Product Marketing Manager

Product Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Product Marketing
  • Product Management
  • Marketing Strategy
  • Business Development
  • Product Launch
  • Competitive Analysis
  • Marketing
  • Product Development
  • Go-to-market Strategy
  • Strategy
  • Market Research
  • Digital Marketing
  • Cross-functional Team Leadership
  • Business Strategy
  • Management
  • B2C Marketing
  • Pricing Strategy
  • B2B Marketing
  • Account Management
  • Sales
  • Sales Enablement
  • Strategic Partnerships
  • Email Marketing
  • Software as a Service (SaaS)
  • Content Marketing
  • Positioning
  • Marketing Management
  • Messaging
  •   Show full list

Resume Skills: Marketing Tools

  • Hubspot
  • Salesforce
  • Marketo
  • Moz
  • Google Analytics
  • Hootsuite
  • HubSpot
  • Ahrefs
  • SEMrush
  • MOZ
  • Content Management Systems (CMS)
  • CRM systems (Salesforce, Hubspot)
  • A/B Testing tools (Optimizely, Visual Website Optimizer)
  • SEO tools (SEMRush, Moz)
  • Social Media platforms (Facebook Ads, LinkedIn Ads, Instagram Ads)
  • Email Marketing (Mailchimp, Constant Contact)
  • Nielsen
  • SPSS
  • Google Trends
  • SEO
  • SEM
  • Social Media Channel Optimization
  • Adobe Creative Suite
  • Content marketing
  • Social media advertising
  • Product Positioning
  • Customer Segmentation
  • Market Research
  • Brand Strategy
  • Digital marketing
  • PPC Advertising

Resume Skills: Software Tools

  • Hubspot
  • Salesforce
  • Marketo
  • Moz
  • Google Analytics
  • Hootsuite
  • Adobe Creative Suite
  • MS Office
  • SEMrush
  • Surfer seo

Resume Skills: Project Management

  • JIRA
  • Confluence
  • Microsoft Projects
  • MS Teams
  • Agile
  • Scrum
  • Kanban
  • Lean
  • Waterfall
  • Trello
  • Asana
  • Smartsheet

Resume Skills: Technical

  • HTML/CSS
  • JavaScript
  • SEO/SEM
  • Google AdWords
  • A/B Testing
  • Market Research

Resume Skills: Data Analysis

  • SQL
  • Tableau
  • SAS
  • SPSS
  • Excel
  • Power BI
  • Google Data Studio
  • R

Resume Skills: Languages

  • English
  • French (Fluent)
  • Spanish
  • Spanish (Fluent)
  • French

Resume Skills: Programming

  • HTML
  • CSS
  • JavaScript
  • SQL

Resume Skills: Content Management Systems

  • WordPress
  • Joomla
  • Drupal
  • Squarespace
  • Wix

Resume Skills: SEO Tools

  • Google Analytics
  • SEMRush
  • MOZ
  • Ahrefs
  • Screaming Frog SEO Spider
  • Google Search Console

Resume Skills: Automation Tools

  • Hubspot Marketing Automation
  • Mailchimp
  • Constant Contact
  • Hootsuite
  • Buffer

Resume Skills: Design Software

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Canva
  • Lightroom

Resume Skills: CMS & CRM Softwares

  • Salesforce
  • WordPress
  • Mailchimp
  • Hubspot

Resume Skills: Product Knowledge

  • Product Lifecycle Management
  • Competitive Analysis
  • Product Positioning
  • Go-to-market Strategy

Resume Skills: Language Proficiency

  • English
  • Spanish (Fluent)
  • Chinese
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Product Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Product Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2021 - Present
Senior Product Marketing Manager
Spearheaded B2C marketing initiatives, leading to a 20% increase in annual revenue with the development and launch of 5 new products.
Managed cross-functional teams, streamlining the product launch process, which resulted in saving 10 hours of work per week.
Conducted comprehensive market research to identify untapped market segments, resulting in an effective go-to-market strategy that achieved a 25% increase in sales within the first quarter.
Directed the product development process, integrating a customer-centric approach that led to a 30% increase in user satisfaction.
Designed and executed a competitive analysis, which helped to refine the product's unique selling proposition, leading to a 15% increase in market share.
Coached.com May 2016 - December 2020
Product Marketing Manager
Implemented business strategies that led to 2 successful product launches, generating a 10% increase in annual sales.
Developed a robust B2B marketing plan, which grew the business by 30% in the targeted segment.
Utilized digital marketing to increase brand visibility, leading to a 20% growth in online traffic and a 15% increase in online sales.
Microsoft January 2014 - April 2016
Assistant Product Manager
Supported the management of 3 major products, leading to a 10% increase in overall sales.
Assisted in the successful launch of a key product that captured a new market segment and increased sales by 15%.
EDUCATION
Resume Worded Academic Center May 2016
Master of Business Administration (MBA) - Marketing
Specialization in Product Marketing
Resume Worded University May 2014
Bachelor of Business Administration (BBA) - Marketing
Graduated cum laude
Relevant Coursework: Consumer Behavior, Digital Marketing, Statistical Analysis
SKILLS
Marketing Tools: HubSpot, Salesforce, Google Analytics, Ahrefs, SEMrush, MOZ
Product Management: JIRA, Confluence, Microsoft Projects, MS Teams
Programming: HTML, CSS, JavaScript, SQL
Languages: English (Native), Spanish (Fluent), French (Basic)
OTHER
Certifications: Certified Product Marketing Manager (CPMM), HubSpot Content Marketing Certification
Leadership & Volunteering: Product Marketing Council (Board Member), Big Brothers Big Sisters (Mentor)
Projects: Developed and launched a successful marketing campaign for Coached.com, increasing user subscription by 20%
Your Name
Senior Marketing Associate
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com October 2019 - Present
Product Marketing Manager
Revised the pricing strategy for 4 key products, resulting in a 25% uplift in revenue.
Initiated an account management program, which improved customer retention by 15%, contributing to an overall 10% increase in annual revenue.
Employed data-driven market research techniques to inform product development, leading to the successful launch of 3 new products that generated a 20% increase in sales.
Amazon June 2015 - September 2019
Senior Marketing Associate
Managed a product portfolio worth $2M, which saw a 10% increase in profitability under my tenure.
Formulated and implemented a sales enablement strategy that grew sales by 15% within 6 months.
EDUCATION
Resume Worded University June 2017
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded University May 2015
Bachelor of Commerce - Marketing Management
Graduated with First Class Honors
SKILLS
OTHER
Certifications: HubSpot Inbound Marketing Certification, Google Analytics IQ Certification
Leadership & Volunteering: Marketing Committee Head - Resume Worded University's Commerce Society, Volunteer - Annual Tech Startups Event
Projects: Successful launch of promotional campaign at Coached.com increasing conversions by 20%
Your Name
Strategic Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2018 - Present
Product Marketing Manager
Launched a product marketing strategy that increased product adoption by 30% in the first quarter.
Oversaw a cross-functional team of 10 members to ensure on-time delivery of 4 key product launches.
Initiated market research methodologies that captured key customer insights, driving a 25% improvement in product design and user experience.
Google January 2013 - February 2018
Strategic Marketing Specialist
Managed business development deals that led to a 20% increase in annual revenue.
Improved the company's digital marketing initiatives, resulting in a 15% increase in search engine rankings and overall online visibility.
Contributed to product management efforts leading to a 10% reduction in production costs.
EDUCATION
Resume Worded Institute December 2012
Master of Business Administration (MBA) - Marketing
Concentration in Strategic Marketing
Resume Worded University June 2010
Bachelor of Arts - Marketing & Advertising
Minors in Business Administration, Honors: Summa Cum Laude (Top 5%)
SKILLS
Content Management Systems: WordPress, Joomla, Drupal, Squarespace, Wix
SEO Tools: Google Analytics, SEMRush, MOZ, Ahrefs, Screaming Frog SEO Spider, Google Search Console
Automation Tools: Hubspot Marketing Automation, Mailchimp, Constant Contact, Hootsuite, Buffer
Design Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Lightroom
Your Name
Product Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded July 2018 - Present
Senior Product Marketing Specialist
Pioneered adjustive marketing strategy that expanded product market by 25%
Introduced new digital marketing tools to streamline communication, increasing departmental efficiency by 35%
Utilized Google Analytics to refine SEO approach, leading to a 15% improvement in site visibility
Launched three major products, each achieving Top Seller status within their first quarter of release
Cultivated lucrative business relationships with key industry influencers, increasing brand exposure by 50%
Coached.com March 2015 - June 2018
Product Marketing Specialist
Developed an integrated product launch strategy, increasing customer base by 20%
Produced comprehensive market research reports to guide product development and marketing approach
Implemented CRM tools to enhance B2B communication, improving customer retention by 10%
Apple January 2013 - February 2015
Marketing Associate
Played a crucial role in content marketing campaigns, creating engaging online materials that boosted site traffic by 30%
Assisted with competitive analysis to fine-tune company’s product positioning in the market
Contributed substantially to social media marketing strategies, leading to a 20% increase in organic follower growth
EDUCATION
Resume Worded University June 2015
Master of Business Administration (MBA) - Marketing
Emphasis on Digital Marketing and Consumer Psychology
Resume Worded Academic Center December 2012
Bachelor of Commerce(B.Com) - Marketing
Major in Marketing
Minor in Consumer Behavior and Market Research
SKILLS
Marketing Software: Google Analytics, SEMRush, MOZ, Marketo, HubSpot, MailChimp, Hootsuite, Salesforce
SEO/SEM: Keyword Research, Content Optimization, Link Building, Local SEO, PPC, Google AdWords, Bing Ads
Content Creation & Management: WordPress, Drupal, Adobe Creative Suite (InDesign, Photoshop, Premiere Pro), Canva
Project Management: JIRA, Trello, Asana, Slack, Microsoft Project, Google Workspace
OTHER
Certifications: Google Analytics Certified, Certified Content Marketing Specialist by DigitalMarketer
Projects: Developed and executed a complete rebranding strategy for 'XYZ' startup leading to a 35% increase in brand visibility and customer engagement
Leadership & Volunteering: Mentor at ‘Women in Marketing’, guiding young female professionals navigate their marketing careers
Awards: 'Marketing Professional of the Year' award at Coached.com
Your Name
Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com June 2017 - Present
Product Marketing Manager
Engineered a go-to-market strategy that led to a consistent 7% quarterly revenue growth
Introduced a B2B marketing strategy, expanding enterprise client base by 20%
Devised a high-impact Email Marketing campaign that saw a 35% increase in click-through rate
Led team in conducting thorough competitive analysis leading to a clearProduct Development direction
Managed product launches exceeding sales projection by 30%
Salesforce February 2014 - May 2017
Senior Product Marketing Specialist
Drafted an impactful B2B Marketing Strategy, increasing corporate clientele by 15%
Implemented target-oriented digital marketing initiatives, leading to a 10% increase in prospect conversion
Efficiently managed lead generation, boosting the quality of incoming leads by 20%
Adobe August 2011 - January 2014
Product Marketing Specialist
Successfully managed product marketing campaigns across multiple channels, achieving significant Brand Visibility
Streamlined market research efforts for target demographic insights
Coordinated with product management teams for cross-functional initiatives, achieving timely product launches
EDUCATION
Resume Worded Institute April 2018
Certified Product Marketing Manager (CPMM)
Acquired advanced level competencies in product marketing.
Resume Worded University May 2011
Master of Business Administration - Marketing
Concentration in Digital Marketing and Advertising
SKILLS
Software Tools: Salesforce, Adobe Creative Suite, MS Office, Google Analytics, SEMrush, Moz, Surfer seo
Marketing Techniques: Product Positioning, Customer Segmentation, Market Research, Brand Strategy, Digital marketing, SEO, PPC Advertising
Project Management: Agile, Scrum, Kanban, Lean, Waterfall
Languages: English (Native), Spanish (Fluent), French (Intermediate)
OTHER
Certifications: HubSpot Inbound Marketing Certification (2019), Google AdWords Certified (2018)
Leadership & Volunteering: Teaching Assistant at Resume Worded University's Business School, Volunteering at local dog shelter since 2015
Professional Development: Attendee of Digital Marketing Summit (2016-2020), Regular participant in Agile and Scrum workshops
Projects: Developed comprehensive product marketing plans resulting in 20% annual increase in sales
Your Name
Product Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded May 2019 - Present
Product Marketing Strategist
Formulated product marketing strategies that boosted the customer base by 30% year-over-year
Exploited social media marketing to expand brand awareness, leading to a 50% surge in organic followers
Streamlined our SEO approach for a 20% rise in website traffic
Guided by insights from market research, led the planning and execution of two successful product launches
Orchestrated the integration of CRM tools to enhance customer relationship management, leading to a 5% increase in customer retention
Microsoft December 2015- April 2019
Product Marketing Specialist
Implemented marketing strategy, contributing to a 10% growth in the consumer client base
Analyzed Google Analytics data to uncover opportunities for growth and online presence
Collaborated closely with the product management team for better alignment of product launch and market demand
Salesforce June 2013 - November 2015
Digital Marketing Coordinator
Optimized website content for SEO, contributing to a 15% increase in web traffic
Assisted with comprehensive market research to influence product positioning
Participated in creating detailed content marketing plans, diversifying company’s online presence
EDUCATION
Resume Worded University May 2015
Master of Business Administration (MBA) - Marketing
Specialization in Digital Marketing and Product Strategy
Resume Worded Institute April 2013
Certification in Product Management
Part-time certification, DL course covering key aspects of product lifecycle, positioning, and go-to-market strategy
SKILLS
Marketing Software Tools: HubSpot, Salesforce, Marketo, Google Analytics, Google AdWords, Microsoft Dynamics
Product Marketing: Product Lifecycle Management, Go-To-Market Strategy, Product Positioning, Competitive Analysis, Pricing Strategy, Customer Journey Mapping, Demand Generation
Content Development: Copywriting, Content Strategy, SEO best practices, Social Media Content, Blogging, Case Studies, White Papers
Project Management & Collaboration Tools: Slack, Trello, Asana, Jira, Microsoft Teams, Google Workspace
OTHER
Certifications: Google Analytics Individual Qualification (2022), HubSpot Inbound Marketing Certification (2021)
Leadership & Volunteering: Mentor for Aspiring Marketers, Resume Worded Foundation
Projects: Developed a successful go-to-market strategy for a Flagship product, which led to a 30% increase in sales.
Awards: Resume Worded Future Leader Award (2019), Microsoft MVP Award (2018)

How do I add skills to a Product Marketing Manager resume?

1
Review the job posting closely.

Go through the Product Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Business Development, Product Launch and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Marketing and Product Marketing.

Add other common skills from your industry - such as Product Development, Product Management and Competitive Analysis - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Go-to-market Strategy, Account Management and Messaging - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Product Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Product Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Product Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Product Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Product Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Product Marketing Manager Skills and Keywords to Include On Your Resume

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Product Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Senior Product Manager


Resume Example
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Resume Example
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Resume Example
Social Media Marketing Manager


Resume Example
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Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on a Product Marketing Manager resume?

Some popular Product Marketing Manager hard skills are Product Marketing, Product Management, Marketing Strategy, Business Development, Product Launch, Competitive Analysis, Marketing and Product Development.

Depending on the job you apply to, skills like Messaging, Go-to-market Strategy, Email Marketing, Positioning and Account Management can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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