
  • Twitter Advertising
  • Instagram Marketing
  • Social Media Monitoring
  • Audience Analysis
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Hootsuite
  • Buffer

Resume Skills: Designing & Editing

  • Photo editing
  • Video editing
  • Graphic Design
  • Copywriting
  • HTML/CSS

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • Italian
  • French
  • Spanish
  • Spanish (Professional Working Proficiency)
  • Mandarin

Resume Skills: Other

  • Copywriting
  • Market Research
  • Data Analysis
  • Strategic Planning
  • Brand Development

Resume Skills: Project Management

  • Trello
  • Asana
  • JIRA

Resume Skills: Technical

  • MS Office Suite
  • HTML
  • CSS
  • WordPress
  • CRM software (Salesforce)
  • Adobe Creative Suite
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Marketing Coordinator Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded May 2021 - Present
Marketing Coordinator
Initiated and executed a digital marketing strategy that increased website traffic by 38% within six months through accurate keyword targeting and SEO optimization.
Drove brand management efforts, resulting in 25% increase in brand recognition and recall in target demographics, beating the previous records.
Used Adobe InDesign to design 10+ engaging email marketing campaigns, leading to a 15% increase in response rate.
Managed company social media platforms, growing follower count by 20% through engaging and relevant content.
Leveraged Google Analytics to monitor and adjust strategies, resulting in a consistent ROAS increase of 30% over a five-month period.
Coached.com January 2019 - April 2021
Marketing Assistant
Supported deployment of strategic marketing plans that increased sales in Q3 and Q4 by 18%.
Co-created social media ad campaigns which boosted conversion rates by 35%.
Conducted comprehensive market research to identify areas of opportunity for product promotion, leading to 10% increase in new customer acquisition rate.
Ketchum June 2018 - December 2018
Public Relations Intern
Contributed to the successful planning and execution of 3 major corporate events.
Assisted in creating engaging press releases reaching an audience of over 5,000 individuals.
Generated media coverage for clients 15% above the company average by developing strong relationships with media outlets.
EDUCATION
Resume Worded University May 2021
Master of Business Administration - Marketing
Specialized in Digital Marketing Strategy
Received Dean's List Award for exceptional academic performance
Resume Worded Institute May 2018
Bachelor of Communication Studies - Public Relations
Concentration in Content Creation and Brand Management
Part-time Education while working as a Public Relations Intern at Ketchum
SKILLS
Marketing Software: Hootsuite, Google Analytics, MailChimp, Canva, SEMrush, Salesforce
SEO & SEM: Google AdWords, Moz, Keyword Research, Data Analysis, Link Building, On-page SEO Optimization
Social Media: LinkedIn Advertising, Facebook Advertising, Twitter Advertising, Instagram Marketing, Social Media Monitoring, Audience Analysis
Content Creation: Copywriting, Graphic Design, Video Editing, Blogging, Infographics, Content Planning
OTHER
Certifications: Google Digital Marketing (2020), Certified Professional Marketer by American Marketing Association (2019)
Volunteering: Volunteer Marketing Coordinator at Local Animal Shelter (2019-Present), Team Lead at Feed the Children Charity Event (2018)
Projects: Developed a comprehensive marketing strategy for a local non-profit, increasing web traffic by 50%
Awards: Winner of 'Marketing Initiative of the Year' at Coached.com (2020), Recipient of 'Most Innovative Campaign' award at Resume Worded (2021)
Your Name
Advertising Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2022 - Present
Advertising Specialist
Led design and execution of multiple online advertising campaigns, resulting in 33% increase in web conversions.
Negotiated cost-saving contracts with advertising suppliers, saving the company $50K in advertising expenses.
Utilized Microsoft Access to improve data management, enhancing department efficiency by 20%.
Monitored industry trends to stay current and capitalized on advertising opportunities leading to a 28% increase in market reach.
Implemented marketing strategies, optimizing for peak sales periods, resulting in a 21% uptick in sales revenue.
Embassy Suites by Hilton May 2019 - January 2022
Marketing Coordinator
Managed full-cycle development of promotional materials for 5 major campaigns, increasing year-on-year revenue by 17%.
Elevated brand presence by 30% through strategic Social Media and Digital Marketing approaches.
Coordinated with the sales team to develop successful marketing strategies, boosting sales by 25%.
Resume Worded August 2018 - April 2019
Marketing Intern
Assisted in creating an advertising strategy that increased brand awareness by 27% in one semester.
Played a key role in the development of 2 high-value customer accounts delivering 80% of division's YTD revenue.
Collaborated in conducting market research, identifying potential business partnerships which increased company visibility.
EDUCATION
Resume Worded University January 2021
Master of Business Administration - Marketing
Focus on Digital Marketing Strategies and International Marketing
Resume Worded Institute May 2018
Bachelor of Arts - Advertising
Specialization in Digital Advertising and Branding Strategies
Awards: Resume Worded Dean's List 2017
SKILLS
Software & Tools: Facebook Ad Manager, Google Adwords, Adobe Creative Suite, PowerPoint
Designing & Editing: Photo editing, Video editing, Graphic Design, Copywriting, HTML/CSS
Analytics & SEO: Google Analytics, Twitter Analytics, Instagram Insights, Keyword Research, SEO optimization
Languages: English (Native), Spanish (Fluent), Italian (Basic)
OTHER
Certifications: Google Advertising Professional Certificate, Facebook Blueprint eLearning Certificate, HubSpot Content Marketing Certificate
Publications & Projects: Authored multiple articles on digital marketing strategies on Medium, Managed online fundraising campaign for local NGO
Leadership & Volunteering: Adviser at College Advertising Club, Volunteer Marketer for local Animal Shelter
Your Name
Branding Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2022 - Present
Branding Specialist
Developed and implemented brand strategy that increased brand loyalty by 40%, based on quarterly customer surveys.
Coordinated with Marketing and Sales teams to develop cohesive brand messages across multiple platforms, resulting in a 20% increase in social media engagement.
Implemented product placement strategies across 50 stores nationwide, increasing retail sales by 18%.
Utilized comprehensive event planning skills to organize 3 brand awareness events, reaching over 10,000 potential customers.
Created and maintained brand voice and style guide, ensuring consistency in communication across all channels.
Coached.com November 2019 - February 2022
Advertising Specialist
Implemented new advertising approach that secured two Fortune 500 clients for the firm.
Led design and launch of an industry-first interactive digital ad campaign that increased web traffic by 25%.
Revamped online advertising presence, resulting in a 30% increase in customer engagement.
Nike June 2018 - October 2019
Marketing Assistant
Coordinated with team to develop a successful PR campaign, increasing positive brand mentions in local media by 20%.
Conducted market research helping to inform design strategy for a new product line.
Assisted in developing marketing materials, directly contributing to a 10% increase in customer retention.
EDUCATION
Resume Worded Institute February 2022
Certificate in Advanced Brand Strategy
Completed with Distinction, focusing on modern approaches to branding and advertising.
Resume Worded University May 2018
Bachelor of Arts in Marketing & Communications
Minors in Graphic Design and Business Management
Awards: Dean's List 2016-2018 (Top 10%), Best Advertising Campaign Project (2017)
SKILLS
Marketing Software: Adobe Creative Suite, Google Ads, SemRush, MailChimp, Salesforce
Content Creation: Graphic Design, Copywriting, Video Editing, Photography
Strategy & Analysis: Market Research, Brand Development, Analytics & Reporting, SEO/SEM
Languages: English (Native), Spanish (Fluent), French (Basic)
OTHER
Certifications: Google Ads Certified (2022), HubSpot Content Marketing Certification (2021)
Leadership & Volunteering: Mentor at Young Creatives Network (since 2019), Volunteer Designer at Community Non-Profit Organization (2017-2018)
Professional Development: Participated in regular industry webinars and conferences including Advertising Week and Brand Minds.
Publications: Authored a series of articles on branding strategies for 'Marketing Profs' online magazine.

Compare Your Resume To These Marketing Coordinator Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketing Coordinator resume?

1
Review the job posting closely.

Go through the Marketing Coordinator posting you're applying to, and identify hard skills the company is looking for. For example, skills like Email Marketing, Marketing Strategy and Social Media Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Marketing and Social Media.

Add other common skills from your industry - such as Event Management, Digital Marketing and Advertising - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Graphic Design, Google Analytics and Microsoft Access - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show your ability to multitask.

Since you're going to be interfacing with different teams and people, Marketing Coordinator hiring managers expect you to be able to multitask, so it's a good idea to emphasize this skillset in your resume.

5
Emphasize your marketing experience.

In your Marketing Coordinator resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Coordinator, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Coordinator Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Coordinator job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Coordinator Skills and Keywords to Include On Your Resume

Marketing Coordinator Soft Skills

Here are common soft skills that appear on Marketing Coordinator job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Marketing Coordinator Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Resume Example
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Resume Example
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Frequently Asked Questions

What skills do hiring managers want to see on a Marketing Coordinator resume?

The most common skills and keywords we found on Marketing Coordinator resumes and job postings were Marketing, Social Media Marketing, Marketing Strategy, Digital Marketing, Social Media, Advertising, Email Marketing and Event Management.

Skills like Graphic Design, Microsoft Access, Online Advertising, Strategic Planning and Google Analytics also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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