Approved by hiring managers, here are proven resume summary examples you can use on your Brand Strategist resume. Learn what real hiring managers want to see on your resume, and when to use which.
'Developed cross-channel campaigns' tells me you're not a one-trick pony. You understand the importance of multiple touchpoints in a consumer journey. The result? A whopping 50% boost in customer engagement. Now that's impressive!
'Spearheaded a successful rebranding initiative' - this line is gold! It positions you as a leader and a risk-taker. The mention of a 40% increase in sales afterwards speaks volumes about your competency.
When you mention that you've provided expertise to a large number of clients and have achieved consistent results, you're painting a picture of someone who is reliable and effective. Employers value consistency and a capacity to deliver positive outcomes across various projects and clients.
Leading workshops and training sessions indicates that you're not just a practitioner, but also a thought leader who has the capacity to educate others. This shows potential employers your versatility and your ability to add value beyond the basic job requirements.
Applying for jobs is competitive. Give yourself an edge with our resume optimization tool. Get a detailed analysis of your resume and find out exactly what you need to change to stand out to hiring managers. Start optimizing your resume today and land your dream job faster.Score My Resume Now
Indicating your industry specialization (in this case, fashion) and the impact you've had (increasing sales by 40%) shows potential employers that you've got a proven track record. Remember, it's not just about what you can do, but what you have done that counts.
Mentioning tasks like managing celebrity endorsements not only shows you've got experience in a unique aspect of brand strategy, but also that you understand and can navigate the particular dynamics of the fashion industry. This can be a strong selling point if you're applying for jobs in the same sector.
By mentioning your specialization in the financial services sector and your success in developing brand strategies for banks, you're positioning yourself as an industry expert. This can give you a competitive edge, especially if you're applying for a job in the same industry.
Talking about your experience managing large budgets shows potential employers that you're comfortable with major responsibilities. It also shows that you know how to optimize spend and improve ROI, which are key skills in any industry.
'Developed brand strategies for three healthcare companies' shows you're not only experienced in a challenging sector, but you're successful too. A 40% increase in patient acquisition is a great achievement in any industry, let alone healthcare.
'Managed a $5M advertising budget' is a statement of trust. It tells me you've been trusted with significant resources and that you used them wisely, given the 30% increase in ROI.
'Crafted compelling brand narratives for five nonprofits' brings out your storytelling skills. It's no easy feat to increase donations by 50%. This tells me you're a strong communicator who can tug at heartstrings.
'Leveraged social media and content marketing' is a powerful combination. The fact that you used these tools to boost brand engagement in the nonprofit sector is impressive. The secured corporate partnerships adds another feather to your cap.
'Created brand strategies for five start-ups' - this line speaks volumes. It shows you have experience working with start-ups, which are a unique beast. Plus, the success of achieving over 1M in funding for each shows you know how to deliver.
'Managed influencer marketing campaigns' depicts proficiency in a crucial aspect of modern marketing. The fact it resulted in a 60% increase in brand awareness proves your effectiveness in this realm.
When you mention you've led a team and the results came from that leadership, it's a solid gold feather in your cap. It not only shows you can manage people, but you can also steer them to achieve tangible outcomes. This makes you attractive to employers looking for someone who can lead and deliver.
By specifically mentioning the implementation of an email marketing campaign, you're signaling that you have hands-on experience with this marketing channel. This specificity helps make your resume more searchable in applicant tracking systems (ATS), which often filter resumes based on keywords related to the job description.
While 'conducted market research' might seem basic, it's a foundational skill that's often overlooked. It shows you understand the importance of data in informing strategies. Plus, it directly contributed to a rebranding strategy, which is crucial.
'Coordinated social media campaigns' is a strong point in today's digital world. The 20% increase in followers makes it even better. It tells me you understand the power of social media and know how to harness it.
'Led a team of 10 strategists' isn't just about managing people. It's about managing a team that's critical to a company's success. Coupled with achieving KPIs and boosting brand visibility, it tells me you know how to get results.
The phrase 'using data analytics to drive brand strategy' shows a modern approach. It tells me you're not afraid of numbers and know how to use data to inform decisions.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
Demonstrate Strategic Moves
Let's be honest, 'devised and implemented brand strategies' sounds like you know your stuff. It's more than just doing your job, it shows you're strategic and can think beyond the basics. Throw in the bit about increasing market share by 30% and it's clear you're not just thinking, you're achieving.