Marketer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Online Marketing
  • Social Media
  •  Find out what your resume's missing
  • Advertising
  • Email Marketing
  • Content Strategy
  • Search Engine Optimization (SEO)
  • Market Research
  • Sales
  • Online Advertising
  • Google Analytics
  • Event Planning
  • Conversion Optimization
  • Customer Service
  • Business Strategy
  • Network Marketing
  • Public Relations
  • Business Planning
  • Business Development
  • Management
  • Business Networking
  • Strategic Planning
  • Marketing Management

  •   Show full list

Resume Skills: Marketing Tools

  • PPC
  • Email Marketing
  • Social Media Marketing
  • Content Strategy
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • PPC (Pay-Per-Click)
  • Google Analytics
  • HubSpot
  • Hootsuite
  • Google Analitycs
  • SEMRush
  • Salesforce
  • Mailchimp
  • Ahrefs
  •  Match your resume to these skills

Resume Skills: SEO Tools

Resume Skills: Programming

Resume Skills: Content Management Systems

Resume Skills: Content Development

Resume Skills: Languages

Resume Skills: Data Analysis

Resume Skills: Content Creation

Resume Skills: Project Management

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketer Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Senior Marketing Specialist
Leveraged digital marketing tools to enhance online presence, leading to a 30% increase in site traffic over 12 months
Directed the implementation of SEO strategies, resulting in a 40% uplift in organic search traffic
Spearheaded a comprehensive email marketing campaign that improved click-through rates by 20%
Conducted comprehensive market research which uncovered key customer insights, leading to a 25% increase in customer acquisitions
Managed a team of 5 junior marketers, fostering a high-performance team culture and meeting project deadlines consistently May 2016 - December 2019
Marketing Manager
Pioneered new content strategy, resulting in a 70% increase in blog readership and email subscribers
Utilized Google Analytics to track website performance, leading to data-driven modifications that boosted engagement by 30%
Developed a refined social media marketing approach which led to a 60% upswing in audience interaction
Fostered strategic partnerships that amplified brand visibility and facilitated a 15% growth in market share
4Ps Marketing June 2013 - April 2016
Marketing Coordinator
Management of marketing events planning that increased event attendance by 50% over 3 years
Optimized online advertising budget, achieving a 20% reduction in costs while increasing ad impressions by 30%
Executed conversion optimization strategies which enhanced funnel efficiency and boosted conversion rates by 25%
Resume Worded University September 2010 - August 2013
Master of Business Administration (MBA) - Marketing
Specialization in Digital Marketing and Market Analytics
Resume Worded Academic Center September 2006 - May 2010
Bachelor of Commerce - Marketing
Minors in Business Management and Finance
Awards: Dean's List 2008 & 2010 (Top 10% of the class)
Marketing Tools: Google Analitycs, SEMRush, Salesforce (Advanced), Hootsuite, Mailchimp, Ahrefs
Data Analysis: Tableau, Microsoft Excel (Advanced), SQL (Intermediate), Power BI, SPSS
Content Creation: Adobe Creative Suite, Wordpress, Canva, Photoshop (Intermediate), Illustrator (Advanced)
Project Management: Trello, Asana, Slack, Basecamp, Jira (Advanced)
Certifications: Hubspot Inbound Marketing Certification, Certified Content Marketer by Copyblogger, Google Analytics Certified (2021)
Leadership & Volunteering: Volunteer Marketing Consultant for The Hope Charity (2018 - Present), Public Relations Lead for XYZ Non-Profit (2017 - 2019)
Projects: Successfully executed a social media campaign that attracted 10k new followers and increased engagement by 30%, Led a team to revamp the website of a local business, increasing website traffic by 25%
Your Name
Content Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2019 - Present
Content Strategy Lead
Managed the creation of conversion-focused marketing content, increasing lead generation by 40%
Drove content marketing strategy that led to a 25% boost in inbound traffic
Implemented a robust SEO approach within content creation, resulting in a 35% improvement in page ranking
Supervised and mentored a team of four junior content creators, achieving consistent on-time delivery of high-quality content
Collaborated with the digital marketing team to create impactful social media content, enhancing social media engagement by 50% January 2016 - August 2019
Senior Content Marketer
Spearheaded customer-focused content creation, resulting in a 20% increase in customer retention rates
Implemented content strategies across multiple platforms that generated a 35% increase in web traffic over 2 years
Enhanced domain authority by 15% utilizing rigorous backlinking strategy
Developed and maintained a comprehensive editorial calendar to ensure consistent content production
McCann February 2012 - December 2015
Content Associate
Created engaging blog content that boosted site visitation by 25%
Assisted in developing an innovative network marketing strategy that increased brand reach by 20%
Supported marketing team by producing optimized email campaigns, contributing to a 15% increase in open rates
Resume Worded Institute August 2019
Master of Business Administration - Marketing
Focus on digital marketing and content strategy
Resume Worded University May 2012
Bachelor of Science - Mass Communication
Minors in public relations and journalism
Graduated Cum Laude, Member of Pi Sigma Alpha Honor Society
Digital Marketing: SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-Per-Click), Google Analytics, HubSpot, Hootsuite
Content Management Systems: WordPress, Joomla, Drupal, Squarespace, Wix
Content Development: Copywriting, Editing, Content Curation, Storytelling, Branding
Languages: English (Native), French (Conversational), Spanish (Conversational)
Certifications: Google Analytics Individual Qualification, HubSpot Content Marketing Certification, SEMrush Content Marketing Toolkit Course
Leadership & Volunteering: Marketing Chair at Resume Worded Nonprofit (2017- Present), Content Strategy Mentor at Coached Nonprofit (2016- Present)
Projects: Created and executed content strategy for Resume Worded's blog, generating over 200k views per month, Created a content marketing strategy for Coached Nonprofit boosting website traffic by 75%
Your Name
SEO Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2019 - Present
Senior SEO Specialist
Developed and implemented SEO strategies that resulted in a 50% increase in organic search traffic within a year
Led keyword research initiatives, increasing brand visibility by 60%
Conducted comprehensive website audits to identify and rectify SEO issues, improving site speed by 30%
Mentored a team of three junior SEO analysts, fostering skill development and career progression
Collaborated with the marketing team to integrate SEO practices into the content strategy, leading to a 20% increase in indexed pages April 2015 - June 2019
SEO Analyst
Optimized on-page and off-page SEO elements, resulting in a 40% improvement in SERP positioning
Enhanced link building strategies, resulting in a 25% increase in quality backlinks
Performed ongoing SEO audits, identifying and remedying technical deficiencies that boosted site health
Advocated for SEO best practices during website redesign, helping preserve keyword viability
Dentsu Aegis Network October 2012 - March 2015
Digital Marketing Associate
Managed SEO tagging and online advertising initiatives, contributing to a 35% increase in organic search traffic
Collaborated on a dynamic digital marketing strategy, resulting in a 20% growth in conversions
Executed timely reporting using Google Analytics to track website performance
Resume Worded University March 2012
Master of Business Administration - Digital Marketing
Specialized in Search Engine Optimization and Digital Advertising
Resume Worded Institute May 2010
Bachelor of Science - Information Technology
Minor in Marketing
Completing the course part-time along with full-time work
SEO Tools: Google Analytics, Google Search Console, SEMrush, Moz, Screaming Frog SEO Spider, Ahrefs
Programming: HTML, CSS, JavaScript, Python
Content Management Systems: WordPress, Joomla, Drupal, Adobe Experience Manager
Digital Marketing: PPC, Email Marketing, Social Media Marketing, Content Strategy
Certifications: Google Analytics Certified, Google Ads Certified, Advanced SEO Certification from Moz
Projects: Increased website organic traffic by 120% for a major client in 18 months at SEO Worded
Awards & Recognitions: 2019 SEO Worded Top Performer, 2017 Excellence in SEO Award
Volunteering: Digital Marketing Advisor, Local Nonprofit for Community Development, 2016-Present

How do I add skills to a Marketer resume?

Review the job posting closely.

Go through the Marketer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing, Marketing Strategy and Digital Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Advertising and Online Marketing.

Add other common skills from your industry - such as Social Media, Social Media Marketing and Content Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Google Analytics, Email Marketing and Marketing Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Use the exact job title.

Try to add the exact job title, Marketer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketer Skills and Keywords to Include On Your Resume

Marketer Soft Skills

Here are common soft skills that appear on Marketer job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Team Leadership
  • Client-focused

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketer recruiter sees it. For free.

Marketer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Frequently Asked Questions

What skills should you add to a Marketer resume?

Here are some of the most popular skills we see on Marketer resumes:

  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Online Marketing
  • Social Media
  • Advertising

How do resume skills compare between an Online Marketer and a Telemarketer?

Popular skills we often see on resumes for Online Marketer positions include:

  • Google Analytics
  • Online Marketing
  • Search Engine Optimization (SEO)
  • Google Ads
  • Search Advertising
  • Email Marketing
  • WordPress
  • Search Engine Marketing (SEM)

In comparison, skills we see on Telemarketer resumes include:

  • Telemarketing
  • Sales
  • Customer Service
  • Lead Generation
  • Data Entry
  • Cold Calling
  • Microsoft Access
  • Contact Centers

What soft skills are common in Marketer roles?

Soft skills like Teamwork, Communication, Negotiation, Leadership and Customer Satisfaction are essential for Marketer roles and jobs.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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