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A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.
Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.
User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.
As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.
As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.
Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.
Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.
Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.
You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.
We reached out to hiring managers at companies like Google, HubSpot, and Salesforce to understand what they look for in Digital Marketing Specialist resumes. The following tips are based on their insights and will help you create a strong resume that stands out from other applicants.
Hiring managers want to see the impact you made in your previous roles. Use specific numbers and metrics to quantify your achievements:
Compare this to a resume that lacks metrics:
A resume summary, also known as a professional summary or career summary, is an optional section that appears at the top of your resume. While a summary is not a mandatory component, it can be a valuable addition for Digital Marketing Specialists, particularly if you have extensive experience or are making a career change.
When crafted effectively, a summary can provide context and highlight your most relevant qualifications, making it easier for hiring managers to quickly understand your fit for the role. However, it's crucial to avoid using an objective statement, as these are outdated and focus on your goals rather than how you can contribute to the company.
The work experience section is the heart of your digital marketing specialist resume. It's where you'll highlight your most relevant and impressive professional achievements. Hiring managers want to see that you have the skills and experience to excel in the role, so it's important to showcase your accomplishments in a way that is both informative and engaging.
When describing your work experience, it's important to use strong action verbs that showcase your digital marketing skills and accomplishments. Weak, passive language can make your resume feel bland and uninspired.
Instead of using generic phrases like 'responsible for' or 'helped with', try using action verbs that are specific to digital marketing, such as:
For example, instead of saying 'Helped with social media marketing', you could say 'Launched and optimized social media campaigns across multiple platforms, resulting in a 30% increase in engagement.'
Your education section is a critical part of your digital marketing specialist resume. It shows employers that you have the necessary background and training to excel in the role. Here are some key tips to make your education section stand out:
Your skills section is one of the most important parts of your digital marketing specialist resume. It's where you highlight your top skills and expertise that are relevant to the job you're applying for. Hiring managers and recruiters often scan this section first to quickly assess if you have the right skills for the role.
Here are some key tips to keep in mind when writing your skills section:
Here are examples of popular skills from Digital Marketing Specialist job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Digital Marketing Specialist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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