Chief Marketing Officer

Chief Marketing Officer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Chief Marketing Officer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Marketing Strategy
  • Marketing
  • Online Marketing
  • Social Media Marketing
  • Business Strategy
  • Business Development
  •  Find out what your resume's missing
  • Start-ups
  • Search Engine Optimization (SEO)
  • Social Media
  • E-commerce
  • Management
  • Online Advertising
  • Strategy
  • Search Engine Marketing (SEM)
  • Entrepreneurship
  • Marketing Management
  • Strategic Planning
  • Sales
  • Product Management
  • Digital Strategy
  • Google Ads
  • Web Analytics
  • Public Relations
  • Advertising

  •   Show full list

Resume Skills: Software and Tools

  • HubSpot
  • Google Adwords
  • SEMrush
  • Hootsuite
  • MailChimp
  • Ahrefs
  • Marketo
  • Eloqua
  • Pardot
  • Constant Contact
  • Adobe Marketing Cloud
  • Canva
  • Adobe Illustrator
  • Sprinklr
  • Google Analytics
  • Salesforce
  • Adobe Creative Suite
  • MS Office
  •  Match your resume to these skills

Resume Skills: Analytics Tools

Resume Skills: Content Development

Resume Skills: Marketing Strategy

  • Brand Development
  • Consumer Behavior Analysis
  • Market Segmentation and Targeting
  • Competitive Analysis
  • SEO/SEM Strategies
  • Campaign Management
  • Marketing Analytics
  • Content Development
  • Social Media Strategy
  •  Match your resume to these skills

Resume Skills: Operating Systems

Resume Skills: SEO/SEM Tools

Resume Skills: Languages

Resume Skills: Leadership & Management

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Chief Marketing Officer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Chief Marketing Officer Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Chief Marketing Officer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2018 - Present
Chief Marketing Officer
Led a cross-functional team of 15+ members, achieving a 30% increase in conversion rates through an integrated digital marketing strategy.
Devised and implemented a new SEO strategy, resulting in 50% increase in organic website traffic within 1 year.
Spearheaded the launch of a new e-commerce platform, boosting online sales revenue by $2.5 million in the first quarter.
Launched a social media marketing campaign that grew the company's social media following by 120% and significantly boosted brand visibility.
Established key partnerships which resulted in a 20% increase in company revenue within a year. January 2015 - December 2017
Vice President of Marketing
Developed and executed a comprehensive marketing strategy, which resulted in a 25% increase in customer acquisition.
Designed an innovative online advertising campaign, leading to a 35% boost in click-through rates.
Managed a team of 10, promoting cross-collaboration and dramatically improving team efficiency and productivity.
Apple Inc. January 2012 - December 2014
Senior Director of Product Management
Orchestrated product strategy and roadmap, achieving a 15% increase in sales.
Supervised a dedicated team, enhancing team's productivity by 20%.
Resume Worded Institute June 2019
Executive Program in Leadership
Focused on developing advanced leadership and strategic decision-making skills
Resume Worded University May 2008
Master of Business Administration (MBA) - Marketing
Graduated with Honors, Major in Strategic Marketing and Brand Management
Certifications: Certified Digital Marketing Professional (CDMP) - DMI, Google AdWords Certified Professional
Leadership & Volunteering: Mentor, Startup Marketing - Marketing Mentor Program, Volunteer, Marketing Strategy - Local Non-Profit Organizations
Awards: Best Innovation in Marketing Award - Resume Worded (2020), Excellence in Leadership Award - (2017)
Publications & Speaking: Authored 'Marketing in the Digital Age' (2018), Guest Speaker at various Marketing Summits
Your Name
Director of Marketing Services
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2017 - Present
Director of Marketing Services
Increased revenue by $4 million within a year by implementing a data-driven digital strategy.
Transformed the company's SEO approach, leading to a 40% increase in inbound traffic.
Led redesign of the company's e-commerce website, resulting in a 30% uptick in conversion rates.
Managed an impactful social media campaign that grew follower engagement by 25%.
Coordinated the onboarding and training of a 10-person team, resulting in fast-tracking project completion by several months. June 2014 - July 2017
Senior Manager of Marketing Services
Developed a start-up's marketing strategy from the ground up, catapulting the brand to a leading market position.
Managed an online advertising budget of $5 million, optimally allocating resources to maximize ROI.
Google Inc. June 2011 - May 2014
Product Manager
Launched a new suite of products, driving a 30% increase in revenue.
Guided a product development team, elevating product launch efficiency by 20%.
Resume Worded University May 2017
Master of Business Administration (MBA)
Specialization in Strategic Marketing Management
Resume Worded Academic Center April 2011
Google Certified Professional - Data Engineer
Acquired deep hands-on experience designing, building, and managing data processing systems, and transforming data into meaningful insights
Marketing Software: HubSpot, Google Adwords, SEMrush, Hootsuite, MailChimp, Ahrefs
Data Analysis & Visualization: Microsoft Power BI, Tableau, Google Analytics, SPSS, Excel
Content Management Systems: WordPress, Joomla, Drupal, Magento, Wix, Shopify
Operating Systems: Windows (Expert), macOS (Proficient), Linux (Intermediate)
Certifications: HubSpot Inbound Marketing Certification (2020), Certified Product Owner (2014)
Leadership & Volunteering: Mentoring for Change (Mentor to budding marketers, 2017-Present), Marketing Services Association (Current Chairperson, 2015-Present)
Publications: Authored 'The Agile Marketers Guide' with XYZ publishers, Wrote 40+ thought leadership articles on LinkedIn
Awards: Winner, Resume Worded Marketer of the Year 2019, Finalist, Global Marketing Leader Award 2018

How do I add skills to a Chief Marketing Officer resume?

Review the job posting closely.

Go through the Chief Marketing Officer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing, Marketing Strategy and Social Media Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Start-ups and Business Strategy.

Add other common skills from your industry - such as Online Marketing, Digital Marketing and Business Development - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like E-commerce, Management and Search Engine Optimization (SEO) - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your marketing experience.

In your Chief Marketing Officer resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Emphasize your administrative skills.

Recruiters look for administrative skills on your Chief Marketing Officer, so highlight your experience with key administrative functions, like organizing workshops or communicating with customers and employees.

Use the exact job title.

Try to add the exact job title, Chief Marketing Officer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Chief Marketing Officer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Chief Marketing Officer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Chief Marketing Officer Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Chief Marketing Officer recruiter sees it. For free.

Chief Marketing Officer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Chief Marketing Officer resume?

Here are some of the most popular skills we see on Chief Marketing Officer resumes:

  • Digital Marketing
  • Marketing Strategy
  • Marketing
  • Online Marketing
  • Social Media Marketing
  • Business Strategy
  • Business Development
  • Start-ups

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.

Get expert insights from hiring managers