Sales Account Manager Cover Letters

Approved by real hiring managers, these Sales Account Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Sales Account Manager Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Sales Account Manager Roles
19+ Years of Experience

Sales Account Manager Cover Letter Example

Dear Hiring Manager,

I recently came across the Sales Account Manager position at Apple and was immediately drawn to the opportunity to join such an innovative and forward-thinking company. As someone who has always been passionate about technology and its ability to improve our daily lives, I've admired Apple's commitment to creating user-friendly products that truly make a difference. This role would allow me to combine my love for cutting-edge technology with my proven track record in sales and account management.

In my previous role at Resume Worded, I successfully managed over 50 accounts and consistently exceeded my sales targets by 20%. I attribute this success to my ability to build strong relationships with clients and my knack for identifying their unique needs. At XYZ Tech, I was responsible for increasing annual revenue by 35% within my client portfolio, which I achieved by implementing targeted upselling and cross-selling strategies. I am confident that my experience in managing key accounts and driving revenue growth would make me a valuable asset to Apple's sales team.

What truly excites me about this role is the opportunity to represent a brand that is synonymous with innovation and quality. I believe that my passion for technology and my ability to build meaningful connections with clients would enable me to thrive in Apple's fast-paced and dynamic sales environment.

Thank you for considering my application. I am eager to discuss how my skills and experiences align with Apple's Sales Account Manager role and how I can contribute to the continued growth and success of the company.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Achievements

This cover letter showcases specific achievements, like exceeding sales targets, which emphasizes the candidate's success in their previous roles. Quantifying these accomplishments helps demonstrate their expertise and effectiveness in sales and account management.

Showing Impact

By mentioning the increase in annual revenue, this sentence highlights the candidate's direct impact on their previous company's performance. This shows that they have the ability to make a significant contribution to the company they're applying to.

Expressing Excitement and Passion

This sentence demonstrates that the candidate is genuinely enthusiastic about the opportunity to work at Apple and represent their brand. Sharing excitement and passion for the company can help the candidate stand out from others who may just be seeking any job.

Gratitude and Eagerness

Ending the cover letter with a thank you and an expression of eagerness to discuss the role further shows the candidate's genuine interest in the position. This leaves a positive impression on the hiring manager and encourages them to consider the candidate for an interview.

Sales Account Manager Cover Letter Example

Dear Hiring Manager,

During my morning jog, I usually tune into podcasts and recently, I stumbled upon an interview with the CEO of Microsoft, Satya Nadella. His vision of an interconnected world powered by the cloud left a lasting impression on me. In the same breath, he mentioned the importance of a robust sales team to bring this vision to life. This inspired me to apply for the Sales Account Manager position at Microsoft. My previous experience at Resume Worded, where I consistently exceeded sales targets by 20%, has equipped me for the role.

At RW Tech Company, I managed a portfolio of over 200 accounts and increased client retention by 15% by implementing a new communication strategy. This initiative involved regular check-ins and personalized updates for our clients, which was well received. Furthermore, I successfully upsold products and services by 30%, contributing significantly to the company's bottom line.

What excites me about this role at Microsoft is the opportunity to be at the forefront of technology innovation. I look forward to leveraging my existing relationships and creating new ones to further Microsoft's mission of empowering every person and every organization on the planet to achieve more.

Thank you for considering my application. I look forward to the possibility of contributing to your sales team and achieving new heights.

[Your Name]


Why This Cover Letter Works in 2023

Showcase Relevant Achievements

Demonstrating how your past achievements relate to the role you're applying for can be persuasive. It shows the hiring manager that you have what it takes to succeed in the role. In this case, you've clearly shown that you have a track record of exceeding sales targets - a key requirement for any sales position.

Display Problem-Solving Skills

Improving client retention indicates that you're proactive and skilled at problem-solving. By sharing your innovative communication strategy, you're showing that you can identify a challenge, create a solution, and successfully implement it. This is a powerful skill that can be applied in any sales role.

Quantify Impact

Upselling is a crucial part of a sales job and by quantifying how much you increased product and service upselling, you're giving the hiring manager a clear picture of the impact you could have at their company. This also shows that you understand the importance of contributing to the company's profitability.

Express Enthusiasm for the Role

Showing your excitement for the role can make a big difference. It shows the hiring manager that you are passionate about the company's industry and mission, and that you are eager to help them achieve their goals. This enthusiasm can often be a deciding factor in the hiring process.

Senior Sales Account Manager Cover Letter Example

Dear Hiring Manager,

As someone who enjoys tinkering with gadgets and keeping up with the latest technology trends, I have always admired Apple's innovative spirit. I am thrilled about the opportunity to apply for the Senior Sales Account Manager role and contribute to Apple's mission of creating products that have a meaningful impact on people's lives. My experience at Resume Worded, where I led a team of five sales professionals and consistently achieved quarterly targets, has prepared me for this role.

At RW Tech Company, I developed a sales strategy that resulted in an increase of 40% in annual revenue. I also played a key role in landing a deal worth $2 million with a major client, which was a significant achievement for the team. My ability to build strong relationships with clients and understand their needs has been instrumental in my success.

I am particularly passionate about the Senior Sales Account Manager role at Apple because it aligns with my commitment to driving growth and delivering value to clients. I am excited about the prospect of working with a diverse team and leading strategic sales initiatives.

Thank you for taking the time to review my application. I am eager to bring my sales leadership experience to Apple and contribute to its continued success.

[Your Name]

Why This Cover Letter Works in 2023

Highlight Leadership Skills

Leading a team to consistently achieve sales targets shows that you can manage people effectively. By sharing this, you're demonstrating to hiring managers that you have strong leadership skills and that you can motivate a team to deliver results, which is vital for a senior sales role.

Share Significant Achievements

Talking about how your sales strategy increased annual revenue by 40% is a clear demonstration of your skills and capabilities. It shows that you have strategic skills and that you can generate substantial results. This is impressive and can certainly catch the hiring manager's attention.

Illustrate Deal-Making Skills

Landing a major deal is a testament to your negotiation and relationship-building skills. By sharing this, you're giving the hiring manager an insight into your ability to bring in high-value clients. This is a valuable trait for any senior sales role.

Align with Company Mission

Expressing your alignment with the company's mission and role shows that you've thoughtfully considered how the role fits with your career goals. It also suggests that you're invested in the company's mission, and that you're not just applying for any job, but specifically this one at this particular company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a longtime fan of Samsung's innovative technology, I was thrilled to discover the Sales Account Manager position at your esteemed company. Having experienced firsthand the positive impact of Samsung's cutting-edge products on my own life, I am incredibly excited about the prospect of combining my passion for technology with my proven track record in sales and account management.
This introduction demonstrates the candidate's genuine interest in the company and its products, which can create a strong first impression on the hiring manager.

Upon learning about the Sales Account Manager opportunity at Microsoft, I was immediately reminded of the countless hours I spent as a teenager using Microsoft Office to hone my skills and pursue my passions. This position presents a unique opportunity for me to contribute to the very company that sparked my love for technology, combining my strong sales and account management background with my passion for Microsoft's innovative solutions.
In this version, the candidate shares a personal connection to the company, showing the hiring manager that their interest is rooted in a deep appreciation for the company's contributions to the industry.

When I came across the Sales Account Manager position at IBM, I couldn't help but think of my college days, when I eagerly participated in an IBM campus event that showcased the company's latest advancements in artificial intelligence. This experience solidified my interest in pursuing a career in technology, and I am excited for the opportunity to work with a company that is at the forefront of technological innovation, utilizing my extensive sales and account management expertise.
This introduction highlights a specific event that connected the candidate to the company, illustrating their long-standing interest and making their application more memorable and unique.

Upon discovering the Sales Account Manager opening at Google, I immediately envisioned working with a company that continually pushes the boundaries of what is possible in technology. I am excited about the prospect of joining Google's mission to organize the world's information and make it universally accessible, using my sales experience and account management skills to drive growth and success for the company.
This introduction emphasizes the candidate's alignment with the company's mission and showcases their understanding of the company's unique position in the industry, which is an essential quality for a successful sales account manager.

The moment I heard about the Sales Account Manager opening at Salesforce, I knew it would be the perfect opportunity to use my sales and account management expertise to make a difference in a company that is revolutionizing the CRM space. As someone who has personally benefited from the efficiency and organization that Salesforce provides, I am eager to help others discover the transformative impact of this powerful platform and champion its growth.
By highlighting their own personal experience and enthusiasm for the company's product, this introduction demonstrates the candidate's ability to effectively advocate for and sell the product to others, which is a key component of the Sales Account Manager role.