Marketer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Online Marketing
  • Social Media
  • Advertising
  • Email Marketing
  • Content Strategy
  • Search Engine Optimization (SEO)
  • Market Research
  • Sales
  • Online Advertising
  • Google Analytics
  • Event Planning
  • Conversion Optimization
  • Customer Service
  • Business Strategy
  • Network Marketing
  • Public Relations
  • Business Planning
  • Business Development
  • Management
  • Business Networking
  • Strategic Planning
  • Marketing Management
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Marketer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Marketer resume?

Review the job posting closely.

Go through the Marketer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing, Marketing Strategy and Digital Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Advertising and Online Marketing.

Add other common skills from your industry - such as Social Media, Social Media Marketing and Content Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Google Analytics, Email Marketing and Marketing Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Use the exact job title.

Try to add the exact job title, Marketer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketer Skills and Keywords to Include On Your Resume

Marketer Soft Skills

Here are common soft skills that appear on Marketer job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Team Leadership
  • Client-focused

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketer recruiter sees it. For free.

Marketer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example

Resume Example
Entry-Level (Free)

Resume Example

Frequently Asked Questions

What skills should you add to a Marketer resume?

Here are some of the most popular skills we see on Marketer resumes:

  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Online Marketing
  • Social Media
  • Advertising

How do resume skills compare between an Online Marketer and a Telemarketer?

Popular skills we often see on resumes for Online Marketer positions include:

  • Google Analytics
  • Online Marketing
  • Search Engine Optimization (SEO)
  • Google Ads
  • Search Advertising
  • Email Marketing
  • WordPress
  • Search Engine Marketing (SEM)

In comparison, skills we see on Telemarketer resumes include:

  • Telemarketing
  • Sales
  • Customer Service
  • Lead Generation
  • Data Entry
  • Cold Calling
  • Microsoft Access
  • Contact Centers

What soft skills are common in Marketer roles?

Soft skills like Teamwork, Communication, Negotiation, Leadership and Customer Satisfaction are essential for Marketer roles and jobs.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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