Quantifiable achievements
By stating you 'exceeded annual sales targets by 20%,' you're providing hard evidence of your success and capabilities as a sales leader. With this quantifiable achievement, hiring managers can easily see the impact you could bring to their organization.
Team growth
Expanding a team from '5 to 15' demonstrates your capacity to handle team growth. This gives hiring managers a sense of your leadership and organizational skills. It also indicates that you're able to scale up sales operations effectively.
Specific industry experience
By mentioning your specific experience as a 'Director of Sales in the SaaS industry,' you're showing you understand the nuances of the industry and the sales dynamics within it. It's a great way to show you're not a generic sales professional, but one with industry-specific expertise.