Show your versatility across digital platforms

Hiring managers want to see that you can write compelling copy for various digital channels. Highlight your experience creating content for:

• Websites and landing pages that drove a 30% increase in conversion rates
• Email campaigns that improved open rates by 25% and click-through rates by 15%
• Social media posts on Facebook, Instagram, and Twitter that increased engagement by 50%
• Digital ad copy for Google Ads and Facebook Ads that lowered cost-per-click by 20%

Showing your adaptability and success in different digital platforms demonstrates the breadth of your copywriting skills.

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   Quantify your impact on key marketing metrics

Many Digital Copywriter resumes simply list their responsibilities without highlighting the impact of their work. To make your resume stand out, include specific numbers and results:

• Wrote copy for email campaigns and digital ads
• Managed social media accounts and created posts

Instead, quantify how your copy impacted important marketing metrics:

• Wrote email copy that increased click-through rates from 2.5% to 4.2%, resulting in an additional $500K in revenue
• Created Facebook ad copy that lowered cost-per-acquisition by 30% while generating 250+ qualified leads per month

Use hard numbers to show the direct impact of your copywriting on the company's bottom line.

   Tailor your experience to the company's voice and industry

Hiring managers appreciate candidates who take the time to customize their resumes. Research the company beforehand and tailor your resume to their brand voice and industry. For example:

• Wrote punchy ad copy that exceeded click-through rate goals by 40%

While this shows strong results, it's generic and could apply to any company. Instead, try:

• Wrote engaging, on-brand ad copy for luxury beauty client that exceeded click-through rates by 40% and drove $2M in e-commerce sales

Tying your experience to the company's specific industry and audience demonstrates your understanding of their business and sets you apart from generic resumes.

   Highlight your collaboration with design and marketing teams

Digital copywriters rarely work in isolation. Hiring managers look for candidates who can collaborate effectively with designers, marketers, and product managers. Emphasize projects where you worked cross-functionally:

Partnered with UX designers and product marketers to create website copy for new product launch. Contributed to a 20% increase in sign-ups and onboarding completion rates in the first month.

Show that you can balance creative copywriting with an understanding of user experience, design, and marketing goals.

   Showcase your ability to write for different target audiences

The best digital copywriters adapt their writing style to connect with various target audiences. Highlight your experience writing for different demographics or customer personas, such as:

• Created email nurture campaigns targeting 3 distinct customer segments, resulting in a 30% increase in upsell revenue
• Wrote social media copy that resonated with millennial audiences, growing Instagram followers from 10K to 50K in 6 months
• Developed brand voice guidelines to ensure consistent tone across all customer touchpoints, from awareness to retention

Demonstrate your versatility in understanding different audiences and tailoring your copy to their needs and preferences.

   Include examples of your most creative and impactful copy

Hiring managers want to see samples of your best writing. Instead of simply listing the types of copy you've written, include 1-2 short examples of your most creative and effective work:

Wrote headline for email blast that generated a 60% open rate: "Don't Open This Email Unless You Want to 10x Your Conversion Rates"

Showcase your ability to craft compelling, attention-grabbing copy that drives results. If possible, link to writing samples or a portfolio that demonstrates your diverse range of copywriting skills.